Devon Biscuits has once again thrown its support behind grassroots athletics in Jamaica, extending its sponsorship of the INSPORTS All-Island Primary School Athletics Championships for a third consecutive year.

As the official snack partner and title sponsor of the 2025 INSPORTS/Devon Biscuits Primary School All-Island Athletics Championship, the brand has pledged more than J$20 million towards the development of the event, which remains the premier platform for showcasing young Jamaican track and field talent at the primary level.

The championship kicks off with the Central Champs at the GC Foster College in Spanish Town from May 5-7, followed by the Western Championships at St Elizabeth Technical High from May 8-10. The Eastern Champs are slated for May 14-16 at Stadium East, with the National Finals set to culminate the series at the National Stadium from May 29-31.

Sherene Bryan, Brand Manager at Devon Biscuits, emphasized the importance of continuing to invest in the next generation of athletes.

“Our partnership with INSPORTS has worked wonders for the brand as we seek to partner with events that will assist with nation-building while assisting those students who are not only representing their schools but also their communities,” she said.

Bryan added that the brand will be more visible at all the lead-up regional events this year and will once again provide gift bags and tokens to participants, as well as cash prizes to both regional and national winners.

“There were several standout moments throughout the championships last year and a number of the athletes did themselves and their schools proud by breaking records and displaying great sportsmanship on and off the track. I think that the performances of the athletes last year took the event to another level and this year, we want to be there for the athletes in a more meaningful way,” Bryan stated.

In keeping with its commitment, Devon Biscuits will award J$350,000 to the winning school at each of the three regional championships, and J$600,000 to the champion school at the national finals.

“We’re investing in the development of the youth in Jamaica in sports, helping to fulfill dreams and hopes for future athletes to represent Jamaica,” Bryan added.

The company’s continued backing not only reinforces its brand presence but also its role in promoting youth empowerment through sport.