In a groundbreaking move, Sportsmax Limited, the leading sports broadcasting channel in the Caribbean, has launched a state-of-the-art studio and production facility at its parent company Digicel Headquarters, located at 14 Ocean Boulevard in downtown Kingston. This multi-million-dollar investment marks a significant milestone in the evolution of sports broadcasting in the region.
For the past 13 years, Sportsmax had been broadcasting from its previous location at 22 Chalmers Avenue in Kingston, where it further established itself as the premier sports channel in the Caribbean, reaching millions of viewers across 26 countries.
At the launch event, Digicel Group CEO Oliver Coughlan emphasized the substantial investment made to upgrade the facilities to accommodate this move to downtown Kingston. He underlined the broader strategy behind Digicel's involvement in the sports media landscape, saying, "Over 10 years ago, Digicel made a strategic decision to get involved, purchase, and become a partner of Sports Max. We did it because our core competency is mobile, but we wanted to be a total entertainment provider."
Coughlan continued, "We want to have the best content across the Caribbean, and I think it's only fitting that this studio is in Jamaica because as an Irish person when I came here first, you know, we all know your track and field gods and goddesses. We watch them from across the world. When we come here and we see the religion that track and field is, it's just amazing to watch."
Regarding the upgraded studio's capabilities and offerings, Coughlan elaborated, "We see this as just another stepping stone in that amazing development of Sports Max within the digital family. This is state-of-the-art. It was an investment that I must thank Gyorgy for. When I came here about three years ago now, Gyorgy came up with a business plan and to invest a large sum of money, and that very first meeting we had has now resulted in this state-of-the-art complex."
Gyorgy Zsembery, Group Chief Executive Officer, Home and Entertainment at Digicel, shared insights into the goals and plans for the new facility, stating, "So my thoughts are very simple, you know. Sports Max started as a sports channel, but this is a media company with a lot of capabilities how to produce anything as it is now. It's not just sports channels what we produce, and also we do live productions, events, productions all the way to advertising."
Zsembery further emphasized the regional impact of this investment, saying, "We want to develop this business that others also use it, but at the same time we know that for our products, we have the best technical infrastructure. And you know it can be used for apps, it can be used for anything which is related to media or entertainment. So definitely not just moving something existing into this, but how to develop further for any companies in the region."
Regarding the new broadcast studio, Zsembery emphasized that it is comparable to the very best in the world.
“This is real like ESPN, Sky, CNN, the same level because I think when you do something you always have to do the best, which is in this moment the latest (technology). So we decided that we're investing into the best.”
Nicolas Matthews, CEO of Sportsmax Limited, highlighted the channel's rich history and its commitment to delivering exceptional content, saying, "We have been broadcasting and producing several sporting content for over 21 years. "
Matthews also shared exciting news about future programming, stating, "In addition to this extensive list of content, we will also provide the most anticipated event on the sporting calendar. Do you know what this is? All right, but this is the 2024 Paris Olympics next year. And guess what? We will be there and we'll be showing you Shericka Jackson breaking the 200-meter world record and we'll also be putting the cap on Shelly-Ann Fraser-Pryce's retirement from track and field because she'll be performing at the Olympics in 2024."
In emphasizing the studio's capabilities and future potential, Matthews stated, "We haven't simply rebranded or relocated. We have reimagined the metaphorical ladder into an escalator which has now enabled us to not only meet our viewers' needs but has driven us to become the go-to business enterprise in media. We are now more equipped to efficiently handle all facets of production both in studio and outside broadcasts and you can look forward to this new state-of-the-art facility that our team has been expertly trained to operate and ensuring that we give you the best meter solutions available in the Caribbean. And I tell you when you see this, there's nothing else like this in the Caribbean."
Matthews and Zsembery cut the ribbon to unveil the new studio, which drew immediate praise from the awestruck guests that included Tessanne Chin, the winner of the 2013 edition of the Voice, who performed for the historic occasion.
With its new state-of-the-art facility, Sportsmax Limited is poised to continue its legacy of delivering top-quality sports content to the Caribbean and beyond, cementing its position as a premier sports broadcasting channel in the region.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Eleven-year-old Christian Foster achieving goals on and off the field
Christian Foster, an 11-year-old student at Mona Preparatory School, is making headlines with his impressive achievements both in academics and sports. Sporting a broad smile, Foster eagerly shares his accomplishments, which include being the head boy of Mona Prep and the leading goalscorer for their JISA National Under-12 championship-winning football team.
Mona Prep celebrated a triumphant season, winning both the Henriques and Alberga league and cup, with Foster scoring an impressive 21 goals, the highest ever by a Mona Prep player. His dedication extends beyond the field, as he made the principal’s Honour Roll with an average above 90 per cent for three consecutive terms, the only grade six footballer to achieve this distinction this year. At the recent school graduation, Foster was awarded both the Best Footballer Award for 2024 and recognition for academic excellence.
Foster’s talents have also shone on international soil. Competing with the Dare to Dream Academy, he won an under-13 competition in Miami, scoring in the final, and led his team to victory at the U12 Pro Nation Cup at UWI, Mona, in March.
Reflecting on his path to success, Foster shared, “It means you have to train every day of the week, you’ve to eat right and you’ve to do the right things. That’s what I learn from the footballers that I watch, my favourite being Cristiano Ronaldo. I see that he eats right and doesn’t eat any of the bad foods. He trains every day of the week and also at home.”
Balancing school from 8 a.m. to 3 p.m., followed by two hours of training and additional study time, Foster aims to become an engineer. “It’s a very good balance to have because just in case the football doesn’t work out, like say I get an injury, I’d always have my academics to help me,” he explained. “It’s not that difficult but you have to put in the work on both sides.”
Foster credits his success to his faith and the support of his parents, Ryan and Simone. “I’ve learnt that having supportive parents is a good thing. They help me with my schoolwork sometimes by sending me to various extras to help me get my grades up and different football camps all around the world. They’ve impacted significantly by getting up with me, sometimes early morning to bring me to Saturday training.”
His family also includes a cherished little sister, Elizabeth. “I’m a very good big brother to her, I’m always kind to her. That means I’ve to be nice to her all the time, even sometimes when she’s upset at me, for doing absolutely nothing. But I’m still very kind to her, or else she will complain to my parents about me,” he said, laughing.
Foster appreciates his parents’ efforts to send him to overseas camps, such as one run by his favourite team, Arsenal, in Boston, and another held by Inter Miami FC, featuring Lionel Messi. He admires Cavalier Soccer Club locally for its “style of play, focus on young players.”
Describing these experiences as “fun,” Foster noted, “…the coaches taught me to always scan for your opponents behind you so you don’t get caught on the ball. Another takeaway is to always motivate your team even if they’re losing so that they can step up and come back.”
Proud of his role as Head Boy, Foster applies lessons from his football experiences to his leadership duties. “Sometimes when my teammates or my schoolmates are not doing the right thing, I pull them one side and I talk to them and like when we’re on the field, I tell them you should tackle here or there, you should do that and as head boy, I tell them not to do that, and to follow the right path. Also, I have to follow the right path.”
Foster’s academic prowess is evident as he completed his Primary Exit Profile (PEP) examinations with a 97 pe rcent average, securing a spot at his top choice, Wolmer’s Boys’. “I’m working toward this goal now. I’ve won the double with my school, I’m also the Head Boy of my school and I got a 94 average in the PEP exams,” he beamed. “I feel very happy. I feel like I’m reaching my goals and it’s satisfying.”
Dr. Emir Crowne to defend Ebony Drysdale-Daley against Jamaica Judo Association's allegations
Noted sports attorney Dr. Emir Crowne, along with Matthew Gayle, Jason Jones, and Sayeed Bernard, have stepped up to represent Jamaican judo athlete Ebony Drysdale-Daley amidst a heated dispute with the Jamaica Judo Association (JJA). The association, led by Dwayne Barnett, has recently accused the British-born judoka of having two whereabouts failures and being on the brink of a ban, a move that Dr Crowne has vehemently criticized.
Dr. Crowne, an international sports lawyer with a history of defending athletes in high-profile cases, blasted the JJA for what he describes as a "smear campaign" against Drysdale-Daley. He expressed outrage over the JJA's decision to publicly disclose confidential information about Drysdale-Daley's whereabouts failures in a press release, calling it "absolutely atrocious" and "wildly irresponsible."
“The Jamaican Judo Association’s action to disclose such confidential information is absolutely atrocious. Athletes enjoy the protection of confidentiality until there is actually some sort of anti-doping rule violation asserted against them,” Crowne explained. He pointed out that an anti-doping rule violation only occurs after three whereabouts failures within a 12-month period, making the JJA's disclosure premature and unethical.
The JJA's press release came as a response to a video posted by Drysdale-Daley, in which she accused the association of bias in selecting athletes for the Paris Olympic Games. Drysdale-Daley, who made history as Jamaica's first judoka at the Olympic Games in Tokyo 2021, alleged that her attempts to qualify for the upcoming Olympics were being deliberately hindered by the JJA in favour of her male counterpart, Ashley McKenzie.
“I feel the federation has shown no impartiality. There is a real question of ethics and integrity. The Jamaican Judo Association is blocking me from attending and competing in my last qualifying event, an event that I have self-funded and paid for,” Drysdale-Daley said in her video.
The JJA, in its defence, cited Drysdale-Daley’s failure to meet deadlines and her previous conduct at the Commonwealth Games 2022, which they described as "unbecoming of an athlete."
In response, Dr. Crowne called for the Jamaican Olympic Association (JOA), the International Judo Federation (IJF), and the Jamaica Anti-Doping Commission (JADCO) to investigate the JJA's conduct. “I encourage JADCO, I encourage WADA, I encourage the JOA, I encourage the international federation to take a hard look at this press release and see if it was appropriate to disclose what is otherwise completely confidential,” Crowne asserted.
Dr. Crowne, known for his representation of athletes like Jamaica’s Ryker Hylton and Briana Williams, argued that the JJA's actions have damaged its own reputation more than Drysdale-Daley's. “In attempting to paint the athlete in a negative light, the Jamaican Judo Association has now painted themselves in a negative light through this breach of confidence, and it should not go unpunished,” he declared.
The disciplinary process for Drysdale-Daley, who has already received a notice of suspension from the JJA, remains in flux. With Dr Crowne and his team offering their legal expertise, the battle between Drysdale-Daley and the JJA is poised to intensify, drawing significant attention from the sports community as the saga unfolds.
JAAA president silent on Adidas' record-breaking investment proposal for Jamaican athletics
The President of the Jamaica Athletics Administrative Association (JAAA), Garth Gayle, has refrained from commenting on an ambitious investment proposal put forward by global sports giant Adidas that could revolutionize Jamaica's track and field landscape.
Nationwide News broke the story on Wednesday detailing Adidas' proposal, which includes a staggering JMD$5.7 billion investment over the next eight years to bolster athletics at both elite and grassroots levels in Jamaica. Despite this significant development, President Garth Gayle declined to provide a statement on Thursday, citing the association's existing contract with Puma.
Adidas's proposal, as outlined in documents obtained by Sportsmaz.TV, involves substantial financial support, equipment provision, infrastructure development, and athlete incentives aimed at enhancing Jamaica's athletic programs.
However, while President Gayle opted not to comment, Jamaica's Sports Minister expressed enthusiasm for any deal that benefits Jamaica and its athletes, indicating a potential willingness to support such initiatives.
“All I can say is anything that is going to further enhance brand Jamaica and enhance the performance of our athletes, motivate them and inspire them to better, I am for it,” the minister told Sportsmax.TV.
Adidas unveiled the ambitious plan that could potentially transform Jamaica's track and field landscape with a groundbreaking USD$38.8 million or JMD $5.7 billion investment proposal over the next eight years. This proposal, aimed at revolutionizing both elite and grassroots athletics, has stirred significant interest and discussions within the Jamaica's track and field fraternity and raised questions over whether the JAAA is seriously considering accepting or is keen on negotiating with Adidas.
Details of the proposal, first reported by Nationwide News on Wednesday, outline a comprehensive investment strategy that includes substantial financial support, equipment provision, infrastructure development, and athlete incentives.
According to the documents obtained by Sportsmax.TV, the proposal earmarks nearly USD$3 million annually to the JAAA, covering operational costs and athletic program enhancements. Additionally, Adidas plans to allocate USD$2,180,000 worth of equipment each year, ensuring Jamaican athletes have access to world-class gear to uphold the nation's track and field legacy.
A notable aspect of the proposal is the inclusion of a 10 per cent royalty bonus from the sales of Adidas apparel associated with Jamaican athletics, offering a potential revenue stream to further bolster the sport's development in Jamaica.
Adidas further proposes an annual retainer of USD$2.5 million for the JAAA, along with a dedicated budget of USD$250,000 for infrastructure repairs and upgrades across Jamaica.
The sponsorship extends beyond financial support, with provisions for executive travel budgets to ensure representation at international meetings and events. Athletes achieving global success can expect significant rewards, with podium finishers at the Olympics and other major championships receiving substantial bonuses.
According to the proposal athletes would be rewarded with a bonus of USD$25,000 for winning Olympic gold, USD$15,000 for silver, USD$10,000 for bronze.
For World Championships gold medallists would earn USD$15,000 for gold, USD$10,000 for silver and USD$8000 for bronze. Jamaican athletes winning gold at the World Indoor Championships would earn a bonus of USD10,000, silver medallists would collect USD$8000 while bronze medallists be rewarded with USD$7,000.
Jamaica’s junior athletes will not be left out as gold medal winners at the World U20 Championships would receive a hefty bonus of USD$7500 while silver and bronze medallists would take home USD$5000 and USD$2000, respectively.
USD$7500 would be reserved for relay gold medals with silver and bronze medals earning USD$5000 and USD$2000, respectively.
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