The prospect of pulling off “mission impossible” and becoming the first taekwondo athlete in history to win three Olympic gold medals has spurred Jade Jones to shrug off the painful memories of Tokyo and plot another ascent to the top of her sport.
Right back to the aftermath of her improbable first Olympic title as a teenager at London 2012, Jones has always been honest about her struggle to find the motivation to submit to the gruelling process of repeating her success through another Olympic cycle.
But one year from the opening of the Paris Olympics finds the 30-year-old Jones full of reasons to breathe new life into her taekwondo career, from making history to erasing an uncomfortable chapter in the Japanese capital that saw her surrender her title at the last-16 stage.
“The hunger is fully back with me,” Jones told the PA news agency. “Tokyo didn’t go well and I’ve since realised that my mind just wasn’t right but I quickly realised I didn’t want to leave my career like that – I wanted another shot at making sporting history.”
Jones’ shock loss to Refugee Team competitor Kimia Alizadeh left the Flint athlete close to tears and threatened to prove her swansong on the Olympic stage, as she openly admitted to experiencing anxiety and not enjoying a Games sanitised by small crowds and lingering lockdown regulations.
“There was so much expectation on me in the build-up to Tokyo because everyone expected me to go out there and get the third gold, and I went to Tokyo feeling that I had everything to lose,” added Jones.
“Everything was pressure. There was pressure on me as the athlete and there was all the pandemic stuff that meant I didn’t enjoy it.
“I’d grown so used to being cheered on in my big competitions by friends and family, and to have no spectators there just made it a really strange experience. The whole thing just made it feel like it wasn’t happening for me out there, and it wasn’t meant to be.”
Jones returned home to inevitable questions about her future and took an extended break from competition, returning to take bronze at the 2022 World Championships in Guadalajara.
After falling in the quarter-finals of the 2023 World Championships to Taipei’s Lo Chia-ling in Baku in May, Jones rebounded the following month, underscoring her commitment to the Paris process by winning her second European Games gold medal in Krakow.
It was a timely triumph for Jones, who must see off her domestic rival, the three-time world bronze medallist Aaliyah Powell, to secure the solitary -57kg squad on Great Britain’s Olympic team, before she can even think about overcoming the weight of her sport’s history.
A number of athletes have won two Olympic gold medals, but even the seemingly invincible American Steven Lopez fell short of an historic third in Beijing in 2008, when he had to settle for bronze after a controversial judging call in his semi-final against Italy’s Mauro Sarmiento.
“No-one has won three Olympic gold medals in taekwondo,” added Jones. “It’s been mission impossible so far, and that’s why no-one has managed to do it.
“But I believe I can be the person to do it and I will leave everything out there. Now that I’m older and after what happened in Tokyo, it’s not expected of me so much. People are starting to write me off. Deep down that gives me more hunger because I feel like I have something to prove again.”
Still alive: Bolt pleased with Ja's male sprinting resurgence; hopeful Seville will medal in "wide open" men's 100m in Paris
Take it from the incomparable Usain Bolt that the race for the men’s 100m title at this summer’s Paris Olympic Games will be wide open, as he is yet to identify any clear favourite to stake a claim on the coveted gold medal.
Bolt, whose words carries the weight of his unparalleled legacy, gave his views on the possible Olympic outcome, as he also shared thoughts on the progress of male sprinting in Jamaica, which he believes remains alive with the emergence of Rohan Watson, Oblique Seville, Ackeem Blake, Ryiem Forde, and Kadrian Goldson, in particular.
Seville has been the main protagonist on that list, as he has consistently knocked at the door of a global 100m medal over the years. He placed fourth at both the 2020 Olympic Games and last year’s World Championships.
The 23-year-old’s rise from promising newcomer to bona fide contender has captured the imagination of Jamaican track and field enthusiasts at home and abroad. With blistering speed and unwavering determination, Seville has carved out a name for himself as one of Jamaica's most promising talents, and along with the others, carries the hopes of a nation known for its sprinting prowess.
“I think these athletes represent our chances, but it is all about execution. I think over the past years, it (Jamaica’s male sprinting) has been struggling, but I do think that Oblique has been keeping it alive,” Bolt, the ambassador for Red Stripe’s ‘Guh Fi Gold and Glory’ campaign, told journalists during the event’s launch in Half Way Tree on Wednesday.
“He has made all the finals so far; it is just for him to now get in the top three. And I think it's just consistency. I think the one thing with Oblique is that he always gets injured, but hopefully he can be consistent this season and stay on the right path and he'll be fine. So, I'm just looking forward to seeing them,” the iconic sprinter added.
Though American Noah Lyles, who copped the sprint double at last year's World Championships, has been a dominant force, his compatriots Fred Kerly, silver medallist at the 2020 Games in Tokyo, and Christian Coleman are also prominent contenders, while the young generation of Jamaican sprinters –Watson, Seville, Blake, and Goldson –have also entered the conversation.
Great Britain’s Zharnel Hughes, and Botswana's Letsile Tebogo, are also expected to be in the mix in Paris, while Italy’s Marcell Jacobs and Canada’s Andre De Grasse, the gold and bronze medallists from the 2020 Games in Tokyo, are yet to enter the fray ahead of the global multi-sport showpiece.
While it is still early days yet, Bolt, an eight-time Olympic gold medallist and the world’s fastest man over 100m and 200m, expressed optimism about Seville’s Olympic Games medal prospects, as he believes the young sensation has proven that he can match strides with those names on the list.
“Let's see what happens. I think it's early. No one is doing anything, and I haven't seen anything impressive so far. So, I think it is still wide open. I am really hoping Oblique can break into the top three this time around. I think he has always worked hard over the years, and he is always in the final and always doing well. So hopefully, he will break into the top three,” Bolt said.
On that note, Bolt, who is looking forward to a second Olympic Games as a spectator since his retirement in 2017, believes the athletes stand ready to write the next chapter in the country’s storied history of success.
“Overall, we all have high hopes. The throwers, jumpers, everybody. Everyone is doing well, and you can see where they are stepping up. The medal tally will be good as always. Jamaica always shows up. We always get at least five medals, and I think we are aiming to get eight to 10 medals in Paris,” he shared.
“I think the athletes will (maintain their performance). Jamaica is always up there. We are still the sprint capital of the world, and I think we will continue to dominate,” Bolt ended.
Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
On This Day in 2013: Sarah Stevenson ends taekwondo career
Two-time taekwondo world champion Sarah Stevenson announced her retirement on this day in 2013.
The announcement brought to an end a glittering career that also brought her four gold medals at the European Championships.
She also claimed Britain’s first ever Olympic medal in taekwondo at the 2008 Beijing Olympics, but was at the centre of controversy after appealing against a contentious ruling during her quarter-final loss to China’s Chen Zhong.
The appeal was successful meaning Stevenson was awarded a spot in the semi-finals and she went on to take bronze.
Stevenson’s first taekwondo world title came in 2001, and she earned her second a decade later in emotional circumstances as both her parents were critically ill.
Her parents died later that year and her career could have been derailed after suffering a serious knee injury, but she recovered in time to compete in her fourth Olympics at London 2012.
She failed to progress beyond the first round and, having not fought since then, reached the decision to retire and take up a role as a high-performance coach with GB Taekwondo.
Stevenson, then aged 30, said: “It has been a hard decision and it has been a long process but I think in just stepping away from the sport and having a break, waiting to seeing if I’m going to miss it or not – I realised I didn’t miss it.
“I didn’t feel in my heart that I wanted to compete again.
“I don’t really do anything half-hearted and I think it would be a mistake for me to continue if my heart isn’t in it.
“But I have no regrets and it feels good to say that. I am 100 per cent happy with my decision.”
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