Jamaica's sprint legend Usain Bolt (centre) shares a photo opportunity with Red Stripe’s Head of Commerce, Sean Wallace (left) and Managing Director, Daaf van Tilburg during the event's launch.
(Photos: Contributed)
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
Jamaica's champion Traves Smikle primed for Diamond League debut after impressive JAI victory
Jamaican discus thrower Traves Smikle is riding high on confidence after a convincing win at the Jamaica Athletics Invitational and is now setting his sights on the upcoming Diamond League meeting in Rabat, Morocco, where he will face a formidable field of world-class competitors.
Smikle, who departs the island on Wednesday for the prestigious Diamond League event on Sunday, expressed both excitement and determination about his first appearance in the series. "Encountering a discus field like the one in Rabat for my first Diamond League meet is pretty exciting and crazy at the same time," said Smikle, who has had five wins on the trot this season. "Not many of the big names are missing and I just need to go out there and compete. It’s a game of distance and these guys are good quality throwers, so I just need to hold my own and compete."
His recent performance at the Jamaica Athletics Invitational demonstrated Smikle's capabilities, as he threw an impressive 66.89m to secure victory over his compatriot Fedrick Dacres. Reflecting on this achievement, Smikle emphasized the importance of consistency and translating his current form to European competitions.
"Before coming into this competition, I felt a little tired during the training sessions in the days before," Smikle noted following his win on Saturday. "Coming out today and having another 66m throw is pretty respectable. I am working on my consistency; what I need to do now is when I go to Europe, I translate this sort of performance and better to be competitive among the field."
Looking ahead to his aspirations for the Olympics in Paris this summer, Smikle is focused on pushing his limits and achieving greater distances. "I want to get 68, 69, 70m in a stadium," he explained. "That is what I am working on."
When asked about the steps needed to reach these targets, Smikle highlighted the importance of dedication, patience, and consistency in training. "It’s going to take more work, patience, and greater consistency," emphasized Smikle, who, so far this season, has won with throws of 67.57m, 67.83m, 65.96m, 66.03m and 66.89m. "If you can build up your level of consistency, then at some point your upper limit must get higher."
Matthew Boling thrilled by Jamaica Athletics Invitational experience: "Everyone cheered and it got me hyped..."
Rising American sprinter Matthew Boling expressed his excitement and enthusiasm after competing in the Jamaica Athletics Invitational on Saturday, where he ran a season's best time of 44.98 in the 400m.
Boling, who finished second behind Great Britain's Matthew Hudson Smith, spoke to Sportsmax.TV about his first-time experience in Jamaica and the atmosphere that fueled his performance.
"Yea, I loved the crowd. I like my little intro, everyone cheered and it got me hyped," Boling shared. "I was in the zone and I had to beat my chest a little bit."
Despite his impressive run, Boling indicated that he plans to rest before the upcoming USA trials, hinting at a potential return to Jamaica in the future. "I’d love to come back," he mentioned, reflecting on the lively reception he received from the Jamaican fans.
Regarding his overall season and the challenge of competing in both the 200m and 400m events, Boling expressed satisfaction with his progress, hinting that he could deliver something special at the USA Olympic trials in late June. "I think it’s been going great; the 400m and the 200m seems to be the way I’m heading this year," Boling stated. "I’ve run 10.06, 20.03 and 44.98 so far so I think I’m getting in good shape and getting ready to bust something big out at trials."
Acknowledging the difficulty of taking on the 200m/400m challenge, Boling maintained a positive outlook. "It’s pretty tough but I’m young I’ll recover quick," he remarked with a big smile, demonstrating his determination and optimism for the upcoming competitions.
Christian Coleman eyes USA's potential to break Jamaica's 4x100m relay world record: "It's really not that difficult..."
Christian Coleman, the American sprinter and member of the USA's 4x100m relay team, is confident in the team's ability to challenge and potentially break Jamaica's long-standing 4x100m relay world record of 36.84 seconds, set at the 2012 London Olympics by Nesta Carter, Michael Frater, Yohan Blake, and Usain Bolt.
Speaking after a press conference in Jamaica last week Thursday before he participated in the Jamaica Athletics Invitational on Saturday, Coleman emphasized the USA's recent relay performance of 37.40 at recent World Relays in the Bahamas, despite key athletes like himself, Fred Kerley, and Erriyon Knighton missing from the team.
A member of the USA team that ran 37.10 at the 2019 World Championships in Doha, Coleman suggested that his country’s top sprinters executing the essential elements of relay running like smoother baton exchanges, could lead to significant improvements.
"I think it's really not that difficult. It's not that hard. We make it a lot harder than it needs to be," Coleman explained. "If we just space those zones out, everybody focuses on their job, I think we have all the speed and talent to tackle that world record."
Coleman's confidence in the team's abilities underscores their ambitions for the upcoming track and field season, especially at the Olympic Games in Paris where the USA will start as hot favourites to win the gold medal.
While breaking records isn't the primary focus, Coleman believes that with proper execution and teamwork, they can challenge historic achievements like Jamaica's 4x100m world record.
With that in mind, what leg does Coleman believe is the best fit for him?
"We talk about it all the time because I feel like I can do first leg just because I know what I'm gonna do. I feel like when I do my thing, it takes a lot of the pressure off the rest of the team because I'm gonna get us out and I know when the stick is moving through that zone and second leg is going down the back-stretch and we already in the lead, everybody else can just kind of relax and just bring it home.
“But I feel if we just going in terms of trying to just run our absolute best time, I don't know if it might be suitable for me to run first leg, ‘because I feel like I'm full well capable of running any leg. I trust myself more than anybody when it comes to working the zone and getting it through. So I don't know, second, third, fourth, whatever they need me at, obviously I'm gonna do it.”
On Saturday, Coleman was fifth in the 200m in 20.46. Great Britain’s Zharnel Hughes claimed victory with a sizzling run of 19.96. The USA’s Fred Kerley was second in 20.17 with Frenchman Pablo Mateo not far behind in 20.20 for third.
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