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• SVREL signs strategic agreement with Bluedot

  Since assuming operations of Caymanas Park in 2017, Supreme Ventures Racing and Entertainment Limited (SVREL) has invested billions of dollars in rebranding and revolutionizing the park as well as improving the commercial route to market strategy. The company’s latest investment comes in the form of a strategic partnership with market research company Bluedot Insights to conduct a comprehensive survey to gain insights into the industry locally.

  According to Solomon Sharpe SVREL Executive Chairman, the company’s unwavering vision is to make making the premier destination of racing and entertainment in the region.

  “Over the past seven years we’ve consulted with our stakeholders and made significant investments into improving the overall racing product. We’re very proud of what we have achieved so far. Even with the success and the enduring popularity of Caymanas Park and horseracing in Jamaica, we know there’s still more work to be done. Understanding our customers is at the core of our strategy. With that as our mission, we’ve engaged Bluedot Insights to conduct a comprehensive island wide consumer survey on our behalf.

  "This survey is aimed at providing us with verifiable data from sports bettors, racing stakeholders and the general public that will further guide our strategic decisions and investments that will bring us further towards our ultimate goal – to make Caymanas Park the premier destination of racing and entertainment in the Caribbean,” said Sharpe.

  “Our vision for Caymanas Park and the horseracing industry in Jamaica is one of growth and innovation. We will continue to invest in the park, introducing new features and enhancements that elevate the experience for all our visitors. Our commitment to the community and the sport remains steadfast, and we are excited about the future,” he added.

  It was disclosed that Bluedot will provide a comprehensive report presenting quantitative and qualitative findings that details consumer profiles highlighting demographic, psychographic, and behavioral characteristics. This will be done in three phases.

  "Bluedot aims to use our skills and expertise to provide SVREL with comprehensive insights that will be pivotal in allowing SVREL to refine their marketing strategies, customize their offerings to align with consumer preferences, and nurture stakeholder relationships essential for advancing the horse racing business," stated Bluedot CEO Larren Peart.

  SVREL's investments in Caymanas Park have spanned various areas, from infrastructure upgrades like the installation of the largest digital tote board in the Caribbean and implementation of AmTote totalizer system, improved product offerings such as the new bet type options like Reggae-6 and Ketch-9 as well as fixed odds betting, to the integration of cutting-edge technology like the recently launched GMax digital timing system.

• Supreme Ventures Racing urges review of racing rule after Caymanas Park abandonments

  Supreme Ventures Racing and Entertainment Limited (SVREL), operators of Caymanas Park, have called for a review of Rule 44 (iii) enforced by the Jamaica Racing Commission (JRC) following the cancellation of two races during the April 27 race meet at Caymanas Park.

  In a press conference on Monday addressing the abandoned races, SVREL Executive Chairman Solomon Sharpe expressed frustration with the rule, highlighting its potential impact on the racing industry.

  "This rule, unique to Jamaica, imposes a strict five-minute limit after the published post time for races at Caymanas Park," Sharpe stated. "It fails to account for various factors that can delay race starts and penalizes all stakeholders when races are abandoned, affecting punters, jockeys, grooms, trainers, owners, promoters, and the government."

  Last year, Caymanas Park contributed over $260 million in combined taxes to the government's coffers. Sharpe urged the JRC to engage SVREL in discussions on Rule 44, emphasizing the need for constructive dialogue to address the rule's impact.

  "We were not consulted during the initial discussions on this rule, and now, with two races abandoned in a single race day, our concerns have materialized," Sharpe explained. "SVREL is open to collaborating with the JRC to review and refine this amended rule."

  Representatives from the Grooms Association, Jockeys Association, and the United Racehorse Trainers Association echoed SVREL's concerns and supported the call for a review of Rule 44.

  Sharpe concluded by appealing to regulators, stakeholders, and the public to support the growth of the horseracing industry in Jamaica. "Horseracing has immense potential in Jamaica and can become a significant foreign exchange earner. Realizing this potential requires collaboration among all stakeholders."

  SVREL has been operating Caymanas Park since March 2017 after the government divested the property. With investments exceeding J$4 billion in product enhancements and innovations like the Mouttet Mile, which boasts the largest purse in the English-speaking Caribbean, SVREL remains committed to advancing the horseracing experience in Jamaica.

• Supreme Ventures Racing regrets abandonment of two races at Caymanas Park on Saturday

  Supreme Ventures Racing & Entertainment Limited (SVREL) has expressed regret and disappointment following the abandonment of two races during the Saturday, April 27 race day at Caymanas Park in St Catherine, Jamaica.

  The decision to abandon these races, SVREL said, was made in compliance with regulations set forth by the Jamaica Racing Commission (JRC), leading to the refund of all related pools according to SVREL's Pari-mutuel rules.

  According to the statement released by SVREL late Saturday, the abandonment of races number one and six, respectively, was declared by the stewards of the Jamaica Racing Commission (JRC) due to delays that exceeded the permitted time frame as stipulated by Rule 44(iii).

  Specifically, in race number one, scheduled to commence at 12:00 pm, a saddling issue with horse number five and a mandatory veterinary check for horse number eight, which reared and fell after exiting the saddling barn, resulted in delays beyond the allowable limit.

  Similarly, race number six, slated for 3:10 pm, was delayed due to a horse running loose, ultimately leading to its abandonment by the stewards of the JRC.

  SVREL explained that the recent amendments to Rule 44(iii), which came into effect from April 1, 2024, mandate strict adherence to race start times with a maximum allowance of five minutes after the published post time. SVREL noted that Jamaica is unique in enforcing such a rule without prior consultation with the sole promoter of horseracing in Jamaica.

  The enforcement of this rule has led to financial losses for industry stakeholders, including owners, trainers, jockeys, grooms, punters, and the promoter and as such the disruption caused by the abandonment of these races understandably resulted in unrest among stakeholder groups.

  Despite the challenges faced, the race meet resumed with race number seven at approximately 4:00 pm, SVREL noted.

  SVREL has now issued a sincere apology to valued customers and stakeholders for the inconvenience caused by the abandonment of races one and six by the JRC. SVREL also emphasized its readiness for open dialogue with the JRC and all impacted stakeholders to ensure the continued success and integrity of the horseracing industry.

  As the sole promoter of horseracing in Jamaica, SVREL said it remains committed to addressing challenges collaboratively and upholding the highest standards of professionalism and service within the industry.