Global revenues for women’s elite sport will top £1billion for the first time in 2024, finance company Deloitte predicts.
Rapidly increasing attendances and television viewing figures across different sports, coupled with more lucrative commercial and broadcast deals, sees Deloitte’s TMT Predictions report (technology, media and telecommunications) predict global revenues of 1.28billion US dollars (£1.03bn).
Commercial revenue contributes 55 per cent of that total, backed up by broadcast deals and matchday income.
Jennifer Haskel, insights lead for Deloitte’s Sports Business Group, said: “We wrote a prediction in 2021 and the revenues that were generated, from 2021 to now, is over 300 per cent higher. So you can see over the past few years there has been an incredible amount of growth.
“We’re seeing a lot of popularity in terms of viewership, attendances etc. That’s showing it’s also a great business decision to invest in and support women’s sport – that’s what I think that billion dollars shows.”
This summer’s FIFA Women’s World Cup final between Spain and England was watched by 75,784 in Sydney, with attendances at the tournament averaging nearly 31,000.
Over 86,000 watched hosts Australia beat India to win the women’s T20 Cricket World Cup in 2019 while last year’s Ashes drew significant crowds to English Test grounds including Lord’s and Trent Bridge.
Football’s Women’s Super League – which on Tuesday announced a new governing body also covering the Championship – has increasingly staged games at men’s Premier League grounds, with Arsenal hoping to sell out the Emirates Stadium next Sunday against Chelsea.
The NWSL and basketball’s WNBA have led the way in the United States, helping establish football with the largest share of Deloitte’s projection at 555m dollars (£436.7m) followed by basketball with 354m dollars (£278.5m). Tennis comes next with the WTA Tour competing on an equal footing to the men’s ATP Tour.
Haskel continued: “Because women’s sport is in this nascent phase, there’s this ‘test and learn’ culture where you can trial playing a certain amount of games at the main stadium or increasing and decreasing ticket prices – that matchday environment is only going to get better because the data will be there to show what fans want.
“Matchday and broadcast (income) are going to continue to grow but commercial is really that biggest lever for women’s sports right now.
“You’re starting to see women’s-only commercial deals, but also percentages of full club deals being attributed to the women’s team so that value is starting to become more apparent.
“It is a lower-cost entry point but there is potential for very high reward, as well as opportunities for different sponsors that could enter women’s sport because of the demographic or the marketing message.”
Commercial expansion is not without risk, as demonstrated by the controversial European Super League proposal in men’s football and the over-saturation of the global cricket calendar.
Women’s football finds itself at the other end of the process, with the Champions League qualifying structure coming under scrutiny after the likes of Manchester United, Arsenal, Juventus and Wolfsburg missed out.
Haskel said: “I think one of the benefits is women’s sport can learn from the mistakes of men’s sport but change paths and be a bit more agile because of how early on in the cycle they are.
“Every female sports organisation right now is looking at, what are the governance structures that need to be in place to make sure that as women’s sport continues to grow, it maintains financial sustainability.
“Maybe at first the structure was set up to mimic what the men’s side used to do but now women’s sport, as its own distinct product, can carve its own path and its own structure.”
Jude Bellingham targets trophy treble after Laureus breakthrough award
Jude Bellingham has targeted a trophy treble on the pitch after picking up silverware at the prestigious Laureus World Sports Awards in Madrid.
Bellingham won the World Breakthrough of the Year prize after a stunning start to life at Real Madrid.
The 20-year-old has scored 21 goals since his summer move from Borussia Dortmund, his latest effort being a stunning winner in Sunday’s El Clasico against Barcelona.
Bellingham now hopes to end the season with a LaLiga and Champions League double at Real before heading to Euro 2024 in Germany where England are among the favourites to win the trophy.
Asked what would mean success, Bellingham said: “I think just more trophies really.
“We’re still in with a chance of two with Madrid and obviously the Euros with England. So I think success would be all three.
“It’s been a bit of a crazy week, really. I’m so tired, to be honest. So excuse me if I look it.
“But I’m really proud to win this award and hopefully keep making more memories with Real Madrid and with England in the future.”
Novak Djokovic was named Laureus World Sportsman of the Year for a record-equalling fifth time after winning the Australian Open, French Open and US Open to lead the way with 24 grand slam men’s singles titles.
“I am incredibly honoured to have won my fifth Laureus World Sportsman of the Year award,” said Djokovic.
“I think back to 2012, when I won it for the first time as a 24-year-old. I am very proud to be here 12 years later, reflecting on a year that brought me and my fans a lot of excitement and success.
“It was thrilling to return to Australia last January and win my 10th title. It is a tournament that is so dear to my heart and set me up for an incredible 12 months.
“I could not have achieved so much success without an incredible team behind me, and inspirational rivals who have always pushed me to be the best version of myself.”
Aitana Bonmati took to the stage twice to collect two awards – the first footballer to win the Laureus Sportswoman of the Year trophy, and also represent the Spain team which won the 2023 Women’s World Cup in Australia and New Zealand.
She said: “It is humbling to see the list of previous winners of this award.
“From Serena Williams to Simone Biles, Lindsey Vonn, Naomi Osaka and last year’s winner Shelly-Ann Fraser-Pryce, they are all incredible athletes who have not only excelled in their chosen sports, but been incredible role models for younger generations of young women and girls.
“As the first women’s team to win the Laureus, we are proud of our status as pioneers and as a group we are as committed to equality and representation as we are to what we do on the football pitch.”
American gymnast Biles, a three-time winner of Sportswoman of the Year, won the World Comeback of the Year Award.
Biles collected four gold medals at the World Gymnastics Championships in Antwerp, her first global event since leaving the Tokyo Olympics due to mental health issues and entering a near two-year break from the sport she had dominated.
Other award winners were Rafael Nadal (Sport for Good), Diede de Groot (World Sportsperson of the Year with a disability) and Arisa Trew (World Action Sportsperson of the Year).
:: The 25th Laureus World Sports Awards took place on Monday 22 April in Madrid, celebrating the leading names in sport from across the globe. To find out more, visit www.laureus.com.
Mark Selby ponders walking away from snooker after ‘pathetic’ Crucible loss
Mark Selby has vowed to consider retirement after crashing out of the World Snooker Championship in a “pathetic” 10-6 defeat to qualifier Joe O’Connor.
The four-time former champion finished a dismal season by his own standards on a low note as he failed to claw back a 7-2 overnight deficit against the only debutant in this year’s draw.
Having first questioned his future after a Tour Championship defeat to Gary Wilson earlier this month, Selby admitted something will have to change if he is to continue on the tour next season.
Selby, who has reached a solitary ranking final this season, said: “I will take a long time to think about it over the summer. Away from snooker I’m happy, then when I come to snooker it’s the opposite. It was pathetic from start to finish.”
O’Connor, who grew up idolising Selby and cheered him to three of those previous successes, held his nerve as his opponent – aided by breaks of 112 and 91 – slowly reduced the deficit to 8-5 at the mid-session interval.
Selby threatened to move within two frames when he went 39 points up in the 15th but he left himself too much to do and O’Connor built on a nerveless red down the rail to complete the biggest win of his career.
It marked the first time since 2018 that Selby has lost in the first round, and prompted ‘The Jester from Leicester’ to concede he will not be able to continue without some serious help.
He told the BBC: “I’ll sit down with (my wife) Vicky and see what the options are.
“Obviously it will be a big decision but if I do carry on playing I need help, probably on the mental side of it a little bit more just to go out there and enjoy the game.
“That’s all I want to do, go out there and enjoy it and for me, it’s always sort of life or death; I’ve always been that kind of character, putting too much pressure on myself and trying too hard.”
Shaun Murphy avoided the same fate as he turned a 6-3 overnight advantage into a comfortable 10-5 win over China’s Lyu Haotian.
Murphy punished Lyu from 38 points behind to pinch the opening frame, and was never in danger of surrendering his advantage in the tie, which he eventually polished off with a break of 81.
The 2005 champion told the BBC: “It’s such a relief, it’s so rewarding and pleasing, I haven’t won a match here for a few seasons. I’m delighted to have got that win and (be) in the second round of the tournament.”
Triple world champion Mark Williams edged in front of last year’s surprise semi-finalist Si Jiahui in a high-quality opening session of their first round match.
Williams started the match with a brilliant 142 clearance but Si hit back, and the Welshman had to dig deep to win the final two frames of the session to establish a 5-4 lead ahead of Tuesday’s conclusion.
Stuart Bingham stormed into an impressive three-frame lead to give him a healthy advantage at the end of the first session, leading Gary Wilson 6-3.
Bingham started in tremendous fashion, falling just two points short of an opening-frame century break and he rattled off the next three before Wilson made his mark on the scoreboard.
Bingham responded with a 117 break to go 5-1 up and put daylight between himself and his opponent, who many expected to challenge for the title.
Staring down the barrel of an early exit, Wilson’s session-high 60 break came in the final frame but a missed black helped Bingham swoop and almost clear the table until he himself missed a routine black, which his opponent sunk to reduce the deficit to three.
Emile Cairess dedicates impressive London Marathon display to cousin
Emile Cairess dedicated his stunning run at the London Marathon to his cousin, who was left in a coma after a car crash earlier this year.
Cairess finished third in the second fastest time by a British man in two hours, six minutes and 46 seconds.
The run should rubber-stamp his place Great Britain team for this summer’s Olympics.
But Cairess’ immediate thoughts were with his 22-year-old cousin, Oliver Burton, who is still in hospital but out of intensive care.
“He’s my little cousin, like a little brother to me, and a couple of months ago he was in a bad accident,” said Cairess, 26.
“He was in a coma for about a month and just came out of ICU a few days ago,
“It was so stressful, it was touch and go at some points but he’s made a fantastic recovery in the last couple of weeks.
“This morning I was really emotional. Hopefully I’ve made him proud today.”
Cairess did not even know he was third, behind winner Alexander Munyao of Kenya and 41-year-old Kenenisa Bekele, until about 200m from the finish line.
“I heard it over the tannoy,” he added. ” I passed about four people in the space of a minute around the 39km mark and I thought I’d already passed a few from the front group.
“I was like ‘there can’t be many more left so I must be in a decent position’ but I didn’t know, I could have been sixth or seventh. When I heard I was third it was a great feeling.”
Another Briton, Mahamed Mahamed, finished fourth, making it the first time two home runners have finished in the top four since Kevin Forster and Hugh Jones in 1988.
Mahamed was catching Cairess in the closing stages and although he could not quite overhaul his team-mate, he was still inside the Olympic qualifying time.
“Me and Mahamed have been racing since we were 13, so we’ve always been neck and neck,” said Cairess.
“We’ve always progressed together so it’s fantastic to see him doing so well. A lot of people drop out of the sport but we kept going and it’s paid off for us.”
Munyao managed to shake off veteran Ethopian Bekele, who was bidding for a first London Marathon win some 20 years after he took Olympic 10,000m gold, with around three miles to go.
“At 40km I thought I could win the race,” he said. “It’s the biggest win in my career because it is my first major marathon.
“There was a little fear because I know Bekele is a threat but I was confident over the last few kilometres.”
Before the start of the men’s race and the mass race, tributes were paid to last year’s winner Kelvin Kiptum, who died in a car accident in February.
Olympic champion Peres Jepchirchir smashed the women’s-only world record to win a thrilling women’s race.
The Kenyan kicked for home as she turned on to The Mall and won in 2:16.16.
Four runners were in with a shout down the final straight and Ethiopia’s Tigst Assefa came in second, ahead of Joyciline Jepkosgel in third with Megertu Alemu fourth.
The previous world record for a women-only race was 2:17.01 by Mary Jepkosgei Keitany in London in 2017.
“I’m so happy for today’s victory,” said Jepchirchir. “I wasn’t expecting to run a world record. I thought there might be one – but I didn’t think it would be me.”
Marcel Hug won a record fourth-consecutive men’s wheelchair race, the Swiss ‘Silver Bullet’, 38, clocking 1:28.33.
Daniel Romanchuk of the United States was second with Britain’s David Weir third in his 25th consecutive London Marathon.
Weir, 44, said: “Keeping up with Marcel for 20 miles, it was one of the best races I’ve done on this course.
“Some of these guys are 10 or 20 years younger than me. But I promised myself I’d come back and get on the podium.”
The women’s wheelchair race was won by a distance by another Swiss, Catherine Debrunner.
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