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• Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt

  As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.

  Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.

  Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.

  Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.

  “The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.

  “So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.

  

  Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.

  For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.

  “Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.

  From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.

  

  Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade. 

  “As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.

  “Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended. 

• Jamaica to host T&T U-17s for two friendly games in week-long camp

  Jamaica's Under-17 team will host their Trinidad and Tobago counterparts for two international friendly encounters this weekend.

  The games, which forms part of a week-long camp for both teams, will also see the young Soca Warriors, who are scheduled to arrive in the island on Wednesday, lock horns with a local club team during their visit. The first game is scheduled for the UWI-JFF Captain Horace Burrell Centre of Excellence, CHBC on Friday at 4:00pm, while the second encounter will take place on Sunday at 9:00am.

  Trinidad and Tobago will then close their visit against the youth team of a prominent club, next Tuesday.

  Both the young Reggae Boyz, to be guided by former Reggae Boy midfielder Altimont "Freddy" Butler, Carlton Simmonds and Vassel Reynolds, and the Shawn Cooper-coached young Soca Warriors are preparing for the Concacaf Men's Under-17 Championship which was pushed back to 2025. The tournament was initially scheduled for August this year.

  According to recently installed Trinidad and Tobago Football Association (TTFA) president, Kieron Edwards, this friendly initiative is in line with the TTFA’s application to the FIFA Talent Development Scheme, which aims to provide additional resources to member associations for the elite youth national teams.

  Edwards insisted that there will be continuous efforts to provide opportunities for exposure and match preparation for the various national teams.

  “In keeping with the executive’s mantra to strengthen partnerships and our relationship with our brothers in CFU, we are pleased to be embarking on this journey to Jamaica,” said Edwards.

  “Despite the challenges, the commitment to the continued development of our high-performance programme shines through. This trip marks a pivotal step towards our U-17 team’s quest to qualify for the FIFA U-17 World Cup in 2025. It’s a testament to the dedication of all involved, securing this opportunity mere days after the new executive’s installation," he added.

  The current T&T U-17 selection features several players who have graduated from the Trinidad and Tobago Football Association High Performance Programme and competed at the CONCACAF Boys Under-15 Championship in the Dominican Republic last August, recording memorable wins against Costa Rica and Qatar.

  T&T squad: Antuan Louison, Seth Hadeed, Jonathan Mason (Fatima College); Alejandro Harper, Eran Mc Leod (CIC); Nikosi Foncette, Kyron Baptiste, Josiah Simmons, Jimally Renne (Presentation College, Sando); Jasai Theophilus, Jayden Christophe (QRC); Dimitre Jones, Keston Richards (Arima North Sec); Jaydon Caprietta, Jeremiah Daniel, Adasa Richardson, Antonio Hills, Mikhail Clement (Naparima College); Salim Soanes (St Benedict’s College); Necose Moore (Chaguanas North Sec); Riquelme Phillips (Speyside High School)

• Windies to test T20 World Cup readiness against South Africa, Australia in Jamaica and T&T; final squad to be named this week

  With the ICC Men’s Twenty 20 World Cup now just about a month away, Darren Sammy and his West Indies team will up the tempo on preparations, before testing their readiness for the June 1-29 global showpiece, with a final warm-up match against Australia in Trinidad and Tobago.

  Sammy’s final squad, which is expected to be named sometime this week, will be one of nine teams to travel to the Trinidad and Tobago in May for eight warm-up matches, four of which will take place at the Brian Lara Cricket Academy, while the other four is scheduled for the historic Queen’s Park Oval. The teams will arrive in twin island republic on May 21.

  The revelation came from Cricket West Indies’s (CWI) CEO Johnny Grave during the recently-concluded CARICOM conference on West Indies cricket themed ‘Reinvigorating West Indies Cricket’, in Port of Spain.

  Grave explained that the final West Indies squad will not convene in full until they travel to Jamaica at the end of May to engage South Africa in three warm-up contests. However, he pointed out that there will be a camp in Antigua prior, which will involve members of the final squad, who are not plying their trade in the Indian Premier League.

  From Jamaica, the Rovman Powell-captained squad will then travel to Trinidad and Tobago for the clash against 50-over World Cup winners Australia, ahead of the tournament to be hosted in the Caribbean and United States.

  West Indies, the 2012 and 2016 champions, are hunting a third T20 World Cup title.

   “We’re going to have a week-long preparation camp in Antigua from May 12, before heading to Jamaica. We’re then going to leave Jamaica and come here to Trinidad and Tobago for a week’s preparation, including playing at the historic Queen’s Park Oval on May 30, in an evening fixture against one of the tournament favourites Australia,” Grave shared.

  “That will probably be one of the only games in the warm-up schedule that will be ticketed, and we certainly hope that the fans here in Trinidad, and particularly those in Port of Spain, will come out and rally behind the West Indies in that warm-up match, which is the final game we’ll play before we head to Guyana for the opening game on June 2,” he added.

  West Indies, who are drawn in Group C alongside New Zealand, Afghanistan, Uganda and Papua New Guinea, will open against the latter at the Guyana National Stadium on June 2.

  Grave urged fans to come out and rally behind the West Indies outfit in their push to start the tournament on a high.

  “Making sure we have a huge party in Georgetown, and we get off to a winning start (will be crucial). We all know in these global tournaments, confidence and momentum are important and we can think of nothing better than starting with a victory in Guyana and ending it in Barbados on June 29 with a similar victory,” Grave said.