A seething Steve Kerr accused Dillon Brooks of "breaking the code" after an incident that left Gary Payton II with a broken left elbow.
Kerr's Golden State Warriors went down 106-101 to the Memphis Grizzlies, leaving their Western Conference semi-finals series locked at 1-1, in a heated match full of flashpoints.
The Grizzlies' task was made all the more difficult when Brooks was ejected in the first quarter for a nasty-looking strike across the head of Payton II in mid-air.
An X-ray later showed the extent of the damage caused and Payton II is set to undergo an MRI scan on Wednesday.
Kerr acknowledged the physicality of playoff basketball but was fuming with Brooks' play.
"I don't know if it was intentional but it was dirty," Kerr told reporters after the game.
"Playoff basketball is supposed to be physical. Everyone will compete, fight for everything. But there's a code in this league, a code players follow, where you never put a guy's season or career in jeopardy by taking someone out in mid-air and clubbing them across the head and ultimately fracturing Gary's elbow.
"This is a guy who's been toiling the last six years trying to make it in this league, finally found a home, playing his butt off this year – in the playoffs it should be the time of his life and a guy comes in and whacks him across the head in mid-air.
"He broke the code. Dillon Brooks broke the code that's how I see it."
Another heated incident saw Draymond Green raise his middle finger towards the Grizzlies fanbase, who jeered the Warriors star after an elbow to the face left him with a cut to his right eye that had nearly swollen shut by half-time.
Green was unrepentant after the game, saying: "[If] you gonna boo somebody who got elbowed in the eye, face running with blood you should get flipped off.
"So, I'll take the fine, I'll do an appearance and make up the money. But it felt really good to flip 'em off, if you gonna boo someone who got elbowed in the face with blood running down their face, I could have had a concussion or anything.
"If they gonna be that nasty, I can be nasty too. I'm assuming the cheers are because they know I'll get fined. Great, I make $25million a year I should be just fine."
Ja Morant was the hero for the Grizzlies, scoring 47 points – matching his postseason high – despite himself struggling to see out of his left eye having been hit going for a rebound in the third quarter.
The All-Star guard atoned for missing a layup in Game 1 that would have won the Grizzlies the game, a defeat he conceded was at the forefront of his thinking during Tuesday's contest.
"That loss was on my mind a lot, obviously missing that layup late," Morant said.
"But coming into today, I told myself we needed a win, and we were going to get a win. I just took it upon myself to go out there and do that for us."
Lakers will 'play 'til the wheels fall off', vows LeBron James
LeBron James has urged the Los Angeles Lakers to deal with the pressure, and thrive under it, as they aim to avoid a series sweep against the Denver Nuggets.
The Lakers slumped to a 3-0 lead in their first-round series against the reigning NBA champions following a 112-105 loss on Thursday.
Denver have now won 11 straight games against the Lakers, who squandered a big lead in Game 2 and were no match for the Nuggets in Game 3, with Nikola Jokic and Aaron Gordon in fine form.
James had 26 points and Anthony Davis had 33 for the Lakers, but Los Angeles went just 5 of 27 from the floor and missed 15 of their first 16 3-pointers.
Defeat means the Lakers will have to become the first team in NBA history to rally from a 0-3 playoff deficit to keep their postseason alive.
James, though, laid down the gauntlet for his teammates.
"It's one game at a time, at this point. You lose, you go home. You come out with the mindset, 'Let's get one, force a Game 5, and then we go from there,'" James said.
"As long as you still have life, then you obviously have belief. I just think you play 'til the wheels fall off. That's what it's always about for me.
"That's a mindset, and I know [Davis] feels the same way.
"You're supposed to have anxiety and pressure, or feel the pressure.
"That's what it's about. This is what the postseason is about.
"Me and this guy [Davis], have been playing together for six years. We've been to the mountaintop. We've been close to the mountaintop. We've played a lot of games.
"We know what it takes to win. We know what it takes to win a championship and how damn near perfect you got to be. That's not like something that's so crazy to obtain."
Lakers coach Darvin Ham came under criticism from some fans following the Game 3 loss, but he paid credit to the Nuggets.
"They have a championship confidence," he said.
"That starting group has been together for a long time. Their net rating is off the charts as a starting group. They had guys step up and make plays."
The Nuggets are taking nothing for granted.
"I think every game is tougher and tougher," Jokic said.
"They were up 20 in Denver; they were up 12 today in the first half. I think it's really hard to play against the same team over again.
"You can't get bored with the style of the play or whatever. You just need to keep doing you, especially for us - because we won the last three - and just trust what we are doing and don't get bored with success because it can go wrong really quick."
Embiid reveals Bell's palsy diagnosis after historic 50-point performance versus Knicks
Fresh from putting up 50 points in the Philadelphia 76ers' Game 3 win over the New York Knicks, Joel Embiid revealed he has been suffering from Bell's palsy, a condition affecting the left side of his face and causing blurred vision.
The reigning NBA MVP added eight rebounds and four assists to his half-century as the Sixers dragged themselves back into their first-round series after two road losses.
He became the first player in playoff history to record a 50-point game while attempting fewer than 20 shots, going 13 of 19 from the floor and making 19 of 21 free throws.
He did it while suffering from a condition which causes temporary weakness or lack of movement in one side of the face.
Embiid has to continually use eye drops to combat the blurred vision, and he says the symptoms could last for weeks or months.
"I think it started a day or two before the Miami game [in the Play-In tournament], and I had bad migraines and thought it was nothing," Embiid said in his post-game press conference.
"It's pretty annoying, you know, with the left side of my face, my mouth and my eye. So yeah, it's been tough.
"I'm not a quitter, so I've got to keep fighting, but yeah, it's unfortunate. That's the way I look at it. It's not an excuse. I've got to keep pushing."
Smiling, he added: "I just hope it could stay like this. I've got a beautiful face. I don't like it when my mouth is looking the other way.
"Like I said, it's an unfortunate situation, but everything happens for a reason. Like I said, I've got to take care of myself mentally."
Embiid has endured a difficult season after landing the NBA's top individual prize last year. He missed two months after undergoing surgery to repair the lateral meniscus in his left knee in February.
Still wearing a brace on the affected knee, Embiid said he is still unable to trust it completely.
"No, I'm just trying to keep pushing," he said when asked if he had 100 per cent confidence in his condition. "Like I said, I'm not going to quit.
"Even if it's on one leg, I'm still going to go out there and try, but no, that's not an excuse. I've got to keep playing better and better and better.
"Tonight I got lucky. I made a few shots. I've got to find a way to rebound, and I don't even care about rebounds. I've just got to make sure that my man doesn't get it, and then box out my man and take him out of the play. Whatever it takes to win."
NBA: Nuggets close to Lakers sweep, Embiid has 50 as Sixers cut deficit
The Denver Nuggets are on the brink of sweeping the Los Angeles Lakers after opening up a 3-0 lead in the teams' first-round series on Thursday, registering their 11th straight win against them.
Aaron Gordon had a playoff career-high 29 points and added 15 rebounds, while Nikola Jokic was just short of a triple-double with 24 points, 15 rebounds and nine assists as Denver clinched a 112-105 win.
Having squandered a big lead in Game 2, the Lakers failed to respond at home as the Nuggets began the second half with a 24-10 run to pull away from their hosts. Los Angeles failed to get closer than eight points in the fourth.
LeBron James had 26 points, six rebounds and nine assists, while Anthony Davis had 33 points and 15 rebounds, but Los Angeles were let down by their shooting from the field.
They shot just 5 of 27 from the floor, missing with 15 of their first 16 3-point attempts.
Game 4 takes place at Crypto.com Arena on Saturday, with the Lakers needing to become the first team in NBA history to rally from a 0-3 playoff deficit to keep James' 21st season alive.
A small group of home fans showed their displeasure with head coach Darvin Ham after the loss, staying behind to chant, "fire Darvin" as the rest of the crowd filtered out.
Embiid's half-century takes Knicks-Sixers to 2-1
Joel Embiid's huge 50-point haul breathed fresh life into the Philadelphia 76ers' series with the New York Knicks, bringing the Sixers back to 2-1 after two road losses to start the playoffs.
The 76ers triumphed 125-114 as Embiid became the first player in playoff history to score 50 points on fewer than 20 shots in a game, going 13 of 19 from the floor and making 19 of 21 free throws.
Philadelphia were three down at the half but produced a huge third quarter, Embiid dragging his team into a 98-85 lead with four 3s in that period.
Tyrese Maxey supported Embiid with 25 points and seven assists, after the NBA admitted the officials missed a foul on him in the closing stages of the Sixers' controversial Game 2 loss.
Jalen Brunson led the Knicks with 39 points and 13 assists while Josh Hart tacked on 20 points, but Donte DiVincenzo only had five after hitting the decisive 3-pointer in Game 2.
Cavs suffer worst playoff loss as Magic hit back
The Orlando Magic also hit back after losing the first two games of their first-round series, dealing the Cleveland Cavaliers the heaviest loss in their playoff history on Thursday.
Taking the series back to Kia Center after a pair of road losses, Orlando recorded a 121-83 win behind Paolo Banchero's 31 points, with Jalen Suggs adding 24 for the fifth seeds in the East.
Orlando led by as many as 43 points in the fourth quarter before ultimately settling for a 38-point margin. The Cavs' previous worst playoff loss was a 36-point defeat to the Washington Wizards in 2008.
Franz Wagner tacked on 16 points and eight assists for Orlando, who now have the chance to level the series at home in Game 4 on Sunday.
Cleveland had four players in double figures but none managed more than the 15 put up by both Jarrett Allen and Caris Levert, the visitors shooting a miserable 8 of 34 (23.5 per cent) from the floor.
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