The Jamaica Football Federation (JFF) has unveiled the first set of sponsors backing the Reggae Boyz as they pursue qualification for the 2026 FIFA World Cup.
With Jamaica just eight matches from World Cup Qualification, hopes are high that Jamaica is on the brink of securing a coveted spot in the tournament, which will be jointly hosted by the United States, Mexico, and Canada.
At a sponsor signing ceremony held at Stewart’s Automotive Group’s Jaguar showroom in Kingston, Stewart's Automotive Group, St. Mary’s Snacks, and Supreme Ventures/JustBet were introduced as new campaign partners. These brands join longstanding sponsor Wray & Nephew as part of the Federation’s Road to 2026 campaign.
The sponsorship will provide vital support for the team’s training, logistics, and preparation during this final phase of qualification. With matches scheduled across June, September, October, and November, the Reggae Boyz are entering a decisive stretch in their World Cup journey.
JFF President Michael Ricketts expressed his appreciation for the renewed sponsorship energy.
“This is a special day for Jamaican football. We are deeply grateful to these incredible sponsors who have stepped in to support the Reggae Boyz and the dream of another World Cup appearance. Their belief in the team reflects the hope and pride football brings to our nation,” he said.
Jackie Stewart-Lechler, Managing Director at Stewart’s Automotive Group, pointed out that they are happy to be on board.
"Stewarts Auto Group has been on board since René Simões in 1998, and we are vested. We obviously have shared values. We are about performance, reliability, and excellence — and we both represent the best of what Jamaica has to offer. As transportation partners, we’re proud to journey with the Boyz to 2026," she declared.
Candice Bulli, Brand Manager at St. Mary’s Snacks, echoed similar sentiments.
“For St. Mary’s, this is a no-brainer. Snacking and football go great together — and we’re known for our bold crunch and good vibes. The Boyz bring heart, passion, and a drive to win, which is what our brand and this sponsorship is all about," she noted.
For Kajay Rowe, AVP, Marketing & Innovation at Supreme Ventures, the investment represents a shared vision.
"As the Caribbean’s premier sports betting brand, JustBet has always celebrated the passion and excellence of sport — and football runs deep in our Jamaican identity. This partnership with the JFF is an investment in our shared dreams. We’re proud to support the Reggae Boyz on their journey to 2026 and help ensure the black, green, and gold flies high on football’s biggest stage."
Tanya Lee Perkins, JFF Ambassador with responsibility for sponsorships, confirmed more announcements are expected over the next two weeks, with an official campaign launch slated for June.