Saudi Arabia World Cup part of global power shift in football, says finance expert

By Sports Desk November 30, 2023

Saudi Arabia's emergence as the sole bidder to host the 2034 FIFA World Cup is no surprise and could be part of a major power shift to affect football in the next few years.

That is the view of sports finance expert Dan Plumley, who also says FIFA will find it difficult to avoid political questions when Saudi oil company Aramco becomes the governing body's highest-paying sponsor.

FIFA confirmed in October that Saudi Arabia was the only country to submit a bid to host the 2034 World Cup before the deadline, making a second tournament in the Gulf a mere formality.

The announcement came less than a year after the 2022 tournament was held in Qatar, a decision which was roundly criticised due to the country's poor human rights record and criminalisation of same-sex relationships. 

Saudi Arabia's bid to host football's most iconic tournament comes after the state's Public Investment Fund took direct control of four Saudi Pro League clubs, attracting big names including Karim Benzema, Neymar and Sadio Mane to a league which already contained Cristiano Ronaldo.

Plumley foresees the country emerging as a football powerhouse over the next decade, with the World Cup playing a major role in that vision.

"I don't think it's a surprise, I think that you can see the power shift, the dynamics changing in world football," he told Stats Perform of the 2034 bid.

"We've obviously seen it off the back of the recent Qatar World Cup, and you could see the narrative of Saudi Arabia's direction of travel with what they're doing with the Saudi Pro League.

"[It's] linked to their Vision 2030 project as a country and how they're trying to pivot away from oil and look at other ways to generate revenue in the future, on top of the World Cup being – alongside the Olympics – the biggest sporting event on the planet. 

"It's quite clear that was always going to be in their sights. I don't see that as any real surprise.

"I think there's a long waiting time now: when you look at the plans they've got for the Saudi Pro League, and couple that with hosting a World Cup, there's a lot of ifs. 

"But we could be looking at a significant power shift in world football in six to 10 years' time."

Just a few weeks after Saudi Arabia emerged as the sole 2034 bidder, it was reported that the nation's state-owned petroleum company Aramco was set to become FIFA's largest single sponsor, which critics have suggested amounts to a conflict of interest.

Asked about the prospective deal, Plumley said: "This is a much wider question around the governance of the sport, and I think you can draw some parallels to the situation in English football with the independent regulator.

"Part of the reason for the independent regulator is because people have not been happy with the Premier League being self-governing, being judge, jury and executioner.

"But that same kind of conversation is happening at UEFA levels, and it's been happening at FIFA levels for a number of years. 

"They are the ultimate governing body of world football. In that regard, it's very difficult to do anything else within the governance framework, because that's where we stop. 

"People will always draw parallels to the companies connected with that, and the way in which event hosting is done, where the World Cups are going and who the sponsors are. 

"There's been numerous conversations about that throughout history, it's now just positioned in a slightly different way because we're in slightly different territory.

"You can't avoid the politics of it, whether we like to or not. It's much bigger now than football and I think that's what you keep coming back to, [the fact that] there's a lot going on in the market that transcends the game on the pitch."

Related items

  • Chicago Fire v Atlanta United: ‘Think like champions’ urges Giakoumakis Chicago Fire v Atlanta United: ‘Think like champions’ urges Giakoumakis

    Atlanta United must “think like champions” if they are to correct their form, says striker Giorgos Giakoumakis.

    The Five Stripes face the Chicago Fire this weekend, as they look to return to winning ways after three games without a victory.

    Indeed, they lost to FC Cincinnati last time out, and Giakoumakis believes Atlanta must correct a mentality issue.

    “One simple thing I can tell you is that we have to stay concentrated,” said Giakoumakis.

    “Think like champions, because you cannot drop this amount of points when you are leading a game.”

    Atlanta are seventh in the Eastern Conference, six places and two points better off than the Fire, who have lost two of their last four games.

    “Number one, there are no easy matches in MLS,” said Atlanta coach Gonzalo Pineda. “It is always difficult to play in that stadium; sometimes it can be windy. They have very good players, and they have a very good coaching staff that prepares them to compete at the highest level.

    “The process we have, we expect it to translate to three points. At times, you have to create certain situations on the field to spark a reaction, and some toughness or some resilience.

    “That will bring more discussions and more accountability… as much as it hurt me and my coaching staff (losing five points), you can see it hurt them. They were not happy with that, and that is why I think they will have a good response against Chicago.”

    PLAYERS TO WATCH

    Chicago Fire – Brian Gutierrez

    Gutierrez is the Fire’s leading scorer this season, with three goals, which have come from five shots on target.

    Atlanta United – Giorgos Giakoumakis

    Giakoumakis has scored four goals in three career matches against Chicago, scoring at least once in each match. Four players have scored in their first four regular-season matches against the Fire, including just one, Cory Burke (five straight from 2018-21), since 2011.

    MATCH PREDICTION: DRAW

    Atlanta have won only four of their last 39 away matches in all competitions (D14 L21) dating back to early April 2022. The Five Stripes are winless in their last nine away from home (D4 L5).

    Chicago’s 4-0 loss to Real Salt Lake last week equalled the largest margin of defeat in a home match in club history (4th time in all competitions). The Fire have lost six of their last 10 home matches in all competitions (W3 D1) after losing two of their previous 17 at home.

    The home side is unbeaten in the last 11 meetings between the Fire and Atlanta United (W9 D2). In fact, the only road win in the 14 regular-season meetings was a 2-1 victory for Atlanta in Chicago in 2018.

    OPTA WIN PROBABILITY

    Chicago Fire – 37.9%

    Atlanta United – 33.3%

    Draw – 28.8%

  • New York Red Bulls v Vancouver Whitecaps: Facing Eastern Conference teams ‘like going to the casino’ New York Red Bulls v Vancouver Whitecaps: Facing Eastern Conference teams ‘like going to the casino’

    Vanni Sartini is anticipating a tight encounter when his Vancouver Whitecaps team face the New York Red Bulls.

    Vancouver have enjoyed a fine start to the MLS season and sit second in the Western Conference.

    The Red Bulls, meanwhile, are in second place in the East.

    This game will be the first meeting of the teams since 2019, and Sartini joked that facing sides from a different Conference is akin to a trip to a casino.

    He said: “It’s going to be hard. It’s like going to the casino when you play the Eastern teams – you never know!

    “Maybe you’ll face the team in last, the team that’s in  first place. Unfortunately this season we’re going to play the Red Bulls, who are doing very well.”

    Explaining what he expects to see from the Red Bulls, Sartini added: “They’re a team with a very distinct and particular style of play, like we have, to be honest.

    “We need to be very intense, because that’s what they are, they are very intense in pressing, counter-pressing, counter-attacks and we need to be very well organised. It’s a game that will be decided in the second half, it’s going to be tight until the end – that’s what I feel.”

    PLAYERS TO WATCH

    New York Red Bulls – Lewis Morgan

    Morgan is enjoying a fine campaign, and he leads the Red Bulls’ scoring efforts with six goals in MLS.

    Vancouver Whitecaps – Brian White

    White joined the ‘Caps from the Red Bulls in 2021. He has scored four goals in MLS this season, making him Vancouver’s leading scorer.

    MATCH PREDICTION: NEW YORK RED BULLS WIN

    Ryan Gauld and White have each contributed to at least one goal in their last five MLS appearances, equalling the longest streak in Whitecaps’ history. Prior to them, only three players in team history had recorded a goal contribution in five straight matches.

    With 16 points through eight matches, the Whitecaps are off to the joint-best eight-match start in club history (also 2015). Vancouver have never had more than 17 points (2012) after nine matches of a season before.

    The Red Bulls have lost only one of their first nine matches this season (W4 D4), the second time in club history they have had fewer than two losses at this stage of a season, along with their Supporters’ Shield winning 2015 campaign (also W4 D4 L1).

    Six of the 12 all-time meetings between the Red Bulls and Whitecaps have been drawn (Whitecaps W4, Red Bulls W2), but New York are anticipated to win this one.

    OPTA WIN PROBABILITY

    NYRB – 48.9%

    Vancouver Whitecaps – 23.3%

    Draw – 27.8%

  • Brazil legend Marta to retire from international football Brazil legend Marta to retire from international football

    Brazil star Marta has announced she will retire from international football at the end of 2024.

    The 38-year-old is the all-time highest scorer for Brazil, netting 116 goals in 175 matches for the national team.

    She is also the top-scorer in the Women’s World Cup with 17 goals, finishing as a runner-up in 2007 when Brazil lost in the final to Germany.

    The forward has won three Copa America Femenina titles and was part of the Brazil team that won silver medals at the 2004 and 2008 Olympics.

    Marta could make her sixth appearance for Brazil at this year's Games if she is selected in the squad at the Paris 2024 Olympics.

    "If I go to the Olympics, I will enjoy every moment, because, regardless of whether I go to the Olympics or not, this is my last year with the national team," Marta told CNN in an interview on Thursday.

    "There will be no more Marta from 2025 in the national team as an athlete.

    "I am very calm about this because I see with great optimism this development that we are having in relation to young athletes."

© 2023 SportsMaxTV All Rights Reserved.