EFL chairman Rick Parry has defended football’s right to benefit from responsible betting sponsorship and accepts there are no “magic answers” to eradicating addiction issues among players.
The sport’s relationship with gambling has been in the spotlight again recently after a 10-month ban was imposed on Newcastle midfielder Sandro Tonali by the Italian Football Federation late last month.
The player, who is suffering from a gambling addiction according to his agent, is also being investigated over possible breaches of betting rules in England by the Football Association.
The Big Step campaign, part of the Gambling With Lives charity, said the player deserved “empathy and support” rather than a heavy sanction, adding: “Sending someone addicted to gambling into this environment is like sending an alcoholic to work in a pub. If you force young footballers to endorse addictive products then don’t be surprised if they use them.”
Parry, whose organisation signed a new deal with Sky Bet as its title sponsor in June through to 2029, told the PA news agency that betting companies had made “billions” of pounds out of sport since the introduction of the Gambling Act in 2005 and added: “It’s only fair that there is a way of channelling some of that revenue into sport.
“So enabling sport to negotiate marketing agreements to get a share of the billions that are flowing in is something I have no difficulty with whatsoever as a concept.
“We’ve commissioned research, we’ve looked extensively and we haven’t seen any evidence that sponsorship leads to an increase in gambling or gambling harm.
“The values of gambling in England have been fairly steady across the decades and there is no direct correlation between sponsorship and gambling harm.
“Nobody wants gambling harm, nobody wants players to become addicted, or indeed non-players. But it is two different issues that tend to get conflated in terms of what we are doing with players and indeed with the non players.”
The EFL’s partnership with Sky Bet was singled out for praise in the Government’s white paper on gambling reform published in April as an example of the sort of socially responsible agreement sports should strive for.
Since 2018, Sky Bet funding has supported the EPIC Risk Awareness programme which has provided education to players and staff at all 72 EFL clubs. The programme has reached 2,200 players and staff over the past two years.
Sky Bet’s parent company Flutter will also put £20million into wider research, education and treatment this year alone.
“Behaving responsibly is incredibly important,” Parry added.
“Educating players is something that we’ve been doing for at least the last five years and we’ll continue to do more of that.
“(But) that frankly is never going to stop individuals from wanting to gamble. Ten per cent of people gamble – they always will.
“It is a fact of life, prohibition doesn’t work, so what you have to do is have a framework, that you educate, you behave responsibly, you do everything you can to minimise harm, but eliminating it is incredibly difficult.
“If we didn’t have Sky Bet sponsorship we would still have players betting – they always have, they always will.
“Our responsibility is to try to make sure that we support and that we educate – it’s not just about punishment. As we’ve seen pretty graphically in Italy recently, it’s not just been about identifying punishment, it’s identifying that some of the players have genuine addiction problems. It’s how you assist in rehabilitation as well as punishment, and there are no magic answers.
“It’s a problem that will continue to exist. We have to try to tackle it and address it, without in any way pretending it’s not there.
“But that said, that absolutely shouldn’t preclude us from entering into responsible and sensible marketing arrangements when gambling operators are making a huge amount of money out of sport, and have been encouraged to do so by successive governments.”
Sky Bet will also commit £1million a year to the Building Foundations Fund which will support the community organisations linked to the 72 EFL clubs.
This week is a designated ‘EFL Week of Action’ to highlight the social benefit provided by club community organisations in the towns and cities they serve.
Postecoglou rues missed chances against City as Son squanders decisive opportunity
Ange Postecoglou was left to rue missed chances as Tottenham's Champions League hopes were ended after Tuesday's 2-0 defeat to Manchester City.
Spurs needed three points to take the Premier League's top-four race to the final day but were undone by Pep Guardiola's side, who moved within touching distance of another top-flight title.
Erling Haaland's routine tap-in from Kevin De Bruyne's brilliance after 51 minutes proved a cruel blow before the City striker's stoppage-time penalty sealed a decisive three points.
It could have been a different story, though, if Stefan Ortega – on as a second-half substitute for Ederson – did not deny Heung-min Son's gilt-edged chance following Manuel Akanji's error.
The City goalkeeper denied the onrushing Spurs forward when one-on-one with the visitors 1-0 up, and Postecoglou acknowledged his side failed to seize their opportunities.
"We lost the game so it was a missed chance for three points," the frustrated Tottenham manager told Sky Sports.
"We had the opportunities and we had to punish them. It was a tight game and in the big moments we were not able to capitalise and they were.
"I thought we were in the game the whole time, even at 1-0 we had a great chance to go level.
"In the second half we were chasing the game so they got a little more space but I thought we were well in it up until that point [the second goal]."
Spurs' loss proved Aston Villa's gain as Unai Emery's side qualified for the Champions League for the first time in their history, ending a 41-year absence after last featuring in the European Cup in 1982-83.
Postecoglou found it hard to seek the immediate positives, having watched Tottenham fall short and inadvertently damage rivals Arsenal's title hopes in the process.
"We lost the game so I am disappointed," the Australian added, before responding to whether any pride could be taken.
"Not right now because we have lost. We will assess the season, still one more game to go, one more game against Sheffield United and we need to make sure we win.
"I think wherever you finish is a fair reflection of where you are at."
Tottenham will finish outside the top four for the fourth time in the last five seasons, after finishing in the Champions League spots in Mauricio Pochettino’s final four full campaigns in charge (2015-16 to 2018-19).
Postecoglou acknowledged there is still work to do to catch up with England's perennial champions City.
Asked how his side measure up to Guardiola's men, he said: Nothing earth-shattering that I didn't know before the game. We still have some work to do. We need to do some work to catch up."
'One more game, and we can change history' – Rodri knows Man City have one more step to take
Manchester City know they cannot let complacency set in as they aim to make Premier League history, so says Rodri.
City beat Tottenham 2-0 on Tuesday, taking a huge stride towards winning an unprecedented fourth straight Premier League title.
Erling Haaland scored twice, with his second – a calmly taken spot-kick in stoppage time – came after a string of fine stops from Stefan Ortega.
City's stand-in goalkeeper replaced the injured Ederson just after the hour mark, and twice denied Dejan Kulusevski before making an exceptional save to prevent Son Heung-min scoring in a one-v-one.
With one game left, City are two points above Arsenal, and Rodri knows the job must now be done against West Ham on Sunday.
"It's unbelievable. For us, it gives us the chance to fight again in the last game," he told Sky Sports.
"We know it's one more game, but you saw the character of the team, of course it wasn't our best performance, but we came here to win – that's what we do. It's the mentality of these guys, the substitutions, Stefan saved us, Jeremy was unbelievable, every player that came in was exceptional.
"This is football. We have the best striker in the world and today he made the difference, but today, Stefan was simply incredible. We were 1-0 up and he made three outstanding saves. I have no words. We want to make history again, but we have one more to come.
"We have the experience from against Aston Villa [in 2022]. We know it's not done. We know it's going to be tough, but if we do it, we can change history."
Kyle Walker echoed the sentiment.
"We know it's not done, but we've taken it down to the last game, in front of our fans," he said. "You have to take each game as it comes."
City are now unbeaten in 22 consecutive Premier League games (W18 D4), including all 18 in 2024 (W15 D3); however, the last two teams to make as long an unbeaten start to a calendar year have failed to go on to win the title in that same year (Liverpool in 2022 – second and Chelsea in 2008 – second).
Pep Guardiola's team will sit top of the Premier League table heading into the final day of the season for the sixth time in the last seven seasons, having gone on to win the title in each of those previous campaigns.
Tottenham 0-2 Manchester City: Haaland's double and Ortega's heroics put Guardiola's side on the brink
Erling Haaland’s double and Stefan Ortega’s superb save saw Manchester City beat Tottenham 2-0 to ensure Pep Guardiola’s team head into the final day of the season leading the Premier League.
Haaland, who had opened the scoring with a tap-in in the 51st minute, slammed in a stoppage-time penalty to send the travelling City supporters into delirium at Tottenham Hotspur Stadium on Tuesday.
That spot-kick followed a wonderful save from substitute goalkeeper Ortega at the other end, who denied Son Heung-min a would-be equaliser on a bizarre night where the home support never truly managed to get fully behind their side, given what was at stake for their rivals Arsenal.
But with Haaland’s double, City – now on 88 points, two clear of Arsenal – are on the cusp of an unprecedented fourth straight Premier League title, while Spurs’ Champions League hopes are over.
Ederson was forced into action after just six minutes as Bentancur got on the end of Brennan Johnson’s cutback, with his strike from just outside the penalty area was tipped over by City’s goalkeeper.
The best chance of the half fell to Foden, who – in the 16th minute – latched onto a dismal clearance from Pierre-Emile Hojbjerg, but his close-range volley was superbly kept out by Vicario.
It took City less than two minutes to test Vicario once again after the break as he made an excellent diving save to palm away Kevin De Bruyne’s curling effort from the edge of the box.
But Vicario had no chance four minutes later – Haaland tapping into an empty net after latching onto De Bruyn’s drilled delivery.
Ederson had to be taken off after a nasty clash with Cristian Romero, and while City’s goalkeeper was frustrated, his stand-in Ortega turned in a fantastic cameo.
Having twice denied Dejan Kulusevski from close range, Ortega then stood up brilliantly when one-on-one with Son.
It is a save that might just win City the league – Haaland subsequently making sure of the points after Jeremy Doku was brought down by Pedro Porro, leaving the reigning champions, who face West Ham on Sunday, on the brink of glory again.
De Bruyne provides the spark but Ortega the unlikely hero
When City needed the breakthrough, it was no surprise to see De Bruyne provide it. The Belgian has now provided 10+ assists, the joint-most of any player in Premier League’s history, along with Cesc Fabregas.
De Bruyne has now assisted Haaland 12 times in the Premier League, the most from one player to another in the competition in the last two seasons.
Haaland, meanwhile, is the first City player to score a brace away to Spurs in the Premier League since Edin Dzeko in August 2011.
Yet for the efforts of the attackers, it was Ortega who came up huge with those massive stops, with that save from Son likely to go down in City folklore.
Spurs’ defensive woes continue
City only managed two shots in the opening 45 minutes – only against Aston Villa in December (two) have they had as few shots in the first half of a Premier League game this season.
Yet the hosts eventually came undone, meaning Ange Postecoglou’s team have conceded in each of their last 10 games in the Premier League, their longest run without a clean sheet in the competition since September-December 2019 (also 10).
After failing to secure the three points needed, Tottenham are now unable to catch Villa in fourth place, meaning Unai Emery’s team clinch the final Champions League spot.
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