Anitta to bring Brazilian flair to the 2023 UEFA Champions League final kick off show

By Sports Desk May 25, 2023

Internationally acclaimed Brazilian pop superstar, Anitta, will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10. Joining GRAMMY-award winner Burna Boy, Anitta is expected to captivate audiences with a mesmerizing performance at the world's biggest annual sporting event.

Coming off a remarkable year marked by the release of her fifth studio album, 'Versions Of Me,' and a GRAMMY nomination for "Best New Artist," the sensational artist behind hits like 'Envolver' will infuse Istanbul's Atatürk Olympic Stadium with her renowned high-energy pop production. Her performance will enthrall millions of fans around the globe, moments before the commencement of the most significant fixture in club football.

 To heighten anticipation for this highly anticipated performance, Pepsi has released an exhilarating short film titled 'The Prep' (LINK), featuring Anitta and Burna Boy in their element. In the film, accompanied by Burna Boy's "It's Plenty" and Anitta's "Envolver," the artists prepare for their epic Kick Off Show performance in their football-style dressing rooms. They then emerge into the iconic UEFA Champions League tunnel, walking side by side, before entering a sold-out stadium, sending shivers down the spectators' spines.

 Anitta expressed her excitement, stating, "I'm thrilled that the news is finally out! I'm delighted to perform at the UEFA Champions League Final Kick Off Show by Pepsi, co-headlining alongside Burna Boy. We'll deliver an unforgettable show to fans in the stadium and worldwide, so make sure to tune in on June 10th - you won't want to miss this!"

 For the first time ever, Pepsi is giving fans the opportunity of a lifetime to be a part of this show-stopping performance through the #PepsiKickOffShow challenge. Launched in March, the challenge invites fans to showcase their best ball skills and dance moves. Watch the video here.

 Gustavo Reyna, Pepsi's Senior Director of Global Marketing, added, "Every year, we take pride in collaborating with the most prominent and thrilling music artists to provide fans worldwide with unparalleled entertainment. In this year's 2023 UEFA Champions League Final Kick Off Show by Pepsi, global superstars Anitta and Burna Boy, who embody our 'Thirsty For More' philosophy celebrating people's thirst for life, will co-headline. We're excited to witness fans actively participate in this unmissable show through the #PepsiKickOffShow challenge. It promises to be an extraordinary spectacle!"

 UEFA Marketing Director, Guy-Laurent Epstein, commented, "This season's spectacle promises to be unforgettable, with an exciting lineup of artists set to grace the stage ahead of the UEFA Champions League Final in Istanbul. We're proud of our longstanding partnership with Pepsi, which allows us to bring even more excitement to fans. We eagerly await sharing this season's UEFA Champions League Kick Off Show by Pepsi with everyone."

 This marks the seventh year that Pepsi and UEFA have celebrated the Champions League Final with a sensational music performance, showcasing the most thrilling artists from around the world. This exceptional entertainment spectacle unites football and music fans worldwide. The Kick Off Show by Pepsi will be broadcasted in over 200 countries worldwide.

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