Erik ten Hag has told his Manchester United stars to "live the high standards" it will take to carry the club back to the top of English football.
The United manager has the bulk of his squad back together after the World Cup interval and will embark on the next stage of rigging up a group capable of challenging for titles.
Former Ajax coach Ten Hag says his players must not "get too satisfied" with their progress, which he nonetheless feels has been significant since a difficult start to his reign.
United will be back in action on Wednesday when they host Burnley, leaders of the Championship, at the EFL Cup last-16 stage.
Their first Premier League game after the resumption comes on December 27 when they tackle Nottingham Forest.
Ten Hag said: "Satisfaction makes you lazy. So don't get too satisfied with yourself as a team. Give every day the best.
"Only when you set those high standards and keep the high standards – it's up to me to control that and give that example, clear. But the players and staff at Manchester United have to live the high standards, and then it's possible to compete with the best clubs in the Premier League and achieve our goals.
"Where we were at the start of the season, we were just not good enough. I knew it when I stepped in that we would have days like that, that we would have defeats."
United lost their opening two Premier League games of the campaign to Brighton and Hove Albion and Brentford, but they have recovered strongly to win eight of their next 12 in the competition to rise to fifth place, three points off the top four with a game in hand.
They were last champions of England in 2012-13 and have not won a major trophy since landing the EFL Cup and Europa League in the 2016-17 season.
Ten Hag, who spoke to the Manchester Evening News and national newspapers during a training break in Spain, said it was obvious he was taking on "a difficult project".
"Manchester United was not in the circumstances that you would expect of them, and I think now we're in the right direction, but we're far away from where we need to be," he said.
United have lost three of their last four home games in the EFL Cup, as many as they had in their previous 36 at Old Trafford, and Ten Hag will be wary of the threat Burnley pose.
The Dutchman is confident United can keep building in the coming weeks and months, but bringing everyone back into tune with how he wants to play is another challenge. Many have been away with their national teams, playing and being coached in contrasting ways to his methods.
"Players come back and they have been playing six weeks in a different environment and different style of play," said Ten Hag, "and then they have to get back to our style and system and our rules and principles, and it's a team sport. So, all 11 have to be on the same page."
Sessegnon rejoins boyhood club Fulham after Tottenham departure
Ryan Sessegnon has resigned for Fulham on a free transfer, five years after leaving the club.
The 24-year-old signed a two-year contract with the Cottagers with the option to extend for a further year following his departure from Tottenham last month.
In his first spell at the club, Sessegnon worked his way through the academy over 11 years, scoring 25 goals in 120 first-team appearances.
He then moved to Spurs in a £25million deal in 2019, though struggled to nail down a place in North London, making just 57 appearances in all competitions, and scoring three goals.
"It's amazing to be back. Emotional, as well," he told FFCtv. "It's where it started for me, where everything began, and it's amazing to be back.
"It will always be home for me. I think it had the feeling that it was meant to be, coming back here, so I'm delighted to get it done."
Sessegnon is Fulham's first signing of the transfer window, though they have seen plenty of first-team departures already, with Joao Palhinha, Tosin Adarabioyo and Bobby De Cordova-Reid all leaving the club.
Eriksen in 'no rush' to decide Man Utd future
Christian Eriksen says he is in "no rush" to decide his future despite going into the final year of his contract at Manchester United.
Eriksen joined the Red Devils in 2022, making 28 appearances in the Premier League in his first season, though an injury in January 2023 put a halt to his impressive start to life at Old Trafford.
Following Kobbie Mainoo's breakout season last year, Eriksen dropped down the pecking order at United as he made just 12 starts in his 22 league appearances, scoring just once and assisting two goals.
Some reports suggest Eriksen could be heading out on loan to former club Ajax for the final year of his contract, but he insisted he is satisfied in Manchester.
"I am really happy at United," he said. "I have had two very good years and am going into my third.
"It is a special club and a special place. Also, my family is settled in Manchester, so I am in no rush.
"Obviously, I want to play as much as possible and do everything I can. But that is nothing to do with the club - it is up to you and the manager.
"But in terms of how I feel, I feel very good at United."
Man Utd transformation will not occur 'overnight', says Maguire
Harry Maguire has warned Manchester United supporters their fortunes may not change "overnight" ahead of the Red Devils' first season under the Jim Ratcliffe regime.
INEOS founder Ratcliffe assumed control of football operations when he bought a 25% stake in the club, with his part-takeover being formally ratified earlier this year.
United have since gone about constructing a new football hierarchy, appointing Dan Ashworth as sporting director and Omar Berrada as chief executive.
They were widely expected to part ways with manager Erik ten Hag after finishing eighth in the Premier League last term, but the Dutchman was instead handed a new contract after guiding them to an FA Cup final victory over Manchester City.
United have spent an estimated £88million to bring in striker Joshua Zirkzee and centre-back Leny Yoro ahead of Ten Hag's third season in charge, but Maguire has warned patience will be required as they bid to return to title contention.
"I don't think we will go from finishing eighth in the league to winning all the trophies overnight," Maguire told BBC Sport.
"But I do think we are moving in the right direction now and the decisions that have been made at the top will help this club get back to where it should be."
Yoro's arrival has raised questions about Maguire's future, with Lisandro Martinez also hoping to play a heightened role after an injury-hit 2023-24 campaign.
Maguire was widely expected to leave Old Trafford last year but opted to fight for his place and was ultimately rewarded with regular gametime.
With Martinez, Raphael Varane and Victor Lindelof all enduring disjointed seasons, Maguire managed more Premier League starts (18) and minutes (1,650) than any other United centre-back.
The Red Devils only kept four Premier League clean sheets when Maguire was involved, however, with their 58 goals conceded their most in any league campaign since 1978-79 (63).
He believes he proved his worth, saying: "There was a lot of uncertainty over my future last year but I sat down with the manager, he told me where I was at, said he believed in me and I would get chances.
"I proved last season when I got the chances I took them really well."
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