Senior Director of Marketing at Adidas says German sportswear giants would welcome working with JAAA

By Sports Desk April 12, 2024
Adidas Senior Director of Marketing, Spencer Nel. Adidas Senior Director of Marketing, Spencer Nel.

Senior Director of Sports Marketing at Adidas, Spencer Nel, says the German sportswear giants would more than welcome the opportunity to work with the Jamaica Athletics Administrative Association.

The statement is in response to a report on Wednesday of an investment proposal sent by Adidas to the JAAA.

"Adidas has a long and successful history of working together with leading Jamaican athletes - we sponsor numerous high schools and invest heavily into sports development at both the grassroots and elite level, with programs like the Racers Track Club,” he said.

“The Jamaica Athletics Administrative Association (JAAA) is one of the best track and field federations in the world with an incredible history. We are always looking to collaborate with leading federations across sport and would welcome an opportunity to work together in the future,” he added.

Nationwide News broke the story on Wednesday detailing the investment proposal which includes a staggering JMD$5.7 billion investment over the next eight years to bolster athletics at both elite and grassroots levels in Jamaica.

Adidas's proposal, as outlined in documents obtained by Sportsmax.TV, involves substantial financial support, equipment provision, infrastructure development, and athlete incentives aimed at enhancing Jamaica's athletic programs.

Adidas unveiled the ambitious plan that could potentially transform Jamaica's track and field landscape with a groundbreaking USD$38.8 million or JMD $5.7 billion investment proposal over the next eight years.

This proposal, aimed at revolutionizing both elite and grassroots athletics, has stirred significant interest and discussions within the Jamaica's track and field fraternity and raised questions over whether the JAAA is seriously considering accepting or is keen on negotiating with Adidas.

Details of the proposal, first reported by Nationwide News on Wednesday, outline a comprehensive investment strategy that includes substantial financial support, equipment provision, infrastructure development, and athlete incentives.

According to the documents obtained by Sportsmax.TV, the proposal earmarks nearly USD$3 million annually to the JAAA, covering operational costs and athletic program enhancements. Additionally, Adidas plans to allocate USD$2,180,000 worth of equipment each year, ensuring Jamaican athletes have access to world-class gear to uphold the nation's track and field legacy.

A notable aspect of the proposal is the inclusion of a 10 per cent royalty bonus from the sales of Adidas apparel associated with Jamaican athletics, offering a potential revenue stream to further bolster the sport's development in Jamaica.

Adidas further proposes an annual retainer of USD$2.5 million for the JAAA, along with a dedicated budget of USD$250,000 for infrastructure repairs and upgrades across Jamaica.

The sponsorship extends beyond financial support, with provisions for executive travel budgets to ensure representation at international meetings and events. Athletes achieving global success can expect significant rewards, with podium finishers at the Olympics and other major championships receiving substantial bonuses.

According to the proposal, athletes would be rewarded with a bonus of USD$25,000 for winning Olympic gold, USD$15,000 for silver, USD$10,000 for bronze.

For World Championships gold medallists would earn USD$15,000 for gold, USD$10,000 for silver and USD$8000 for bronze. Jamaican athletes winning gold at the World Indoor Championships would earn a bonus of USD10,000, silver medallists would collect USD$8000 while bronze medallists be rewarded with USD$7,000.

Jamaica’s junior athletes will not be left out as gold medal winners at the World U20 Championships would receive a hefty bonus of USD$7500 while silver and bronze medallists would take home USD$5000 and USD$2000, respectively.

USD$7500 would be reserved for relay gold medals with silver and bronze medals earning USD$5000 and USD$2000, respectively.

 

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