World Athletics and Sony Corporation (Sony) today (23) announced a new three-year agreement that will see Sony sponsor World Athletics Series events from 2024 to 2026.
As part of the sponsorship, Sony will support all World Athletics Series events starting from the World Athletics Indoor Championships Glasgow 24 in March. The agreement will also include the World Athletics Championships Tokyo 25 to be held in Tokyo, Japan, in September 2025.
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.
Both parties came to this agreement based on a mutual understanding of each other’s philosophy.
Sony aims to work with creators and leverage the power of technology to generate emotion-filled experiences for sports fans across the globe and capture them on film and in photographs.
Sony will further enhance emotion from athletes’ awe-inspiring achievements captured by content creators, including photographers, and deliver them to the world through cutting-edge technologies like the Alpha™ mirrorless interchangeable lens camera and versatile interchangeable lens including G Master™, system cameras and broadcast solutions.
In addition, Hawk-Eye Innovations, which has a proven track record of providing services for international events in a variety of sports, will contribute to fair competition management through its officiating services.
“We are entering an exciting few years for our sport and I can think of no better partner than Sony to help us capture the excitement, the thrill and the breathtaking performances our sport promises to bring,” said World Athletics President Sebastian Coe. “As the No.1 Olympic sport, the eyes of the world will be squarely focused on athletics this year as our athletes compete across our five World Athletics Series events, plus Paris.
“We look forward to the outstanding photographs Sony will capture at our events to immortalise these many moments in our sport’s history.”
Hiroki Totoki, President, COO and CFO of Sony Group Corporation, said: “We are delighted to have reached an agreement with World Athletics to sponsor their World Athletics Series events, which are known as the world's top competitions in athletics.
“Based on our purpose to ‘fill the world with emotion, through the power of creativity and technology’, Sony will contribute to the development of sports by leveraging technology to enhance the emotion generated by sports and deliver it to sports fans around the world.”
Paulino extends 400m winning streak to seven in Shanghai
Dom Rep’s Marileidy Paulino followed up her triumph at the season’s Diamond League opener in Xiamen last week with another victory at the Shanghai Diamond League on Saturday.
The reigning World champion produced 50.89 to win ahead of American Talitha Diggs who ran 51.77 and Bajan two-time World Championship bronze medallist Sada Williams who ran 52.00 in third.
Paulino’s winning streak in the 400m has now stretched to seven races.
It was déjà vu in the women’s 100m hurdles as reigning Olympic champion Jasmine Camacho Quinn just pipped World Indoor 60m hurdles champion and world record holder Devynne Charlton on the line, just as it played out in Xiamen last week.
Camacho-Quinn ran 12.63 compered to Charlton’s 12.64. Two-time World champion Danielle Williams was third in 12.74.
The men’s 110m hurdles saw American Daniel Roberts get his second win in a row to kick off the Diamond League season. His winning time was 13.12, comfortably ahead of Japan’s Shunsuke Izumiya (13.23) and Olympic champion Hansle Parchment’s season’s best 13.26.
Edwin Allen second in Champions of America girls’ 4x800m as Union Catholic sets National Record
Edwin Allen had to settle for second position in the Championships of America high school girls’ 4x800m, as they were soundly beaten by New Jersey-based favourites Union Catholic in the final on day two of the 128th Penn Relays at the Franklin Field in Philadelphia on Friday.
Not only did Union Catholic defend their title, but the team of Jimmiea King, Peyton Hollis, Sophia Thompson, and Paige Sheppard did so in emphatic fashion, clocking a National Record of 8:41.20. They lowered the previous mark of 8:43.12 set in 2008 by Roosevelt.
Edwin Allen’s quartet of Tanesia Gardiner, Monique Stewart, Kevongaye Fowler, and Rickeisha Simms, gave a credible effort in second at 8:50.76, while Virginia-based South Lakes (8:50.8), were third.
The other Jamaican schools, Holmwood Technical (8:58.94) and Alphansus Davis (9:13.83), placed fifth and ninth respectively.
Hydel wins third Championship of America 4x400m title in a row at Penn Relays
Hydel High successfully defended their Championship of America 4x400m title on day two of the 128th Penn Relays at the Franklin Field in Philadelphia on Friday.
The quartet of Alliah Baker, Jody-Ann Daley, Nastassia Fletcher and Abigail Campbell combined to run 3:34.78 to win ahead of Bullis School (3:35.17) and Union Catholic (3:41.75).
Hydel captain Alliah Baker reacted to her second gold medal of the meet.
“I am not shocked but I’m very excited. This is my last year and I’m very happy to finish my last year with two gold medals,” she said.
Hydel have now won this event three straight times and five times in the last six years.
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