Jamaican Olympic sprinter, Shericka Jackson, has secured another significant milestone in her career after becoming the first brand ambassador for the Scotia Group.
Jackson cemented her place in the bank’s 132-year history, in Jamaica, when she signed her first local corporate endorsement deal on Thursday.
The sponsorship arrangement with the financial institution comes months ahead of the 2022 World Athletics Championships scheduled for July 15-24 in the United States and will see the bank giving support to the athlete’s career for the next three years.
The partnership will see the two-time Olympian representing Scotiabank as she competes across the globe and continues to excel both on and off the track.
Audrey Tugwell-Henry, President and CEO, Scotia Group Jamaica, lauded Jackson for her career accomplishments and welcomed her to the Scotiabank family.
“We are beyond elated to welcome Shericka to the Scotiabank family and we are very honoured to be part of her journey. This is a proud ‘first’ for us at Scotiabank and we are very excited to be able to partner with such a dynamic athlete, who is loved both locally and internationally,” she said.
Noting that Scotiabank has been a long-time supporter of sports development regionally, Tugwell Henry shared that the Olympian will also be involved in promoting the many financial solutions that the Bank offers and will be involved in the company’s philanthropic efforts that uplift and inspire young people.
“At Scotiabank, we are big on both youth and sports development, which is evidenced through our various youth sports sponsorships and other community-based ventures over the years. This partnership also perfectly aligns with our overarching philanthropic focus. We look forward to involving Shericka in our future initiatives as she continues to inspire young people to strive for excellence,” Tugwell-Henry shared.
Speaking at the celebratory event held in her honour, Jackson expressed gratitude to Scotiabank for supporting her career and registered her readiness to represent the brand.
“I feel very excited and honoured to be welcomed to the Scotiabank family and I am tremendously grateful to the institution for investing in my abilities and dreams,” the Olympian stated.
“Growing up as a young person in Jamaica, I have always known Scotiabank to be a trusted financial force which has a longstanding reputation of being safe, dependable and innovative - much like my own ongoing ambitions in athletics, and so this partnership represents a perfect synergy for both of us,” Jackson added.
Jackson is a dynamic sprinter who has accumulated numerous medals in the 400 metres, 4x400m relay and most recently, 100, 200 and 4x100m events. Last year, she won a bronze medal in the 100 metres at the 2020 Tokyo Olympics, while forming part of the Jamaican sprint queen trio, that dominated the track throughout the season. She also won gold for Jamaica at the Tokyo Olympics, running the anchor leg on the Jamaican 4x100m relay team.
She is one of few women to simultaneously run sub-11 and sub-22 seconds in the 100 and 200 m respectively, and have a personal best below 50 seconds in the 400-metre event.
Records tumble at INSPORTS/Devon Biscuits Primary Schools Eastern Championship opening day
The Stadium East facility witnessed a spectacular display of talent on the opening day of the INSPORTS/Devon Biscuits Primary Schools Eastern Championship, with five records falling before the close of competition.
Mickoloy Saunders from Lyssons Primary set the tone by shattering the boys' 800m record, clocking an impressive 2:35.94. This performance surpassed the previous mark of 2:39.83 set by his schoolmate Yohance Carty last year. Camron Fraser of Lawrence Tavern also made waves, finishing second in the heat with a time of 2:28.37, which was under the previous record.
Romeann Gray of Seaside Primary in Portland continued the record-breaking spree in the girls' 800m, storming to victory in 2:31.51, well below the old record of 2:36.57. Deanakay Pinnock of St Patrick’s was another standout, clocking 2:42.90 in winning her heat.
Lyssons Primary showcased their dominance by breaking records in both the girls' and boys' 4x200m relays. The girls' team blazed to victory in 1:50.74, erasing Harbour View's 2023 record of 1:54.87. Meanwhile, the boys' team set a scorching time of 1:45.80, demolishing the old mark of 1:51.80 set by St Jude’s last year.
Adding to the record-breaking spree, Shemika Dobbs of Windward Road clinched the girls' Class 4 60m in a swift 9.17 seconds, eclipsing the previous record set by Sunjai KirkPatrick of Alpha.
The championship continues on Thursday with ten finals scheduled. Defending champions St Thomas’ Lyssons Primary are poised for success, having qualified numerous athletes for the finals and showcasing exceptional form early in the competition.
Still alive: Bolt pleased with Ja's male sprinting resurgence; hopeful Seville will medal in "wide open" men's 100m in Paris
Take it from the incomparable Usain Bolt that the race for the men’s 100m title at this summer’s Paris Olympic Games will be wide open, as he is yet to identify any clear favourite to stake a claim on the coveted gold medal.
Bolt, whose words carries the weight of his unparalleled legacy, gave his views on the possible Olympic outcome, as he also shared thoughts on the progress of male sprinting in Jamaica, which he believes remains alive with the emergence of Rohan Watson, Oblique Seville, Ackeem Blake, Ryiem Forde, and Kadrian Goldson, in particular.
Seville has been the main protagonist on that list, as he has consistently knocked at the door of a global 100m medal over the years. He placed fourth at both the 2020 Olympic Games and last year’s World Championships.
The 23-year-old’s rise from promising newcomer to bona fide contender has captured the imagination of Jamaican track and field enthusiasts at home and abroad. With blistering speed and unwavering determination, Seville has carved out a name for himself as one of Jamaica's most promising talents, and along with the others, carries the hopes of a nation known for its sprinting prowess.
“I think these athletes represent our chances, but it is all about execution. I think over the past years, it (Jamaica’s male sprinting) has been struggling, but I do think that Oblique has been keeping it alive,” Bolt, the ambassador for Red Stripe’s ‘Guh Fi Gold and Glory’ campaign, told journalists during the event’s launch in Half Way Tree on Wednesday.
“He has made all the finals so far; it is just for him to now get in the top three. And I think it's just consistency. I think the one thing with Oblique is that he always gets injured, but hopefully he can be consistent this season and stay on the right path and he'll be fine. So, I'm just looking forward to seeing them,” the iconic sprinter added.
Though American Noah Lyles, who copped the sprint double at last year's World Championships, has been a dominant force, his compatriots Fred Kerly, silver medallist at the 2020 Games in Tokyo, and Christian Coleman are also prominent contenders, while the young generation of Jamaican sprinters –Watson, Seville, Blake, and Goldson –have also entered the conversation.
Great Britain’s Zharnel Hughes, and Botswana's Letsile Tebogo, are also expected to be in the mix in Paris, while Italy’s Marcell Jacobs and Canada’s Andre De Grasse, the gold and bronze medallists from the 2020 Games in Tokyo, are yet to enter the fray ahead of the global multi-sport showpiece.
While it is still early days yet, Bolt, an eight-time Olympic gold medallist and the world’s fastest man over 100m and 200m, expressed optimism about Seville’s Olympic Games medal prospects, as he believes the young sensation has proven that he can match strides with those names on the list.
“Let's see what happens. I think it's early. No one is doing anything, and I haven't seen anything impressive so far. So, I think it is still wide open. I am really hoping Oblique can break into the top three this time around. I think he has always worked hard over the years, and he is always in the final and always doing well. So hopefully, he will break into the top three,” Bolt said.
On that note, Bolt, who is looking forward to a second Olympic Games as a spectator since his retirement in 2017, believes the athletes stand ready to write the next chapter in the country’s storied history of success.
“Overall, we all have high hopes. The throwers, jumpers, everybody. Everyone is doing well, and you can see where they are stepping up. The medal tally will be good as always. Jamaica always shows up. We always get at least five medals, and I think we are aiming to get eight to 10 medals in Paris,” he shared.
“I think the athletes will (maintain their performance). Jamaica is always up there. We are still the sprint capital of the world, and I think we will continue to dominate,” Bolt ended.
Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
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