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• Media expert calls for increased media training and branding for developing athletes

  In today's fast-paced and competitive sports environment, where an athlete’s brand can be just as valuable as their on-field performance, mastering media skills has become essential for career success. Recognizing the importance of effective communication in sports, media expert Stacy-Ann Smith is calling for increased media training and branding for developing athletes, particularly in Jamaica.

  Speaking at the recently launched "Malta Holistic Workshop," an initiative spearheaded by Malta in collaboration with Professional Football Jamaica Limited (PFJL), Smith, with nearly 25 years of industry expertise, emphasized the critical role media training plays in shaping an athlete’s public image and opening doors to greater opportunities.

  "Any youngster serious about pursuing a path to success should be keen to show up well—on and off the field," Smith said. "Being able to handle media interviews is just as important as good sportsmanship. In an ever-shrinking world where interviews and videos can go viral at the speed of light, a well-done interview can position an athlete for huge opportunities—be they scholarships, contracts, or endorsements."

  Smith pointed to several athletes who have used effective media communication to enhance their brand and public image, such as Jamaican sprint queen Shelly-Ann Fraser-Pryce and U.S. sprinter Noah Lyles. "Whether that image is loveable—like Shelly-Ann Fraser-Pryce—or makes them the guy everyone loves to hate—like Noah Lyles—how an athlete presents themselves creates an impression that increases visibility and often translates to bigger, more valuable contracts," she explained.

  Beyond the immediate financial rewards, Smith highlighted how strong media skills can extend an athlete's career well into retirement, with many former athletes transitioning into roles as commentators, analysts, or securing lucrative endorsement deals that involve public appearances and speaking engagements.

  Smith urged sports organizations and educational institutions to integrate media training into their development programmes, saying, "Athletes and sports organisations need to prioritise media training as a foundational skill. Brands that recognise the value of strong partnerships and endorsement deals should invest in media training to expand the pool of athletes they can leverage for marketing campaigns."

  Owen Hill, CEO of the PFJL, echoed Smith’s call for press training in youth development programmes. "Media training equips our athletes with the tools they need to effectively communicate their stories and represent themselves and their clubs with professionalism. With the support of Malta's partnership and initiatives like the Holistic Workshop, we are equipping our footballers with essential media skills. This not only strengthens their brands but also elevates the profile of Jamaican football as a whole."

  Looking to the future, Smith envisions Jamaica becoming a global hub for sports commentators and analysts. "If we are deliberate about it, Jamaica can become known not just as the 'sprint factory of the world,’ but also as a ‘global curator of sports commentators’—churning out analysts who are knowledgeable, witty, and engaging speakers that can enthrall audiences anywhere in the world."

  With initiatives like the Malta Holistic Workshop, Jamaica is taking steps towards that goal, empowering young athletes with the skills they need to succeed both on and off the field.

   

   

   

   

   

• Jamaican Olympic legend George Rhoden passes away at 97

  The athletics world mourns the loss of George Vincent Rhoden, a Jamaican sporting icon and two-time Olympic gold medalist, who passed away at the age of 97 on August 24, 2024. Rhoden was the last surviving member of Jamaica's historic 4x400m relay team that clinched gold at the 1952 Helsinki Olympics, marking a significant moment in Jamaica’s rich athletic history.

   Born on December 13, 1926, in Kingston, Jamaica, Rhoden’s journey to Olympic greatness began in the late 1940s, where he emerged as one of the leading long sprinters of his era. Alongside his compatriots Arthur Wint and Herb McKenley, Rhoden helped establish Jamaica as a dominant force in athletics during the post-war period.

   Rhoden first competed in the 1948 London Olympics, where he participated in the 100m and 400m events. Although he did not secure a medal in London, it was a precursor to the greatness that would follow. Rhoden and his teammates were expected to perform strongly in the 4x400m relay, but a muscle injury to Wint during the final dashed their hopes of a medal.

   Undeterred, Rhoden continued to build on his successes. On August 22, 1950, he set a new world record in the 400m, clocking 45.8 seconds in Eskilstuna, Sweden. His dominance in the 400m was further cemented by his victories in the AAU championships from 1949 to 1951 and the NCAA championships while at Morgan State University, where he claimed titles in the 220-yard (200m) and 440-yard (400m) events.

   Rhoden’s crowning achievement came at the 1952 Summer Olympics in Helsinki, where he was a pre-race favorite in the 400m. In a thrilling race, Rhoden narrowly edged out his fellow Jamaican and close friend, Herb McKenley, to claim the gold medal. But Rhoden’s Olympic glory did not end there. As the anchor leg of Jamaica’s 4x400m relay team, he led his team to victory, securing a second gold medal and setting a new world record of 3:03.9. This victory was especially sweet, as it came against the United States, the country where Rhoden had made his home after moving to San Francisco.

   Rhoden’s legacy is one of perseverance, excellence, and national pride. His achievements paved the way for future generations of Jamaican athletes, setting a standard of excellence that continues to inspire.

   As the last surviving member of that legendary 1952 relay team—comprising Rhoden, Herb McKenley, Arthur Wint, and Les Laing—his passing marks the end of an era for Jamaican athletics. Rhoden’s contributions to the sport, both on and off the track, will be remembered as a cornerstone of Jamaica's rich sporting heritage.

   George Rhoden is survived by his family, friends, and a grateful nation that will forever honor his contributions to Jamaica's sporting legacy.

• Jamaican Olympian Junelle Bromfield speaks out against online abuse amid relationship with Noah Lyles

   Jamaican Olympian Junelle Bromfield has bravely spoken out about the online abuse she has been enduring, largely stemming from her relationship with American sprinter and Olympic 100m champion Noah Lyles.

  The couple, who have been together for several years, have faced scrutiny, particularly from some Jamaicans, after Lyles mentioned in a podcast interview that Bromfield occasionally shares updates with him about developments involving her fellow Jamaican athletes.

  The revelation sparked a wave of cyberbullying directed at Bromfield, leading her to address the issue publicly on Instagram. In a powerful post, Bromfield shared the painful experiences she has faced, both growing up and in recent weeks.

  "I grew up hearing black is not beautiful, your hair is dry, your mouth is too big, your forehead too high, and when you throw all those insults behind you and start walking with confidence, the best compliment you get is 'you're pretty for a black girl,'" Bromfield wrote.

  "I honestly thought we were past colorism in Jamaica, especially as a nation that is filled with black people. I have been getting cyberbullied for weeks, and when it gets talked about, I’m a liar because no Jamaican was coming for my features."

  

  Bromfield continued by offering a message of encouragement to others who may be facing similar challenges. "I could go off ranting, but I’m just here to tell all the girls/women on my profile that you’re beautiful no matter your shade, shape, or size, and for the little black girls, don’t wait on anybody to tell you that you’re beautiful to believe it."

  Lyles, who has been vocal in his support for Bromfield, took to Instagram to defend his girlfriend and highlight her strength and resilience. "I just want to say how incredibly proud I am of my GF and give her the flowers she deserves now ?," Lyles wrote in a heartfelt post. "She has been through so much in her life that I could never imagine fighting through."

  Lyles, 27, expressed his admiration for how Bromfield has handled the negativity directed at her, particularly from people in her own country. "Beyond that, she is a survivor, 2x Olympian, Olympic medalist, multi-world championship medalist, and has been representing Jamaica on the world stage since she was 8 years old," he noted.

   

  He also condemned the vitriol Bromfield has faced, adding, "This woman has been attacked by people who have never met her, heard her name before, never seen her smile, or heard what she believes in. But she keeps moving forward knowing that God will always make a way. That’s why God keeps blessing her!"