For more than a century there has been a Jamaican athlete that has impressed someone, somewhere across the world. The early days of cricket tours in and out of the West Indies, international boxing cards, football, netball and host of other sports, served a bit of a signal to the world that Jamaica was and continues to be a big part of any sport conversation.
Ask any track and field fan, cricket (yes, believe it or not); netball, football, basketball fan and a Jamaican athlete’s name can come up.
Over time, sport has been funded by private and public means. What has been consistent though, is the first-class performance that has been maintained, sustained and enhanced by the athletes.
In 1995, the game changed somewhat, the Government of the day approved a plan to start the Sports Development Foundation. The SDF was established as an independent body to contribute to the development of the nation through sports.
With sport emerging (at the time) as a major contributor to the island’s economic activities, there was a thought that sport needed more. The agency in its early days focused on infrastructure and capacity building. The Mona Hockey Field (astro turf); several football fields, National Indoor Sport Centre were among some of the venues that were renovated, upgraded and built from scratch. The capacity building focused on administrative development of officials from at least 40 sporting disciplines.
As you read along, and you are in the business of sport, you can clearly identify the gaps for a country that has produced so many world-class athletes. So whilethe track and field performances have been outstanding to date, to gain and maintain the competitive edge and move ahead, there needs to be a re-thinking of how sport is:
Funded
Managed
Researched
Marketed
Re-Developed
It is with those five key areas, that my recommendations for Sport for Jamaica going forward include:
Boost the work of the SDF
Remove the S from CHASE (they can determine what to do with C-H-A-E)
Increase the staff numbers to include a:
Planner
Researcher
Marketer
Developer
It is clear that Jamaica’s technical talent is at a great level - coaches and athletes continue to break the ceiling of performance. Most of the major sporting events have consistent work being done with their technical staff.
The next level is needed and in another decade, if we are not careful, we will be chasing dreams in the key areas that will ensure that the next generation has access to the same enabling environment.
GC Foster, UTECH, UWI and Mico continue to train Sport Officials in education, management and preventative care; but an elite athlete cannot in 2023 & beyond, compete without the support of branding and marketing to take them to the top of their games.
In redefining how Jamaica as a nation treats this industry, there are also some policy decisions which should be happening simultaneously. SPORT should have its own Ministry.
This is what I envisage the team should look like from the policy and operational side
Ministry of Sport
Minister
Minister of State
Permanent Secretary
Director of Sport + 5
Sport Development Foundation (agency)
Managing Director
Directors of Marketing, Research, Finance
Corporate Planner (to deal with bilaterals, administration, academic development, infrastructure
Event Manager (incoming and outgoing delegations, permits, venue updates)
Change is inevitable if we want to be successful.
The research element of the business cannot be overstated, as it is the data we collect and how we use it to inform our next set of moves on and off the field that will determine our capacity to handle, manage and deliver a world class sporting industry run by those who are capable.
In the next column, I will pick the team who can and should be asked to deliver on this plan. Until then…
Carole
Shelly-Ann Fraser-Pryce launches hair care line, AFIMI, ahead of final Olympic Games
In what is hoped will be a memorable year for Jamaican track and field star Shelly-Ann Fraser-Pryce, the legendary sprinter has announced the launch of her new hair care line, AFIMI. The announcement comes as Fraser-Pryce prepares to compete in her final Olympic Games, aiming to make history by winning a record-extending fifth Olympic 100m medal in Paris.
Fraser-Pryce, 37, has faced injury challenges over the past few years and has only had four races this season, three of which were at the Jamaican national championships in late June. Despite her limited time on the track, her entrepreneurial spirit continues to thrive. The three-time Olympic gold medalist shared the news of her latest venture on Instagram, posting a video that features her running on a track, enjoying the beach, and proudly standing beside her products, all while wearing various hairstyles that showcase the versatility of her yet-to-be-released hair care line.
In her Instagram post, Fraser-Pryce, adorned in Jamaican colors, is seen wearing braids, lace front wigs, and other styles, emphasizing the multi-use nature of AFIMI products. The caption reads, “Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track. From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs. I’ve designed these products with you in mind to keep your hair feeling and performing its best no matter what comes your way. This line is a vibrant tribute to Jamaica, inspired by its lush resources and welcoming essence — each ingredient naturally sourced from the earth to enhance your natural beauty. AFIMI, It’s for you, no matter who you are.”
Fraser-Pryce is no stranger to making bold statements with her hair. Whether at the World Athletics Championships or the Olympic Games, she has consistently used her hair to express her vibrant personality and Jamaican pride. At the 2019 World Championships in Doha, Qatar, she won her fourth world championship gold medal in the 100 meters with a stunning rainbow-dyed hairstyle. In 2022, she claimed her record fifth world 100m title in Eugene, Oregon, while sporting a beautiful blonde look with green and yellow highlights.
At the 2023 World Athletics Championships, she left fans speechless with a striking orange wig featuring elements of hot pink during her first 100m heat. Similarly, at the 2020 Tokyo Olympic Games, she wore a yellow-to-orange ombre wig while taking home the silver medal in the women’s 100m race.
Fraser-Pryce's love for hair dates back to 2013 when she launched Chic Hair Ja, a store that retailed virgin human hair and hair care products in Kingston. The store enjoyed a successful run until 2017. That same year, she revamped and rebranded her hair care line to Lady Shelly, adding natural products to the lineup. Lady Shelly featured products made in Jamaica with natural ingredients, catering to all hair textures and positioning itself as a multicultural hair care line.
As Fraser-Pryce prepares for her final Olympic Games, fans are eagerly anticipating not only her performance on the track but also the stylish hair looks she will undoubtedly bring to Paris. With AFIMI, she continues to inspire and empower, showing that her influence extends far beyond the world of athletics.
Jamaica and France sign landmark MOU for bilateral sports cooperation
As the world eagerly anticipates the start of the 2024 Summer Olympics in Paris, Jamaica and France have marked the occasion with a significant step towards enhancing their bilateral relations in the field of sport. On July 24, the Honourable Olivia Grange, Jamaica's Minister of Culture, Gender, Entertainment and Sport, and His Excellency Olivier Guyonvarch, the Ambassador of France in Jamaica, signed a Memorandum of Understanding (MOU) for Bilateral Cooperation in Sport.
Minister Grange highlighted the symbolic timing of the agreement, stating, “It is certainly significant that it is happening at the time of the 2024 Olympics in the French capital, Paris. It embodies the importance of sport in establishing cooperation and friendship between the two countries."
The agreement outlines several areas of cooperation aimed at enhancing both nations' sports capabilities. One key aspect of the MOU is the sharing of experiences and the development of joint initiatives in sports. This includes promoting common standards for organizing major sporting events and developing high sports performance through the exchange of best practices, coaching training, and research.
Additionally, the agreement focuses on boosting the sports economy and sports tourism in both countries by sharing valuable information and insights. A significant emphasis is also placed on promoting sports ethics, with both nations committing to collaborate in the fight against doping.
Minister Grange commended the diligent efforts of Ambassador Guyonvarch and the teams from both the Ministry of Culture, Gender, Entertainment and Sport, and the Ministry of Foreign Affairs and Foreign Trade, in finalizing the MOU. She also referenced the ongoing friendship between Jamaica and France, demonstrated by events like the "2024 Road to Paris Olympics," which featured a symbolic relay baton passed globally and included French students from schools across Jamaica.
The MOU also aims to facilitate exchanges in seminars, conferences, and symposia involving experts in various sports disciplines such as fencing, rugby, handball, athletics, canoe-kayak/sprint, sailing, and skateboarding, among others.
Ambassador Guyonvarch expressed his enthusiasm about the agreement, stating, “On the eve of the 2024 Paris Olympic and Paralympic Games, the signing of this MOU on sports cooperation is a milestone in our bilateral relations, being the most ambitious and comprehensive agreement between our two countries in a strategic field of excellence. The implementation of this agreement, initiated by the Centre for Research on Sports Performance of Guadeloupe and the Faculty of Sports of UWI, will allow us to develop sports science, new practices, and more intense human exchanges between our two countries.”
The follow-up on the cooperation outlined in the MOU will be ensured by a Bilateral Steering Committee, which will meet annually in either of the two countries, ensuring that the goals and initiatives set forth are actively pursued and achieved.
This agreement not only strengthens the bond between Jamaica and France but also paves the way for enhanced sports performance, education, and ethical standards in both nations, promising a bright future for sports collaboration and excellence.
Caribbean athletes arrive in Paris, sharing early experiences on social media
The anticipation for the 2024 Paris Olympics is building as Caribbean athletes have arrived in the French capital, sharing their experiences and activities on social media. Ahead of Friday's highly anticipated Opening Ceremony, these athletes are giving fans a glimpse into their Olympic journey.
Dominican triple jumper Thea Lafond was among the first to share her arrival in Paris. In an Instagram post captioned "We Made It," she stands proudly with her husband and coach in front of a Paris 2024 banner, capturing the excitement of reaching this milestone. Her coach and husband, Aaron Gadson, has been documenting their stay in Paris on his Instagram page, showcasing their arrival, the layout of the Olympic Village, and various facilities, including the training center, cafeteria, and entertainment center.
Team Saint Vincent and the Grenadines is also in Paris ahead of the games. The SVG Olympic Committee shared images on Instagram of their team, which includes swimmers Alexander Joachim and Kennice Greene, poolside and in training for the Olympics. Joachim and Greene are set to compete in the 50m freestyle events. Track and field athletes Shafiqua Maloney and Handal Roban, competing in the women's and men's 800m events respectively, have also been spotted training on the track.
Jamaica's athletes have started to arrive in Paris as well. Navasky Anderson, who will run in the 800m, posted on Instagram about his arrival and shared videos from the Olympic Village, showing his teammates in high spirits. Jaydon Hibbert, set to compete in the men's triple jump, detailed his journey to Paris in a vlog on his X and Instagram accounts, capturing the excitement of arriving with teammates and settling into the Olympic Village.
Long jumper Chanice Porter took to Instagram to share photos of herself and other athletes in Paris. She reposted a photo with Cejhae Green, an Antiguan and Barbudan sprinter competing in the men's 100m. In an Instagram story, Porter can be seen sitting in the Olympic rings beside teammate Jehlani Gordon, who will compete in the 4x100m relay.
Barbadian athlete Sada Williams, who will compete in the women’s 400m, announced her arrival in Paris with a picture captioned "Paris, I've arrived!" on Instagram, adding to the growing excitement among fans.
Fans have been flooding the athletes' posts with positive comments, offering words of encouragement and praise. The vibrant social media updates have not only provided a behind-the-scenes look at the Olympic preparations but have also heightened the anticipation and excitement for the upcoming games.
As more Caribbean athletes continue to arrive in Paris, their enthusiasm and high spirits are palpable. They are eager to represent their countries and showcase their talents on the world stage, bringing pride to their nations and inspiring fans back home.
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