Red Stripe and Jamaica Olympic Association signs partnership.
Red Stripe, the official beer of Jamaica, announced a long-term partnership with the Jamaica Olympic Association (JOA), valued at $80 million Jamaican, which will provide much-needed support to the association in preparing all Jamaican athletes across multiple sporting disciplines.
The partnership announced at the Red Stripe’s Spanish Town Road base on Tuesday, marks a momentous occasion that signifies the marriage of two iconic institutions coming together to ensure a meaningful impact for sports in Jamaica.
Jamaica Olympic Association, which has been a member of the International Olympic Committee since 1936, has done more than support athletes to take the global stage, but extends their support beyond competition by ensuring that all sports administrators and officials are adequately trained.
Red Stripe’s Head of Commerce, Sean Wallace said this multi-million-dollar investment showcases the commitment of the entity to Jamaicans and all that matters to them.
“Our partnership with the Jamaica Olympic Association is yet another collaboration that will be woven into the rich fabric of our iconic history. For almost 100 years, we have poured into Jamaican music, art, food, culture, and of course, sports. We understand the importance of investing in our people, nurturing the next generation of talent, and honour the legacy of those who have exited the competitive arena. We are very excited about this partnership and everything it will do for future and development of sports,” Wallace shared.
Red Stripe’s support of the JOA will help to cover expenses related to the training of athletes, procurement of equipment, travel expenses, and any other administrative support that the esteemed organisation needs.
JOA president Christopher Samuda expressed his gratitude for the partnership.
“Olympic culture is priceless; the economy of sport has evolved universally into a billion-dollar enterprise. Both the JOA and our partner, Red Stripe, understand that sport gives character and is the DNA of human inspiration.
“Sport is not just a hobby or something to be photographed but is a business of physical culture. We are grateful for the support Red Stripe has pledged to give and we look forward to an exceptional partnership,” Samuda noted.
Additionally, Red Stripe also launched their campaign entitled ‘Gold Glory’ which ends on January 19, 2024. The campaign offers consumers an opportunity to be a part of the excitement of next year’s Olympic Games.
This campaign includes a design competition that will challenge artistic consumers to create a limited-edition Red Stripe 6-pack, which should be posted to their Instagram page. These designs should showcase the accomplishments of Jamaican athletes past, present and future.
The competition’s winner could pocket $500,000, and have their design showcased in the Olympic Village in Paris, France.
“Red Stripe will be giving ten lucky consumers and a guest, the chance to fly all-expenses paid to Paris 2024 to see our athletes compete,” Wallace shared.
The Great Jamaican Beer will be celebrating 100 years in 2028 and is eyeing the 2028 games in Los Angeles. The details on how consumers can win this once-in-a-lifetime opportunity will be on Red Stripe’s website and social media platforms soon.
Still alive: Bolt pleased with Ja's male sprinting resurgence; hopeful Seville will medal in "wide open" men's 100m in Paris
Take it from the incomparable Usain Bolt that the race for the men’s 100m title at this summer’s Paris Olympic Games will be wide open, as he is yet to identify any clear favourite to stake a claim on the coveted gold medal.
Bolt, whose words carries the weight of his unparalleled legacy, gave his views on the possible Olympic outcome, as he also shared thoughts on the progress of male sprinting in Jamaica, which he believes remains alive with the emergence of Rohan Watson, Oblique Seville, Ackeem Blake, Ryiem Forde, and Kadrian Goldson, in particular.
Seville has been the main protagonist on that list, as he has consistently knocked at the door of a global 100m medal over the years. He placed fourth at both the 2020 Olympic Games and last year’s World Championships.
The 23-year-old’s rise from promising newcomer to bona fide contender has captured the imagination of Jamaican track and field enthusiasts at home and abroad. With blistering speed and unwavering determination, Seville has carved out a name for himself as one of Jamaica's most promising talents, and along with the others, carries the hopes of a nation known for its sprinting prowess.
“I think these athletes represent our chances, but it is all about execution. I think over the past years, it (Jamaica’s male sprinting) has been struggling, but I do think that Oblique has been keeping it alive,” Bolt, the ambassador for Red Stripe’s ‘Guh Fi Gold and Glory’ campaign, told journalists during the event’s launch in Half Way Tree on Wednesday.
“He has made all the finals so far; it is just for him to now get in the top three. And I think it's just consistency. I think the one thing with Oblique is that he always gets injured, but hopefully he can be consistent this season and stay on the right path and he'll be fine. So, I'm just looking forward to seeing them,” the iconic sprinter added.
Though American Noah Lyles, who copped the sprint double at last year's World Championships, has been a dominant force, his compatriots Fred Kerly, silver medallist at the 2020 Games in Tokyo, and Christian Coleman are also prominent contenders, while the young generation of Jamaican sprinters –Watson, Seville, Blake, and Goldson –have also entered the conversation.
Great Britain’s Zharnel Hughes, and Botswana's Letsile Tebogo, are also expected to be in the mix in Paris, while Italy’s Marcell Jacobs and Canada’s Andre De Grasse, the gold and bronze medallists from the 2020 Games in Tokyo, are yet to enter the fray ahead of the global multi-sport showpiece.
While it is still early days yet, Bolt, an eight-time Olympic gold medallist and the world’s fastest man over 100m and 200m, expressed optimism about Seville’s Olympic Games medal prospects, as he believes the young sensation has proven that he can match strides with those names on the list.
“Let's see what happens. I think it's early. No one is doing anything, and I haven't seen anything impressive so far. So, I think it is still wide open. I am really hoping Oblique can break into the top three this time around. I think he has always worked hard over the years, and he is always in the final and always doing well. So hopefully, he will break into the top three,” Bolt said.
On that note, Bolt, who is looking forward to a second Olympic Games as a spectator since his retirement in 2017, believes the athletes stand ready to write the next chapter in the country’s storied history of success.
“Overall, we all have high hopes. The throwers, jumpers, everybody. Everyone is doing well, and you can see where they are stepping up. The medal tally will be good as always. Jamaica always shows up. We always get at least five medals, and I think we are aiming to get eight to 10 medals in Paris,” he shared.
“I think the athletes will (maintain their performance). Jamaica is always up there. We are still the sprint capital of the world, and I think we will continue to dominate,” Bolt ended.
Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
Aitana Bonmati and Novak Djokovic crowned Laureus Sportswoman and Sportsman of the Year: Bonmati fan, Usain Bolt, presents her with trophy
In a celebration of sporting excellence, Spanish football maestro Aitana Bonmati and tennis icon Novak Djokovic emerged as the illustrious recipients of the Laureus Sportswoman and Sportsman of the Year Awards at the prestigious Laureus World Sports Awards ceremony on Monday.
Jamaica's Shericka Jackson was a nominee.
Bonmati, the midfield maestro who played a pivotal role in Spain's triumphant World Cup campaign, etched her name in history as the first footballer to claim the coveted Sportswoman of the Year title. Her outstanding achievements, including winning FIFA's The Best and Ballon d'Or accolades, marked her as a standout performer in women's football.
Upon receiving the esteemed accolade from four-time Laureus Award recipient Usain Bolt, Bonmati expressed her profound gratitude and shared her aspirations to inspire the next generation of female athletes. “I am honoured to receive the Laureus for Sportswoman of the Year – and I am also very happy that my international teammates have been recognised as the Team of the Year by the Laureus World Sports Academy.
“It is humbling to see the list of previous winners of this Award. From Serena Williams to Simone Biles, Lindsey Vonn, Naomi Osaka and last year’s winner Shelly-Ann Fraser-Pryce, they are all incredible athletes who have not only excelled in their chosen sports, but been incredible role models for younger generations of young women and girls. To be the first footballer to win this Award makes it even more special and I hope to represent my sport in the same way that those great champions have done.
“Our national team is a group like no other – our strength comes from every challenge we have faced, both on and off the field of play. I believe we have met them all, and I hope that we can be an inspiration to young girls in Spain and around the world, to not just take up football but participate in sport and enjoy all the benefits it brings. At this 25th Laureus Awards, the message of Laureus’ founding Patron, Nelson Mandela, remains true: sport has the power to change the world.
“On a personal level, I would like to thank the Laureus Academy for the Sportswoman of the Year Award. To join a list of winners that includes such great sporting heroes is very special for me – more so because these Awards are voted for by the sporting champions of the Laureus Academy."
Bonmati's triumph was further highlighted as the Spanish women's football team clinched the Team of the Year honour, underscoring their collective prowess and resilience on the global stage.
Novak Djokovic, the indomitable force in men's tennis, seized the spotlight once again as he claimed his fifth Laureus World Sportsman of the Year Award. Djokovic's remarkable 2023 season, which saw him equal Margaret Court's record of 24 Grand Slam titles, solidified his status as one of the sport's all-time greats.
“I am incredibly honoured to have won my fifth Laureus World Sportsman of the Year Award. I think back to 2012, when I won it for the first time as a 24-year-old. I am very proud to be here 12 years later, reflecting on a year that brought me and my fans a lot of excitement and success.
“It was thrilling to return to Australia last January and win my 10th title. It is a tournament that is so dear to my heart and set me up for an incredible 12 months. I could not have achieved so much success without an incredible team behind me, and inspirational rivals who have always pushed me to be the best version of myself.
Among the evening's other notable honours was the recognition of England midfielder Jude Bellingham, who was named Breakthrough Player of the Year for his standout performances in LaLiga with Real Madrid.
Simone Biles, the resilient gymnastics icon, received the Comeback of the Year Award, celebrating her unwavering determination and resilience in overcoming adversity.
Additionally, Diede de Groot, the exceptional Dutch wheelchair tennis player, was honoured as the Sportsperson of the Year with a Disability, while Arisa Trew was recognized as the Action Sportsperson of the Year for her thrilling contributions to extreme sports.
The ceremony also paid tribute to the impactful work of the Rafa Nadal Foundation, which was awarded the Laureus Sport for Good accolade for its transformative initiatives using sport as a vehicle for social change.
The Laureus World Sports Awards, featuring nominees selected by global media and winners determined by the esteemed Laureus World Sports Academy, have been a beacon of excellence since their inception in 2000. This year's event showcased the pinnacle of athletic achievement and celebrated the unwavering spirit and dedication of athletes worldwide.
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