When you’ve been in broadcasting as long as Lance Whittaker has, nothing much comes as a surprise. Over a career that has spanned more than three decades, the Sportsmax Zone anchor has pretty much been there and done that.
Well, that was until last week, Friday, January 21, when he was presented with the prestigious RJRGleaner Foundation’s Chairman’s Award for 35 years of excellence in broadcasting at the local, regional and international levels.
“Complete shock! Was not expecting this at all,” remarked the unassuming but highly respected broadcaster, who for the last 12 years has been a Vice-President/Executive Producer at SportsMax Ltd, the Caribbean’s first all-sports cable channel.
“Remember, no media practitioner had ever won this award before so I was not even considering that I was a candidate. More than a week later, after being notified, I am still actually trying to assess how I feel. Immense pride, for sure, and really honoured that the RJRGleaner Sports Foundation has considered my body of work worthy. It means a lot to me and I feel the decades of hard work is appreciated.”
Those decades of hard work began back in June 1984 at Radio Jamaica where Whittaker spent the first 11 years of his superlative career. He started out reading the mid-day sports reports and subsequently hosted Sports Call on Wednesday nights.
Lance eventually rose through the ranks to be Assistant Programme Director – Sports. He had also begun to establish himself as a world-class commentator covering Pan Am Games in 1987 and 1991, the 1992 Olympic Games in Barcelona and the 1994 Commonwealth Games.
By 1995, he was ready to move on to greater challenges.
“I took a job offer at the Caribbean News Agency in (CANA) in March 1995 as CANA Sports Coordinator in Barbados where I established a daily radio sportscast and supervised the sports output in the CANA Wire Service which was the regional affiliate of Reuters International News Agency, transmitting hundreds of Caribbean sports stories monthly, covering the entire region – from Bermuda in the north through to Guyana in the south,” he said with pride.
“Our radio coverage output during this period also included the 1996 Olympic Games in Atlanta and several CARIFTA Games. CANA also established CricketPlus, CANA’s high-quality radio coverage of international cricket led by esteemed commentators Fazeer Mohammed, Andrew Mason, Simon Crosskill and Reds Pereira.”
CANA and the Caribbean Broadcasting Union (CBU) eventually merged in 2000 to become the Caribbean Media Corporation (CMC) for which Whittaker was Director of Sports until his resignation in March 2010.
“At CMC, I continued to lead our wire service output and television was added to my portfolio, as we established a daily television news,” he recalled.
“I presented our 15-minute sports news Monday to Friday evenings after our team sourced stories from our partners throughout the day. During that period, I also added three more Olympics to my log – Sydney 2000, Athens 2004 and Beijing 2008.”
At SportsMax, he was mandated to improve the company’s standing as a regional and international television sports broadcaster and in July 2011, a SportsMax dream was realized, the first ever daily sports talk show in Caribbean television.
“I was lead presenter in the early years of SportsMax Zone and I am still on the show daily. We have tried to fashion the show – through the news stories and discussion topics – to ensure engaging topics for the viewers,” he said.
“Major coverage events for me so far at SportsMax include the 2012 London Olympics and Tokyo 2020 Olympics. In recent years, I have also been a part of increased live coverage of events on SportsMax, including local premier league, school sports and various international events.”
His body of work speaks for itself and is the result of years of hard work, dedication and commitment to excellence, the hallmarks of Whittaker’s sterling career.
“I am not sure if there is a secret to maintaining a high standard for a long time. It boils down to really hard work and dedication,” he said.
“Punctuality, preparedness and being thorough have always been watchwords for me in this job and in the media, these are critical to success. Also, my school motto at Wolmer’s ‘Age Quod Agis’ is, 'Whatever you do, do it to the best of your ability.
“I love what I do. I have been playing sports competitively and loving sports from before my teenage years and a lot of what I do on the job hardly feels like work. I fell in love with radio as a teenager and though I did not realize it then, it clearly triggered my passion for a career in broadcast media.”
Of course, with so many events covered, it might be surprising to hear that there isn’t any one thing that comes first to mind as most memorable; perhaps because there have been so many.
“There are so many memorable moments and some may find it surprising that my first interactions with broadcasters, who I found massively inspirational, would be very high on that list,” he said.
“I cannot explain in words how moved and star-struck I felt the first time I met Chris Armond, whose horse racing commentaries I would have studied and impersonated as a teenager at Wolmer’s, much to my mother’s consternation because she was sure I took horse racing commentary more seriously than my school work!
“Also, the first time I interviewed the great Tony Cozier live in the RJR studio on Sports Call. Another ‘star-struck’ moment. I was completely in awe of this cricket commentator, revered globally and to me the world’s best, and I swear, I was so nervous I struggled to conduct a proper interview.
“Those aside, I would list getting a signed picture and letter from sprint great Merlene Ottey thanking me for what she thought was my “classic” commentary of her 1993 IAAF World Championship 200-metre gold medal run in Stuttgart, her first global title after 13 years of trying; Usain Bolt’s stunning 9.69 world record 100-metre win at the 2008 Beijing Olympics. I couldn’t believe what I was seeing and my commentary as he approached the finish, arms outstretched and celebrating, that “Usain Bolt makes it look easy” was not what I wanted to say, I stayed focused on my verbal delivery but trust me, the words in my mind were not fit for airplay! Not sure what would rank as a crowning moment but this Chairman’s Award certainly hit a spot. Never expected this at all.”
So what does one do for an encore after 35 years of excellence?
“Not much of a planner, so I am not sure,” he said.
“I will be 60 years old in September and taking things day by day. Getting some pressure/encouragement from some quarters to write a book on my adventures in almost 38 years of broadcasting and I am still trying to wrap my brain around that.”
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Shelly-Ann Fraser-Pryce launches hair care line, AFIMI, ahead of final Olympic Games
In what is hoped will be a memorable year for Jamaican track and field star Shelly-Ann Fraser-Pryce, the legendary sprinter has announced the launch of her new hair care line, AFIMI. The announcement comes as Fraser-Pryce prepares to compete in her final Olympic Games, aiming to make history by winning a record-extending fifth Olympic 100m medal in Paris.
Fraser-Pryce, 37, has faced injury challenges over the past few years and has only had four races this season, three of which were at the Jamaican national championships in late June. Despite her limited time on the track, her entrepreneurial spirit continues to thrive. The three-time Olympic gold medalist shared the news of her latest venture on Instagram, posting a video that features her running on a track, enjoying the beach, and proudly standing beside her products, all while wearing various hairstyles that showcase the versatility of her yet-to-be-released hair care line.
In her Instagram post, Fraser-Pryce, adorned in Jamaican colors, is seen wearing braids, lace front wigs, and other styles, emphasizing the multi-use nature of AFIMI products. The caption reads, “Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track. From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs. I’ve designed these products with you in mind to keep your hair feeling and performing its best no matter what comes your way. This line is a vibrant tribute to Jamaica, inspired by its lush resources and welcoming essence — each ingredient naturally sourced from the earth to enhance your natural beauty. AFIMI, It’s for you, no matter who you are.”
Fraser-Pryce is no stranger to making bold statements with her hair. Whether at the World Athletics Championships or the Olympic Games, she has consistently used her hair to express her vibrant personality and Jamaican pride. At the 2019 World Championships in Doha, Qatar, she won her fourth world championship gold medal in the 100 meters with a stunning rainbow-dyed hairstyle. In 2022, she claimed her record fifth world 100m title in Eugene, Oregon, while sporting a beautiful blonde look with green and yellow highlights.
At the 2023 World Athletics Championships, she left fans speechless with a striking orange wig featuring elements of hot pink during her first 100m heat. Similarly, at the 2020 Tokyo Olympic Games, she wore a yellow-to-orange ombre wig while taking home the silver medal in the women’s 100m race.
Fraser-Pryce's love for hair dates back to 2013 when she launched Chic Hair Ja, a store that retailed virgin human hair and hair care products in Kingston. The store enjoyed a successful run until 2017. That same year, she revamped and rebranded her hair care line to Lady Shelly, adding natural products to the lineup. Lady Shelly featured products made in Jamaica with natural ingredients, catering to all hair textures and positioning itself as a multicultural hair care line.
As Fraser-Pryce prepares for her final Olympic Games, fans are eagerly anticipating not only her performance on the track but also the stylish hair looks she will undoubtedly bring to Paris. With AFIMI, she continues to inspire and empower, showing that her influence extends far beyond the world of athletics.
Jamaica and France sign landmark MOU for bilateral sports cooperation
As the world eagerly anticipates the start of the 2024 Summer Olympics in Paris, Jamaica and France have marked the occasion with a significant step towards enhancing their bilateral relations in the field of sport. On July 24, the Honourable Olivia Grange, Jamaica's Minister of Culture, Gender, Entertainment and Sport, and His Excellency Olivier Guyonvarch, the Ambassador of France in Jamaica, signed a Memorandum of Understanding (MOU) for Bilateral Cooperation in Sport.
Minister Grange highlighted the symbolic timing of the agreement, stating, “It is certainly significant that it is happening at the time of the 2024 Olympics in the French capital, Paris. It embodies the importance of sport in establishing cooperation and friendship between the two countries."
The agreement outlines several areas of cooperation aimed at enhancing both nations' sports capabilities. One key aspect of the MOU is the sharing of experiences and the development of joint initiatives in sports. This includes promoting common standards for organizing major sporting events and developing high sports performance through the exchange of best practices, coaching training, and research.
Additionally, the agreement focuses on boosting the sports economy and sports tourism in both countries by sharing valuable information and insights. A significant emphasis is also placed on promoting sports ethics, with both nations committing to collaborate in the fight against doping.
Minister Grange commended the diligent efforts of Ambassador Guyonvarch and the teams from both the Ministry of Culture, Gender, Entertainment and Sport, and the Ministry of Foreign Affairs and Foreign Trade, in finalizing the MOU. She also referenced the ongoing friendship between Jamaica and France, demonstrated by events like the "2024 Road to Paris Olympics," which featured a symbolic relay baton passed globally and included French students from schools across Jamaica.
The MOU also aims to facilitate exchanges in seminars, conferences, and symposia involving experts in various sports disciplines such as fencing, rugby, handball, athletics, canoe-kayak/sprint, sailing, and skateboarding, among others.
Ambassador Guyonvarch expressed his enthusiasm about the agreement, stating, “On the eve of the 2024 Paris Olympic and Paralympic Games, the signing of this MOU on sports cooperation is a milestone in our bilateral relations, being the most ambitious and comprehensive agreement between our two countries in a strategic field of excellence. The implementation of this agreement, initiated by the Centre for Research on Sports Performance of Guadeloupe and the Faculty of Sports of UWI, will allow us to develop sports science, new practices, and more intense human exchanges between our two countries.”
The follow-up on the cooperation outlined in the MOU will be ensured by a Bilateral Steering Committee, which will meet annually in either of the two countries, ensuring that the goals and initiatives set forth are actively pursued and achieved.
This agreement not only strengthens the bond between Jamaica and France but also paves the way for enhanced sports performance, education, and ethical standards in both nations, promising a bright future for sports collaboration and excellence.
Caribbean athletes arrive in Paris, sharing early experiences on social media
The anticipation for the 2024 Paris Olympics is building as Caribbean athletes have arrived in the French capital, sharing their experiences and activities on social media. Ahead of Friday's highly anticipated Opening Ceremony, these athletes are giving fans a glimpse into their Olympic journey.
Dominican triple jumper Thea Lafond was among the first to share her arrival in Paris. In an Instagram post captioned "We Made It," she stands proudly with her husband and coach in front of a Paris 2024 banner, capturing the excitement of reaching this milestone. Her coach and husband, Aaron Gadson, has been documenting their stay in Paris on his Instagram page, showcasing their arrival, the layout of the Olympic Village, and various facilities, including the training center, cafeteria, and entertainment center.
Team Saint Vincent and the Grenadines is also in Paris ahead of the games. The SVG Olympic Committee shared images on Instagram of their team, which includes swimmers Alexander Joachim and Kennice Greene, poolside and in training for the Olympics. Joachim and Greene are set to compete in the 50m freestyle events. Track and field athletes Shafiqua Maloney and Handal Roban, competing in the women's and men's 800m events respectively, have also been spotted training on the track.
Jamaica's athletes have started to arrive in Paris as well. Navasky Anderson, who will run in the 800m, posted on Instagram about his arrival and shared videos from the Olympic Village, showing his teammates in high spirits. Jaydon Hibbert, set to compete in the men's triple jump, detailed his journey to Paris in a vlog on his X and Instagram accounts, capturing the excitement of arriving with teammates and settling into the Olympic Village.
Long jumper Chanice Porter took to Instagram to share photos of herself and other athletes in Paris. She reposted a photo with Cejhae Green, an Antiguan and Barbudan sprinter competing in the men's 100m. In an Instagram story, Porter can be seen sitting in the Olympic rings beside teammate Jehlani Gordon, who will compete in the 4x100m relay.
Barbadian athlete Sada Williams, who will compete in the women’s 400m, announced her arrival in Paris with a picture captioned "Paris, I've arrived!" on Instagram, adding to the growing excitement among fans.
Fans have been flooding the athletes' posts with positive comments, offering words of encouragement and praise. The vibrant social media updates have not only provided a behind-the-scenes look at the Olympic preparations but have also heightened the anticipation and excitement for the upcoming games.
As more Caribbean athletes continue to arrive in Paris, their enthusiasm and high spirits are palpable. They are eager to represent their countries and showcase their talents on the world stage, bringing pride to their nations and inspiring fans back home.
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