JustBet signs three dynamic athletes as brand ambassadors ahead of 2024 Paris Olympics

By Sports Desk May 20, 2024

With the Paris Olympics on the horizon, JustBet has announced a significant partnership with three prominent Jamaican athletes as part of its latest campaign. The renowned sports brand, under Supreme Ventures Limited, is thrilled to welcome Reggae Boyz captain and goalkeeper Andre Blake, Olympian Stacy-Ann Williams, and motorsports sensation Fraser McConnell into its fold.

Scheduled for July 26 to August 11 in Paris, the upcoming Olympic Games serve as the backdrop for this exciting collaboration, marking a pivotal moment for JustBet as it reinvigorates its brand identity.

Kamal Powell, Head of Marketing at Supreme Ventures Limited, highlighted the strategic decision behind this partnership.

“We recently refreshed the JustBet brand and have just launched our new advertising campaign to reflect the energy of the brand. It was important to us to align with a diverse group of athletes who all represent excellence in sports to be part of the JustBet story," Powell remarked.

“The inclusion of accomplished athletes like Andre, Stacy Ann and Fraser in our new TVC underscores our commitment to showcasing the multifaceted nature of athleticism and entertainment while celebrating Jamaican sporting excellence. We are proud to partner with these amazing Jamaican athletes as we continue to elevate the JustBet brand.”

He emphasized the significance of each ambassador to JustBet's mission, noting, "Andre Blake, revered as the backbone of Jamaica's football team, joins as a symbol of leadership and resilience. Stacy Ann Williams, a formidable presence on the track, epitomizes the physical and mental fortitude it takes to be among the best in sports. Fraser McConnell, known for his fearless approach to motorsports, perfectly embodies the thrill and excitement that define JustBet's ethos. We are truly thrilled to welcome them aboard," Powell said.

In addition to their roles in the new TV campaign, these athletes will also contribute to broader community initiatives. Blake expressed his enthusiasm for the collaboration, saying, "Supreme Ventures has long been a supporter of sports in Jamaica, including football. I'm excited to not only be part of this new ad campaign but also to support the Andre Blake Foundation."

Through this partnership, JustBet aims to inspire fans across Jamaica to embrace the excitement of sports and entertainment while fostering unity and camaraderie nationwide. As the Olympic Games draw near, the collaboration with Andre Blake, Stacy-Ann Williams, and Fraser McConnell underscores JustBet's commitment to celebrating Jamaican sporting excellence and enhancing its brand presence in the local community.

 

 

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