AlphaTauri rebranded as Visa CashApp RB ahead of new F1 season

By Sports Desk January 24, 2024

AlphaTauri have been rebranded as the Visa CashApp RB team ahead of the new Formula One season as part of a partnership between Visa and Red Bull.

Red Bull and Visa announced a new, multi-year global partnership on Wednesday afternoon which will see new livery appearing on the cars of reigning world champion Max Verstappen and team-mate Sergio Perez.

The agreement will also see Visa become the named sponsor of the rebranded AlphaTauri team, Red Bull’s sister marque.

The Visa CashApp RB team will make their debut at the 2024 season opener in Bahrain in March, with Daniel Ricciardo and Yuki Tsunoda behind the wheel.

Previously known as Toro Rosso, AlphaTauri was introduced onto the F1 grid in 2020 in order for Red Bull to promote their fashion brand of the same name.

While known as AlphaTauri, the team managed one win in 83 race entries as Pierre Gasly took the chequered flag at the 2020 Italian Grand Prix at Monza.

Future Red Bull world champions Verstappen and Sebastian Vettel both raced under team’s guise of Toro Rosso, with the latter taking the sole victory of the previous incarnation.

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    Hamilton and Russell finished sixth and seventh respectively as Max Verstappen held off a charging Lando Norris for his third successive victory at the Imola event.

    Russell was ahead of Hamilton as his tyres began to wear late in the race, leading Mercedes to call him in for a pit stop and bring him out ahead of eighth-placed Sergio Perez.

    That ensured Hamilton finished above his team-mate for a second straight race, having failed to top him in any of the first five races of 2024.

    Russell refused to criticise the team's strategy after the race, though he lamented their continued struggles with their W15 car.

    "You're never going to be happy with P6 and P7," Russell told Sky Sports.

    "At the end of the day, as a team we scored an extra point. I lost my position to Lewis but I'm not going to sulk over losing a P6."

    Asked to explain the decision, Mercedes team principal Toto Wolff said: "[Russell's] lap times were getting slower and slower, and our forecast saw he was not going to make it to the end and we didn't want to lose the position to Perez.

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    Russell is currently seventh in the drivers' championship standings with Hamilton in eighth, with neither driver managing a podium finish so far this year.

    McLaren have emerged as the foremost challengers to Red Bull and Ferrari in recent weeks, leaving Mercedes marooned in a disappointing fourth place in the team standings. 

    "This is where we are right now, a little bit in no man's land behind the Ferraris and McLarens but ahead of the midfield," Russell said of their struggles.

    "Everyone is still super motivated, the morale isn't dropping at all, which is quite inspiring to say. Everyone is trying to make this work and improve it."

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    Max Verstappen held off a charging Lando Norris on the final lap to get back to winning ways at the Emilia Romagna Grand Prix on Sunday.

    Having equalled Ayrton Senna's record of eight successive pole positions on Saturday, the three-time world champion initially looked set for a comfortable victory.

    It looked like third might be the best Norris could manage, but the Briton found great pace late on and ultimately challenged for the win, as Verstappen expressed frustration over Red Bull team radio, saying he was struggling for grip when turning.

    Norris pulled within 0.7 seconds of Verstappen on the final lap, but he was ultimately unable to follow up his win at the Miami Grand Prix last time out as the drivers' championship leader clung on.

    Charles Leclerc captured third for Ferrari in front of an enthusiastic Italian crowd, with Oscar Piastri finishing fourth after his grid penalty meant he started the race fifth instead of second.

    Carlos Sainz was fifth ahead of Mercedes duo Lewis Hamilton and George Russell, with Verstappen's team-mate Sergio Perez only managing eighth, meaning he now trails Leclerc in the standings.

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    On Saturday, Verstappen became the first driver with back-to-back poles at Imola since Michael Schumacher in 2002 and 2003. One day later, he became just the second driver to win on three successive visits to the track, after the German achieved that feat between 2002 and 2004.

    Verstappen is also into the top six in the all-time F1 charts for podium finishes, his 104th here moving him ahead of Kimi Raikkonen outright in the rankings.

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