Saudi Arabia's emergence as the sole bidder to host the 2034 FIFA World Cup is no surprise and could be part of a major power shift to affect football in the next few years.
That is the view of sports finance expert Dan Plumley, who also says FIFA will find it difficult to avoid political questions when Saudi oil company Aramco becomes the governing body's highest-paying sponsor.
FIFA confirmed in October that Saudi Arabia was the only country to submit a bid to host the 2034 World Cup before the deadline, making a second tournament in the Gulf a mere formality.
The announcement came less than a year after the 2022 tournament was held in Qatar, a decision which was roundly criticised due to the country's poor human rights record and criminalisation of same-sex relationships.
Saudi Arabia's bid to host football's most iconic tournament comes after the state's Public Investment Fund took direct control of four Saudi Pro League clubs, attracting big names including Karim Benzema, Neymar and Sadio Mane to a league which already contained Cristiano Ronaldo.
Plumley foresees the country emerging as a football powerhouse over the next decade, with the World Cup playing a major role in that vision.
"I don't think it's a surprise, I think that you can see the power shift, the dynamics changing in world football," he told Stats Perform of the 2034 bid.
"We've obviously seen it off the back of the recent Qatar World Cup, and you could see the narrative of Saudi Arabia's direction of travel with what they're doing with the Saudi Pro League.
"[It's] linked to their Vision 2030 project as a country and how they're trying to pivot away from oil and look at other ways to generate revenue in the future, on top of the World Cup being – alongside the Olympics – the biggest sporting event on the planet.
"It's quite clear that was always going to be in their sights. I don't see that as any real surprise.
"I think there's a long waiting time now: when you look at the plans they've got for the Saudi Pro League, and couple that with hosting a World Cup, there's a lot of ifs.
"But we could be looking at a significant power shift in world football in six to 10 years' time."
Just a few weeks after Saudi Arabia emerged as the sole 2034 bidder, it was reported that the nation's state-owned petroleum company Aramco was set to become FIFA's largest single sponsor, which critics have suggested amounts to a conflict of interest.
Asked about the prospective deal, Plumley said: "This is a much wider question around the governance of the sport, and I think you can draw some parallels to the situation in English football with the independent regulator.
"Part of the reason for the independent regulator is because people have not been happy with the Premier League being self-governing, being judge, jury and executioner.
"But that same kind of conversation is happening at UEFA levels, and it's been happening at FIFA levels for a number of years.
"They are the ultimate governing body of world football. In that regard, it's very difficult to do anything else within the governance framework, because that's where we stop.
"People will always draw parallels to the companies connected with that, and the way in which event hosting is done, where the World Cups are going and who the sponsors are.
"There's been numerous conversations about that throughout history, it's now just positioned in a slightly different way because we're in slightly different territory.
"You can't avoid the politics of it, whether we like to or not. It's much bigger now than football and I think that's what you keep coming back to, [the fact that] there's a lot going on in the market that transcends the game on the pitch."
Al Ahli 1-2 Al Hilal: Malcom saves league leaders' winning streak
Malcom’s stunning solo goal finished Al Hilal’s second-half comeback to earn a 2-1 win over Al Ahli in the Saudi Pro League on Monday.
The forward started his run from inside his own half before slotting in the winner, after teeing up Aleksandr Mitrovic for the equaliser just after the interval.
Feras Al Brikan had given Al Ahli the lead in the 30th minute, but the hosts could not hold onto it against the league leaders.
Al Hilal continue their unbeaten league campaign to a 30th match, moving 12 points clear at the top of the table, while Al Ahli remain in third, now 22 points off the AFC Champions League spot.
Data Debrief
Malcom was one of Al Hilal's most influential players; as well as playing a hand in both goals, he had the joint-most shots (five), and the joint-most shots on target (two), and created two chances for his team.
Al Ahli also struggled to cope with Mitrovic's threat, as the Serbian created an xG of 0.61 from his five shots, having 11 touches in the opposition box.
Zenden: Off-the-field uncertainty at Man Utd unhelpful for Ten Hag
Boudewijn Zenden believes ongoings off the pitch at Old Trafford have not made Erik ten Hag's time at Manchester United any easier.
Ten Hag's first season at Old Trafford was promising, finishing in the top four and ending the club's trophy drought as the Red Devils lifted the EFL Cup.
However, Ten Hag's second season in Manchester has not reached the same standards, and though the club will face rivals Manchester City at Wembley in the FA Cup final later this month, United currently sit eighth in the Premier League, 14 points off the Champions League places.
Ten Hag's tenure at Old Trafford has included a number of off-the-field incidents, with a fallout between himself and Jadon Sancho leading to the winger going out on loan to Borussia Dortmund, while Jim Ratcliffe also became co-owner of the club earlier this year.
Zenden feels that events off the pitch have not made Ten Hag's job easy, as well as the lofty expectations that managing a club the size of United comes with.
"I have a feeling a bit that at United, there's more going on than just the results, and that doesn't make it easy for Ten Hag," Zenden told Stats Perform. "As I said, you have the press, the pundits that all have their view on United.
"That also comes probably with the frustration of the fact that United are one of the biggest clubs in the world that also had their time in Europe where they were very strong.
"For that matter, they were a little bit off the pace, and that upsets people of course. You have to be able to guide the club, the team, the players, the crowd, everybody through that particular period and seize out the storm."
With United stumbling in the Premier League, Ten Hag has come into increasing conflict with reporters of late.
Ten Hag's countryman Arne Slot is reportedly in the frame for the Liverpool job with current incumbent Jurgen Klopp leaving at the end of the season.
Zenden believes Slot's composure with the media will serve him well should he join Liverpool, an area where he feels Ten Hag has sometimes been lacking.
"I think what could be in Slot's favour is that I think he's relatively calm in his press conferences," Zenden continued. "I don't think he will get tempted quickly to start an argument with the press.
"I'm sure the press will be happy to try and lure him out to get a few controversial phrases out, but the way I look at it now, I think he's a little bit more composed.
"This is something that maybe Ten Hag didn't help himself with also a few times this year. There's been a lot of upset. The results have not been what probably everybody would have expected."
Ronaldo delivers another hat-trick as Al Nassr ease past Al Wedha
Cristiano Ronaldo crafted a decisive hat-trick as Al Nassr hammered Al Wedha 6-0 in Saturday's Saudi Pro League meeting.
Portugal veteran Ronaldo found the net twice in the first 12 minutes at Al Awal Park before completing his treble after the interval.
Sadio Mane teed up Ronaldo's third finish, as well as an 18th-minute strike from Otavio, who returned the favour for the Senegal international to score on the stroke of half-time.
Mohammed Al Fatil added a late sixth as Al Nassr recorded their seventh straight league win since their March 7 loss against Al Raed, moving them back within nine points of leaders Al Hilal.
Jorge Jesus's Al Hilal swept Al Tauwoon aside in a 3-0 away triumph on Friday for their fourth straight victory across all competitions.
Talisman Aleksandar Mitrovic opened the scoring at King Abdullah Sport City Stadium before Saud Abdulhamid and Saleh Alsherhi wrapped up a win that kept Al Hilal in charge of the title race.
There was no such fortune for fifth-placed Al Ittihad as they fell to a third straight defeat in all competitions after a 3-1 loss away against Abha.
Jota levelled after Grzegorz Krychowiak's 57th-minute penalty, only for Hassan Al-Ali and Fabian Noguera to power hosts Abha to a comfortable win.
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