Sunderland ended a run of three successive Championship defeats with a deserved 3-1 victory over Norwich, who are now winless in their last five games.
Hwang Ui-jo gave Norwich the lead against the run of play just after the midway stage of the first half, but Sunderland hit back with goals from Trai Hume and Dan Neil before the break and the league’s top scorer Jack Clarke secured the victory from the spot with his ninth goal of the season 10 minutes from time.
The victory lifted Sunderland to seventh in the Championship, but Norwich’s tumble continues. David Wagner’s side have now won just one of their last eight games and are down to 17th.
Sunderland dominated from the off and took the game to the Canaries, who have the joint worst defensive record in the Championship.
The Black Cats were bright from the off, bossed the early stages and came agonisingly close to breaking the deadlock just before the midway stage of the first half when Clarke’s deflected strike hit the post.
But against the run of play it was Norwich who got their noses in front in controversial fashion. Sunderland expected the assistant to raise his flag when a pass was aimed in the direction of Gabriel Sara, who was clearly offside, but the forward let the ball run to overlapping right-back Kellen Fisher. He cut it back for Hwang to finish clinically into the far corner.
The goal did not knock Sunderland out of their stride and the hosts came roaring back. The deserved equaliser came eight minutes before the break, when Hume’s first-time effort from the edge of the box flashed through a sea of bodies and deflected off Shane Duffy into the far corner.
Sunderland took the lead in the final minute of the first half. The brilliant Clarke weaved through three Norwich defenders on the left before picking out Neil in the box, who calmly lifted the ball over George Long.
Mowbray’s side looked comfortable in the early stages of the second half but Norwich fired a warning just before the hour mark when Christian Fassnacht met a Dimitris Giannoulis cross from the left and headed against the post.
The Canaries had their moments in the second half but the game’s star man Clarke wrapped up the points for Sunderland when he won and scored a penalty on 80 minutes. The winger was tripped by Kenny McLean inside the box and picked himself up to send Long the wrong way.
'Sometimes, it's not meant to be' - Farke magnanimous after Leeds miss out on promotion
Daniel Farke conceded "it wasn't meant to be" for Leeds United, following their Championship play-off final defeat by Southampton.
Farke's side missed out on an immediate return to the Premier League, as Adam Armstrong's first-half strike was enough to settle the contest at Wembley.
Leeds controlled large periods of the final and went agonisingly close to equalising later on when Daniel James rattled the crossbar, but they must now prepare for another season back in the Championship.
Nevertheless Farke, who missed out on becoming the third manager to win three promotions to the Premier League, was gracious in defeat.
"It's football. Congratulations to Southampton, they were able to be effective today," he told Sky Sports. "We had more possession, more shots and dominated the game in many spells, but they defended very well.
"It's always important to be good in both boxes. We started the game totally on the front foot and had many good situations but, in the final third, we weren't always precise with the final pass.
"We tried everything in the second half. Daniel [James] hit the crossbar. Sometimes, it's not meant to be. It's hard today because we are all suffering and are so disappointed. It's a difficult day for us.
"Sometimes, after such setbacks, you learn a lot and develop your personality. The lads have played a fantastic season, 90 points, we were great in the semi-finals [beating Norwich City 4-0 on aggregate].
"I was proud of the performance in many ways. In the final third, we could have been more effective but, apart from this, there is nothing to dwell on. We'll suffer for a few days, but use the break to recover and go again.
The German also paid tribute to Leeds' fans, who were in fine voice throughout the day, despite seeing their side fall in an EFL play-off final for a record-breaking fourth time.
"It's obviously a big disappointment for us because we were so close," he added.
"The support for this club is second to none - not just in the Championship, but even in this country. They carried us through difficult times, and were always there for us today. For them, we have to go again."
Martin 'overwhelmed' after guiding Saints back into Premier League
Russell Martin admitted he was "overwhelmed by the love and support" from Southampton, after guiding the Saints back into the Premier League.
Martin's side sealed their return to the top flight at the first attempt, with Adam Armstrong's strike enough to seal a 1-0 victory over Leeds United in the Championship play-off final at Wembley.
The former Swansea City boss, who replaced Ruben Selles at St Mary's last June, secured his first promotion as a manager, having also done so five times as a player.
And Martin fought back tears as he reflected on his achievement.
"I feel really emotional, I feel overwhelmed by the love and support I've had over the past nine or 10 months - especially in the tougher times," he told Sky Sports. "The team have been so brave, and I'm really proud of them.
"I've enjoyed watching the team grow, and watching the players grow. I absolutely love that group of players. I'm so pleased for them because what we've asked them to do is not easy."
Meanwhile, Southampton skipper Jack Stephens paid tribute to his team-mates, who gave him his "best feeling in football".
"I'm so proud to be captain of this club. I'm so proud of the boys today, I think they've been unbelievable," the defender told Sky Sports. "I think we probably didn't play our best game today, but we showed a different side.
"A few people have doubted us over this season. Can we defend? Can we dig in? I think we really showed that today. The feeling I've got now is the best feeling I've ever had in football. Honestly, I'm just so emotional."
Matchwinner Armstrong added: "I don't know what to say. It's what we've been working for all year, we know how good the Championship has been this year.
"What a way to go up! I saw the space in behind [for the goal] and I knew if I put it across goal it was going to go in, so it was a nice one.
"It means everything. The gaffer and his staff came in in pre-season and put a marker down of what they wanted to see, and look at this. This is why we're footballers, we want to be involved in the biggest games, what a way to win."
Leeds United 0-1 Southampton: Armstrong sends Saints marching back into Premier League
Southampton secured an immediate return to the Premier League after Adam Armstrong was the hero in a 1-0 victory over Leeds United in the Championship play-off final.
Saints' top scorer Armstrong provided the decisive first-half strike at Wembley Stadium on Sunday, with his 24th league goal of the season sending Russell Martin’s side straight back into England's top division.
The pair had scored a combined 197 goals this campaign, but just the one finish was enough to settle what was only the third second-tier play-off final between two sides relegated the previous year.
Southampton join Leicester City and Ipswich Town in winning top-flight promotion, while Leeds – who hit the crossbar through Daniel James late on – must prepare for at least another campaign in the Championship.
Daniel Farke's team settled the quicker of the two sides, who were separated by just three points during the regular season, but with little success in front of goal.
Archie Gray – the youngest Leeds player to appear at Wembley – drilled just wide early on, while Wilfried Gnonto shot straight at Alex McCarthy.
However, Southampton struck the all-important opener after 24 minutes, somewhat against the run of play.
Armstrong beat the offside trap after Ethan Ampadu's mindless charge out from the back, latching onto Will Smallbone’s throughball before neatly slotting past Illan Meslier.
A shoulder injury forced a distraught David Brooks off soon after but the Saints went close to doubling their lead just before the break as Meslier parried away Armstrong’s drive.
Crysencio Summerville curled just wide from the edge of the box within four minutes of the restart as Leeds sought an equaliser.
Substitute James rattled the crossbar with a right-footed effort six minutes from time and was again denied by McCarthy, as Southampton held on to seal their return back to the big time.
One Armstrong finish, one giant step for Saints
Southampton were appearing in their first-ever play-off final, and they had lost on eight of their 10 previous visits to Wembley, including each of the last five.
However, the Saints stopped the rot with a little help from a promotion expert – boss Martin achieved five of them as a player, and this was his third to the top flight overall.
Armstrong's cool finish proved the difference; his 24 goals this term is the most by a Southampton player in a single season since Rickie Lambert struck 27 in 2011-12 – their last promotion-winning campaign.
It was also the Saints' 100th – and most important – goal of the season; their first time reaching triple figures since the 2009-10 season under Alan Pardew.
More play-off pain for Leeds
Leeds have now appeared in the English Football League play-offs on six occasions, failing to secure promotion in each of those instances.
The omens did not look good when they fell behind considering not since Cardiff City in 2010 has a team failed to get promoted after opening the scoring in a Championship play-off final.
It is just over 16 years since their third play-off final disappointment against Doncaster Rovers in League One (May 25, 2008), with Leeds now playing the most such matches without ever gaining promotion.
Farke also missed the opportunity to become the third manager – after Steve Bruce (four) and Neil Warnock (three) – to win three Premier League promotions, following his Championship-winning campaigns of 2018-19 and 2020-21 with Norwich City.
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