Toulouse president Damien Comolli insists that his club’s use of data is the reason behind their success rather than “football wisdom”.
The entire football operation of the Ligue 1 club, who beat Liverpool in the Europa League last week, is entirely driven by data, from player and manager recruitment to which set-pieces to use in a match and when.
It is bearing fruit as promotion from Ligue 2 in 2022 was followed by success in last season’s Coupe de France, which earned them their ticket to European football this season.
And Comolli, who worked at Tottenham and Liverpool as sporting director, believes all their success comes from their use and understanding of the data.
“Our whole football operation is driven by data, whether it his how we recruit a coach or sign a player, the way we play, the way we attack, the way we defend, from where we shoot, from where we cross, where we press,” Comolli said at Web Summit in Lisbon.
“We try to optimise the wage bill and transfer budget using data. Data is part of our culture.
“Where we gain a competitive advantage is we have decided to stick by data compared to the football wisdom. We are very disciplined at it.
“At the moment we are struggling in the league, doing well in Europe. But with underlying data, we don’t look at results.
“The day after the game, none of the pages of the match report will contain the result. It will show the underlying data, why we lost or why we won.
“We need a bridge between the mathematics and science and the football people. Those individuals that can translate the data that is applicable to coaches and understandable to everyone, that bridge is absolutely key.”
The use of data and artificial intelligence is quickly becoming more prominent in today’s game and Comolli believes it will have a big impact in the future of the game.
He thinks that it will be particularly important in injury prevention.
“In the last four seasons our player availability for per game has been at 95 per cent, the highest in France,” Comolli added. “We are constantly using data to measure player’s loads, we are are using AI to measure in-game data.
“In the future it will help coaches make better decisions, when to make a substitution, when to make a tactical adjustment or not make one.
“We played at Anfield, we were losing 4-1, our best striker was still on the pitch and we had a game a few days later. I messaged the analyst, ‘Why is he still on the pitch?’.
“His data was showing he was in the red, so we brought him off. He went on to score in the next four games, maybe if we played him for longer he would have got injured or fatigued.”
Giroud leaving Milan to join MLS at end of season
Olivier Giroud announced he will be leaving Milan to join the MLS at the end of the season when his contract expires.
The Frenchman joined the club in July 2021 from Chelsea, winning the Serie A title in his first season.
Giroud has scored 48 goals in 130 games in all competitions for Milan, netting 16 of those this season to help them to a second-place finish.
In an emotional interview with the club’s media channels, Giroud said: "I'm here to tell you that the next two games will be my last for Milan. My career will continue in MLS.
"I'm very proud of everything I've done here at Milan across three seasons. It's the right time to announce it. I'm a bit emotional. My story with Milan ends this season, but Milan will forever remain in my heart."
Though Giroud did not confirm which team he would be joining in the MLS, previous reports suggested he could be moving to LAFC to link up with his France international team-mate, Hugo Lloris.
Giroud leaving Milan at end of season to join MLS
Olivier Giroud announced he will be leaving Milan to join the MLS at the end of the season when his contract expires.
The Frenchman joined the club in July 2021 from Chelsea, winning the Serie A title in his first season.
Giroud has scored 48 goals in 130 games in all competitions for Milan, netting 16 of those this season to help them to a second-place finish.
In an emotional interview with the club’s media channels, Giroud said: "I'm here to tell you that the next two games will be my last for Milan. My career will continue in MLS.
"I'm very proud of everything I've done here at Milan across three seasons. It's the right time to announce it. I'm a bit emotional. My story with Milan ends this season, but Milan will forever remain in my heart."
Though Giroud did not confirm which team he would be joining in the MLS, previous reports suggested he could be moving to LAFC to link up with his France international team-mate, Hugo Lloris.
Beckham: Man Utd's problems have lasted 'too long'
David Beckham believes Manchester United’s issues have lasted "too long" since Alex Ferguson’s retirement in 2013.
The Red Devils have won just four major trophies since Ferguson’s departure, with their most recent – an EFL Cup win last season – ending a six-year wait for silverware.
United have not won a Premier League title since the Scot’s final season in charge, with six managers failing to reclaim the top-flight crown since then.
This season, Erik ten Hag’s side are at risk of recording their lowest league finish and points tally, as they sit eighth on 54 points with two games remaining.
Beckham, who won 13 trophies, including six Premier League titles and the Champions League, told The Athletic: "I think it has been a difficult time over the last five or ten years, but it was always going to be when the boss left the club.
"It wasn’t just that, we lost players like Ryan Giggs, Roy Keane and Gary Neville, all of these players that had been at United for so long; you lose part of that, and you lose part of the club.
"So it was always going to be a difficult time. But we’d like it to change pretty quickly because I think it’s gone on for too long now."
United have lost 19 games in all competitions this season, their most since 1977-78 (also 19), with nine of those coming at Old Trafford – their joint-most at home in a season and the first time it has happened in the Premier League.
Their 1-0 defeat to Arsenal on Sunday marked the first time they had conceded in 10 successive games in all competitions since October 2021, while the 82 goals they have let in this season is their most since 1970-71 (also 82).
Beckham was speaking at the premiere of 99, the Amazon Prime documentary covering United’s iconic treble-winning season 25 years ago.
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