EFL clubs have unanimously voted to accept a record £935million deal with Sky Sports that will see more than 1,000 matches broadcast a season, but which keeps the Saturday blackout in place.
The five-year domestic deal, made up of guaranteed payments of £895m and £40m in marketing rights, will begin in 2024-25 and run to the end of the 2028-29 season.
It represents a 50 per cent increase on the league’s current deal with Sky which expires at the end of next season.
Altogether 1,059 league, EFL Cup and EFL Trophy matches will be shown live either on a Sky main channel or via a Sky streaming platform, replacing the iFollow service for domestic viewers.
Streaming platform DAZN had been keen to acquire the rights to screen all EFL matches and bring an end to the Saturday blackout period between 2.45pm and 5.15pm.
The blackout stays in place in the Sky deal, but more matches are available to stream, with six games across the Championship, League One and League Two now set to kick off at 12.30pm each Saturday.
The deal means 26 out of 36 matches will still kick off at Saturday 3pm – seven Championship matches plus 19 across Leagues One and Two.
The EFL acknowledges the changes in kick-off times can make planning difficult for matchday fans, and has committed to placing all live matches up to the FA Cup third round before the start of each season.
It is understood that based on the EFL’s distribution formula, Championship clubs will earn 46 per cent more in guaranteed broadcast income and clubs in Leagues One and Two will be 25 per cent better off.
EFL had announced Sky as its preferred bidder in early April, following the issue of invitations to tender earlier in the year.
The deal means 10 league matches will be shown live each weekend, including six in the 12.30pm Saturday slot.
Every match in the EFL Cup will be shown live, plus every game in the EFL Trophy.
The PA news agency understands Sky has bought the EFL Cup rights ‘as is’ , despite the possibility of the competition having a significantly different look from 2024-25, with domestic calendar issues under discussion as part of the ‘New Deal For Football’ talks.
The EFL declined to comment on whether the deal included a rebate clause to Sky in the event that the format of the competition did substantially change.
All opening round and final day matches will be shown live, as will all games played on Bank Holidays including Easter, Boxing Day and New Year’s Day alongside the matches played in Sky Bet League One and Two during international breaks.
The deal also promises greater parity in the number of times clubs are selected for TV coverage is also guaranteed.
EFL chief executive Trevor Birch said: “This is a landmark broadcast deal for EFL clubs, establishing the league as a premium partner with a world-renowned broadcaster in Sky Sports.
“The EFL is an iconic sports property and one of the biggest and best attended leagues in European football.
“This increased investment and coverage from Sky Sports will showcase much more of our compelling match action to fans, while delivering record rights values as we seek to make our clubs sustainable at all levels.”
Clubs will gain an additional fee when selected for broadcast, but a debate on how these will be allocated will take place among the clubs later in the year.
No bid convinced the EFL to remove the blackout. The EFL estimated that removing it would cost £37m in matchday attendance revenue, and that had to be factored into any offer which sought to remove it.
Leverkusen 'not interested' in unbeaten season before Europa League defeat, says Xhaka
Bayer Leverkusen were "not interested" in maintaining their unbeaten record, according to Granit Xhaka, who acknowledged his frustrations after Wednesday's Europa League final disappointment.
Xabi Alonso's Bundesliga champions had not suffered defeat since the final game of last season against Bochum, but succumbed to their next loss in the decisive moment against Atalanta in Dublin.
Ademola Lookman stole the headlines with a remarkable hat-trick, powering Gian Piero Gasperini's team to their first title in 61 years, when Atalanta won the Coppa Italia.
A 3-0 defeat ensured Leverkusen will have to settle for, at most, a domestic double as they look to bounce back on Saturday in the DFB-Pokal final.
Yet Xhaka insisted Alonso's side never had the undefeated streak in their minds as soon as kick-off arrived at the Aviva Stadium.
"Honestly, we're not interested in the unbeaten record," the former Arsenal midfielder said to RTL. "We didn't care about that from the start.
"It's about the game and unfortunately we lost a final today. That's football.
"We said yesterday that it would be a difficult game. Compliments to Atalanta."
Leverkusen's unbeaten streak spanned nine months and 51 games this season, starting their 2023-24 campaign with a first-round DFB-Pokal thrashing of lowly Teutonia Ottensen in mid-August.
Alonso's impressive men triumphed in 42 of those matches during their historic unbeaten run across all competitions, drawing the other nine as Leverkusen coasted to their first Bundesliga title in history.
Scoring 143 goals and conceding just 39 across that dominant period, not many would have expected Gasperini's side to shutout Leverkusen and beat goalkeeper Matej Kovar three times in the process.
Leverkusen are the first league-title winners to lose the UEFA Cup/Europa League final in the same season since Benfica in 2013-14, and the first German side to do since Borussia Dortmund in 2001-02.
In single-game only finals, this was also the biggest margin of defeat for a German team since Eintracht Frankfurt lost 7-3 to Real Madrid in the 1960 European Cup, perhaps explaining Xhaka's annoyance.
Europa League misery will not taint Alonso's Leverkusen pride
Xabi Alonso will not allow Bayer Leverkusen's Europa League final defeat against Atalanta to alter his pride, after their historic 51-game unbeaten run ended on Wednesday.
The Bundesliga champions were eyeing an unlikely treble, with the DFB-Pokal final to come this weekend, but those plans came crashing down in a 3-0 loss to Atalanta.
Ademola Lookman single-handedly powered Gian Piero Gasperini's side to their first title in 61 years, producing an individual performance for the ages with a decisive hat-trick.
European heartbreak marked Leverkusen's first loss this season, with their last defeat coming to Bochum on the last day of the 2022-23 Bundesliga campaign, as Alonso's side were finally stopped.
Yet the former Liverpool and Bayern Munich midfielder says nothing can take away from Leverkusen's memorable campaign.
"For me the result today does not change one bit how I feel about my players or what we have been doing," the Leverkusen head coach told TNT Sports.
"It hurts because we wanted to lift the trophy but you can't have everything. We lifted the Bundesliga and we have the chance to lift the DFB-Pokal on Saturday."
Leverkusen are the first team to win the league title but lose the UEFA Cup/Europa League final in the same term since Benfica in 2013-14, and the first German side to do since Borussia Dortmund in 2001-02.
"This season and achievements have surpassed all expectations," Alonso continued.
"I was hoping and getting ready to maybe do something great but this has been so much more.
"To achieve what we have for a club like Leverkusen is great. To be in the last week of the season having lifted the Bundesliga and then going for the Pokal too means a lot.
"First year as a coach, it is going quite well!"
A monumental occasion at the Aviva Stadium marked Atalanta's first-ever major European trophy as they became the 10th different Italian side to do so, second only to teams from England (13).
Alonso was unsurprised by the excellence of Gasperini and his Atalanta side, however.
"It is not something they have just done this year, they have been doing it for many years," the Spaniard said, acknowledging the work of 66-year-old Gasperini.
"They are a special team. Normally we get in better positions ourselves but today we could not.
"We were not able to come back and get that back. It was not meant to be.
"The unbeaten run has come to an end but congratulations to Atalanta, they deserve it, so nothing more to say."
'We wrote history' – Gasperini and Lookman cherish Atalanta's Europa League glory
Gian Piero Gasperini and Ademola Lookman both cherished creating Atalanta history after ending Bayer Leverkusen's unbeaten run and securing Europa League glory.
Lookman produced a performance worthy of the most important European moment in Atalanta's history, securing the club's first-ever major trophy on the continent after his dazzling hat-trick.
The Nigeria winger is just the sixth player to manage a treble in a major UEFA final and the first since Jupp Heynckes’ for Borussia Mönchengladbach against Twente in 1975.
Lookman will be the toast of Bergamo when Gasperini's side head home, boasting their first trophy in 61 years – after the Coppa Italia – following a 3-0 triumph to end Leverkusen's 51-game unbeaten run.
"One of the best nights of my life," the hat-trick hero told TNT Sports in Dublin.
"Amazing performance from the team, we did it, we did it, we did it! I haven't got much else to say, but fantastic."
Lookman is also just the second player to score a treble for an Italian side in the final of a major European competition, after Pierino Prati for Milan against Ajax in the 1969 European Cup
Preparing to leave the Aviva Stadium with the Europa League trophy in hand, Lookman could not wait to celebrate a seismic moment in the club's history.
"We've got to celebrate, we made history tonight," he added.
Gasperini, aged 66 years and 117 days on Wednesday, is the oldest coach to win his debut major European final, and the second Italian coach to win the Europa League after Maurizio Sarri in 2019.
The veteran Atalanta mastermind echoed Lookman's sentiment, after securing just a second trophy in the Italian club's history.
"I think we wrote history, also for the way we won it," said Gasperini, speaking to UEFA's official media channels.
"It was just extraordinary, we defeated Liverpool, Sporting who won the championship. When we faced Liverpool they were first in the Premier League... And now the German champions.
"Incredible. The boys were extraordinary, a memorable performance."
SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals.
(876) 619-7629
digitalmedia@sportsmax.tv
