EPL

How Liverpool got their groove back and why Manchester United should follow their lead

By Sports Desk August 21, 2022

English football had a very different landscape in October 2010 when Fenway Sports Group won a court case to buy Liverpool.

The Reds had not won a league title in over 20 years, had lifted just two trophies in the previous nine, and had finished seventh in the Premier League the previous season.

Meanwhile, Manchester United would go on to win their 12th Premier League title at the end of the 2010-11 season, their 19th league win at the time, taking them one ahead of Liverpool overall.

The Merseyside club had allowed itself to drift and needed to learn lessons from their fiercest rivals.

When Tom Hicks and George Gillett bought Liverpool from David Moores in 2007, they brought with them promise of investment that should have enabled the club to finally catch up with United.

The Red Devils had timed their period of dominance perfectly, with the birth of the Premier League seeing an explosion in money and interest in the English game, and the combination of ambition, stability under Alex Ferguson and numerous smart decisions on and off the pitch cemented United as leaders domestically, while Liverpool struggled to keep up.

However, despite promises of a new stadium and backing of then manager Rafael Benitez, with Gillett famously saying: "If Rafa said he wanted to buy Snoogy Doogy, we would back him", initial investment dropped off quickly, before it became apparent that the American duo were more interested in taking money out of the club than putting it in.

A dramatic few days at the High Court in London essentially kept Liverpool from going under as Hicks and Gillett were forced to sell up, and a bright new dawn appeared to have arrived with the purchase by FSG (then known as New England Sports Ventures).

Having successfully turned around the fortunes of the Boston Red Sox in Major League Baseball, Liverpool's new owners set about trying to put in place the building blocks to do the same in English football.

Struggling manager Roy Hodgson was swiftly dismissed and replaced by club legend Kenny Dalglish, while Damien Comolli was appointed as director of football strategy, tasked with using the fabled 'moneyball' approach made famous in baseball, to the extent it was later made into a Hollywood film starring Brad Pitt.

It was indicative of the hit-and-miss nature of the approach in its early stages that the first two major investments were Luis Suarez and Andy Carroll, with one an undoubted success and the other a spectacular failure.

The strategy was adjusted after their first pre-season transfer window when significant money was spent on players who, on paper, were undervalued, but proved to still be overpriced in Stewart Downing and Charlie Adam, while a young Jordan Henderson had too much expected of him too soon.

Initial promise under Dalglish disappeared in the new owners' first full season in charge, with an eighth-place finish in the league, though reaching both domestic cup finals was not to be sniffed at, winning the EFL Cup against Cardiff City.

Dalglish always felt like a short-term stop gap to appease the fans and give FSG time to get to know the sport better, and their appointment of Brendan Rodgers in 2013 felt like the first that truly had their stamp on it.

Rodgers implemented a new style of play, and in his second season, very nearly won that elusive Premier League title, but fell agonisingly short.

Losing Suarez to Barcelona at the end of that campaign did not help matters, but worse still, the club's inability to replace him even slightly adequately – buying Rickie Lambert and Mario Balotelli – set them back further still.

 

When Liverpool lost 6-1 away to Stoke City on the final day of the 2014-15 season, it felt like all the hard work up until then had been undone, and on top of all that, club legend Steven Gerrard was retiring.

FSG had set up a transfer committee of sorts, with the idea that several heads were better than one, recruiting scouts Barry Hunter and Dave Fallows from Manchester City, and appointing Michael Edwards as technical director.

Rodgers did not seem to like working under those conditions, and a bizarre compromise appeared to be made in 2015 whereby the transfer committee would get to decide on one signing, such as Roberto Firmino, while Rodgers was allowed to decide on another, such as Christian Benteke.

It became apparent early in the 2015-16 season that this would not work, and so Rodgers was replaced by Jurgen Klopp, the man FSG had wanted before the Northern Irishman only to be turned down by the then Borussia Dortmund head coach.

Since then, everyone at Liverpool has pulled in the same direction, which has led to almost every major decision made being a correct one.

It has also caused the trophy cabinet to fill up again, with a Champions League, Premier League, FA Cup, EFL Cup, UEFA Super Cup and FIFA Club World Cup all being collected since the start of the 2018-19 season.

Their hit rate in the transfer market has been the envy of all major clubs, with the likes of Sadio Mane, Mohamed Salah, Virgil van Dijk, Fabinho and Alisson all coming in to significantly strengthen the team in recent years.

There has also been efficient continuity behind the scenes, with Edwards promoted to sporting director in 2016 and overseeing so much success in transfer dealings, and his exit at the end of last season saw Julian Ward replace him, having worked under Edwards, being prepared to pick up where he left off.

Naby Keita is arguably the only major signing since Klopp’s arrival that has not been a roaring success, and even the Guinea midfielders' struggles could be put down to his unfortunate injury issues.

 

By comparison, Gary Neville and Jamie Carragher looked at United’s signings since 2013 on the most recent edition of Monday Night Football and came to the conclusion that only two of the 33 players listed could be considered successes (Zlatan Ibrahimovic and Bruno Fernandes).

United fans have been vocal in recent years around their opposition to the club's owners, the Glazer family, believing their own American custodians taking money out of the club has been stymying the ability to have success on the pitch.

The giants of English football that won 13 of the first 21 Premier League titles have not won any of the last nine since Ferguson's retirement in 2013, and have only lifted three trophies in that period.

There has still been significant investment on the pitch, in fact, far more than there has been at Liverpool.

Since FSG arrived in 2010, according to figures from Transfermarkt, with the addition of Casemiro from Real Madrid, United have spent over £1.47billion on players, with a net spend of around £1.08bn.

Liverpool have also spent plenty, with £1.12bn going out on players, but having made significantly more than their rivals in player sales, have a net spent in almost 12 years of just over £400m.

The key difference has been the intelligence of decisions being made rather than money being invested, which is where United need to focus to try and claw their way back towards the top again.

Their meeting on Monday actually sees both teams seeking their first wins of the season, but prospects at Liverpool still seem infinitely better whatever the outcome at Old Trafford.

It is surely now time for United to start learning lessons from Liverpool.

Related items

  • 'Age is not an issue', insists energised Casemiro 'Age is not an issue', insists energised Casemiro

    Casemiro insists "age is not an issue" and the midfielder is feeling optimistic about the future at Manchester United.

    The Brazil international and his team-mates have endured a frustrating season at Old Trafford, with the club in danger of suffering their lowest Premier League finish in eighth place.

    Casemiro enjoyed a successful first campaign with the Red Devils, who he helped to a third-place finish and victory in the Carabao Cup.

    However, injuries have prevented the 32-year-old from building on that momentum this term, with critics suggesting his age is preventing him from coping with the physical demands of the English top flight.

    But the former Real Madrid midfielder rubbished those suggestions, highlighting notable examples of players shining in their mid to late 30s.

    "I feel very well, very well," he told Sky Sports. "I feel healthy, with energy and the same mentality I always had.

    "I guess people end up talking about the age factor, but it's been proven. Recently, our friend Thiago Silva - at the age of 39, came here and showed that, yes, you can play. The previous Ballon d'Or winners were over 34.

    "At Manchester City, there's Kevin De Bruyne. (Mo) Salah at Liverpool. I think age is not an issue, it is not a factor in this, but analysing one's game and knowing about everything that is happening around the game.

    "These are people who analyse football well, who see what's happening, who know what's happening, and not analyse the age.

    "But I'm well, I'm happy. As I usually say, Manchester United gave me what I wanted - this joy of being able to enjoy the game, enjoy the Premier League. So, I'm happy to be here."

    United conclude their Premier League season away to Brighton and Hove Albion on Sunday, before facing rivals Manchester City in the FA Cup final on May 25.

    Casemiro believes the vast number of injuries have played a crucial factor in the Red Devils' struggles this term.

    "It's been a season of a lot of sacrifices for all of us, with the injuries and players adapting," he added. "So, it's been very hard for us.

    "The manager came to ask me [to play at centre-half], and I told him I'm always available. That's the way I am; trying to help, committing to the team and to the coaching staff. So, when he asked me, I didn’t even hesitate.

    "I think we had over 60 or 70 injuries. I've never seen this in my life. 

    "It is hard to think about winning a Premier League when you have so many injuries to important players, players that you think will be able to play throughout the season, and you can't count on them."

  • Emery admits 'I have my dreams' with Villa after sealing Champions League qualification Emery admits 'I have my dreams' with Villa after sealing Champions League qualification

    Unai Emery has his sights set on winning the Premier League or Champions League with Aston Villa after securing a top-four finish earlier this week.

    Fifth-place Tottenham's defeat to title-chasing Manchester City on Tuesday meant Villa will play in Europe's premier club competition next season for the first time in 41 years.

    Emery's side conclude a memorable season – in which they also reached the Europa Conference League semi-finals – away at Crystal Palace on the final day.

    And the Spaniard is already focused on achieving bigger and better things with Villa. 

    "It really was amazing when the [Tottenham-Manchester City] match finished," he smiled. "At the beginning of the season, it was really a dream. Of course, we worked hard to try to be there.

    "I want to get better, and I have my dreams, and I believe in my dreams. Of course, my objectives are to win the Premier League or the Champions League. We are not contenders, but it is our dream to achieve something like that."

    Meanwhile, Palace have enjoyed a strong finish to the season, winning five of their last six games.

    The Eagles could seal a top-half finish with a victory – and other results going their way – and Oliver Glasner has urged his players to use that as inspiration at Selhurst Park.

    "I'm pleased with the performances we've had," he said. "We want to win. We always focus on what we can influence. If we don't do our job, we don't win, we can't be 10th. It's good motivation at home to say thank you to the fans."

    PLAYERS TO WATCH

    Crystal Palace – Jean-Philippe Mateta

    Mateta has scored in each of his last six home Premier League appearances for Palace, netting eight goals along the way. 

    He is now aiming to become only the second Frenchman after Thierry Henry to find the net in seven successive Premier League appearances on home soil.

    Aston Villa – Ollie Watkins

    Watkins has recorded the most assists in the Premier League this season with 13.

    Only Ashley Young has ever provided more during a single Premier League campaign for Villa (14 in 2007-08).

    MATCH PREDICTION: DRAW

    Palace are unbeaten on each of the previous 11 occasions they have finished a top-flight season with a home match (winning seven, drawing four).

    By contrast, Villa have only won once in the 25 occasions they have finished a league campaign with an away game (drawn seven, lost 17).

    That sole victory came against Chelsea at Stamford Bridge in 2001-02.

    On a brighter note, Villa are unbeaten in their last 10 Premier League away games in London, winning five of their six this term. 

    With 16 such points this season, a win or draw here would set a new Premier League record for the most achieved during a single campaign.

    Although, you must go back to their title-winning season of 1980-81 for the last time they completed a league double over Palace.

    OPTA WIN PROBABILITY

    Crystal Palace: 31.8%
    Aston Villa: 39.5%
    Draw: 28.7

  • Forest 'still have to finish the job' against Burnley, says Nuno Forest 'still have to finish the job' against Burnley, says Nuno

    Nuno Espirito Santo insists Nottingham Forest “still have to finish the job” of securing their Premier League safety when they face Burnley at Turf Moor.

    Three points clear of 18th-place Luton Town in 17th, Forest are all but safe from relegation, while it would take an unlikely 12-goal swing in the Hatters’ favour to usurp them.

    Nevertheless, Nuno is not taking anything for granted and has called for focus from his players, who he saluted for their efforts throughout the campaign. 

    "We still have to finish the job," he said. "But credit to the players because it was not an easy season. We have always been able to compete really well in games. 

    "The feeling is always that we should have been better. We have never felt that someone beat us; it was just that we let games get away from us.

    "Yes, in certain games we have been punished, but we have always been a team that wants to attack and score. That is part of our identity.

    "There is still a game to go, and we know how football can go. It is best that we prepare the same way with commitment. We are clear about everything that can happen. It is up to us to achieve what we want."

    Meanwhile, Burnley are preparing for life back in the Championship, with their immediate return secured after last weekend’s defeat at Tottenham.

    And Vincent Kompany says the match marks the first step towards the Clarets' recovery from their disappointment.

    "If we're treating this as the first game of next season, in terms of preparing for next season, then this game is an important game," he said.

    "You only really fail if you fail to learn and that's not the case for us. We've absolutely learned. There is no lack of motivation, no lack of desire. 

    "It's sometimes in human nature to sit down and sulk, to feel sorry for yourself. That is not in the culture here, it's not in my nature, the nature of many people here. 

    "We try to give that to the players – that's ultimately what is going to give them a chance to achieve their goals."

    PLAYERS TO WATCH

    Burnley – Dara O'Shea

    O'Shea has been directly involved in two of the last three goals Burnley have scored at Turf Moor (one goal, one assist).

    The defender will look to build on that against a Forest side that has conceded 23 goals from set-pieces this season, with only three teams ever letting more in during a single Premier League campaign.

    Nottingham Forest – Chris Wood

    Wood is the highest scorer in Burnley’s Premier League history, having netted 49 times for the Clarets in the competition between 2017 and 2022.

    The striker will aim to become the fifth player to score a Premier League goal against Burnley having previously played for them in the division, after Andre Gray, Danny Ings, Michael Keane and Patrick Bamford.

    MATCH PREDICTION: DRAW

    Forest are without a win in each of their last six league meetings with Burnley since a 2-0 victory in December 2012, with four of those ending in a draw.

    The Tricky Trees have failed to win their final league game in each of the last four seasons, since beating Bolton Wanderers 1-0 in 2018-19.

    Meanwhile, Burnley have lost their final Premier League game in each of their last six campaigns at this level.

    The Clarets have also won only twice at home this season. Failure to win here would mean this is the fewest wins they have ever recorded in front of their fans in a single campaign.

    Kompany’s side will need to tighten up in order to avoid that, though, having conceded at least once in each of their last 19 Premier League matches.

    OPTA WIN PROBABILITY

    Burnley: 35.9%
    Nottingham Forest: 34.8%
    Draw: 29.3%

© 2023 SportsMaxTV All Rights Reserved.