CWI signs five-year broadcast deal for international home matches with BT Sport

By Sports Desk February 05, 2021

Cricket West Indies (CWI) has signed a five-year deal with BT Sport for the exclusive live coverage in the United Kingdom of all West Indies international home matches played in the Caribbean.

As part of the agreement, BT Sport will have rights to West Indies next international home series against England, scheduled for early 2022.

This upcoming series will have added interest as it will be the first time that the two teams play the Richards-Botham Trophy Test Series — named in honour of Sir Vivian Richards and Sir Ian Botham — two of the greatest cricketers of all time.

England's visits to the Caribbean are an iconic fixture in the international cricket calendar and regularly attract one of the largest live TV cricket audiences in the UK.

 “On behalf of CWI, and all who helped make this deal come together, I am delighted to announce one of our largest ever broadcast rights agreements in the form of this unprecedented partnership with BT Sport,” said CWI President Ricky Skerritt.

“Our tour to England last year helped to remind us how strong the West Indies brand continues to be in the UK, and we thank BT Sport for so highly valuing West Indies cricket by committing their broadcast support over the next five years. I am especially pleased that, in partnership with ESPN, BT Sport will also show much of the upcoming CG Insurance Super50 Cup which starts next Sunday, 7th February.”

As well as England’s tour to the Caribbean in 2022, BT Sport will have access to a packed schedule of international cricket from the West Indies in 2021 on its sports channels and across its digital platforms, starting with Sri Lanka, who they face across all formats in March before the tours to the Caribbean by South Africa, Australia and Pakistan in June, July and August.

“The first-ever Richards-Botham Trophy in March 2022 will be an eagerly anticipated Test Series, not just for our fans in the UK hailing from the Caribbean, but also to the many UK sports and cricket fans who will be able to watch live on their TV or mobile devices after school or work,” said CWI CEO Johnny Grave.

“West Indies home series are the second most-watched cricket in the UK after England’s home matches, and this agreement ensures that the best action from the Caribbean will be broadcast in an extremely important sports and tourism market for the region.”

 Rachel Knight, Rights Director, BT Sport said; “We want to provide customers with the best sport from across the globe, so we are delighted to add the England men’s and women’s cricket teams to our line up.  In addition to some hugely important and enticing Test and T20 International matches over the next 18 months, the new rights in New Zealand and West Indies will see the world’s top cricketers regularly on BT Sport.”

 This is a long-term agreement and has huge significance because the UK is the West Indies’ second-largest commercial market, and where a large number of fans with West Indian heritage reside.

 

 

 

Related items

  • Buttler to miss England's third T20 with Pakistan for birth of child Buttler to miss England's third T20 with Pakistan for birth of child

    Jos Buttler will miss England's third T20 against Pakistan in Cardiff on Tuesday, with his wife due to give birth.

    The skipper has left the squad to be with wife Louise for the birth of their third child.

    Buttler produced an inspired performance in the second T20 at Edgebaston on Saturday, with his contribution of 84 from 54 deliveries helping the hosts to a 23-run victory.

    The 33-year-old's knock, which included eight fours and three sixes, marked the second-highest score by an England captain in a T20I, behind Eoin Morgan's 91 against New Zealand in 2019.

    However, the hosts will have to make do without their white-ball skipper in Cardiff, while he could potentially miss the fourth T20 at The Oval on Thursday and some matches at the T20 World Cup, which begins on Sunday.

    Moeen Ali will captain England in Buttler's absence, with either Phil Salt or Jonny Bairstow set to deputise as wicketkeeper. 

    England will begin the defence of their T20 World Cup title against Scotland in the Caribbean on June 4.

  • ICC extends partnership with FanCraze to launch Web3 fantasy game ICC extends partnership with FanCraze to launch Web3 fantasy game

    The International Cricket Council (ICC) and FanCraze on Monday announced a multi-year partnership extension marking a significant milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024.

    The announcement also detailed the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles. With SuperTeam, fans will be able to build fantasy teams using their ICC Crictos and compete in contests to win amazing rewards on a daily basis, week after week proving their cricket nous to the world.

    The exciting partnership will build on the success of ICC Crictos over the past two years which has provided opportunities for new and existing fans to engage with men’s and women’s cricket. ICC Crictos transformed the way fans experience the sport, providing them with exclusive digital video collectibles that celebrate the greatest moments in cricket history, from iconic match-winning sixes to unforgettable performances by the world’s best players.

    Through unique activations such as gifting special ICC Crictos to fans that attended the ICC Men's T20 World Cup 2022 and exclusive behind-the-scenes experiences, ICC Crictos have brought supporters closer to the action than ever before. Events like the ICC Quiz Night and ICC Stadium Tours have further enriched the fan experience, offering enthusiasts the chance to meet their heroes and participate in engaging activities that celebrate the spirit of cricket.

    ICC Head of Digital, Finn Bradshaw, said: “We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world.”

    FanCraze Co-Founder and CEO, Anshum Bhambri, said: “The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we’ve dreamt of since we founded the business.

    “It’s a major milestone for us as we pursue our goal to build a compelling global community for cricket fans, and we can’t wait to see fans put together fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom and will build upon FanCraze’s userbase across 100+ countries.”

     

  • Daren Sammy lauds West Indies' dominant 3-0 series win over South Africa Daren Sammy lauds West Indies' dominant 3-0 series win over South Africa

    West Indies white-ball coach Daren Sammy hailed his team’s performance after they passed their South Africa test with flying colours, culminating in a dominant eight-wicket victory at Sabina Park on Sunday. This win sealed a clean sweep of the three-match T20 International series, setting a positive tone for their final preparations ahead of the ICC T20 World Cup, which begins on June 1.

    The West Indies secured their series victory with a comprehensive performance on Sunday, chasing down South Africa's target of 164 with 6.1 overs to spare. This win followed earlier victories on Thursday, May 23, by 28 runs and on Saturday, May 25, by 16 runs. The series was characterized by consistent team efforts, despite the absence of key players such as Rovman Powell, Nicholas Pooran, Shai Hope, Andre Russell, and Alzarri Joseph.

    In the series finale, South Africa posted 163-8 from their 20 overs, with captain Rassie van der Dussen top-scoring with 51 off 36 balls. Debutant Wiann Mulder contributed a solid 36. The West Indies’ bowling attack was led by Player of the Series Gudakesh Motie, who took 2-21, supported by Shamar Joseph’s 2-26 and Obed McCoy’s 3-39.

    The West Indies’ chase was spearheaded by an explosive opening partnership of 92 runs in just 6.4 overs between Johnson Charles and interim captain Brandon King. Charles, who was named Player of the Match for his blistering 69 off 26 balls, batted at a strike rate of 265, while King added 44 from 28 balls. Kyle Mayers (36 not out) and Alick Athanaze (6 not out) comfortably saw the hosts over the finish line.

    Coach Darren Sammy, who led the West Indies to T20 World Cup victories in 2012 and 2016, praised his team’s all-around performance. "With the players that we had, we executed quite well,” he told Sportsmax.TV. “We were put under pressure in the Power Play in the second game but the way the guys responded and won convincingly; we got tested in the three departments – in the field, with the bat, and the ball – and the way the guys responded was just really good, so I would give them a nine (out of 10).”

    Charles expressed satisfaction with his performance after struggling in the first two matches. “It was great. We have been working hard during the camp and in the series. Worked hard on our skills leading up to the World Cup, just enforcing the basics. Tried in the first two games, didn’t work out but came today (Sunday). It’s all about building confidence,” he said.

    Stand-in captain Brandon King also shared his delight at leading the team to a commanding series win. “(I was) happy with my own performance,” he remarked. “Would’ve liked to carry my bat through to the end though. We understand each other’s games, playing a few years together. (This was) an important 3-0 win.”

© 2023 SportsMaxTV All Rights Reserved.