Jamaican high jumper Romaine Beckford joins forces with 7venz Media Agency, soaring to new heights in sports marketing

By Sports Desk March 06, 2024

7venz Media Agency has proudly announced the signing of Jamaican high jumper Romaine Beckford, adding an extraordinary talent to their roster of exceptional athletes. This collaboration signifies a momentous stride in the agency's commitment to supporting athletes both on and off the track, propelling them toward unparalleled success.

Romaine Beckford has emerged as a rising star within the track and field community, showcasing an impressive track record coupled with an unwavering determination to excel. The partnership with 7venz Media Agency signifies the agency's dedication to empowering athletes to reach their pinnacle.

Khimani Clarke, the CEO of 7venz Media Agency, expressed his enthusiasm about welcoming Romaine to their prestigious roster that also includes global championship medalists Danielle Williams, Wayne Pinnock, Hansle Parchment and Briana Williams.

 "Romaine's dedication, passion, and remarkable achievements embody the values we hold dear," said Clarke. "Our team is committed to providing tailored support, guidance, and expertise to help him soar to new heights, both on the track and in his personal brand."

The collaboration will see 7venz Media Agency working closely with Romaine to craft a comprehensive brand strategy, harnessing his unique story and accomplishments to create a lasting impact. The agency will also focus on securing partnerships and collaborations that align with Romaine's values and aspirations.

Excitement radiated from Romaine Beckford as he expressed his enthusiasm for the collaboration. "I am excited to partner with 7venz Media Agency," Beckford shared. "Their passion, expertise, and commitment to athlete empowerment are a great look. I am confident that together, we will achieve great things and inspire others to do the same."

With Romaine Beckford on board, 7venz Media Agency continues to cement its status as a trailblazer in the sports marketing industry. Prioritizing athlete-centric values and innovative strategies, the agency is poised to redefine the landscape of sports brand development

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    "Training is going good so far; the work is never easy, it’s always hard. It’s an Olympic year so you have to put in that work," said Thompson-Herah, whose 10.61 in Tokyo is the Olympic record.

    Under the guidance of Elite Performance Head Coach Renaldo Walcott, who also mentors the legendary Shelly-Ann Fraser-Pryce, Thompson-Herah acknowledged the adjustments required with a new coaching setup but expressed satisfaction with the progress.

    Reflecting on her pursuit of greatness, Thompson-Herah emphasized the importance of continuous improvement. "It’s more about tweaks and adjustments because if you want to be great, you have to make tweaks and adjustments," she explained. "Along my career to be better each time, I go to improve and to work towards my dreams and my goals."

    Thompson-Herah recognizes the formidable competition she faces, including her compatriots Fraser-Pryce and Shericka Jackson, as well as American standout Sha’Carri Richardson. Despite the challenges ahead, she remains grounded yet resolute in her aspirations.

    "I’m definitely confident, not super or over, but confident," Thompson-Herah affirmed. "I just want to stay focused and humble, have the right mindset and stay positive, no matter what obstacles or struggles come my way."

    Having battled through injury setbacks, Thompson-Herah approaches this Olympic year with a mindful approach to her physical well-being. "It’s been super-difficult to know what you’re capable of and you’re not able to do that," she admitted. "For me, it’s all about staying patient and humble."

    Acknowledging the evolution of her athletic journey, Thompson-Herah emphasized the importance of body maintenance and self-care. "It’s almost like you have a car; you have to service the car," she explained. "If I don’t service my body, I cannot produce to get those world record and times that I want."

    As Thompson-Herah continues her preparations with a keen eye on the Paris Olympics, her dedication and resilience serve as testament to her unwavering pursuit of athletic excellence and historic achievements on the track.

     

  • Shericka Jackson, Julian Forte impress in 100m season openers at JAAA All Comers Meet in Kingston Shericka Jackson, Julian Forte impress in 100m season openers at JAAA All Comers Meet in Kingston

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    Traves Smikle demonstrated his dominance in the men's discus event, throwing an impressive 66.03m to claim first place. Chad Wright secured second place with a throw of 62.98m, followed by Tio-Josh Mowatt in third place with a distance of 52.76m.

  • Bolt hails Shelly’s remarkable legacy; advises Jackson, Thompson-Herah to not be overburdened by milestone chase Bolt hails Shelly’s remarkable legacy; advises Jackson, Thompson-Herah to not be overburdened by milestone chase

    As Shelly-Ann Fraser-Pryce prepares to bring the curtains down on her remarkable career, another legendary sprinter, Usain Bolt, paid tribute to his esteemed colleague, and also offered words of encouragement to Jamaica's rising stars.

    Earlier this year, Fraser-Pryce, one of Jamaica’s most beloved sporting icons, announced that this summer’s Olympic Games in Paris will be her closing act, and it will mark the end of a decorated and enduring career which spanned over a decade.

    Fraser-Pryce’s success on the track and consistency at major championships, not only helped to usher in the golden age of Jamaican sprinting, but her electrifying speed and unparalleled grace on the track, has resulted in her being regarded as one of the greatest sprinters of all time.

    With 16 World Championships medal to her name, the “Pocket Rocket” is one of the most decorated athletes to grace the biennial event, and those are backed by her eight Olympic medals. She is the only sprinter to win five world titles in the 100m —2009, 2013, 2015, 2019, and 2022 –the latter coming at the age of 35, making her the oldest sprinter to achieve the feat.

    The now 37-year-old Fraser-Pryce, who has won more individual medals than any other female sprinter in history, is aiming to possibly bow out on a high on what would be her fifth Olympic Games appearance in Paris. But win or lose, Bolt pointed out that her dedication, tenacity, and unwavering commitment to excellence has already left an indelible mark on the world of track and field.

    “It's just outstanding. I think she's showing me up because that means I could still be running, but for me it's just outstanding to see her at this level and still going further and dominating, being in the medals always, it's just…there's no words, because I know the work that it takes,” Bolt, the ambassador for Red Stripe’s ‘Guh Fi Gold and Glory’ campaign, told journalists during the event’s launch in Half Way Tree recently.

    “So, to be dedicated and to be pushing yourself, even after having a child and coming back to doing that (win a World title), just shows the level that she is at, and how determined she is. The women overall have been doing extremely well. They have really dominated the sport. I'm happy to see that,” he added.

    Bolt, an eight-time Olympic gold medallist and the world’s fastest man over 100m and 200m, also offered words of encouragement to Shericka Jackson and Elaine Thompson-Herah, who along with Fraser-Pryce are the nation's brightest talents.

    Jackson, 29, is the fastest woman alive over 200m at 21.41s, inching ever closer to Florence Joyner’s World Record of 21.34s, while Thompson-Herah, 31, is the fastest woman alive over 100m at 10.54s, and second fastest over 200m at 21.53s.

    “I want to tell her [Jackson] to just continue. I think a lot of times, we go in (a race) and think about breaking the record, that's when it really puts a lot of pressure on us. I would tell her, just go in and run your best race. Do not think about the record. The moment you start thinking about records, that's when you might tighten up at the end because you really want to get there, or you might make simple mistakes. So just go out there, think about executing and just run your hardest,” Bolt shared.

    Where Thompson-Herah is concerned, she is the first ever female sprinter, and the second sprinter after Bolt to win the sprint double at consecutive Olympics, as she captured the 100m and 200m gold at the 2016 Rio Olympics and the 2020 Tokyo Olympics. She is now aiming to rewrite the history books, by repeating the feat for a third time on the trot, at the Paris Games.

    “[To Elaine], I would say don't stress yourself too much because with that (the triple double) on your mind, at times, you kind of try to work too hard and push yourself over the limit. Just do what you always do. Do what you know what you need to do to get there. Do not try to do anything extra,” Bolt said.

    “Just do the necessary training, necessary rest, the necessary workouts and I think you'll be fine. Because staying away from injuries...I think she's been through a lot, so staying injury free is always going to be the top priority right now, and I think that should be her focus. Just doing the right things and making sure she's ready when it matters,” he reasoned.

    Finally, to those up-and-coming athletes that are on course to making their first Olympic appearance, Bolt had this to say.

    “Just enjoy yourself. It’s a great experience, so just enjoy the whole thing. The Olympics is a different game because there will be so many things happening, so enjoy the moment. You might see a lot of basketball players, swimmers and everybody. So, the key thing is just to enjoy and to see what's going on, it is going to be wonderful,” he ended.

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