World Athletics president Lord Coe fears fans – and athletes – could be priced out of next summer’s Olympics in Paris.
Coe is concerned over sky-high costs, with tickets for an athletics session at the Stade de France costing as much as £850 on the official Paris 2024 website. The cheapest admission for an evening session is £170.
Athletics remains the number one Olympic sport and, after sell-out crowds at August’s World Championships in Budapest, Coe is mindful of the costs.
“These are going to be the most expensive ticket prices in an athletics arena that we have witnessed at an Olympic Games,” he said. “We asked for a balance.
“The most important element here is you want fans in the stadium, you want fans within affordable prices. I know the challenge on a budget – 25 per cent of our budget in London was tickets.
“Our ticket strategy was built three years before the Games. We knew more about our fans at the end of that. We had some expensive tickets in there but we also had a lot at affordable prices.
“These are difficult balances for any organising committee, but if I am wearing my World Athletics hat, I don’t want fans being costed out of the stadium and I certainly don’t want athletes and their families being costed out of the stadium.
“If you look over the course of an athlete’s career, there are very few athletes that are able to sit down and say they got in commercial
sponsorship more than what their families put in.
“Most are sitting there at the end of a 15-year career and saying it was my families that bore the brunt of what I did, in terms of funding time, commitment and all the things. I want to be respectful for them, so that’s the challenge.
“We have made the point that these prices are lumpy. In Budapest we had very affordable price tickets. Tokyo (2025 World Championships) we will make sure we get the same as well.
“There are always going to be premium tickets, but it is important that our stadiums are full of people that love our sport, not people that can afford to get to an Olympics.”
Coe also said his vote for BBC Sports Personality of the Year on Tuesday evening would go to world heptathlon champion Katarina Johnson-Thompson, who regained her title in Budapest after recovering from a serious Achilles injury.
The 30-year-old has been shortlisted along with England goalkeeper Mary Earps, former cricketer Stuart Broad, jockey Frankie Dettori, tennis player Alfie Hewett and golfer Rory McIlroy, but Coe felt there should also have been a spot for 1500m world champion Josh Kerr.
“It’s a world championship,” Coe said. “Of course I’m going to say this, but this isn’t being remotely disparaging about anyone else on that list. That’s not my issue.
“The issue is that there are two truly global sports; one is football, one is track and field. Both Katarina and Josh Kerr won a world championship in one of the most fiercely competitive sports on the planet.
“Do I think there was room for both of them on that list? Of course I do. There is only Katarina Johnson-Thompson, so of course I’m going to say, as the president of World Athletics, I would be voting for her, because she’s a world champion, it was an extraordinary comeback, and she won a global world championship.”
Olympic hopeful Tamarri Lindo faces deportation to Jamaica amidst Olympic dreams
Tamarri Lindo, a standout track athlete from York University in Canada, finds himself grappling with the looming threat of deportation just as his Olympic aspirations reach a critical juncture. Despite his impressive athletic achievements, including a recent bronze medal in the 60-metre hurdles for York University at the national collegiate championships, Lindo's dreams of representing Canada at the upcoming Olympics are in peril.
Tamarri's journey to Canada began in 2019 when he and his family fled Jamaica due to alleged threats and violence linked to his father George Lindo's political activism against gang influence in support of the opposition party. Tamarri, who has excelled both academically and athletically, earned a Ca.$2,500 scholarship after catching the eye of scouts while in high school.
"My goal was to make the 2024 Paris Olympics. But now, it feels like everything is being taken away," Lindo lamented in an emotional interview with CTV National News. "I feel like I could have a mental health breakdown. My heart is sinking."
Despite providing evidence of threats and violence faced in Jamaica, the Lindo family's asylum claims have been denied multiple times by Canadian immigration officials. The most recent pre-removal risk assessment, conducted in March 2023, upheld previous decisions, prompting the Canada Border Services Agency to issue a deportation order scheduled for next week.
Immigration lawyer Aidan Simardone, advocating for the Lindo family, has filed for a judicial review as their final recourse to remain in Canada. He condemned the decision, highlighting the potential danger awaiting the Lindos if forced to return to Jamaica.
"The fact that they are doing this is unconscionable," Simardone asserted. "It goes against our Canadian values of providing people their fair opportunities and protection to those in danger in other countries."
For Tamarri, who hoped his athletic achievements would bolster his family's case for residency, the uncertainty looms heavily. As he faces the imminent threat of deportation, he remains hopeful for a successful appeal while continuing to train and pursue his athletic goals amidst the uncertainty that surrounds his family's future in Canada.
As the legal battle unfolds, supporters have rallied behind the Lindo family, advocating for a reconsideration of their case and hoping for a resolution that allows them to remain in Canada and for Tamarri to pursue his Olympic dreams.
Elaine Thompson-Herah expresses confidence as Tokyo reign gears up for Paris 2024
As the countdown to the Paris 2024 Olympics intensifies, Jamaica's track and field sensation Elaine Thompson-Herah is feeling optimistic about her preparations as she aims to secure an unprecedented third consecutive sprint double. The Olympic champion shared her thoughts in an exclusive interview with Athletics Weekly, shedding light on her training regimen and mindset leading up to the Games.
"Training is going good so far; the work is never easy, it’s always hard. It’s an Olympic year so you have to put in that work," said Thompson-Herah, whose 10.61 in Tokyo is the Olympic record.
Under the guidance of Elite Performance Head Coach Renaldo Walcott, who also mentors the legendary Shelly-Ann Fraser-Pryce, Thompson-Herah acknowledged the adjustments required with a new coaching setup but expressed satisfaction with the progress.
Reflecting on her pursuit of greatness, Thompson-Herah emphasized the importance of continuous improvement. "It’s more about tweaks and adjustments because if you want to be great, you have to make tweaks and adjustments," she explained. "Along my career to be better each time, I go to improve and to work towards my dreams and my goals."
Thompson-Herah recognizes the formidable competition she faces, including her compatriots Fraser-Pryce and Shericka Jackson, as well as American standout Sha’Carri Richardson. Despite the challenges ahead, she remains grounded yet resolute in her aspirations.
"I’m definitely confident, not super or over, but confident," Thompson-Herah affirmed. "I just want to stay focused and humble, have the right mindset and stay positive, no matter what obstacles or struggles come my way."
Having battled through injury setbacks, Thompson-Herah approaches this Olympic year with a mindful approach to her physical well-being. "It’s been super-difficult to know what you’re capable of and you’re not able to do that," she admitted. "For me, it’s all about staying patient and humble."
Acknowledging the evolution of her athletic journey, Thompson-Herah emphasized the importance of body maintenance and self-care. "It’s almost like you have a car; you have to service the car," she explained. "If I don’t service my body, I cannot produce to get those world record and times that I want."
As Thompson-Herah continues her preparations with a keen eye on the Paris Olympics, her dedication and resilience serve as testament to her unwavering pursuit of athletic excellence and historic achievements on the track.
Mayberry Investments supports Jamaican ice hockey team's Olympic quest
Mayberry Investments Limited (MIL), a staunch supporter of Jamaican sports, has reaffirmed its commitment to athletic excellence by partnering with the Jamaican Ice Hockey Team. This impactful collaboration includes a significant sponsorship of US$10,000 to aid the team's participation in qualifying tournaments for the Winter Olympic Games in Chicago.
As a prominent financial institution deeply rooted in the Jamaican community, Mayberry Investments recognizes the importance of nurturing local talent and showcasing Jamaica's prowess on the global stage. Through this partnership, the company aims to not only bolster the Jamaican Ice Hockey Team's pursuit of Olympic qualification but also to spotlight the nation's capabilities in winter sports.
"We're thrilled to embark on this journey alongside the Jamaican Ice Hockey Team as they strive for Olympic qualification," expressed Chris Berry, Executive Chairman of Mayberry Investments Limited. "Our sponsorship underscores our steadfast commitment to fostering emerging talent and elevating Jamaica's presence in international sports. Witnessing the team's remarkable performance, we're resolute in our determination to nurture and propel them towards greatness," he added, highlighting Mayberry's unwavering support for the team's trajectory.
The Jamaican Ice Hockey Team, renowned for its extraordinary journey since 2019, has earned global acclaim with an impressive record of 12 victories out of 14 games played. Their comprehensive triumphs against teams from Brazil, Colombia, Mexico, Argentina, Puerto Rico, Venezuela, and Lebanon solidify Jamaica's status as one of the premier associate teams on the international stage, as highlighted by Don Anderson, President of the Jamaican Olympic Ice Hockey Federation.
"We at JOIHF are immensely pleased that Mayberry Investments recognized the value of sponsoring our team for the Tri-State Challenger Series between Jamaica, Puerto Rico, and Lebanon," remarked Anderson. "This sponsorship significantly contributed to boosting the team's physical and mental well-being, enabling us to overcome challenges and emerge victorious in the tournament. We cannot overstate our gratitude for this sponsorship, which was embraced wholeheartedly by our directors and, most importantly, the players, who proudly posed in front of the Mayberry banner, particularly when receiving the player of the match awards, which we achieved on 3 out of the 4 occasions we played."
The team is slated to compete in the Challenger series, comprising three tournaments over the next three months, featuring matches against Puerto Rico and Lebanon. The series kicks off in Chicago on April 18–21, followed by events in New York on June 5–9 and Toronto on July 11–14. Anderson continued to commend Mayberry for its invaluable support, underscoring the significance of this partnership.
"JOIHF and the entire team extend heartfelt thanks to Mayberry Investments for their investment in the team," Anderson emphasized. "As a result of this greatly appreciated gesture, Jamaica emerged victorious in the first stage of the series, positioning themselves favorably to vie for the overall trophy in Toronto in July. This sponsorship is a win-win for all involved. Much gratitude from all of us at JOIHF," he concluded.
Through this collaboration, Mayberry Investments Limited aims to inspire a new generation of athletes and champion the values of resilience, determination, and teamwork. This sponsorship exemplifies Mayberry Investments Limited's enduring commitment to empowering local talent and fostering the growth of sports in Jamaica.
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