The Caribbean's only Formula Woman race car driver Sara Misir received a significant boost ahead of her 2024 season by securing an endorsement deal with Red Stripe, under the company's Drink & Live Responsibly and Heineken 0.0 brands.

As part of the multi-million dollar sponsorship, Misir, who participated in the GT Cup in the United Kingdom for the 2022 and 2023 seasons, will be highlighted in the Drink and Live Responsibly campaign through various digital and traditional media channels, as well as making appearances on behalf of Heineken 0.0.

The announcement was made on Tuesday at Red Stripe’s headquarters on Spanish Town Road in Kingston.

“We are thrilled to welcome Sara to our Drink & Live Responsibly and Heineken 0.0 campaigns. The duality of this partnership aims to reinforce the message of responsible drinking with Sara’s help, highlighting that when it comes to selecting a designated driver on a night out, 'The Best Driver' to choose is always the one that hasn't had a drink – unless that drink is Heineken® 0.0,” declared Red Stripe’s head of corporate affairs, Dianne Ashton-Smith.

“Sara, who brings her star power to help promote responsible drinking to new and relevant audiences, can effectively convey this message to our consumers, driving home the importance of making responsible choices. This is particularly significant as Sara is breaking barriers in a traditionally male-dominated sport, exemplifying the power of inclusion and becoming a beacon of inspiration. What a remarkable way to kick off International Women's Day this week, themed “Inspire Inclusion.”

Misir views this partnership as a perfect synergy. “Cheers to Heineken and the "Drink and Live Responsibly" initiative. I’m pleased to drive home, pun intended, the importance of road safety. The message is simple. Speed at Dover, not on our roads, and when drinking before driving, Grab a Heineken 0.0 instead," she remarked. "Heineken has a strong connection with Formula 1, firmly establishing the brand within our global racing community. As a Formula Woman driver, I am thrilled to now also be aligned with Heineken 0.0."

Ali McNab, delivering remarks on behalf of Minister Grange, praised Sara Misir. "As we acknowledge the advancements in gender equality, we honour a remarkable young woman who has motivated countless other women and girls to aim high. I commend Red Stripe for including Sara in a valuable campaign promoting responsible drinking."

The motorsports athlete of the year will start her 2024 season on April 1 at JRDC’s Carnival of Speed at Dover Raceway in St. Ann. She is also slated to compete on May 26, July 7, August 4 and October 21 to complete her 2024 Modified Production Class Four racing calendar.

World champions Shericka Jackson and Antonio Watson were crowned Jamaica’s Sportswoman and Sportsman of the year, respectively, at the 2023 RJRGLEANER Sports Foundation National Sportsman and Sportswoman of the Year Awards ceremony at the Jamaica Pegasus Hotel on Friday.

Jackson claimed the award for the first time after a phenomenal 2023 season which saw her successfully defend her World 200m title with a personal best 21.41, the second fastest time ever, in Budapest in August.

In addition to her 200m title, Jackson also ran 10.72 for 100m silver. She ended her season with the sprint double at the Diamond League Final in Eugene with times of 10.70 and 21.57, respectively, in September.

The 29-year-old also achieved a new personal best in the 100m with 10.65, the fifth fastest time ever, to defend her National title in July.

Antonio Watson shocked the world to become the first Jamaican man in 40 years to win 400m gold at the World Championships.

After running a massive personal best 44.14 in the semi-finals, the 22-year-old produced 44.22 to take gold in the final. Watson also ran 44.54 for second at the National Championships in July.

Watson also took home the people’s choice award for his gold medal winning performance.

Danielle Williams was named runner-up for Sportswoman of the Year while Hansle Parchment was runner-up for Sportsman of the Year.

Williams, like Watson, shocked the world in Budapest by claiming her second 100m hurdles World title, the other coming all the way back in 2015.

Parchment, the reigning Olympic champion, claimed his second World Championship silver medal with a 13.07 effort in Budapest. He followed that up in September with a new personal best 12.93 to win at the Diamond League Final in Eugene.

The recipient of the 2023 Icon Award was 400m hurdles Olympic and World champion Deon Hemmings-McCatty while West Indies Under-19 batsman Jordan Johnson was named the winner of the VM Group Y.O.U.T.H award.

Some other athletes receiving awards for their individual sports included CAC Games bronze medallist Tahlia Richardson for badminton, Ricardo “Big 12” Brown for boxing, Sherea Clarke and Wayne McCalla for bodybuilding, West Indies batter Rashada Williams for cricket and Sara Misir and Fraser McConnell for motorsport.

Arguably Jamaica’s two most successful sports teams, the Sunshine Girls and the Reggae Girls, were given special awards for their performances in 2023.

The Reggae Girls were rewarded for their historic performance at the FIFA Women’s World Cup in Australia and New Zealand from July 20-August 20.

They became the first Caribbean team ever, male or female, to advance to the Round of 16 at a FIFA World Cup.

The Sunshine Girls also had a historically good year with a gold medal at the CAC Games held in El Salvador from June 25-29 and bronze at the Netball World Cup held from July 28-August 6 in South Africa.

That World Cup also saw the Jamaicans get their first ever World Cup win over world number one and eventual champions, Australia.

Jamaican Formula Woman driver Sara Misir is the Motorsport Athlete of the Year in the women's category for the RJR/Gleaner Sportsman and Sportswoman Awards 2024.

 Misir's victory marks her third consecutive year taking home the award.

 Misir, who dominated the MP3 class in 2022, took on the new challenge of competing in the MP4 class for the 2023 local season. Despite an early setback due to mechanical failure, she completed the season with a solid performance, securing a P1 and P2 finish at the Dover Raceway in St. Ann at 'Heroes of Speed' on October 16. Misir also recorded the quickest lap of the day by any driver, recording 1.25.84 seconds.

 She also extended her Formula Woman run, competing in the GT Cup Championships at the Donnington Race Track in England on September 16 and 17. Misir and teammate Alana Carter finished seventh in class at the GT Cup Championships finale at Snetterton on October 7 and 8.

 Misir was grateful for the award and expressed what motivates her most, "It's always an honour to represent women in motorsports both here in Jamaica and internationally. It is also a team effort, and I wouldn't be here if it weren't for the hard work of my amazing team and my coach, Rugie Misir, who is by my side every step of the way."

 Despite experiencing mechanical failures at some of the earlier meets on the local calendar, Misir remains committed to inspiring another generation in motorsport. "I know that I represent so many women and girls who compete in male-dominated spaces, so that fuels me to keep going. I know how important this is beyond myself." Misir added.

Sara Misir delivered a solid showing to claim a P1 and P2 finishes in the Modified Production 4 Class at the Dover Raceway in St. Ann on Heroes' Monday, October 16.

Misir started strong with the second-fastest lap in qualifying in the biggest meet of the year and the last on the JRDC 2023 calendar.

In the opening race, she claimed a fine victory, overtaking the Modified Production 2 class champion, Nicholas "Tazz" Barnes, who was the fastest in qualifying. Misir recorded the quickest lap of the day by any driver, 1.25.84 seconds, on her second lap.

Torrential rain played a factor in her second race, where Misir registered a DNF as her windscreen fogged up causing her to lose track visibility.

However, she recovered to do well in Race Three. Starting at the back, Misir worked her way through the field into second place behind Jody Gibson, who won the race in a four-wheel-drive Evolution.

"We did well in securing that second place given that we have a rear-wheel drive car, which does not perform as well in rainy conditions," explained Sara’s father and coach Rugie.

For Sara, this was the perfect end to her season.

"After dominating the MP2 class in 2022 and ending on maximum points, I took on the bigger challenge of the MP4 class for 2023. It has been a rough local season where we had engine issues at a few of the earlier meets, but as they say, the race is not always for the fastest, but who prevails to the end, so I'm happy to end with a victory in the MP4 class. The bonus, of course, is recording the fastest lap of the day; I couldn't ask for more from my car, my supporters and my team," she said.

On October 6, Misir competed in the GT Cup final in the United Kingdom, finishing seventh in class at Snetterton alongside teammate Alana Carter. She's making preparations for the Caribbean Clash of Champions in Guyana on November 4.

The world of motorsport is set to witness Jamaican Formula Woman driver Sara Misir in action once again as she gears up for the GT Cup Championship finale in the United Kingdom. Scheduled for Saturday, October 7, and Sunday, October 8, this high-octane event promises excitement and adrenaline-pumping action at the Snetterton 300 circuit.

Misir, paired with her Canadian teammate Alana Carter, will be blazing the track in the Lotus Emira GT4, ready to take on the competition in this thrilling spectacle. The weekend event features a dynamic lineup of Supercars, including formidable names like Porsche, Lamborghini, and McLaren, all vying for the coveted championship crown.

This will be the second appearance of Misir and Carter on the 2023 European circuit, following their commendable performance in the previous round at Donnington Track. Despite facing stiff competition from seasoned drivers in both sprints and endurance races, the dynamic duo secured a respectable fifth place in their class.

Reflecting on their progress, Misir expressed her excitement for the upcoming races, saying, "It was a fantastic experience to debut the GT4 at Donnington, and it tested exceptionally well. Achieving our first top-five finish in the Championship was a tremendous motivation for both Alana and me. We are eager to push the limits even further during this final weekend."

The Snetterton 300 circuit, known for its challenging layout, boasts a 3-mile track with 12 corners and pole position on the left. This dynamic venue promises to push drivers to their limits, making it an ideal stage for the GT Cup Championship's grand conclusion.

For motorsport enthusiasts and fans worldwide, the action from the GT Cup Championship will be available live on YouTube. The excitement kicks off with the qualifiers on Saturday, October 6, at 9:50 am GMT, promising edge-of-your-seat racing moments.

Jamaican Formula Woman Driver Sara Misir will be in action on September 16 and 17 in the United Kingdom.

Misir and teammate Alana Carter will take to the grid on Saturday and Sunday at the Donnington Race Track in round eight of the GT Cup Championships.

Misir and Carter will race in the Lotus Emira GT4, making their 2023 debut on the European circuit.

"I'm back in the GT4 seat, and the Lotus is new to the GT Cup circuit, but it has been amazing so far in testing, so I can't wait to get on the track this weekend. There's a bit of rust as it's my first race in the UK for 2023, but I'm looking forward to a good showing, in my Jamaica colours," said Misir.

The GT Cup series then heads to Snetterton for October 6 and 7.

Action from the GT Cup is live on YouTube.

Jamaican Formula Woman driver Sara Misir locked eyes with a competitor that looked too familiar. Among the thirteen karters, who participated in the third Caribbean Junior Karting Academy Trophy (CJKAT) was a lone female, Trinidad and Tobago's Naomi Jade Garcia.

After three days of competition between July 21 and 23, at the Palisadoes International Raceway, the 14-year-old finished ahead of the pack. Garcia emerged as the new Caribbean Junior Karting Champion, with Jamaica's Zander Williams and Matthew Warmington, finishing second and third, respectively.

When asked how pleased she was to see Garcia atop the podium, Misir, the Caribbean's only Formula Woman driver, Misir, welcomed the fearless personality of a young female in what is deemed, a male-dominated sport.

"She has been incredible all weekend. So focused, fearless and full of personality on the track. It was great seeing her outclass the competition and hoisting the trophy,” Misir said.

Misir also had a one-on-one with Garcia after the victory, as she imparted knowledge to the promising female prospect.

"I urged her to stay focused as we need more women and girls in motorsports. The level of physicality required to get to the very top of the sport is a pretty steep curve. Still, with her level of will and determination, and of course, given more opportunities to compete at a high level, anything is possible,” she reasoned.

CJKAT is the Caribbean's version of the CIK-FIA Karting Academy Trophy, the first rung on the ladder of the FIA's single-seater path to Formula One. CJKAT allows more opportunities for Caribbean hopefuls to race. The regional series caters for a more comprehensive age range than in Europe, where the limits are 12 to 14 years.

Misir, 25, is the Caribbean's only competitive female race car driver. She competed as part of the Formula Woman Team for McLaren Customer Racing in the British GT Cup Championship in races at Snetterton, Oulton Park and Silverstone.

Jamaica’s Formula Woman driver, Sara Misir, looks forward to raising the roof on Monday at the Dover Raceway as roofing company, Spectrum Systems, announced sponsorship for her 2023 motorsports season.

The significant sponsorship deal from Spectrum Systems will support Misir for the duration of the local racing calendar.

Misir, the 2022 Jamaica Race Drivers Club (JRDC) Champion in the MP3 & TS1 classes, will open her season at the JRDC’s Carnival of Speed at the Dover Raceway on Easter Monday. Misir will take on a new challenge as she moves up a class to the MP4 category to face the 2022 Champion, veteran Doug “Hollywood” Gore.

Misir looks forward to the challenge.

“I dominated the MP3 class last season, so I wanted to take on a new challenge this year. The MP4 class has been dominated by “the beast”, Doug Gore, but look out for ‘the beauty’ this year!” joked Misir.

Meanwhile, CEO of Spectrum Systems Limited, Andrew Stanigar is backing Misir to succeed.

“Spectrum Systems, Jamaica’s number-one roofing company, is pleased to sponsor Jamaica’s number-one female race car driver,” he said.

“We see how much she has dedicated to the race track in 2022 for Formula Woman, the GT Cup Championships and in the JRDC series and we wish her all the best as she takes on the MP4 class.”

Head of Leep Marketing and manager to Sara Misir, Tanya Lee Perkins, said sponsorship support for athletes can be critical to their success.

“We are thankful to Spectrum Systems for joining her sponsor pool for 2023. Sponsorships encourage athletic performance and signals that corporate Jamaica is behind our sports women and men and believe in their talent and ability to inspire,” she said.

Misir is the RJR Sports Foundation Motosports Athlete of the Year in the female category.

In 2022. Spectrum System also sponsored Jamaica's all-female shooting team, the Super Six shooters, that placed third at the Pan American Handgun Championships.

Sara Misir, the Caribbean’s first Formula Woman finalist, overcame a late car switch on Saturday to win all three races in the Modified Production 3 Class at the Dover Raceway in St. Ann on Sunday.

Misir’s car caught fire during testing on Saturday.

“I had a scare before race day on Saturday where my engine caught fire, so I had to switch cars at the last minute,” Misir explained.

Despite the setback, she qualified in pole position and then scored maximum points in all three races in her class. The victories which mirrored her performance at Dover in July represented fulfilment for the trailblazing driver.

“I always look forward to competing at Dover and, for me, it’s about testing my speed and seeing how much I have improved each time I race,” Misir said.

“I’m happy for the wins on Sunday despite the setback on Saturday.”

Winning her second hat-trick of races in consecutive meets at Dover is a testament to her continuing growth as a race car driver.  Her coach and father, Rugie Misir, explained that the maturity from racing in the United Kingdom has been evident in her performances at Dover this year.

“For the first time, I see her driving to the capacity of the car and her confidence is high. She’s more focused and more mature and it shows in her performance over the last two meets,” said Misir who is also president of the Jamaica Go Karting Association.

He also explained what went wrong with his daughter’s car during testing on Saturday.

“Her car had a damaged rod in the master cylinder on Saturday which overheated the rotor and set the brake ducts on fire,” he said.

“It was minimally damaged but rendered unusable for this meet, so we reverted to the BMW which is slower by five seconds over each lap,” he added.

Jamaica's leading international drivers, Fraser McConnell & Sara Misir, will be in action this weekend in Europe.

McConnell will compete in the Swedish leg of the Nitro RX Series, while Misir will be on the grid in rounds 15 to 18 of the GT Cup at Silverstone Circuit in the UK.

Both meets are this Saturday and Sunday, July 30 and 31.

McConnell occupies first place in the combustion engine supercar class but hopes to better his fourth place in the group E electric class. He is joined in Group E by four-time Rallycross world champion Johan Kristofferson. 

Fraser thinks this is an excellent opportunity to learn from his teammate.

 "I will be all eyes and ears learning from Johan since he's a four-time World Champion. I'll use him as a benchmark to measure my performance and progress." 

Meanwhile, Sara Misir and teammate Steph Sore, who crossed the group finish line in 8th place in round 13 before having mechanical issues in round 14, will be looking to rebound at Silverstone.

"It feels surreal to compete at Silverstone; it is such a popular f1 circuit. We have been testing a few days now, and we're aiming for a strong start which is important for us."

Action from the NitroRX will be live on SportsMax, while the GT Cup is available on YouTube ( https://www.youtube.com/c/GTCupUK).

Jamaica’s UK-based Formula Woman driver, Sara Misir, is set to compete on Saturday, July 9 as the GT Cup Championship heads to Oulton Park in Cheshire, England.

Twenty-seven cars across four groups will join the grid for rounds 13 and 14.

 Misir will compete in car number 65, alongside English teammate Steph Sore in a McLaren 570s GT4. The pair crossed the finish line in 7th and 9th place, respectively, in rounds 11 and 12 at the Snetterton Circuit on June 11 and 12.

“The first race day was about getting accustomed to competing on the circuit as a team," Misir said. "We started slowly but gained momentum as the races progressed. For Oulton Park, it’s the toughest circuit for both car and driver but I’m confident we’ll rise to this new challenge.”

Misir last competed at the “Clash of the Titans” JRDC meet at the Dover Raceway in St. Ann on July 3, where she dominated with three wins from three races in the Modified Production Class III.

The Oulton Park leg marks the fourth weekend of the 2022 GT Cup season.

United-Kingdom-based Formula Woman Driver Sara Misir has been signed as NCB Capital Market's newest brand ambassador.

Misir, 24, is Jamaica's first and only Formula Woman driver, after successfully earning a seat in the GT Cup Championships by winning the Formula Woman qualifying competition in March from a field of over 10,000 applicants.

"It's official. I'm NCB's newest Brand Ambassador!" Misir posted on Instagram Thursday.

"I'd like to thank NCB Capital Markets for choosing me to represent such an iconic brand with such a long history in Jamaica. As I pursue my passions and continue to race towards my dreams, I'm happy to be on the journey with NCB Capital Markets,”

NCB Capital Markets expressed delight about having Sara on board in a statement.
"Sara has made an indelible mark in the world of motorsport, becoming the first Caribbean Formula Woman driver. Together we will go further, go faster, chart new roads and shatter expectations".

Formula Woman Driver, Sara Misir, is slated to compete at Radical Invasion 2022 on Easter Monday as local Motor sporting action returns to Dover Raceway in St. Ann. 

Dubbed ‘Radical Invasion,’ the meet is slated to get underway at 9 am and will feature some 80 racers competing throughout the day across their various classes. 

Misir will participate in the Modified Production 3 category. 

“We haven’t had local racing at Dover in over two years, so I’m just looking forward to the great atmosphere and seeing local fans again. I’ve missed the racing community, the vendors and just the overall vibe of being at Dover. I look forward to setting a new personal best on the track and having a great race day,” she said. 

Misir, who now races with the Formula Women’s team in the GT Cup Championships in the UK, recently emerged as one of four drivers to compete in the series after recording the second-fastest time from a pool of over 75 drivers. 

The RJRGLEANER Sports Foundation Awards recently recognized Misir as a 2021 motorsports athlete of the year. 

Sara Misir, the Caribbean’s first Formula Woman finalist, earned herself a top-four spot and has made the Formula Woman team that will compete for McLaren in the GT Cup Championships for 2022.