Julie Harrington, chief executive of the British Horseracing Authority, says a judgement on the success of Premier Racedays and Sunday evening racing should not be made overnight.

The first of 170 Premier Racedays planned for 2024 was staged at Cheltenham on New Year’s Day, while Wolverhampton created a slice of history when becoming the first track to race in the UK on Sunday night.

While both schemes have come in for criticism in some quarters, Harrington is keen to assess all of the relevant data relating to the six trial Sunday evening fixtures and the two-year pilot of Premier Racedays before making any snap decisions.

“Premier Racedays were introduced this year to showcase the best our sport can offer to new and existing fans as part of a broader strategy to grow British racing,” she said in a statement on Tuesday.

“And while this concept will see a gradual roll-out, with innovations and enhancements to the customer experience delivered throughout the year, it has been heartening to see the positive initial response to Premier racing from the public, racecourses and participants.

“There were high-quality runners at Plumpton on Sunday, with races taking place in front of healthy and engaged crowds. And of course, the year began with a big crowd at Cheltenham enjoying quality racing at our first Premier fixture.

“The 170 Premier Racedays planned for 2024 reflect a significant investment by the sport. These are fixtures proposed by the racecourses which meet strict criteria, including around prize-money and race quality. We should be encouraged that so many racecourses want to invest in and stage these Premier events.

“We will also see more promotional work and, we hope, an HBLB-funded national campaign to support the work already being done by GBR and the racecourses.

“Ultimately, the objective is to encourage more, better-quality horses to be bred, trained, owned and raced in Britain. The sport has agreed that putting on high-quality, valuable racing is the way to achieve this.

“We must accept that this will not happen overnight. But we have made a start on creating and developing an attractive product to secure a long-term future for the sport by encouraging greater engagement with it. Time and experience will help us determine the optimum number of Premier Racedays with regards to racecourses and the horse population.”

She added: “This is the start of a two-year pilot and so we should resist the temptation to make snap judgements on its success based on limited experience. Throughout the pilot we will learn what does and does not work, how we can best package and promote Premier Racedays and ultimately achieve growth that will benefit all levels of the sport.

“Alongside Premier Racedays we also started the trial of Sunday evening racing at Wolverhampton. This saw good prize-money on offer to healthy field sizes meaning competitive racing was taking place in a window we believe affords us an opportunity to grow engagement with the sport.

“Clearly there are a range of views regarding this pilot and we respect those opinions. For this reason, the financial performance of these fixtures will be far from the only measure of their viability; we will continue to seek the views of all those involved in servicing such meetings and this feedback will form a core part of the ultimate assessment of the pilot.”

The long-awaited 2024 fixture list has been released by the British Horseracing Authority.

The introduction of ‘Premier Racedays’ had already been announced, while there has also been an effort to significantly boost Sunday racing.

There will be 170 Premier Raceday cards in 2024 across 38 courses. In comparison only 115 meetings in 2023 would have met the criteria which the BHA believes shows the willingness of courses to improve the product they are offering.

It is believed that by creating two tiers it will help point customers towards the headline meetings, and by giving them more space in the 2-4pm slot giving them “room to breath” will allow the sport to better promote stories and improve betting revenue.

During the window there will be two Premier fixtures with one other allowed in the 2-4pm slot. All others will now either start earlier, of which there are only five, or later. There will be 36 starting later than this year.

As for the famously packed Saturday on July 13, Newmarket, York and Ascot will race between 2-4pm while Chester will start later with Hamilton and Salisbury in the evening.

Sunday racing will feature better quality racing and also a trial of evening racing. There will be 29 Premier Sunday Racedays.

There will be a trial of six Sunday evenings in the first quarter of 2024 with £145,000 in prize-money required for each, while there will be additional payments for jockeys and grooms involved at these meetings.

Premier Racedays will benefit from a total of £3.8million in funding from the Horserace Betting Levy Board (HBLB).

Another issue addressed is that of field sizes, statistically at their lowest for 30 years over both Flat and jumps. As a result 20 National Hunt fixtures have been cut meaning there will be 1,468 compared to 1,488 in 2023.

Another initiative to increase competitiveness is that class four handicaps with three or fewer declarations will now be cancelled.

Julie Harrington, chief executive of the BHA, said: “Compiling this year’s fixture list was a truly collaborative process on a scale which I have never before seen in our industry, with the sport pulling in the same direction to achieve a shared objective. I am extremely grateful to my teams at the BHA and everyone across the sport who has engaged so constructively in this process.

“There was agreement across the industry that steps were required to increase racing’s appeal to customers at the earliest opportunity, as well as addressing the current headwinds facing the sport.

“We accept and expected that, with significant change, there will always be some who feel that the cards have not fallen their way. However, the objective for these changes is that they grow the sport as a whole, with benefits that reach throughout the entire industry in the medium to long-term.

“This is the first major step in what is a long-term transformational plan. The expectation is that the changes should generate more revenue, which will allow us to invest in other key areas – including attracting new fans and new owners and increasing the reward and recognition of all our existing participants.

“All of these changes are being introduced on a trial basis. They will be closely monitored and measured.”

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