The 2024 Republic Bank Caribbean Premier League will take place from 28 August to the 6 October with final will once again taking place in Guyana with the National Stadium in Providence hosting the conclusion of the Men’s event for the third year.

The tournament plans to have matches in Antigua & Barbuda, Barbados, Guyana, St Kitts & Nevis, Saint Lucia and Trinidad & Tobago, Once again, the window for the CPL will not clash with West Indies fixtures so the best Caribbean talent will be on show at the Biggest Party in Sport.

Pete Russell, Republic Bank CPL’s CEO, said: “We are very pleased that this window allows the CPL to give the best players from the Caribbean the opportunity to showcase their talents. The window also allows CPL franchises to sign the best available international players after successful discussions with other leagues to avoid the same clashes we had in 2023. As always,we would like to thank Cricket West Indies for their help and support in finding a window that works so well for all stakeholders.”

Johnny Grave, Cricket West Indies CEO, said: "We are pleased to have once again worked closely with the CPL to strategically prioritize this window so that all West Indian cricketers can participate in the full CPL tournament once again. With the 2024 CPL taking place just two months after hosting the ICC Men's T20 World Cup in the region, it provides another fantastic opportunity for our fans to enjoy some world class exciting T20 cricket and for our regional governments to benefit from more cricket generated economic activity.”

 

The Republic Bank Caribbean Premier League (CPL) has further strengthened its commitment to develop sports tourism across the Caribbean by employing Deanna Weekes as its new Tourism Partner Manager.

Weekes is an experienced tourism professional, who will work with CPL’s tourist board partners to create packages for travelling fans to visit all CPL host countries during the 2024 tournament.

According to figures from the UNWTO, sports tourism currently represents 10% of global tourist flow, with this expected to grow to 12% in 2024. With sports tourism being such a key economic driver for the industry, the Caribbean has much to gain by growing its share of this lucrative sector.

In 2024, CPL will be working even more closely with partners across the region to develop sports tourism and build valuable market share.

Pete Russell, Republic Bank CPL’s CEO said the organisation is tremendously excited to be able to begin offering fans travel packages to watch CPL teams in six wonderful locations across the Caribbean.

"We are blessed with hugely passionate fans and by employing a dedicated tourism manager who will work with hotels, airlines and tourist boards, we will be making it easier than ever for fans to travel to watch CPL cricket. With the ICC T20 World Cup in the Caribbean this year be a bumper year for sports tourism and CPL are looking forward to building on the momentum from that event," Russell said.

Weekes also expressed excitement at her appointment as Tourism Partner Manager.

“This is a really exciting opportunity to be involved in the biggest annual sporting event in the Caribbean. I am looking forward to working with all CPL’s tourism partners to build on the existing strong relationships to push CPL’s impact on the regional economies to another level," she noted.

If the thoughts and talks between Cricket West Indies (CWI) and the Caribbean Premier League (CPL) are to materialise then the Caribbean could have another Twenty20 competition.
 
This, as CPL's CEO Pete Russell and CWI's vice-president Azim Bassarath indicate that discussions regarding another competition, are on course. That competition, which would complement the CPL, would be geared towards unearthing and developing fresh talent for the regional game.
 
Russell, while declaring CPL's commitment to play its part in the process, pointed out that it is not their role to unearth the next generation of players for the Caribbean.
 
“Yes, we’re going to be part of the solution, but I think that (unearthing players) is probably CWI’s remit, not ours,” Russell told Trinidad Express.
 
“We feel that’s an important part of any cricket system, even CPL. So, we want to support that in as big a way as possible. I’m hoping we can get to a place where we can put that tournament on,” he added.
Former West Indies white-ball skipper Kieron Pollard and a CWI independent review committee comprising Patrick Thompson, Brian Lara and Mickey Arthur called for the hosting of a secondary T20 tournament to properly develop the next generation of Caribbean T20 players.
 
 
It is for that reason, why Russell and CWI have engaged discussions.
 
“A lot of planning has gone into it. It’s down, as it always is, to dollars and cents, so we’re just seeing how best to do it. We’ve got a lot of work to do before we get there but look everyone is committed to doing it,” Russell declared.
 
Meanwhile, Bassarath said CWI and CPL have recognised that the talent is not really coming through in any part of the Caribbean as was the case when the CPL first started.
 
“There are discussions going on and I am quite sure that something has to be done to make sure that the talent we have in Caribbean is exposed and developed, and it will serve CPL’s interest as well to make sure we continue to produce quality cricketers that are needed to ensure the tournament, which is the second best T20 franchise league in the world, continues to flourish,” Bassarath shared.
 
“I think they (CPL) will have a part to play in getting involved in the development of the game and helping to produce quality players that is needed for the CPL and for West Indies cricket,” he noted.

The final of the 2023 Women’s Caribbean Premier League (WCPL) will take place in Trinidad & Tobago on Sunday 10 September. The second season of the WCPL will see an expanded scheduled of seven matches with each of the three teams playing four group games with the top two qualifying for the final.

The tournament gets underway on 30 August and the three teams taking part are Trinbago Knight Riders, Barbados Royals and Guyana Amazon Warriors. The teams will feature the best talent from across the Caribbean and some of the best international cricketers from around the world.

 “We are hugely excited to have an expanded WCPL schedule for 2023 and we are grateful to the government of Trinidad & Tobago for their support in helping to grow the tournament in 2023," said Pete Russell, CEO of the Caribbean Premier League.

"We are very much looking forward to seeing one of these three fantastic teams lift the WCPL trophy in Trinidad & Tobago on 10 September."

Minister of Sport and Community Development, the Honourable Shamfa Cudjoe believes hosting the final could not be more timely for the twin-island republic.

"Once again, the Government of the Republic of Trinidad and Tobago is pleased to partner with the Caribbean Premier League (CPL) as we get ready to host the final match of the 2023 Women’s CPL. The hosting of this game comes at an opportune time as it strategically aligns with the goal of the Ministry’s ongoing Pink Reign TT campaign, which speaks to promoting women and girls in sport," she said.

"This not only allows Trinidad and Tobago to showcase the true spirit of the Caribbean by bringing together cricket enthusiasts from around the world, but it also serves as a testament to the Government’s commitment to encourage women and girls to live a healthier, more active lifestyle. This year, we look forward to working hand in hand with CPL and other key stakeholders to ensure a seamless and unforgettable experience for all participants and attendees."

Republic Bank Limited, the largest indigenous bank in the English-speaking Caribbean, has been announced as the new title sponsor and official bank of the Caribbean Premier League (CPL).

The announcement was made by CPL Chief Executive Officer, Pete Russell, in a press conference held Wednesday in Port of Spain to launch the 2023 season of the T20 cricket tournament.

 Having previously sponsored the CPL as the official banking partner since 2015, the bank will now assume the league’s highest sponsorship profile for the next three (3) years.

Republic Bank has also been confirmed as a partner for the Women’s Caribbean Premier League (WCPL) which will return in 2023 for its second edition. The WCPL sees the best female cricketers from across the region and around the world showcase their skills in front of a huge global audience.

“Republic Bank are the perfect partner for the CPL and WCPL, a company that shares our passion for cricket and Caribbean culture,” said Pete Russell, CEO of the Republic Bank Caribbean Premier League.

“The CPL is a driver of economic growth and the creation of jobs, so having a financial group like Republic Bank as the title sponsor makes perfect sense. In addition, Republic Bank has a great track record of spreading the love of cricket across the region, something that is important to all of us at the CPL.”

Nigel Baptiste, Group President and Chief Executive Officer for the Republic Group, said: “We are excited to be the Title Sponsor and Official Bank of the Caribbean Premier League. Cricket is hugely important to Caribbean heritage, culture, community and youth development and as the Caribbean’s largest sporting event and one of its most significant sport entertainment exports, the CPL demonstrates to the world the Caribbean’s capability and prowess, illustrates our talent and future potential, and showcases our joyous and incomparable spirit.”  

 

 

The 2022 Hero Caribbean Premier League (CPL) generated a huge economic impact for Guyana as the country hosted the finals for the very first time as part of the newly created Cricket Carnival.

The total economic impact for Guyana in 2022 was S$84,425,587, a 186 per cent increase on the figure from the last time the country hosted Hero CPL matches in 2019.

The vision of His Excellency Irfaan Ali in showcasing the country’s many creative and social attributes whilst making the country the entertainment capital of the region for two weeks in September, led to the most successful hosting of any CPL finals.

Businesses across the country benefited from the significant uplift of in-bound tourism during September last year, as people travelled to be part of the Biggest Party in Sport. The fans certainly didn’t disappoint with almost 50,000 attending the playoff games alone.

With CPL spending more time in Guyana than previous years along with the change to the tournament structure where all six teams, TV production crew and tournament staff travelled as one cohort CPL’s direct spend increased significantly, with one metric showing a total of 25,783 hotel room nights filled across the tournament, a 236 per cent increase on the figure from 2019.

This report was generated by independent, world-renowned research company, YouGov Sport, with the make-up of the values including the total spent by Hero CPL to put on the 2022 event, the value of media exposure for the country from the broadcast of matches and the money spent with local business by those who travelled into Guyana for the tournament.

The total viewership for the 2022 Hero CPL also smashed all records as it increased to 721.8million. This is the third successive year that the tournament has generated a viewership figure of over half a billion.

“The reception for the Hero CPL in Guyana last year exceeded anything we have seen before, and we are hugely grateful for the vision of His Excellency Irfaan Ali, who masterminded the Cricket Carnival concept and showed how cricket can deliver significant economic value when planned alongside other entertainment initiatives,” said Pete Russell, Hero CPL CEO.

“We are so grateful for the amazing support we continue to receive in Guyana and are thankful that we have been able to repay the country with these fantastic numbers. We can’t wait to make an even bigger impact in 2023."

The fixtures for the 2022 Hero Caribbean Premier League (CPL) and the inaugural Women’s Caribbean Premier League (WCPL) have been confirmed. The tournament will visit St Kitts & Nevis, Saint Lucia, Trinidad & Tobago and culminate in the final in Guyana.

The opening day of the tournament will see the Trinbago Knight Riders Women take on the Barbados Royals women before the current Men’s champions, St Kitts & Nevis Patriots, begin their title defence against the Jamaica Tallawahs.

The women’s CPL will feature four matches in the inaugural 2022 season in addition to the seven women’s games at the SKYEXCH 6IXTY which takes place immediately before Hero CPL.  This is 11 matches in total, representing a big step forward in the scheduling of women’s franchise cricket in the region, with plans to grow this in subsequent years.

“It is very exciting to be able to confirm the fixtures for this season with this announcement being all the more special with the WCPL taking place for the first time in 2022,” said CPL CEO Pete Russell. “We can’t wait to be back travelling around the Caribbean and we are looking forward to welcoming our wonderful fans to stadiums across the region.”

2022 CPL schedule below:

 Wednesday 31 August, 3 pm

Trinbago Knight Riders Women vs Barbados Royals Women

 

Wednesday 31 August, 7 pm

St Kitts & Nevis Patriots Men vs Jamaica Tallawahs Men

 

Thursday 1 September, 10 am

Saint Lucia Kings Men vs Trinbago Knight Riders Men

 

Thursday 1 September, 3 pm

Guyana Amazon Warriors Women vs Trinbago Knight Riders Women

 

Thursday 1 September, 7 pm

St Kitts & Nevis Patriots Men vs Barbados Royals Men

 

Saturday 3 September, 10 am

Jamaica Tallawahs Men vs Guyana Amazon Warriors Men

 

Saturday 3 September, 3 pm

Barbados Royals Women vs Guyana Amazon Warriors Women

 

Saturday 3 September, 7 pm

St Kitts & Nevis Patriots Men vs Trinbago Knight Riders Men

 

Sunday 4 September, 10 am

Barbados Royals Men vs Saint Lucia Kings Men

 

Sunday 4 September, 2:30 pm

 

WOMEN’S FINAL 

 

Sunday 4 September, 7 pm

St Kitts & Nevis Patriots Men vs Guyana Amazon Warriors Men

 

Saint Lucia

Wednesday 7 September, 10 am

Barbados Royals Men vs Trinbago Knight Riders Men

 

Wednesday 7 September, 7 pm

St Lucia Kings Men vs Jamaica Tallawahs Men

 

Thursday  8 September, 10 am

Guyana Amazon Warriors Men vs St Kitts & Nevis Patriots Men

 

Thursday  8 September, 7 pm

Saint Lucia Kings Men vs Barbados Royals Men

 

Saturday 10 September, 10 am

Jamaica Tallawahs Men vs Trinbago Knight Riders Men

 

Saturday 10 September, 7 pm

Saint Lucia Kings Men vs Guyana Amazon Warriors Men

 

Sunday 11 September, 10 am

Jamaica Tallawahs Men vs Barbados Royals Men

 

Sunday 11 September, 7 pm

Saint Lucia Kings Men vs St Kitts & Nevis Patriots Men

 

Trinidad

Tuesday 13 September, 7 pm

Trinbago Knight Riders Men vs Barbados Royals Men

 

Wednesday 14 September 10 am

Jamaica Tallawahs Men vs St Kitts & Nevis Patriots Men

 

Wednesday 14 September, 7 pm

Trinbago Knight Riders Men vs Guyana Amazon Warriors Men

 

Thursday 15 September, 10 am

Barbados Royals Men vs Jamaica Tallawahs Men

 

Saturday 17  September, 10 am

St Kitts & Nevis Patriots Men vs Saint Lucia Kings Men

 

Saturday 17  September, 7 pm

Trinbago Knight Riders Men vs Jamaica Tallawahs Men

 

Sunday 18 September, 10 am

Barbados Royals Men vs Guyana Amazon Warriors Men

 

Sunday 18 September, 7 pm

Trinbago Knight Riders Men vs Saint Lucia Kings Men

 

Guyana

Wednesday 21 September, 10 am

Barbados Royals Men vs St Kitts & Nevis Patriots Men

 

Wednesday 21 September, 7 pm

Guyana Amazon Warriors Men vs Jamaica Tallawahs Men

 

Thursday 22 September, 10 am

Trinbago Knight Riders Men vs St Kitts & Nevis Patriots Men

 

Thursday 22 September, 7 pm

Guyana Amazon Warriors Men vs Saint Lucia Kings Men

 

Saturday 24 September, 7 pm

Guyana Amazon Warriors Men vs Trinbago Knight Riders Men

 

Sunday 25 September, 10 am

 

Jamaica Tallawahs Men vs Saint Lucia Kings Men

 

Sunday 25 September, 7 pm

Guyana Amazon Warriors Men vs Barbados Royals Men

 

Tuesday 27 September, 10 am

Qualifier 1 -  1st place finisher vs 2nd place finisher

 

Tuesday 27 September, 7 pm

Eliminator – 3rd place finisher vs 4th place finisher

 

Wednesday 28 September, 7 pm

Qualifier 2 – Winner of Eliminator vs Loser of Qualifier 1

 

Friday 30 September, 7 pm

Final – Winner of Qualifier 1 vs Winner of Qualifier 2

 

 

 

There is a new format coming to the Caribbean in 2022 with Cricket West Indies and the Caribbean Premier League bringing you THE 6IXTY – Cricket’s Power Game.

The first edition of THE 6IXTY will take place from August 24-28 in St Kitts & Nevis at one of world cricket’s fastest scoring grounds – Warner Park. Future expansion plans of the 6IXTY include the potential of multiple events at different locations around the Caribbean and beyond.

THE 6IXTY is a joint venture between Cricket West Indies and the Caribbean Premier League with the two organizations working closely together to create another world-class event.

“This is a hugely exciting moment for both CPL and Cricket West Indies as we create a tournament that will see cricket fans brought closer to the game,” said CPL CEO Pete Russell.

“There will be world-class men’s and women’s cricketers taking part in a fantastic event for the Caribbean and this combined with cutting-edge innovations, signals a great moment for all fans of West Indian cricket.”

CWI President Ricky Skerritt said he is excited by the introduction of the new format.

"THE 6IXTY has come about because of a close collaboration between CPL and CWI which is the way forward," he said.

"I am really excited about the innovation, excitement and entertainment that it is going to bring to the fans.”

The first edition of THE 6IXTY will see men’s and women’s teams compete in a new 60-ball tournament featuring many of the best cricketers from around the world with SKYEXCH the title sponsor for 2022.

This revolutionary format will see brand new innovations that will change T10 cricket and make the game even faster-paced and action-packed.

Under the rules, each batting team has six wickets – at the fall of the sixth wicket they are all out; each batting team has two PowerPlay overs. They can unlock a third PowerPlay by hitting two sixes in the first 12 balls. This extra PowerPlay over can be taken at any time between overs three to nine.

There will be 30 balls bowled from one end before the action switches to the other end for the final 30 balls, the 30 balls will be delivered as five separate overs, with no bowler being able to bowl more than two overs for the innings.

 If teams do not bowl their overs within the allotted time, a member of their team is removed from the field for the final six balls. Fans will vote for the timing of a “Mystery Free Hit” where a batter can’t be dismissed by the bowler.

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The Hero Caribbean Premier League (CPL) has confirmed that St Kitts & Nevis will be hosting matches during the 2022 tournament which will run from August 30 to September 30. St Kitts & Nevis will host seven matches between August 30 and September 4 with the home team and current champions, St Kitts & Nevis Patriots, playing in four of those games.

 Hero CPL will return to St Kitts & Nevis again in 2022 after the Federation successfully hosted the whole tournament in 2021.

 Pete Russell, Hero CPL’s CEO, said: “The 2021 Hero CPL was an enormous success, and we are hugely grateful to the government and people of St Kitts & Nevis who were fabulous hosts. Warner Park is a fantastic venue, and we are very excited to be back there as St Kitts & Nevis Patriots get their championship defence underway in front of a home crowd.”

 The Hon. Jonel Powell, Minister of Sport for St Kitts & Nevis, said: “The hosting of the CPL in its entirety in 2021 in St Kitts & Nevis proved a success in every way for our people. Tremendous direct economic gains were made in our economy and to individuals at a difficult time due to the pandemic. Our people were able to receive some much-needed ‘Covid relief’ socially through the amazing matches, and our very own St Kitts & Nevis Patriots won its first CPL title in the most dramatic style.

 “This is why we are very pleased to partner with CPL once again as a host venue for their 2022 edition, and to have the opportunity to see our Patriots defend their title right here at historic Warner Park.”

The 2022 season will take place in four countries, St Kitts & Nevis, Saint Lucia, Trinidad & Tobago and Guyana with the final set to talk place at Providence on September 30.

 

The Hero Caribbean Premier League (CPL) has confirmed that Saint Lucia will host matches during the 2022 season. Saint Lucia will be one of four countries to host Hero CPL matches in 2022 with the matches set to be played at the Daren Sammy Cricket Ground in Beausejour.  

The 2020 and 2021 seasons of the Hero CPL took place in Trinidad & Tobago and St Kitts & Nevis respectively with the COVID-19 pandemic meaning the tournament needed to be played in one country. For the 2022 season, the plan is to move around the region once again with three venues being used for the group stages and another selected for the finals. 

 The tournament will take place from August 30 to September 30 with St Kitts & Nevis Patriots looking to defend the title they won in 2021. 

 Pete Russell, Hero CPL’s CEO said: “We are very pleased to confirm that we will be back in Saint Lucia in 2022 and we are grateful to the government for working with us to make this happen. Saint Lucia has been such a huge part of the Hero CPL story and as we enter our 10th season it is great to be back at the Daren Sammy Cricket Ground this year.” 

 Lorine Charles-St. Jules, CEO of the Saint Lucia Tourism Authority commented: “We are delighted to be one of the venues for CPL this year. The pandemic limited major sporting events across the world so to be able to welcome back a prestigious tournament such as this means a lot to us. This event is full of opportunities. It’s a chance to enjoy the brilliant sportsmanship that you see on the cricket field and it’s an opportunity to come together and enjoy our Saint Lucian hospitality. We look forward to welcoming spectators and visitors this September.”

August 30, 2022 marks the start of Hero Caribbean Premier League and Trinidad & Tobago has been confirmed as one of the host locations for this season’s CPL. There will be eight matches played in Trinidad during September 12 – 18, with home team Trinbago Knight Riders taking part in four of those games.

 The Honourable Shamfa Cudjoe, Minister of Sport and Community Development stated: “The Government of the Republic of Trinidad and Tobago is excited to partner with the Hero Caribbean Premier League, and welcomes back the Biggest Party in Sport to the home of Carnival, as we host the 2022 edition of the Hero CPL. This opportunity serves as an investment into positioning Trinidad & Tobago as a regional leader in sports tourism, especially in this redefined sphere of sports events in the post-pandemic era. Live spectators are an essential element of sport, so fans are welcomed to return to the stands in support of their teams and favourite players. In T&T we continue to champion safe practices while having fun as all COVID-19 protocols would be adhered to during the games.”

 Trinidad & Tobago was the host for the Hero CPL in 2020 where the matches were played behind closed doors as a result of the COVID-19 pandemic. With restrictions now being relaxed in Trinidad and Tobago, the unique energy and excitement of cricket fans will come alive at all the matches, bringing a return to the fantastic atmosphere the tournament has missed over the previous two seasons.

 Eager fans can expect a favourable schedule, half of the matches will be at 10 am, offering great family entertainment with the Hero CPL planning to work with local schools and sports clubs to encourage young cricket fans and their families to attend. There will also be the traditional evening games, where the Trinbago Knight Riders will play all their matches. The home team will be looking to continue their excellent form when playing in front of their passionate fans.

 Pete Russell, Hero CPL’s CEO, said: “Trinidad & Tobago has been a huge part of the success of Hero CPL and we are delighted to be back for 2022. The atmosphere at venues in Trinidad has always been fantastic and we know that the fans will be hugely excited to be back at the Biggest Party in Sport.”

 

The Hero Caribbean Premier League (CPL) finals will be hosted by Guyana for the next three years, starting in 2022. This is the first time the Hero CPL final will be held in Guyana and this long-term staging agreement will see the culmination of the tournament also taking place in Guyana in 2023 and 2024.

This season, Guyana will host seven group games, three knockout matches and the Hero CPL final which will take place on Friday, September 30 at The Guyana National Stadium in Providence.

The Hero CPL final will be the climax of festivities surrounding these games taking place in Guyana. The Government of Guyana in collaboration with the local private sector will also stage two weeks of events which will form a Cricket Carnival. This Carnival will celebrate the best that Guyana was to offer, showcasing the music, food and culture of this vibrant and fascinating country. 

 Over the previous nine seasons of Hero CPL there has been massive support for the tournament from Guyanese fans and the tournament is expecting significant excitement at the prospect of these hugely important matches taking place in the country.

Guyana’s economy is growing rapidly, and the country has a fantastic reputation as a destination for tourists looking for unspoiled nature. The Hero CPL finals will further showcase this wonderful country to a massive global audience – the total viewership for Hero CPL passed 500million in both 2020 and 2021.

“We are blessed with amazing fans across the Caribbean, and this is very clear whenever we visit Guyana where the atmosphere at Providence is electric. The idea of having the Hero CPL final in front of this wonderful crowd of passionate and knowledgeable cricket fans is a mouthwatering prospect,” said Pete Russell, Hero CPL CEO.

“We are very grateful to have such a positive relationship with the government and cricket authorities in Guyana and we thank them for helping us come to this hugely exciting agreement.”

His Excellency Dr Mohammad Irfaan Ali, President of the Co-operative Republic of Guyana, said the citizens of Guyana are passionate about cricket.

 “Cricket is much more than a game for us in Guyana, it is a passion, part of our culture and a unifying force. As we celebrate “One Guyana” the hosting of the CPL final will be an energizing force,” he said.

“We are building a product that will be spectator focused, integrated with our regional partners for a global market. Cricket carnival is a fusion of entertainment and celebration that will be mind-blowing and unbelievably different from any other global cricketing event. We welcome all to the greatest celebration of music, pageantry, Caribbean vibes with a South American touch and of course, cricket played loudest.”

The Hero Caribbean Premier League has delivered outstanding exposure and generated a significant economic impact to the 2021 host countries, St Kitts & Nevis. The tournament took place in the Federation of St Kitts between 26 August and 15 September with all 33 matches being held at Warner Park, Basseterre.

The total value delivered to St Kitts & Nevis from the 2021 Hero CPL was US$88,698,200.

This figure comes from organizer spend, visitor spend and sponsorship value. The report detailing all the deliverables was compiled by an independent and world-leading research company, YouGov Sport.

The total economic impact value for St Kitts & Nevis was US$8,990,210, with the direct spend being US$3,329,707. This figure takes into account the total spent by Hero CPL to put on the 2021 event as well as the money spent with local business by those who travelled into St Kitts & Nevis for the tournament, either independently or as part of CPL’s franchise teams.

The total spent to organize the Hero CPL in St Kitts & Nevis during the tournament was US$2,250,725 with local suppliers and businesses being the beneficiaries. In addition to the organizer spend, St Kitts & Nevis also benefitted from franchise owners and fans from across the region and the world coming to watch the games – an extra USD$1,078,982 of direct spend being attributed to this group.

St Kitts and Nevis also enjoyed huge exposure from the global broadcast of the tournament, a sponsorship value of US$79,707,790 being generated – the most any host country has ever received. A combination of innovative and engaging advertising throughout the Hero CPL broadcast, including branding and tourism vignettes, ensured St Kitts & Nevis was given the opportunity to promote itself to a vast global audience.

The total viewership figure for Hero CPL 2021 was 517.4million, with the tournament passing half a billion viewers for the second successive year. This massive TV and digital viewership helping to drive the fantastic sponsorship valuation.

“We are hugely grateful to everyone in St Kitts & Nevis who made the 2021 tournament possible, especially the Government who backed CPL to deliver another World Class event,” said Pete Russell, CPL Hero CEO.

“Special thanks to the Minister for Education, Youth Empowerment, Culture and Sport, the Hon. Jonel Powell and his team who left no stone unturned in ensuring we had a safe and successful tournament. We are delighted that St Kitts & Nevis were rewarded with these fantastic numbers and of course a winner’s trophy.”

The minister, meanwhile, was delighted at the news.

“I am very pleased with the data, in particular, the direct spend into our economy and the local employment at what has been a very difficult time financially. The exposure that our Federation has received to over 500 million viewers is of tremendous value, it is our hope that the world now knows St. Kitts and Nevis as not just a fantastic destination for R and R but also a great destination for sports tourism. We truly value our partnership with the CPL and look forward to developing new opportunities that we can share together,” he said.

 

 

The Hero Caribbean Premier League (CPL) has delivered record value for the Caribbean during the 2020 season, with the tourist boards across the region receiving US$258million in media exposure.

During the 2020 tournament the Hero Caribbean Premier League (CPL),  Jamaica Tallawahs partnered with the Jamaica Tourist Board (JTB) to showcase Jamaica as a fascinating and vibrant destination for all visitors, generating a sponsorship value of US$45.7million.

The 2020 tournament was played behind closed doors in Trinidad as a result of the COVID-19 pandemic, but the Tallawahs and Hero CPL worked hard to highlight Jamaica as a leading tourist destination. With record viewership of 523million, a 67 per cent increase on 2019, there was a huge audience watching CPL and hearing about what Jamaica has to offer.

The JTB’s9876543ASP[]\sponsorship of the Jamaica Tallawahs saw tourism footage featuring many of the “must see” locations in Jamaica shown throughout the tournament, with there being a special focus during the Tallawah’s “home” matches. In total Jamaica received a record 395 hours of brand exposure across the tournament.

 “We are delighted to see these numbers and it always pleases us when we are able to show Jamaica and the rest of the Caribbean in the best possible light,” said Hero CPL COO, Pete Russell.

“The Hero CPL taking place in 2020 showed the world that the Caribbean was open for business and even in the most trying of circumstances it can deliver an amazing experience for visitors. Jamaica is a fantastic place to visit and we can’t wait to be back there as soon as possible.”

Jamaica’s Director of Tourism Donovan White highlighted the benefits of the partnership.

“Our partnership with Hero Caribbean Premier League gave us the opportunity to present the Jamaican brand to a large global cricket audience,” White said.

“An audience that included cricket aficionados and others from India, South Africa, England and Australia. Our association with Jamaica Tallawahs was well positioned and we are happy with the success of the television production.”

 

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