Jamaica Olympic Association (JOA) president Christopher Samuda says the value of their renewed partnership with Supreme Ventures Limited (SVL) goes beyond money, as his organization advocates and understands that greater currency is derived from social investment in the human capital and infrastructure of sport, athletes, coaches and administrators.

This, as the extended five-year partnership valued at $75 million represents a significant boost towards the country’s preparations for international competitions, including the Olympic Games in Paris, later this year.

“This five-year cash investment at a value of $75 million will fulfill that purpose and serve to build out the Olympic infrastructure in a substantive way, while facilitating talent in transitioning to the greatest stage, the Olympic stage, where aspirations in sport will be realized, as we at the JOA, engender in stakeholders, responsible citizenship in sport,” Samuda told SportsMax.TV shortly after the signing at the JOA’s headquarters on Friday.

Samuda stated that reshaping the JOA to broaden involvement is the paradigm of the current executive, as he pointed to the SVL’s increased investment, from its previous $45 million agreement over three years, as a testament of their belief in, and by extension, commitment to the movement. Besides athletics, numerous other sporting disciplines will be hunting qualification to the Paris Games.

“The renewal of this multi-million partnership between the Jamaica Olympic Association and Supreme Ventures Limited at a significant increased value, demonstrates corporate confidence in the Jamaica Olympic Association, and SVL’s unwavering commitment to the Olympic movement and indeed sport. But its value goes beyond money,” Samuda shared.

“The activations which will be carried out under this partnership will demonstrate innovation in the delivery of sports, specific skills in areas including education, coaching, business and commerce, governance and management, science and technology, as well as branding and marketing. All this while giving strategic support to events, all with the objective of blueprinting the creation of a local sport industry which is an imperative of economic development,” he added.

Meanwhile, SVL’s Executive Chairman, Gary Peart, said the decision to renew their sponsorship was made as a commitment to Jamaica’s athletes. He also credited the JOA for their efforts and transparency throughout their partnership.

“They sold us on a vision, they updated along the way in terms of what the results have been, and it’s been an exceptional journey. We took the decision 18 months ago that we’d renew, it was just a matter of how the renewal would be," Peart said.

"We sponsor several initiatives in our business on an annual basis and JOA ranks in the top one or two in terms of what the whole process is, the returns, etc. Ultimately, this money helps not just the Olympic movement but athletes and their ability to shine on the international stage, and hopefully get gold when they participate. We at SVL, we’re just happy to assist with that,” he noted.

Peart also announced that SVL will be giving Jamaicans the opportunity to attend the games in France through various promotions to be announced in the coming weeks.

Jamaica Olympic Association (JOA) president, Christopher Samuda, welcomed a recent move by the International Olympic Committee (IOC) to accommodate athletes' freedom of expression, albeit with certain restrictions, during the 2024 Olympic Games in Paris.

Though athletes have frequently used the Olympic stage to make statements through boycotts and protests, the IOC in a bid to not only protect the Games integrity, but also to strike a balance between freedom of expression and maintaining a respectful and competitive environment, has set out the places and forbidden topics where competitors will be able to express their opinions.

At the Paris Games, athletes will be able to express themselves freely in all but five moments –the opening and closing ceremonies, the medal ceremonies, during competition and during their stay in the Olympic Village. 

As such, the mixed areas where they interact with the media, press centres, press conferences, interviews, team meetings, traditional or digital media, social networks and pre-competition moments, such as call room and athlete presentation, will be the appropriate places for athletes to defend their points of view, but still under certain conditions.

For Samuda, the move represents a step in the right direction in the current era.

The Tokyo Games opened the door to the expression in the Olympic environment, which had been completely banned at previous editions. This, as players from the women's football teams of Great Britain, Chile, United States, Sweden, and New Zealand knelt on the pitch before some matches to protest against racism.

“The decision of the IOC to give a voice to athletes in designated spaces at the 2024 Olympic Games is laudable. The recognition of the inalienable right to freedom of expression which, notwithstanding, must be exercised responsibly so as to safeguard the integrity and reputation of the Games, which is of immense brand value to athletes, and importantly, to protect sport, which creates a meaningful livelihood for athletes and stakeholders,” Samuda told SportsMax.TV.

“Giving athletes a voice to articulate their viewpoints in spaces including the mixed areas where they will interface with the media, and also in press conferences, centres and interviews, as well as team meetings and traditional and new media, demonstrates athlete centricity on the part of the IOC,” he added.

Among the restrictions placed on athletes is the fact that they must respect the basic principles of Olympism, and refrain from attacking individuals, organisations or countries. Athletes are also expected to follow the instructions of their Olympic committee or federation, and avoid disruptive behaviour.

Disruptive behaviour in this case, could be making comments during the presentation or anthem of other athletes, or displaying a flag or banner at that moment.

According to rules published by the IOC, failure to comply with these rules may result in disciplinary action proportionate to the offence.

This, Samuda believes is a responsible stance by the IOC, as with the conferment of a right comes responsibility and therefore, athletes in their expression must also adhere to the IOC rules and guidelines.

“A very reasonable position which I have no doubt will be subject to further refinement as sport evolves globally, and the imperative to protect its integrity becomes more acknowledged in the interest of athletes and their livelihood,” Samuda reasoned.

“Capital and stakeholder satisfaction prefer a risk free and regulated environment in which to thrive. So, striking a balance between liberty to speak and the responsibility of remaining silent provides a safe haven for viable return on investment and engagement,” he ended.

 

The 45th MILO Western Relays kicked off with a burst of excitement and anticipation, as co-founder and organizer Ray Harvey unveiled thrilling new events and surprises for the upcoming edition during the launch at the Holy Trinity Church Hall in Westgate, Montego Bay.

One of the most significant announcements was the introduction of discus and shot put throws for all classes of high school girls and boys. This marked a groundbreaking moment, bringing a new dimension to the competition and offering young athletes a chance to showcase their skills in these field events.

Ray Harvey further revealed that, due to popular demand from senior-level coaches, the invitational 60m dash for clubs and institutions would make a return to the schedule. This addition aimed to provide valuable experience for athletes preparing for overseas competitions, adding an extra layer of competitiveness to the event.

In another exciting development, prize money was reintroduced for high schools participating in specific relay events. The 4x100M Class 1, 4X400M Class 1, and the 4X800M Open categories would see athletes earning cash rewards ranging from JMD$5,000 to JMD$40,000 based on their placements. Edwin Allen emerged as the top-performing school in the previous year, securing JMD$140,000 for their outstanding performance.

The event, scheduled to start at 10:00 am, promised a packed day of activities, including relays for all classes, hurdles, field events such as long jump, triple jump, and high jump, as well as sprint races ranging from 100m to 800m. The day's schedule would culminate with the 3000m and the 1500m, the first event on the list.

 Harvey also took the opportunity to announce the patron of the event and recognize outstanding junior male and female awardees. Chester McCarthy, the athletic director at GC Foster College, along with Deandre Daley of Herbert Morrison Technical High School and Alexis James, formerly of Petersfield High School, were named as this year's recipients. The awards presentation would take place during the opening ceremony at GC Foster College on Saturday, February 10.

Nekesha Bartholomew-Ramey, representing the title sponsor MILO, expressed their commitment with a generous cash sponsorship of four million dollars (JMD$4,000,000). She emphasized MILO's dedication to the event, highlighting its alignment with the product as the "food drink of champions" that provides energy to go further.

Mount Alvernia's coach Andrew Henry received special recognition for his exceptional work with MILO scholarship awardees since 2007. Bartholomew-Ramey praised his efforts, acknowledging the positive impact he had on athletes in the west.

Attendees to the February event were promised not only a fantastic athletic showcase but also the opportunity to sample hot and cold MILO, with product sales at discounted prices. The Jamaica Olympic Association's president, Chris Samuda, confirmed the organization's continued sponsorship for the third consecutive year, further solidifying the significance of the MILO Western Relays on the Jamaican sports calendar.

The launch event extended beyond the formalities, featuring a coach's clinic and an informative section on nutrition, exercises, and recovery for prep and primary schools, as well as high schools. Keilando Goburn, coach at St. Jago High School, delivered a well-timed presentation on 'Intensive Hurdling Technique,' earning praise from fellow coaches for its quality and relevance. Overall, the atmosphere was buzzing with excitement as the countdown to the MILO Western Relays began.

 

 

 

 

Jamaica Hockey Federation (JHF) president Fabian Stewart and the hockey5s team are now breathing a collective sigh of relief as the Jamaica Olympic Association (JOA) has once again heeded their cry for help with another $2 million contribution to get the team to the World Cup in Oman.

JHF officials were left in a bind to meet the budget to ensure the country is represented at the tournament on this historical occasion, as they were told that a $2-million commitment from the Ministry of Sports would not be available until after the World Cup, which gets under way on January 28.

However, their concerns were addressed by the country's Olympic body which stepped in to bridge the gap ahead of the team's departure scheduled for January 22.

JOA president Christopher Samuda explained that rendering assistance was a no-brainer, especially given the magnitude of the occasion. The JOA earlier made a $3 million contribution to the JHF's charge late last year.

Jamaica's hockey5s World Cup debut will see them rubbing shoulders with India, Egypt and Switzerland in Pool B.

"The Jamaica Olympic Association is in the business of empowering our sportsmen, sportswomen, coaches and administrators. Our hockey5s national team made a call and we answered again as in giving further support to them of $2 million. The aspirations of our sportsmen and women must never be dampened, and as the apex body we are committed where possible to hydrate their thirst and passion in representing their country as loyal sporting citizens. They are on their journey to Oman and the Jamaica Olympic Association is with them and it is our fervent hope that they will strike gold," Samuda said.

Meanwhile, Stewart, who said their initial move was to beg and borrow to meet the shortfall, welcomed the JOA's intervention.

“While I thank all the stakeholders that have supported the JHF on the journey to the World Cup in Oman, including the Minister of Sport and various private individuals and entities, my gratitude to the direction and support of the JOA, as well as my belief in president Samuda’s stewardship of the organisation to ensure global success of all sports (large or small), has only deepened based on this critical financial support,” Stewart said.

 
 
 

 In a splendid affair at the luxurious Marriott Hotel in Aventura, the Pan American Sport Organization (PASO) held its Gala Awards Ceremony recently, hosting a distinguished guest and 400m hurdles gold medalist, Jaheel Hyde, who was celebrated for his remarkable achievement at the 2023 Pan American Games.

The event became more than a gala; it transformed into a Wolmerian reunion, bringing together Jamaica Olympic Association (JOA) President Christopher Samuda, and JOA Secretary General/CEO, Ryan Foster, both maroon and gold alumni and esteemed PASO commission members.

The reunion was elevated with the presence of Jaheel Hyde, a Wolmer's Boys' School alumnus, whose stellar performance on the international stage earned him the prestigious 400m hurdles gold.

Jaheel Hyde, adorned with numerous gold medals from his junior endeavors and the 2022 Commonwealth Games silver in Birmingham, now sets his sights on the grandest stage of all—the Paris 2024 Olympic Games. The gala served as a moment of recognition for Hyde's historic achievement, marking his first gold at the senior level in international competition.

As Hyde basks in the glory of his Pan Am Games triumph, the journey continues, with the Paris Olympics looming on the horizon. Eager to add another illustrious chapter to his sporting journey, Hyde prepares to face formidable competitors, aspiring to clinch the coveted gold medal and etch his name in the annals of sporting history.

 

Red Stripe, the official beer of Jamaica, announced a long-term partnership with the Jamaica Olympic Association (JOA), valued at $80 million Jamaican, which will provide much-needed support to the association in preparing all Jamaican athletes across multiple sporting disciplines.

The partnership announced at the Red Stripe’s Spanish Town Road base on Tuesday, marks a momentous occasion that signifies the marriage of two iconic institutions coming together to ensure a meaningful impact for sports in Jamaica.

Jamaica Olympic Association, which has been a member of the International Olympic Committee since 1936, has done more than support athletes to take the global stage, but extends their support beyond competition by ensuring that all sports administrators and officials are adequately trained.

Red Stripe’s Head of Commerce, Sean Wallace said this multi-million-dollar investment showcases the commitment of the entity to Jamaicans and all that matters to them.

“Our partnership with the Jamaica Olympic Association is yet another collaboration that will be woven into the rich fabric of our iconic history. For almost 100 years, we have poured into Jamaican music, art, food, culture, and of course, sports. We understand the importance of investing in our people, nurturing the next generation of talent, and honour the legacy of those who have exited the competitive arena. We are very excited about this partnership and everything it will do for future and development of sports,” Wallace shared.

Red Stripe’s support of the JOA will help to cover expenses related to the training of athletes, procurement of equipment, travel expenses, and any other administrative support that the esteemed organisation needs.

 

JOA president Christopher Samuda expressed his gratitude for the partnership.

“Olympic culture is priceless; the economy of sport has evolved universally into a billion-dollar enterprise. Both the JOA and our partner, Red Stripe, understand that sport gives character and is the DNA of human inspiration.

“Sport is not just a hobby or something to be photographed but is a business of physical culture. We are grateful for the support Red Stripe has pledged to give and we look forward to an exceptional partnership,” Samuda noted.

Additionally, Red Stripe also launched their campaign entitled ‘Gold Glory’ which ends on January 19, 2024. The campaign offers consumers an opportunity to be a part of the excitement of next year’s Olympic Games.

This campaign includes a design competition that will challenge artistic consumers to create a limited-edition Red Stripe 6-pack, which should be posted to their Instagram page. These designs should showcase the accomplishments of Jamaican athletes past, present and future.

The competition’s winner could pocket $500,000, and have their design showcased in the Olympic Village in Paris, France.

“Red Stripe will be giving ten lucky consumers and a guest, the chance to fly all-expenses paid to Paris 2024 to see our athletes compete,” Wallace shared.

The Great Jamaican Beer will be celebrating 100 years in 2028 and is eyeing the 2028 games in Los Angeles. The details on how consumers can win this once-in-a-lifetime opportunity will be on Red Stripe’s website and social media platforms soon.

In a solemn ceremony at the National Indoor Sports Centre in Kingston on Saturday, Jamaica's Sports Minister, the Honourable Olivia Grange, paid a touching tribute to the late Marland Washington Nattie, Vice President of the Jamaica Basketball Association.

Nattie, a stalwart in the world of basketball, passed away on October 8 after battling a massive stroke. His funeral drew mourners from across the basketball and sports fraternity who gathered to bid farewell to a beloved figure. They included Paulton Gordon, President of the Jamaica Basketball Association, past JABA president Ajani Williams, Christopher Samuda, President of the Jamaica Olympic Association as well as past Netball Jamaica President Marva Bernard and members of the Sunshine Girls.

Addressing the congregation, Minister Grange reflected on Nattie's character and contributions, stating, "A heart of gold has stopped beating. Working hands are at rest. Marland Washington Nattie was as good to people as he was a powerhouse in the sport of basketball."

Nattie, survived by his wife of more than a decade, Oberon Pitterson-Nattie, a former national netball player and coach, and daughter Coleen, was remembered not only for his sporting achievements but also for his compassion and generosity. Minister Grange highlighted Nattie's selfless acts, including purchasing a house for his mother to uplift her from challenging circumstances.

"He was a disciplinarian who stood for integrity, but he was kind. He Coleen to always help others. He lived by the ancient African word, Ubuntu, which means ‘humanity to others.’ It reminds us that, 'I am what I am because of who we all are,'" expressed Minister Grange.

Marland Nattie's impact on the basketball community was immeasurable. As a player, coach, and administrator, he devoted his life to the sport. Minister Grange acknowledged his multifaceted contributions, stating, "He gave his all to the sport as a player, coach, and administrator. We benefited from his lifetime love and affinity for basketball."

Despite his significant role in sports, Nattie's character extended beyond the court. Minister Grange shared, "Most persons in sports would hesitate to 'big up' a politician or a minister of government, but he would always speak highly of me even in the media."

 Nattie served as the President of the Jamaica Basketball Association on multiple occasions, contributing significantly to the development of basketball in Jamaica and the Caribbean region. His recent role as Vice President in charge of development at the Caribbean Basketball Confederation (CBC) underscored his commitment to the sport beyond national borders.

Expressing the sorrow of losing Nattie just when recovery seemed imminent, Minister Grange remarked, "It is particularly sad that Marland’s passing on October 8, 2023, came just when we thought he was on the road to recovery from his illness."

 

In conclusion, the Minister extended her gratitude, saying, "As Minister of Sport and on behalf of the Government of Jamaica, I must say thanks to Marland Washington Nattie for his herculean work to take the sport of Basketball to another level not just in Jamaica but in the Region."

 The heartfelt tribute concluded with condolences to Nattie's family and the entire basketball community. "Nattie, your life was truly a blessing, your memory a real treasure. May the Angels welcome him to the Heavenly Court and peace be his in the Eternity," said Minister Grange.

Luis Mejía Oviedo of the Dominican Republic was re-elected President of Centro Caribe Sports for the period 2023-2027, during the Ordinary General Assembly of the sports organization, held at the Sheraton Hotel in Santiago, Chile on Monday.

Mejía, who was unopposed for the position was given a standing ovation which served as approval for him to continue at the helm of the organization, which will celebrate its 100th anniversary in 2024.

Centro Caribe Sports celebrated the 24th Central American and Caribbean (CAC) Games in San Salvador last June, and made its debut with beach sports, courtesy of the first Central American and Caribbean Beach Games in Santa Marta in November 2022.

Oviedo will be shadowed by Cuba’s Roberto Richards, Jamaica’s Christopher Samuda and María José Soto Gil of Venezuela in the three vice-president slots.

Samuda, said his accepting a vice-president role is aimed at ensuring the regional sporting body, and, by extension, the CAC Games, maintains or even enhances their prominence.
The Jamaica Olympic Association (JOA) president earned 33 votes to the six earned by his challenger Mario Alphonso Garcia de la Torre, the Secretary General of the Mexican Olympic Committee.

“I accept the second vice-presidency for Centro Caribe Sports not in a personal capacity, but in a representative role as a citizen of Jamaica, a regionalist of the Caribbean and a member of the Centro Caribe Sports family. The CAC Games is our primary asset and must be made to be an equal partner in sport development and excellence.

“For me, it will be business extraordinaire as we at Centro Caribe Sports continue to build the reputational, capital and cultural value and the currency of the apex body which is the owner and host of the oldest multi-sport regional games, the Central American and Caribbean Games,” Samuda, who is currently in Chile for the Pan-American (PanAm) Games, told SportsMax.TV.

“For me, it will be business extraordinaire in repurposing, repositioning the CAC Games as a leading model and a commercial sporting concern. It is about building an ethos that inspires the confidence of coaches and athletes and their support for the games as a calendar event. It will be business extraordinaire in just simply governing right in providing leadership as an example in the sporting fraternity,” he added.

Other sports leaders from the region that make up the new Executive Committee, includes, Colombia’s Ciro Solano Hurtado, Treasurer; Sara Rosario of Puerto Rico, Secretary General; Haiti’s Hans Larsen, First Vocal; Angel Morales of the US Virgin Islands, Second Vocal and Cyril Cameron Burke of Barbados, Third Vocal.

Felipe Vicini of the Dominican Republic will serve as a representative of the Organizing Committee for the 25th Central American and Caribbean Games in Santo Domingo in 2026.

The two vacant vocal positions will be elected in a virtual Extraordinary Assembly on a date to be confirmed in accordance with the statutes of Centro Caribe Sports, and as confirmed by the Legal Commission chaired by Samuda.

During the Ordinary General Assembly, the reports of the Central American and Caribbean Games San Salvador 2023 and Santo Domingo 2026, were presented, as well as the presentation and approval for the second edition of the Central American and Caribbean Beach Games to be held in 2025 in Costa Rica.

President Mejía Oviedo confirmed that each member of the Executive Committee will chair a working commission, which were established during the first period of his leadership.

Judy Simons, former President of the Bermuda National Olympic Committee, announced her retirement from the Executive Committee and was recognised by Centro Caribe Sports with a plaque for her sterling contribution to the regional body and sport in the region.

Christopher Samuda knows sport is so much more than a game. He knows it inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health.

It is with that in mind, that the Jamaica Olympic Association (JOA) president considers the $25 million allotted to the Reggae Girlz as a small token to positively impact their journey to compete, as they again seek to rewrite the history books.

The Girlz, who will lock horns with Canada in a two-leg Olympic Qualifying playoff at the National Stadium on Friday, and again in Toronto, next Tuesday, are hoping to become the first Caribbean country to qualify for women's football at the Olympic Games.

And if the Girlz required any further inspiration to secure positive results against the reigning Olympic champions, they would have taken it from the JOA’s support, which is in collaboration with the Jamaica Football Federation (JFF) and the Bob Marley Foundation, as $15 million goes directly to the programme, with the remaining $10 million to be paid out as player incentives.

Those incentives include bonuses for goals scored, assists made, clean sheets, and team prizes for Olympic qualification.

According to Samuda, the funding and, in particular, the incentive is to alleviate whatever pressure the Girlz may feel approaching this, another significant hurdle, along their path to success.

“The JOA’s investment of $25 million is not by coincidence, we understand that the infrastructures for the talent of sport, the aspirations of our athletes and our footballers, must be funded if we are to achieve the results that we so desire. The Reggae Girlz are ready to write and dramatize another chapter in the history of football in qualifying for the Olympic Games in Paris.

“They're ready to raise the curtain and to give a command performance. They're ready for the road, for destiny shall arrive on the 22nd at the National Stadium,” Samuda told Sportsmax.tv.

As it has been from the onset, Samuda again reminded Jamaicans that the Girlz accomplishments at the Fifa Women’s World Cup in July, is a source of national pride.

For as much as the Girlz gave when they held top-ranked France and Brazil to goalless stalemates, followed by a 1-0 win over Panama on their way to being the first Caribbean team –male of female –to contest the knockouts since Cuba in 1938, Samuda believes a little love from Jamaican supporters would be a mere drop in the bucket to repay the players’ efforts.

“What the Reggae Girlz need from Jamaica is solidarity and love, sweet love, and they want it in the National Stadium. Our Job is to be with the Reggae Girlz on the 22nd. The business of sport is that job in respect of which we are given a line of credit to make meaningful and profitable lives being lived in sport and to earn dividends for sport and a nation,” Samuda said.

“But in all cases of credit, there is payback time. The Reggae Girlz have gifted us very creditable performances, they have given us credit and now it is payback time. So, on the 22nd bring your wallet, bring your purse, bring your safety deposit box and support the Girlz. There must be a pilgrimage to the National Stadium on the 22nd,” he added.

On that note, Samuda declared his association’s long-term commitment of our resources, focus and energy to help break down barriers that not only limit access to sport, but also hinder the growth of sport locally.

“The JOA continues to be driven to use sport in giving our sportsmen and women a sense of purpose and being. Sport for all, all for sport, continues to motivate us in affording all sport opportunities for growth and development. For we, the JOA, we have a business contract with our member associations and federations to fuel current hopes to ignite tomorrow's ambition to inflame every aspirational talent in any and every sport to be and to become an Olympian, not only in performance, but more importantly in character,” Samuda asserted.

“As a local apex governing body for Olympic sports, we also have a business contract with the people of Jamaica to build a nation in sport and among all of us, the Reggae Girlz, fans, stakeholders, there is a social contract to make legendary the contribution of the sport of football to the fabric, to the soul and to the spirit of Jamaica,” he ended.

As the calls for support for Jamaica’s senior Reggae Girlz continue to grow, noted sports consultant Carole Beckford, has added her voice to the effort and even went as far as to suggest ways in which seats can be filled for the upcoming local leg of the Concacaf Olympic Qualifying playoff against Canada.

Beckford, like Head coach Lorne Donaldson and Jamaica Olympic Association (JOA) President, Christopher Samuda, believes the Reggae Girlz are deserving of every bit of backing, and, as such, are urging Jamaicans to show out at the National Stadium on September 22.

This, as the second leg scheduled for September 26 at the close to 40,000-capacity BMO Field in Toronto, has already been sold out.

In fact, Beckford went further to recommend that schools such as Excelsior, Holy Childhood, Meadowbrook, Alpha, Holy Trinity, Camperdown and Dunoon, dismiss classes at 1:00 pm, to allow the girls time to get home and back to the game.

She said businesses that employ individuals with girls at those schools, could also release them early to possibly accompany their children and Corporate Offices with women as CEOs could buy tickets for their employees. 

Additionally, she suggested that the Jamaica Constabulary Force (JFC) could make adjustments for vehicular movements until match time, to allow one-way traffic up from Arthur Wint Drive.

According to Beckford, the show of support would be somewhat of a celebration for the 37th-ranked Reggae Girlz for their exploits at the Fifa Women’s World Cup where they held France and Brazil to goalless stalemates and secured their first ever World Cup win with a 1-0 scoreline over Panama.

In the process, they became the first Caribbean nation –male or female – to play in the knockouts of the World Cup, since Cuba’s feat in 1938.

“This match could be a homecoming for the ladies, who were in the final 16 at the recently concluded World Cup in Australia/New Zealand. The Girlz deserve our support, let us all wear Jamaican colours next Friday. We will be up against the Reds,” Beckford urged.

Should the Girlz secure a victory and a draw against Canada, it would see them being the first Caribbean nation to qualify for women's football at the Olympic Games. It would also secure the Jamaicans the second automatic spot for the Concacaf Women’s Gold Cup, alongside United States.

The loser will drop into a women’s Gold Cup qualifying Group A, which includes Panama and Guatemala. They would play home and away games against these two teams starting October 25, with an away game in Panama.

There is something about the power of crowds, particularly when it comes to sporting events. Not only does spectator support at sports events impacts performance and enjoyment, but it also creates an atmosphere where a mutual sense of pride is felt by both players and supporters.

Crowd support provides a boost of confidence which can help players to make better decisions and even motivate them to play their best game.

If you don’t believe it, ask Reggae Boyz Head Coach Heimir Hallgrimsson and captain Andre Blake about the significance of spectator support at their two Concacaf Nations League games at the National Stadium.

Though the venue was nowhere close to being filled at capacity, the sizeable crowd that turned out was vocal enough to provide a much-needed impetus which saw the Boyz to a 1-0 win over Honduras on Friday, followed by a come-from-behind 2-2 stalemate with Haiti on Tuesday.

“Yeah, I mean, I did an interview earlier where I think we were talking about how important the fans are, you know, them being loud and supporting us, you know, give us that extra energy that extra motivation that we're always going to need. It also makes the away team uncomfortable, and they stayed with us the entire time and that kind of showed that, we were playing well, and we were giving them something to cheer for definitely because we have to do our job,” Blake told journalists in a post-game interview.

“So, we did our job, you know, they stayed with us. Unfortunately, we weren't able to give them three points tonight (Tuesday). But the point is always better none and again to really fight back from two-zero down, you have to give the guys some credit, and thanks to the fans for coming out and being loud tonight,” the Philadelphia Union shot stopper added.

Iceland-born tactician Hallgrimsson echoed similar sentiments.

“If I might add to that end, to have the support of the people, I know you're opinionated and even though we were two-zero down, we really felt the support from the people and we appreciate that. It was lovely for a foreigner to be here and feel the support from the people,” he said.

While the Boyz home fixtures are now done and dusted, the assertion of both Blake and Hallgrimsson has swung the door open on debates about whether or not the history-making Reggae Girlz will get a similar or even greater support when they engage Canada in their Olympic qualifying playoff fixture at the National Stadium on September 22.

In fact, the second-leg of the qualifying playoff scheduled for September 26 in Toronto, Canada, has already been sold out, prompting a rally cry from Jamaica Olympic Association (JOA) president Christopher Samuda for Jamaicans to make their presence felt.

Samuda pointed out that the now 37th-ranked Reggae Girlz, deserve every bit of support, as they seek to add to their exploits at the Fifa Women’s World Cup where they held France and Brazil to goalless stalemates and secured their first ever World Cup win with a 1-0 scoreline over Panama.

Though they lost their Round of 16 contest to Colombia, merely progressing to that stage was an overachievement by the Jamaicans, as they became the first Caribbean nation –male or female – to play in the knockouts of the World Cup, since Cuba’s feat in 1938.

Now they are on the hunt to rewrite the history books, as a victory and a draw against Canada would see the Jamaicans being the first Caribbean nation to qualify for women's football at the Olympic Games. It would also secure them the second automatic spot for the Concacaf Women’s Gold Cup, alongside United States.

With that in mind, Samuda urged spectators to turn out in their droves at the National Stadium and provide that feeling of over-stimulation and ripples of noise and colour to fuel the Girlz quest.

“History is at the feet of our Reggae Girlz in these Olympic Games qualifiers and we must give them every support and empower them to write another pioneering chapter in the sport,” Samuda told Sportsmax.tv.

“On the 22nd Jamaican massive must turn out to the National Stadium in our black, green and gold and make a statement that will electrify the Girlz to conquer and give them that confidence and inspiration to seal the deal in Toronto on the second leg.

“Already the second leg in Toronto is sold out, so the Kingston game must sell off in sending off the Girlz in royal style. Jamaica, let us grasp this moment in our nation’s life and live it to the fullest. Our Girlz are deserving and the 2024 Paris Olympic Games, awaits their arrival,” he added.

Jamaica Olympic Association (JOA) president Christopher Samuda welcomes discussions to possibly include cricket in the Olympic Games for a second time in its history, as he believes it will provide the much-need shot in the arm required to move the sport forward, financially and otherwise, from a Jamaica and Caribbean perspective.

With the executive board of the International Olympic Committee (IOC) set to deliberate new sports to be welcomed into the fold, cricket is said to be among those being strongly considered for the 2028 Los Angeles Games.

According to reports, men’s and women’s Twenty20 cricket is heavily favoured to make the cut to become an Olympic sport for just the second time since the 1900 Paris Games, as IOC president Thomas Bach is reportedly a big fan of bringing the sport on board, given its mass appeal in countries such as India, Bangladesh and Pakistan.

Those three nations are by no means world-beaters in other Olympic sports, but if cricket was included for 2028, the tournament would no doubt command the attention of sports enthusiasts, especially with England, Australia and New Zealand, expected to be involved.

However, it is understood that organisers would only allow cricket at the 2028 Olympics in Los Angeles under the condition that flag football –a non-contact version of American football –would also be added to the Games.

Still, Samuda believes cricket being considered is a win, in and of itself for the sport, and if it does in fact get included in the 2028 multi-sport showpiece, the move could have a far-reaching impact on Jamaica and the wider Caribbean, especially at a time when there are overwhelming concerns about the failure of West Indies cricket.

“The JOA welcomes discussions on the inclusion of cricket on the agenda for the LA 2028 Olympic Games as an expression, not only of inclusivity, but also of global sport maturing in response to diversity and imperative of engaging a fraternity which has, as others, become highly commercial,” Samuda said.

“A sporting, but also, a cultural institution in the lives of West Indians, a name historically inherited with colonialism which geopolitical historians now show a preference for the Caribbean.

“Cricket’s inclusion will give the sport in Jamaica and the Caribbean a well needed fillip and an opportunity for capital to commercialize the sport for its own sustainability without compromising Olympic values, for at the JOA, we celebrate character and merit as pre-requisite to rewarding monetarily,” he told Sportsmax.tv.

The number of sports contested at the Olympic Games has rapid increased in recent times.

With the addition of golf, some 38 sports were played at the 2016 Games in Rio de Janeiro, but that number jumped to 46 at the Tokyo Games, as 3x3 basketball, BMX, karate, rugby sevens, baseball, softball, skateboarding, surfing and speed climbing were all added.

The number will drop to 45 for next year’s Paris Games with the culling of baseball/softball and karate, while breakdancing has been included for the first time.

Twenty20 cricket already enjoyed somewhat of a test run at the 2022 Commonwealth Games in Birmingham with an eight-team women’s tournament.

Barbados was a part of that historic tournament which saw Australia, India, and New Zealand, winning the medals.

On that note, Samuda weighed in on the views of whether Jamaica and other Caribbean islands would compete individually or collectively under the West Indies umbrella.

“The debate as to whether the Caribbean should compete as individual countries, as obtained in the Olympic movement, or collectively as the West Indies, should consider that independence encourages the development of talent and accentuates a national identity and pride which are priceless qualities of nationhood,” Samuda shared.

“As small as we are in the Caribbean with bigger countries having an unfair numerical advantage, our instincts at surviving and our ability to do so admirably, has been demonstrated in other sport such as football and track and field,” he added.

In any case, Samuda pointed out that once the business model of the sport is properly aligned with the prospects, then the potential exists for positive spinoffs, financial and otherwise, from a qualifying tournament alone.

“Cricket still has the ability of mass appeal and its inclusion in the Olympic Games will serve to deepen its capital, and the playing of qualifying tournaments, if the sport’s business model is right, will heighten interest across generations and gender and attract investment,” he reasoned.

“Sport is a qualitative investment in the human capital and there are many social and cultural values that can be learnt at the crease over and above the boundaries of sport,” the JOA president noted.

In a historic and heartwarming gesture, the Jamaica Olympic Association (JOA) announced today, Monday, August 28, that they will be rewarding the stellar achievements of Jamaica's netball players with JMD$1 million each (about USD$6000) for their triumphant performance at the Netball World Cup, where they clinched the bronze medal.

The JOA's rewarding initiative encompasses a comprehensive approach, aiming to not only honor the team's success but also contribute to their future financial stability. Each player from the bronze medal-winning team will receive JMD$1 million from a joint reward from Supreme Ventures Limited and Mayberry Investments.

The JMD$13 million in rewards will go towards funding investment accounts at Mayberry Investments for each medallist. The funds will be under management at Mayberry Investments for a period of three years or until the athlete's retirement from netball, whichever comes earlier.

The announcement, made at the JOA headquarters on Cunningham Avenue in Kingston on Monday, August 28, marks a momentous occasion as the JOA has never before rewarded a team and their coach for their exceptional performances. Following the Tokyo Olympics, the JOA had rewarded the track and field athletes a total of JMD$45 million.

This unprecedented decision is a testament to the remarkable journey and victories of the Jamaican netball team. Over the years, they have showcased their prowess, securing victories like the CAC gold, which ultimately culminated in their monumental success at the Netball World Cup.

Ryan Foster, General Secretary of the JOA, expressed the significance of this moment and the association's pride in the team's accomplishments:

"Today, the Jamaica Olympic Association celebrates and acknowledges your achievements on the court but we also want to reward them. We have watched with pride over the years of the success and progress made by our Sunshine Girls and are elated that we have been a part of that journey along with our partners SVL and Mayberry."

Foster recounted the dedication of the team and the vital role that the JOA, along with its partners, played in supporting the sport's resurgence after the challenges posed by the COVID-19 pandemic:

"I remember when President (Tricia) Robinson came to us seeking ways to restart the sport after COVID and the most important goal was to get the Elite League and the National League going, and the JOA along with SVL and Marathon have invested over JMD$9 million in the restart of the Netball leagues."

Highlighting the team's historic accomplishments, Mr. Foster emphasized that the bronze medal at the World Cup was the perfect culmination of their remarkable journey:

"Following upon the Commonwealth Games, Caribbean Games, and CAC, all historic performances, it was only fitting that the icing on the cake was the World Cup. The JOA and our partners salutes you and your contribution to Jamaican pride, sports prowess, and generally being great ambassadors of not only yourselves but also of the JOA and our partners."

Acknowledging the pivotal role of Coach Connie Francis, Mr. Foster announced a reward of JMD$2 million for her extraordinary leadership.

"For the signal work done by Coach Connie Francis, the JOA will reward the coach extraordinaire with an amount of $2 million," Foster said.

Recognizing the strength of their netball family, the JOA extended a helping hand to Latanya, contributing $1M towards her recovery. Wilson recently lost her home and all her personal belongings including her trophies and medals when arsonists set her home on fire.

"It is in times of distress and crisis that we see the heart of our family, and Latanya, you are family. With that said, the JOA will contribute JMD$1 million towards your road to recovery."

As the JOA, SVL, and Mayberry unite to celebrate the achievements of the Sunshine Girls, Foster assured that the journey is far from over, with the promise of continuous collaboration and support.

"Life is what you make it. Journeys are made to be explored and memories last a lifetime. Your memorable accomplishments have warmed our hearts, and similarly, when you were to restart the sport, we will continue the journey hand in hand, a marriage that won’t be broken."

Foster extended gratitude to SVL and Mayberry for their partnership and dedication to the athletes' success, foreshadowing further exciting announcements as the journey towards the Olympic year continues.

 

The Jamaica Olympic Association has lavished praise on the country’s netball team that won the bronze medal at the just-concluded Netball World Cup in South Africa. After losing their semi-final 57-54 to eventual champions on Saturday, the Sunshine Girls rebounded on Sunday to defeat prior champions New Zealand 52-45 to secure the bronze medal, their first at the championships in 16 years.

According to the JOA, the Sunshine Girls quest for gold at the Cape Town International Convention Centre in South Africa, which had been the home of the Netball World Cup for the couple of weeks,  ended with a well-deserved bronze. But their heroic journey remains imprinted in the sporting landscape and hearts of many and foremost the apex local body.

“Gold was not the medal but golden was the achievement, golden is the future of the sport and golden will be the legacy,” said Secretary General and Chief Executive Officer, Ryan Foster.

“The JOA is reveling in the sunshine as we celebrate the commitment, courage, purpose and professionalism of our girls who continue steadfastly to keep their appointment with destiny.”

The hour will come when the world will acknowledge the Sunshine Girls as its champion in netball and the hope is “that the cup will, in the near future, come home to Jamrock where it will become the cornerstone of the ambitions of young girls in the sport and the foundation of Jamaica’s dominance on the global stage,” Secretary General Foster further commented.

The JOA is of the view that netball has earned a right locally to be a flagship sport and with the accomplishment in Cape Town and the historic gold medal in the recent inaugural tournament at the Central American and Caribbean (CAC) Games in San Salvador, it has nothing more to prove.

“Netball’s credentials are well established and its pedigree as a leading sport is not up for debate for as we say ‘argument done,” JOA President Christopher Samuda stated.

“The Tricia Robinson-led netball administration and national coach, Connie Francis, can be justly proud of the sport’s achievements which continue to gain the applause of a global audience. The future continues to be bright and secure in safe hands.”

 The Jamaica Olympic Association (JOA) has showered praise of Jamaica’s Senior Women Football team that historically qualified for the round of 16 at the 2023 FIFA Women’s World Cup in South Africa on Wednesday.

After holding France, ranked in the top five in the world, to a 0-0 in their opening match and defeating Panama 1-0, Jamaica only needed a draw from the much-vaunted, top-10 ranked Brazil on Wednesday to secure a place in the knock-out round of the global tournament. Prior to Wednesday, no Caribbean team has ever managed to advance from the group stage of the competition.

However, after another steely, disciplined performance in which they held the South American giant to a 0-0 draw, the Reggae Girls achieved another historic milestone.

The JOA’s executive was impressed with the monumental achievement.

“Feats are there to be achieved and the Reggae Girlz continue to demonstrate a capacity and an ability to do so by claiming a space in the round of sixteen at FIFA’s Women’s World Cup,” the JOA said in a statement following the match that saw Jamaica finish as the runner-up to France in Group F.

JOA President Christopher Samuda was effusive in his praise stating, “History is indelibly at their feet, the present secured in the palm of their hands and the future in the vision of young girls who are dreaming the possible.

“The Reggae Girlz are authoring a script in football which is inspiring a nation to aspire where it was thought dreams only resided. The reality is that we can and they have done it. The Jamaica Olympic Association salutes them and looks forward to sharing the Olympic dream that will become a reality in Paris 2024.”

JOA Secretary General Ryan Foster was equally emphatic in his characterization of the performance that had an entire nation beaming with pride.

“The horizon is now clearly in sight and well within the reach of the Reggae Girlz and the Jamaica Olympic Association stands with watchful eyes in the hope that history again will be created and a nation’s pride will overflow for this is a moment that we hope will become a life-long story,” Foster declared.

Brazil, the pride of world football, was the casualty and sport historians will record that it was at the instance of Jamaica. This historic fact has not escaped President Samuda. “Brazil fell at the feet of the Reggae Girlz who now are the giants of history and visionaries of the future,” the JOA president beamed.

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