If the NFL was ever going to give a non-quarterback the MVP this season, it probably would have been Cooper Kupp.

As such, Kupp will have to settle for the Offensive Player of the Year award, which he won on Thursday.

Kupp will hope to add the Super Bowl trophy on Sunday, with the individual and team success he and the Rams have enjoyed just reward for one of the most dominant receiving seasons in NFL history.

Racking up 1,947 receiving yards, Kupp finished just 19 yards shy of breaking Calvin Johnson's all-time record for single-season yardage. Johnson finished with 1,965 receiving yards for the Detroit Lions in the 2012 campaign.

Kupp's 16 receiving touchdowns were also a season high, his ability to excel lined up out wide and in the slot making him a mismatch nightmare for opposing defenses.

According to Stats Perform data, he produced a burn, which is when a receiver wins his matchup with his defender on a play where he is targeted, on 65.5 per cent of targets, just above the average of 62.

However, no receiver averaged more burn yards per route (4.1) than Kupp, doing so while running more routes (670) than anyone else.

In other words, Kupp did a better job at creating clear separation from his defenders than all of his contemporaries while also taking on the heaviest workload in the NFL.

There are many subplots to Super Bowl LVI, but the receiver battle between Kupp and the man named Offensive Rookie of the Year, Cincinnati Bengals star Ja'Marr Chase, may be the most compelling.

The Los Angeles Rams are in the Super Bowl thanks to stunning seasons from the likes of Cooper Kupp and Aaron Donald, but it turns out Dr Dre might have had something to do with it too. 

Sunday's Halftime Show will be a parade of hip hop royalty, with Dre set to be joined on stage by Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige. 

A cultural icon in Los Angeles, Dre is delighted to be sharing the spotlight with the hometown team, claiming to have spoken their success into existence. 

"Who else could do this show here in LA, who else could perform the Halftime Show other than these amazing artists that we put together for this thing?" Dre said during the Halftime Show media conference on Thursday. 

"Not only that, I've been manifesting the Rams, since the beginning of the season, I'm just thinking about it every day, I'm meditating on it and I'm like: 'Okay, it would be perfect if we are in the Super Bowl performing and the Rams are in the game as well.'" 

Dre promised surprises in the show, though he would not go into any further detail. 

He and Snoop vowed there would be no wardrobe malfunctions. Dre joked he had dissuaded him and Eminem from any provocative displays during the performance. 

Snoop, though, expects to have the greatest impact during the show. 

Asked what he wants the audience to take from the concert, Snoop replied: "[That] I'm the greatest to ever do it. 

"Somebody gotta say it, Tom Brady wouldn't say it, I'm the GOAT." 

And although Snoop is a fully fledged Pittsburgh Steelers fan, he is backing the Rams to keep the Lombardi Trophy at SoFi Stadium. "I gotta go with LA," he said. 

In a moderated conversation, Dre, Snoop and Mary J all emphasised how much work has gone into the show. 

Asked what will be on her mind once the performance is done, Mary J said: "A drink. A really nice tall drink because I've just been so focused on me and the Super Bowl." 

With Dre describing their act as "f*****g incredible" and Snoop labelling it "magnifico", one of the most anticipated Halftime Shows in Super Bowl history appears set to be one not to forget. 

The Los Angeles Rams' preparations for the Super Bowl have been efficient, but they haven't been without issues, albeit relatively minor ones.

Southern California is in the grip of unusual heat for February and the Rams' matchup with the Cincinnati Bengals at SoFi Stadium could be the hottest Super Bowl ever.

Yet the Rams did not feel the full effect of the heatwave at their base in Thousand Oaks, which was hit by winds of around 22 miles per hour during Wednesday's practice.

With those winds expected to increase in strength, the Rams are moving practice for Thursday, by which time head coach Sean McVay will hope to have his voice back.

"I feel great, I just sound like s***," McVay said in Wednesday's media conference after it became evident he had lost his voice.

"Hopefully, we'll get this voice to come back, but it was like yesterday I was in my office for a minute then I went to talk to some of the coaches and then my voice sounded like this, I'm like 'what the hell happened?' I've got the honey, I've got all the remedies. We'll get this voice back."

Undeterred by his vocal cords failing him, McVay also has little qualms about switching practice to Pasadena to escape the difficult conditions.

"We're going to go practice at the Rose Bowl tomorrow, kind of anticipating the winds," he added. 

"If that's the biggest inconvenience of playing the Super Bowl playing at home that we have to get on a bus, we do that pretty regularly anyways going down to SoFi."

An outwardly optimistic person, McVay's swiftness in brushing off such inconveniences is no surprise, and the speed with which the Rams have installed their Super Bowl gameplan can only have helped his mood.

McVay, according to the pool report, said after practice: "Today kind of represented the finality of it. We can tweak and adjust as we go, but they [the players] did a good job of getting ahead of stuff.

"Guys felt really good. We ran through all the different situations that can come up…and then the next couple of days we'll just be tightening up."

McVay will be able to make any tweaks knowing that he will likely have all three of his top running backs available, with Darrell Henderson Jr. appearing poised to return from a knee ligament injury.

"I think Darrell’s going to go," said McVay. "So, you'll have Cam [Akers], Darrell and Sony [Michel]. You'll be able to see a good, three-back rotation, based on how the game unfolds.

"The situations that arise will dictate which one you're seeing. Like anything else, if we're able to get into a rhythm running it, we're going to go with the hot hand."

McVay might be straining to communicate but, with his running back room returning to full health and the gameplan ready, there's every reason for him to be confident of a career-defining victory that would taste as sweet as his honey remedy.

It can at best be considered a bold move to go into a Super Bowl matchup against Aaron Donald and the Los Angeles Rams without a settled group of starters on your offensive line.

But that is the reality the Cincinnati Bengals face, with head coach Zac Taylor still unsure of who his starter at right guard will be when they attempt to claim a first Lombardi Trophy in franchise history.

The right guard spot has been an issue throughout a season in which the Bengals and quarterback Joe Burrow have improbably overcome significant pass protection woes to reach the cusp of an historic triumph.

Rookie Jackson Carman and Hakeem Adeniji rotated at right guard in the Bengals' AFC Championship Game comeback win over the Kansas City Chiefs.

Second-round pick Carman has been dealing with a back injury but remains in the mix to line up against the Rams' star defensive lineman Donald in a potentially decisive mismatch in Super Bowl LVI.

"Jackson's progressing well, he's better than he was last week," Taylor said in Wednesday's media conference of Carman's injury. 

"He and Hakeem have really gone back and forth at that guard spot, they've both given us some really good things, they're young players, their best days are ahead of them, we think both those guys have been progressing as we had hoped, so we'll continue to let them play out, see how it shapes out on Sunday."

The Bengals landing on the right player to attempt to slow down Donald, as well as Von Miller and Leonard Floyd, is essential.

Donald's stunt-adjusted pass rush win rate of 63.83 per cent was not only the highest for all defenders with at least 100 one on one matchups, according to Stats Perform data, it was over 10 percentage points higher than that of his nearest challenger, Myles Garrett (53.56).

With the Bengals allowing 51 pressures across their three playoff games, all signs point to a game-wrecking display for Donald.

However, the Bengals may have the ideal quarterback to deal with having Donald in his face. Of quarterbacks with 100 pass attempts under pressure, Burrow's percentage of well-thrown balls delivered of 80.1 was the best in the NFL and over 10 percentage points above the average (70.1).

And Burrow certainly will not get discouraged by any success Donald enjoys against the Bengals, Taylor pointing to his mental toughness as one of his greatest qualities.

"You're going to face a lot of adversity, a lot of difficult moments, it's easy when you're at practice, throwing seven on seven, preseason games, stuff like that," said Taylor.

"But when the season really matters, your mental toughness is going to be challenged, you've got to be thorough with your process, consistent with your process and those are areas where Joe really excels."

Burrow could yet have one of his more underappreciated offensive weapons available on Sunday, with tight end C.J. Uzomah expected to practice on Thursday as he recovers from a knee injury suffered in the AFC Championship Game win over the Kansas City Chiefs.

"Considering where he was when he fell on the turf last Sunday to where he is now, [I'm] really optimistic about how it's going," Taylor added. "We'll continue to see him in action these next two days, but optimistic."

There was no shortage of stars on show on Tuesday as the defending NBA champion Milwaukee Bucks overcame the Lakers on the road. A clash of such magnitude, pitting Giannis Antetokounmpo against LeBron James and Anthony Davis would normally be the highlight of a Los Angeles sports week, but this is no ordinary Los Angeles sports week.

Indeed, Giannis, LeBron and Co. were in the position of warm-up act as Los Angeles plays host to Super Bowl LVI at SoFi Stadium on Sunday. In a city they and the Los Angeles Dodgers have long since dominated, the Lakers must reconcile themselves with playing second fiddle as the Rams attempt to win their first Super Bowl for the city of Los Angeles.

That the Rams are part of the headline act is not especially surprising given their level of elite talent and the blockbuster trade for quarterback Matthew Stafford made with this end goal in mind. What is more eyebrow-raising is that any fallout from the latest Lakers defeat will quickly be buried for hype surrounding a title game involving the team that arrived at LAX prior to tip-off at Crypto.com Arena.

Cincinnati's is a true tale of the underdog. From 4-11 last year with their number one overall pick Joe Burrow tearing his knee ligaments in 2020, to a 10-7 campaign and consistent Houdini acts under pressure from Burrow in postseason wins over the Las Vegas Raiders, top-seeded Tennessee Titans and three-time defending AFC champion Kansas City Chiefs. The Bengals are the team nobody saw coming.

And, going into Sunday's meeting with the Rams, they are the team few expect to pull off a shock again despite their evident proclivity for upsetting the odds.

Antetokounmpo's sublime 44-point effort, in which he silenced a Lakers crowd trying to will a largely uninspiring team to a comeback that only briefly seemed possible, was almost routine. If Burrow and this team from the Midwest thwart a stacked Rams squad built to deliver immediate Super Bowl glory, the response will be anything but.

There is no expectation on the shoulders of the Bengals, whose young quarterback appears completely undaunted by the prospect of playing on the grandest stage in American sport for a team that prior to this season had not won a playoff game this century.

"At the end of the day, your mindset stays the same. When I played in the state championship in high school, it feels the same as playing in the Super Bowl does now," Burrow said in Tuesday's media conference. "At that moment in my life that was the biggest game I had ever played in, so everything kind of feels the same, I've just had more reps in those situations so I'm probably even a little calmer.

"Honestly we've never even spoken about the playoff drought once this whole season. We have a really young team that doesn't really understand the historical significance of what we're doing. We're just out there playing football and getting better while we're doing it."

Burrow is not feeling the weight of history, but he is appreciative of the significance of getting a Bengals franchise that has too often been a laughingstock to the cusp of a first Lombardi Trophy.

He added: "Being from Ohio and being the quarterback of the Bengals is something that I'm really proud of. Growing up there really weren't a lot of Bengals fans in high school and in the middle school, it was all Steelers and Browns and there were a few Bengals fans here and there that kind of got made fun of a little bit, so I think as a team we're excited to put a product on the field that the fans are proud of and kind of gives them bragging rights they haven't had that in a little while, so I'm excited to give that to them."

Free of expectation and free of pressure, the Bengals' position as underdogs could well be to their advantage. Regardless of whether they complete a remarkable run with the ultimate triumph on Sunday, with Burrow under center the Bengals look destined to compete for headline billing for years to come.

Los Angeles Rams wide receiver Odell Beckham Jr has lavished praise on teammate Cooper Kupp ahead of Sunday's Super Bowl clash with the Cincinnati Bengals, and believes his fellow receiver "deserves" to win at SoFi Stadium.

Beckham Jr joined the Rams in November on a one-year contract after being released by the Cleveland Browns, and is now just one game away from winning his first Super Bowl after the Rams beat the San Francisco 49ers in the NFC Championship game.

Kupp led the NFL this season in the key receiver statistics with 145 receptions, 1,947 yards and 16 touchdowns, and has 386 receiving yards so far in the postseason, which is the third all-time most in playoffs history before the Super Bowl.

During media duties for the NFL ahead of the Super Bowl, Beckham Jr laid out how impressed he has been with the 28-year-old, stating his belief that Kupp deserves to win on Sunday.

"Coming here and being with Coop has just been really amazing for me," he said, "You come in somewhere where they have their guy and you watch and you witness greatness between him and [Matthew] Stafford as far as the attention to detail, the relationship that they have.

"That's everything you want from a QB and a receiver, details, the way he actually runs routes, the football knowledge.

"I've learned so much from him, he's a great guy, obviously an incredible talent and I'm just happy that I made the right choice [to join the Rams]. Now I just feel like he deserves this trophy and he deserves a ring and I just want to help them finish the job."

Rams quarterback Matthew Stafford also gave his thoughts on the game, insisting that despite having stars such as himself, Von Miller, Kupp and Beckham Jr, they have reached the Super Bowl because of the efforts of the entire team.

"As far as a superstar heavy team, I think that's what the outside world probably thinks of us, but for us we just come in to work every single day and we've got nothing but guys who want to work hard."

Stafford also reserved praise for Kupp and Beckham Jr, adding: "Getting to work with Cooper and Odell has been a blast. Obviously I've gotten a full year with Cooper and his greatness and his ability to affect the game both with the football [and] without the football... such a great teammate, such a great friend and football player.

"Then with Odell he's come in since day one, his ability to grasp what we're asking him to do mid-season with no OTAs, no training camp, it was really impressive from my standpoint what he's been able to grasp, go out there and execute and play. He's been huge for us in the playoffs.

"It's been a blast working with those guys, really everybody on this team. I pinch myself sometimes thinking about the opportunity I'm getting to do, getting to play this game, the Super Bowl, with a bunch of great teammates and a bunch of great coaches, just happy for the opportunity." 

Zac Taylor believes Cincinnati Bengals quarterback Joe Burrow is "built for this stage" ahead of Super Bowl LVI on Sunday.

The Bengals face the Los Angeles Rams in their first Super Bowl in 33 years following a dramatic AFC Championship Game win over the Kansas City Chiefs.

Burrow completed 23 of 38 attempts for 250 yards and two touchdowns in that game as the Bengals rallied from 21-3 down to win 27-24 in overtime, equalling the biggest comeback win in a Championship Game.

Sunday's game at SoFi Stadium will be Burrow's first taste of the Super Bowl, yet Taylor thinks the 25-year-old will take it in his stride.

"He is built for this stage. He's played for state championships, he's played for national championships, now he's playing for the Super Bowl," the Bengals' head coach told a media conference.

"I think that's been his expectation all along. He's not surprised by it. He rises to these occasions, and we're certainly happy to have him.

"When you believe that your quarterback can take it the distance, it allows everybody just to play that one per cent better because they know on the other side that the trigger man's capable of doing some really special things.

"So I think he's helped us take us to these heights. We have a lot of confidence in him. He's got a lot of confidence in himself. It's fun to be a part of."

Burrow agreed with Taylor's assessment of his confident nature and does not think he will be overawed by the magnitude of Sunday's game.

"I have always been a confident player," Burrow said.

"More so now than I have ever been before, because I feel like I've proven to myself that I can play at a high level at this level of football.

"I think as a quarterback, it's really important to exude that confidence, not only in yourself but all of your team-mates.

"The quarterback sets the tone for the culture in the locker room, and so I try to be that kind of player and person for everybody here."

It's not how you start, it's how you finish. The old adage rang true for the victorious defenses on Conference Championship weekend.

A stunning upset pulled off by the Cincinnati Bengals appeared extremely unlikely when they fell 21-3 behind to the Kansas City Chiefs.

But the Chiefs scored just three points across the second half and overtime, with Patrick Mahomes intercepted twice as the Bengals fought back to claim an improbable 27-24 win.

Similarly, the Los Angeles Rams looked to be on the ropes at 17-7 down to the San Francisco 49ers when Jimmy Garoppolo hit George Kittle for a 16-yard touchdown late in the third quarter.

Yet the Rams outscored the Niners 13-0 in the fourth, Garoppolo and the San Francisco attack collapsing when the pressure was at its highest.

So how did both the Bengals and the Rams stymie their opponents when it mattered most and punch their tickets to Super Bowl LVI?

The name's Hubbard, Sam Hubbard

Arguably as important to stopping Mahomes through the air was the move the Bengals made to prevent him from doing damage with his legs.

The Bengals deployed defensive end Sam Hubbard as a de-facto spy of Mahomes, protecting against him rolling out and making throws on the move, as he did twice for touchdowns in the first half, or picking up yardage on the ground.

That meant relying on their coverage to hold up while sending only three-man rushes up front. The Bengals rushed three on 23.9 per cent of their defensive snaps, and the results speak for themselves.

Mahomes attempted just six passes on the move and had five scrambles for an average of just one yard per carry. In other words, when there was not a clear option for Mahomes when operating from the pocket, the possibility to escape and extend the play was taken away.

Travis Kelce had 10 catches for 95 yards and a touchdown while Tyreek Hill registered seven catches for 78 yards and a score. However, Hill did not have a catch after the first half and Kelce only had one across that second half and overtime that went for double-digit yardage, the Bengals' ploy of sporadically bracketing both working perfectly.

The combination of Hubbard's deployment in an unfamiliar role and the attention paid to both Kelce and Hill led to the sight of a quarterback who was unstoppable in the Divisional Round running backwards as the pocket collapsed in a vain effort to produce explosive plays that were not there.

Mahomes had done an excellent job down the stretch of the regular season and in the playoffs of being patient and taking what the defense gave him. In the second half against Cincinnati, the Bengals afforded him no options, and that patience ran out.

Rams give no room to run

The Rams did not need to lure Garoppolo into the bad decision, as Los Angeles knew that, with enough pressure on the much-maligned 49ers quarterback, a mistake is always on the horizon.

Los Angeles only pressured Garoppolo 12 times, but the pass rush came at the ideal time in the closing minutes of the fourth quarter as Aaron Donald and Co. took advantage of a banged-up offensive line when it mattered most.

The level of joy the Rams enjoyed late on was in part a result of their success in defending the run.

With the scoreboard turning rapidly in Los Angeles' favour, San Francisco became one-dimensional having been consistently stymied by the Rams' run defense.

The often dominant 49ers running game was held to 2.5 yards per carry, putting the emphasis on Garoppolo and his O-Line to deliver.

Niners tight end Kittle explained San Francisco's struggles running the ball were down to the Rams employing a new wrinkle in blitzing the A and B gaps when the 49ers went in motion, leading to stacked boxes.

As Kittle put it: "It's hard to run the ball when there are nine guys in the box."

After erasing the Niners' 10-point lead, the Rams' defense could go in attack mode with the ground game shut down and no reason to fear the opposing quarterback.

Given the struggles of the Bengals' offensive line, a similar approach could well be used in the Super Bowl.

The Los Angeles Rams are relishing their opportunity to host the Super Bowl after seeing off the San Francisco 49ers in the NFC Championship Game.

A 20-17 triumph over NFC West rivals the Niners means it is the Rams who will face the Cincinnati Bengals with NFL glory on the line at SoFi Stadium on February 13.

The Tampa Bay Buccaneers last year became the first team to play in a Super Bowl at their home stadium and went one step further by winning the Vince Lombardi Trophy against the Kansas City Chiefs.

And the Rams now have an opportunity emulate the Bucs after reaching their second Super Bowl in the space of four years, with this one on home soil.

"To be able to play at home in this house that Stan Kroenke built, this iconic venue, is really unique," McVay said, per ESPN, after the win over the Niners. 

"A little bit easier travel schedule for us since we travelled all over the country during the course of the year.  Just so happy with this group and proud to be associated with it.

"We always talk about being totally and completely present, having a short memory for good and bad. Being able to hit that reset button. I thought our guys did that in a big way."

Matthew Stafford led a Rams comeback from 17-7 down. He completed 31 of 45 passes for 337 yards, two touchdowns and one interception.

Having gone 12 years without a postseason win as a member of the Detroit Lions, the quarterback now has three straight playoff victories and the chance to match the history made by Tom Brady if he wins a fourth.

"It's great that it's here," Stafford said about the home Super Bowl. "If we were playing in it, I didn't give a hell where it was. I'm like, I just want to play in the dang thing. 

"But the fact that it's under this roof, it's going to be awesome. 

"Our fans did an unbelievable job making it a tough environment. And it's nice to send some of those red jerseys home."

Star wide receiver Cooper Kupp caught both Stafford TD passes in a fine display that saw him make 11 catches for 142 yards.

Odell Beckham Jr (nine catches for 113) was another standout performer and like Stafford he will also play in his first Super Bowl.

"Everything about this place is right, and it's done right," Beckham, who joined in a mid-season trade from the Cleveland Browns, said. 

"It's just been an incredible opportunity that I feel like I'm just trying to make the most of. Here we are playing in the Super Bowl, one game away from our dreams. Just keep going."

McVay was effusive in his praise of Stafford after the game and Beckham was similarly complimentary.

"Everything that you could hope and wish for," Beckham said about Stafford.

"He had that look in his eyes the whole game. He motivated us, he pushed us, one play at a time, and he drove us down. 

"He's just been doing that all postseason, all season really, since I've been here, he's just had that look on him. Just happy that we could get him to this point.

"I know it was tough for Detroit for a lot of those years. He is having an amazing opportunity and is just gonna take full advantage of it."

The Rams have one Super Bowl title in franchise history, which came in 1999 when they represented the city of St Louis, and three NFL championships overall.

Cincinnati will be making their third appearance in the big dance and are seeking their first title.

Aaron Donald was hailed by his Los Angeles Rams teammates after they overcame a 10-point deficit to beat the San Francisco 49ers.

The three-time Defensive Player of the Year gave an emotional speech on the sideline as the Rams trailed 17-7 in the NFC Championship Game.

Los Angeles subsequently rallied for a 20-17 victory that sent them to a second Super Bowl in the space of four years.

They lost to the New England Patriots to conclude the 2018 season and generational talent Donald remains without a ring.

Pass-rusher Von Miller, who tasted Super Bowl glory with the Denver Broncos in 2015 and joined the Rams in a mid-season trade, is desperate to get the team's inspirational figure over the hump.

With seven first-team All-Pro selections and eight Pro Bowl appearances to go with his three DPOY crowns, Miller believes defensive lineman Donald is on the brink of making it a complete career.

"It was great," Miller said to ESPN about Donald's message to the defense.

"He's been Aaron Donald - vocally, physically, emotionally. That's what leaders do. He's a great leader. 

"Like I said, a Super Bowl is all he needs. He could walk off into the sunset, and I'm going to do everything in my power to make that happen for him."

Donald pressured Niners quarterback Jimmy Garoppolo for the decisive interception to linebacker Travin Howard that ensured the Rams would keep their three-point lead.

Matthew Stafford will be QB for the Rams in the Super Bowl this time around after Jared Goff played under center in that Patriots loss.

Stafford would have preferred to give the defense a seven-point lead to preserve at the end, but still had faith in a dominant unit.

"Wish we'd have put seven up there, it would have felt a whole lot better sitting on the sideline, but I've got so much trust in our defense, so much faith in those guys," he said.

"They went out there and did their thing and got the win.

"I'm so proud of this group. We've had high expectations all year, done nothing but everything in our power to try to meet those. 

"It's a terrific group we have in there. The game wasn't easy. It wasn't perfect in some spots, but we found a way to win and that's what it's all about. We've got some more work left to do."

Safety Eric Weddle had been retired for two years before making a comeback that will end with a fairy-tale Super Bowl appearance against the Cincinnati Bengals. 

"We were down and out," the veteran said. 

"AD rallied us. He asked us to give more. He said to let us be the reason we win this game. We knew what it meant to him."

And defensive coordinator Raheem Morris was also full of praise for Donald.

"That's what Aaron does," said. "He was vocal all week about what this game meant to him. 

"He calmed everybody down on the sideline and said to do right longer. There was no bigger moment [than the play on the interception]."

The Rams had lost their previous six meetings with the Niners but will now host Super Bowl LVI, looking for their first title since 1999, when they played in St. Louis.

Jaquiski Tartt was his own toughest critic after his dropped interception in the San Francisco 49ers' NFC Championship Game loss to the Los Angeles Rams.

The 49ers led 17-7 going into the fourth quarter, though the Rams soon trimmed that gap to three points with Cooper Kupp's second touchdown catch of the game from Matthew Stafford.

San Francisco looked destined to change the momentum with just under 10 minutes remaining as Stafford uncorked a deep shot intended for Van Jefferson but straight into the arms of Tartt, only for the Niners safety to let the ball slip from his grasp and to the turf.

The mistake did not lead to a touchdown as a Matt Gay field goal tied the game, but the Niners never managed to turn things back in their favour and a late Jimmy Garoppolo interception after another go-ahead kick from Gay gave the Rams victory.

And Tartt offered no excuses as he accepted blame for the agonising defeat.

"For me, it's tough. But it's a moment a lot of athletes I know dream of ... you can make that game-changing play," Tartt told a post-game media conference.

"It was something that I was thinking about all week. I know I can make that play, and the play came up and I ain't make it.

"I know that was a big play of the game, a big opportunity for me and for the team. As a player, I feel like I let my brothers down.

"But for us, we didn't play how we needed to play. ... Obviously my play was a crucial one that I left on the field. Really wish I can have it back, but at the end of the day, take your hat off to the Rams."

Asked what he thought as the ball was coming to him, Tartt replied: "I see it, I'm like 'Oh yeah, he f****d up. We about to win this game,'. It hit my hands. I thought I had it, and I dropped it."

Though Tartt will have nightmares about the would-be interception during the offseason, to lay the blame entirely at his feet would be overly harsh.

San Francisco still had two possessions after Gay's game-tying field goal and lost seven yards across those series as the offense completely collapsed when it most needed to step up and deliver.

The Los Angeles Rams would not be in the Super Bowl without two-touchdown NFC Championship Game hero Cooper Kupp, according to head coach Sean McVay.

The Rams edged the San Francisco 49ers 20-17 with quarterback Matthew Stafford finding Kupp for two touchdown passes.

Kupp had 11 receptions for 142 yards for the game, with his fourth-quarter TD helping them reel in a 10-point final-change deficit.

The 28-year-old led the NFL in the key receiver statistics with 145 receptions, 1,947 yards and 16 touchdowns. Kupp has 386 receiving yards this postseason, which is the third all-time most in playoffs history before the Super Bowl.

"He's just a special player," McVay said at the post-game news conference. "I talked about Matthew [Stafford], competitive greatness, Cooper was that today.

"Just big catch after big catch. He's competing in the run game. He does so many things.

"We'd have no chance of being here today without Cooper Kupp."

The victory means the Rams have reached the Super Bowl for the second time in five seasons under McVay, having been beaten by the New England Patriots three years ago.

Stafford completed 31 of 45 passing attempts for 337 yards with his two touchdown passes for Kupp.

The Rams traded in 33-year-old QB Stafford from the Detroit Lions in March last year, with the move paying off.

"We went out and got him because we thought it was a chance to get a great player of his magnitude," McVay said. "Those things don’t come around often.

"He's elevated everybody around him. He's made me a better coach. He's made his teammates better. He's such a great person.

"He's a great competitor. We've seen that all season but it's really been on display this last couple of weeks. We talk about competitive greatness, he embodied that today."

Stafford endured years of under-achievement with the Lions, with only three postseason games which were all defeats, and was delighted to reach a Super Bowl for the first time in his 13-year career.

"I don’t know that I ever thought about what I'd be feeling at this moment," Stafford said. "I probably just sat there and wished I'd be in those games.

"I'm so happy that I've got that opportunity and we've got an opportunity to be in another one that I've always wanted to play in."

He added: "Long time coming, you know. [I] Spent a lot of years in this league, I've loved every minute of it. I feel blessed to be able to play in this league as long as I have. It's an opportunity."

The Los Angeles Rams rallied from a 10-point three-quarter time deficit to clinch a spot in Super Bowl LVI with a 20-17 NFC Championship Game victory over the San Francisco 49ers on Sunday.

The Rams will face the Cincinnati Bengals at their home, SoFi Stadium, on Sunday February 13.

Matthew Stafford completed 31 of 45 attempts for 337 yards, combining with Cooper Kupp for two crucial touchdowns, including one in the fourth quarter alongside two Matt Gay field goals to overturn the deficit.

Gay put the Rams ahead from 30 yards with 1:46 left, before Aaron Donald pressured Jimmy Garoppolo into an interception for Travin Howard to practically end the game with 1:09 remaining.

Wide receiver Odell Beckham Jr was excellent for the Rams too, with nine catches for 113 yards.

After a scoreless first quarter Stafford found Kupp, who starred with 11 catches for 142 yards, in the corner for the opening TD. But 49ers running back Deebo Samuel, who had seven carries for 76 yards and four receptions for 72 yards, levelled it up with a remarkable catch and run before Robbie Gould's field goal earned them a 10-7 half-time lead.

The 49ers moved 10 points clear when Garoppolo, who made 16 of 30 passes for 232 yards, threw another TD pass in the third quarter for George Kittle, but the Rams would rally with Stafford finding Kupp early in the fourth to narrow the gap.

Jaquiski Tartt inexplicably dropped a routine pick, allowing the Rams to drive forward for Gay to score from 40 yards. Five minutes later he did it again, before the Rams defense clinched the win.

San Francisco 49ers quarterback Jimmy Garoppolo has plenty to prove after a largely unconvincing postseason, and he will certainly not be short of motivation ahead of the NFC Championship Game with the Los Angeles Rams.

The Niners are on the brink of a second Super Bowl appearance in three seasons but are underdogs against the Rams despite winning the last six meetings between the two teams.

San Francisco's status as underdogs is in part tied to the quarterback matchup, which most see as stacked in favour of the Rams and Matthew Stafford rather than the Niners and Garoppolo.

With the 49ers' defense and running game excelling, the onus has largely been taken off Garoppolo during the playoffs, in which he has completed 61.4 per cent of his passes for 303 yards and two interceptions, a tally that could have been significantly higher as he made several dangerous throws during last week's 13-10 win over the Green Bay Packers at a snowy Lambeau Field.

In two wins over the Rams this season, however, Garoppolo has completed 74.5 per cent of his passes for 498 yards, three touchdowns and a pair of interceptions. He has a passer rating of 108.1 across those games.

Garoppolo helped the 49ers come back from 17-0 down in Week 18 to beat the Rams and punch their ticket to the postseason, leading a game-tying drive in the final 90 seconds of regulation with no timeouts to send a thrilling contest to overtime.

The 49ers could face the Kansas City Chiefs again in the Super Bowl having lost to the same opposition on the biggest stage two years ago, when they led 20-10 with seven minutes remaining.

Garoppolo missed a potential game-winning throw to Emmanuel Sanders in Super Bowl LIV, and the prospect of atoning for that defeat is fuelling the Niners' quarterback.

"Since it's happened, it's been a motivator for me," Garoppolo told a media conference of the Chiefs loss. 

"Honestly, it's a feeling that can't be described. It's unlike any other loss I've ever had. And since that moment it's motivated me and it always will going forward.

"But those are the lessons, sports are never going to be perfect. And if you can take those lessons and be better from it, you'll be better off in the long run."

The history books are in favour of the Niners as they prepare to face the Rams for the third time this season.

Since the 1970 AFL-NFL merger, there have been 22 playoff rematches between teams where one team won both regular-season contests. The sweeping team has won 14 of those games.

Garoppolo, though, does not make much of what is a new experience for the signal-caller.

"This will be my first time. I've never actually done it," said Garoppolo of playing the Rams for the third time. 

"So, it'll be a little different, but these guys know us, we know them. There's really no secrets or anything like that. So it's about going out there, beating your man and executing. Other than that, it's just football."

The Los Angeles Rams will need their linebackers to be at their best against the San Francisco 49ers, and will have a talented rookie at the position available for the NFC Championship Game.

Los Angeles activated Ernest Jones from injured reserve ahead of Sunday's meeting with the Niners at SoFi Stadium.

Jones has not played since suffering a high ankle sprain against the Minnesota Vikings in Week 16.

The Rams will be grateful for his return as they prepare to face a 49ers offense that consistently looks to torment linebackers and complete passes over the middle of the field.

San Francisco swept the regular-season series between the two teams, with the Niners winning the last six meetings with the Rams.

Third-round pick Jones impressed in the regular season, racking up 61 tackles, two interceptions and a sack.

In the regular season, Jones allowed a big play on just 10 per cent of targets, the fifth-best ratio among linebackers targeted at least 25 times.