Wray & Nephew to lift Sunshine Girls spirits with three-year multi-million-dollar sponsorship deal

By Sports Desk August 08, 2022

Jamaica’s Sunshine Girls, silver medallists at the 2022 Commonwealth Games in Birmingham, England have attracted a lucrative three-year contract from Wray & Nephew White Overproof Rum, the company announced on Sunday.

Wray & Nephew will support the Jamaica Senior Netball Team and Netball Jamaica, the governing body for netball in the country, to the tune of $14 million in cash. This partnership will be an initial three-relationship, with an option for renewal thereafter.

According to a statement released by the company on Sunday, the same day the team played in their first-ever netball final at the Commonwealth Games, over the years, there have been calls for public and private sector support to match the successes of the “Sunshine Girls,” who have had consistent world-class displays on the global stage.

“Their moments of heroism include medal-winning displays at past Netball World Cup and Commonwealth Games. The 2022 staging of the latter is currently ongoing, with Jamaica’s historic triumph over Australia in the Games already one for the books,” the statement said.

An elated Tricia Robinson, President of Netball Jamaica, expressed her gratitude to Wray & Nephew White Overproof Rum for coming on board.

Pavel Smith, Marketing Manager, J. Wray & Nephew Limited, says his team is honoured to partner with The Girls and their Federation.

“The Sunshine Girls have consistently showcased to the world, what true Jamaican character and spirit looks like by Jaminating their competitors against all odds,” Smith said.

“As an integral part of the fabric of Jamaican culture, Wray Rum believes that it is important for us to sponsor the trailblazing senior Sunshine Girls senior programme. The $14 million cash support over the course of three years, will go towards their gears, local transportation, international travel, and other recurring expenses, that they have been vocal to the public about.”

For the brand, each of the $14 million in cash support represents the 14 parishes of Jamaica, which mirrors Wray Rum’s currently available Parish Collection, to mark Jamaica’s 60th Independence.

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