In another unprecedented move to ensure sports enthusiasts near and far can enjoy the best coverage of the Paris Olympic Games, International Media Content Ltd (IMC), owner and broadcaster of the SportsMax channels across the Caribbean, have agreed to a broadcast arrangement with Nationwide News Network. The arrangement means Nationwide, which operates on the 90Fm band, will be the exclusive Jamaican radio broadcasters of this summer's Games.

IMC through its partnership with the International Olympics Committee (IOC), is the exclusive broadcast rights partner for the Summer Olympics, Paris 2024 for the Caribbean region. Media giant, SportsMax, in its charge to highlight Caribbean talents and provide Caribbean people with the platforms to watch, listen and celebrate the highs and lows of sports, has entered this partnership with Nationwide, which has a wide range of viewers and listeners, and has been making strides as a diversified multi-media and broadcast technology group.

This move by IMC, through SportsMax, follows a recent signing with Trinidad and Tobago Television (TTT) as the exclusive local free- to-air (FTA) broadcaster of the Paris Games in Trinidad and Tobago, broadcasting thrilling localized Olympic coverage with some of the best sporting analysis from Trinidad and Tobago and across the Caribbean.

Nicolas Matthews, CEO, SportsMax Limited expressed excitement about the groundbreaking partnership with Nationwide.

"This is an unprecedented event because this is probably the first time a single radio station will be carrying the Olympics here in Jamaica. It's a phenomenal partnership, and Nationwide is known for excellence, and we are expecting that they will continue that tradition of excellence with the 2024 Paris Olympics.

“We're really excited about the partnership, and we're looking forward to ensuring everyone, everywhere, gets access to the Olympic content from Paris and you'll be able to enjoy it on the Nationwide platform. They are a single and only radio station in Jamaica that will be carrying this event," Matthews said during the signing event at Tracks and Records.

The Paris Olympic Games will run from July 26 to August 11.

Nationwide's CEO Cliff Hughes promised that the delivery will be of the highest quality, courtesy of his organisation and the undisputed Home of Champions, SportsMax.

"For those who are still considering, come on board. To the team at Nationwide, the team of athletes, Jamaica Olympic Association, we're going to make Jamaica proud. It's a moment that we can rise again to the occasion, as [Arthur] Wint, [George] Rhoden, and [Leslie] Laing did in 1948 and 1952. We have the Megan Tappers…. it’s their time and who knows who else will emerge in Paris in 2024,” Hughes noted.

 I.M.C. International Media Content Ltd (IMC), owner and broadcaster of the SportsMax channels across the Caribbean have agreed to an unprecedented broadcast arrangement for the Paris 2024 Summer Olympics with Trinidad & Tobago Television Limited, owner and broadcaster of Trinidad and Tobago Television (TTT).  The arrangement sees TTT as the exclusive local free- to-air (FTA) broadcaster of Paris 2024 in Trinidad and Tobago, broadcasting thrilling localized Olympic coverage with some of the best sporting analysis from Trinidad and Tobago and across the Caribbean.

This groundbreaking agreement not only provides Trinidadians with access to the events on the track, but also, all access to the production and broadcast of the Paris 2024 Olympics including the highlight shows, prime-time shows, features and on the ground coverage from Paris and “represents a real pivotal moment underlying our shared commitment to provide the citizens of Trinidad & Tobago unparalleled access to the pinnacle of sporting events, that is, the Olympics.” Adrian Wynter, CEO Trinidad & Tobago Television (TTT).

 IMC through its partnership with the International Olympics Committee (IOC), is the exclusive broadcast rights partner for the Summer Olympics, Paris 2024 for the Caribbean region.

Media giant, SportsMax, in its charge to highlight Caribbean talents and provide Caribbean people with the platforms to watch and celebrate the highs and lows of sports, has entered this partnership to showcase Trinidad and Tobago’s Olympic legacy. “Trinidad and Tobago has a long history of strong Olympic performances. We have seen the performances coming out of the CARIFTA GAMES 2024. The history and the legacy, we’re expecting great things this Olympics and we’re looking forward to this partnership to ensure that everybody will be able to view the Olympics nonstop across the twin island republic.” Nicolas Matthews, CEO, SportsMax Ltd.

The Paris 2024 Olympics will run on SportsMax and TTT from July 26 to August 11, 2024. The delivery promises to be unlike any other as the alliance promises a transformational and customized broadcast to countries in the Caribbean so viewers can celebrate the sporting moments, we all love, in the highest quality, courtesy of the undisputed Home of Champions, SportsMax.

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When you’ve been in broadcasting as long as Lance Whittaker has, nothing much comes as a surprise. Over a career that has spanned more than three decades, the Sportsmax Zone anchor has pretty much been there and done that.

Well, that was until last week, Friday, January 21, when he was presented with the prestigious RJRGleaner Foundation’s Chairman’s Award for 35 years of excellence in broadcasting at the local, regional and international levels.

“Complete shock! Was not expecting this at all,” remarked the unassuming but highly respected broadcaster, who for the last 12 years has been a Vice-President/Executive Producer at SportsMax Ltd, the Caribbean’s first all-sports cable channel.

“Remember, no media practitioner had ever won this award before so I was not even considering that I was a candidate. More than a week later, after being notified, I am still actually trying to assess how I feel. Immense pride, for sure, and really honoured that the RJRGleaner Sports Foundation has considered my body of work worthy. It means a lot to me and I feel the decades of hard work is appreciated.”

Those decades of hard work began back in June 1984 at Radio Jamaica where Whittaker spent the first 11 years of his superlative career. He started out reading the mid-day sports reports and subsequently hosted Sports Call on Wednesday nights.

Lance eventually rose through the ranks to be Assistant Programme Director – Sports. He had also begun to establish himself as a world-class commentator covering Pan Am Games in 1987 and 1991, the 1992 Olympic Games in Barcelona and the 1994 Commonwealth Games.

By 1995, he was ready to move on to greater challenges.

“I took a job offer at the Caribbean News Agency in (CANA) in March 1995 as CANA Sports Coordinator in Barbados where I established a daily radio sportscast and supervised the sports output in the CANA Wire Service which was the regional affiliate of Reuters International News Agency, transmitting hundreds of Caribbean sports stories monthly, covering the entire region – from Bermuda in the north through to Guyana in the south,” he said with pride.

“Our radio coverage output during this period also included the 1996 Olympic Games in Atlanta and several CARIFTA Games. CANA also established CricketPlus, CANA’s high-quality radio coverage of international cricket led by esteemed commentators Fazeer Mohammed, Andrew Mason, Simon Crosskill and Reds Pereira.”

CANA and the Caribbean Broadcasting Union (CBU) eventually merged in 2000 to become the Caribbean Media Corporation (CMC) for which Whittaker was Director of Sports until his resignation in March 2010.

“At CMC, I continued to lead our wire service output and television was added to my portfolio, as we established a daily television news,” he recalled.

“I presented our 15-minute sports news Monday to Friday evenings after our team sourced stories from our partners throughout the day. During that period, I also added three more Olympics to my log – Sydney 2000, Athens 2004 and Beijing 2008.”

At SportsMax, he was mandated to improve the company’s standing as a regional and international television sports broadcaster and in July 2011, a SportsMax dream was realized, the first ever daily sports talk show in Caribbean television.

“I was lead presenter in the early years of SportsMax Zone and I am still on the show daily. We have tried to fashion the show – through the news stories and discussion topics – to ensure engaging topics for the viewers,” he said.

“Major coverage events for me so far at SportsMax include the 2012 London Olympics and Tokyo 2020 Olympics. In recent years, I have also been a part of increased live coverage of events on SportsMax, including local premier league, school sports and various international events.”

His body of work speaks for itself and is the result of years of hard work, dedication and commitment to excellence, the hallmarks of Whittaker’s sterling career.

“I am not sure if there is a secret to maintaining a high standard for a long time. It boils down to really hard work and dedication,” he said.

“Punctuality, preparedness and being thorough have always been watchwords for me in this job and in the media, these are critical to success. Also, my school motto at Wolmer’s ‘Age Quod Agis’ is, 'Whatever you do, do it to the best of your ability.

“I love what I do. I have been playing sports competitively and loving sports from before my teenage years and a lot of what I do on the job hardly feels like work. I fell in love with radio as a teenager and though I did not realize it then, it clearly triggered my passion for a career in broadcast media.”

Of course, with so many events covered, it might be surprising to hear that there isn’t any one thing that comes first to mind as most memorable; perhaps because there have been so many.

“There are so many memorable moments and some may find it surprising that my first interactions with broadcasters, who I found massively inspirational, would be very high on that list,” he said.

“I cannot explain in words how moved and star-struck I felt the first time I met Chris Armond, whose horse racing commentaries I would have studied and impersonated as a teenager at Wolmer’s, much to my mother’s consternation because she was sure I took horse racing commentary more seriously than my school work!

“Also, the first time I interviewed the great Tony Cozier live in the RJR studio on Sports Call. Another ‘star-struck’ moment. I was completely in awe of this cricket commentator, revered globally and to me the world’s best, and I swear, I was so nervous I struggled to conduct a proper interview.

“Those aside, I would list getting a signed picture and letter from sprint great Merlene Ottey thanking me for what she thought was my “classic” commentary of her 1993 IAAF World Championship 200-metre gold medal run in Stuttgart, her first global title after 13 years of trying; Usain Bolt’s stunning 9.69 world record 100-metre win at the 2008 Beijing Olympics. I couldn’t believe what I was seeing and my commentary as he approached the finish, arms outstretched and celebrating, that “Usain Bolt makes it look easy” was not what I wanted to say, I stayed focused on my verbal delivery but trust me, the words in my mind were not fit for airplay! Not sure what would rank as a crowning moment but this Chairman’s Award certainly hit a spot. Never expected this at all.”

So what does one do for an encore after 35 years of excellence?

“Not much of a planner, so I am not sure,” he said.

“I will be 60 years old in September and taking things day by day. Getting some pressure/encouragement from some quarters to write a book on my adventures in almost 38 years of broadcasting and I am still trying to wrap my brain around that.”