The Hero Caribbean Premier League (CPL) has delivered record value for the Caribbean during the 2020 season, with the tourist boards across the region receiving US$258million in media exposure.

During the 2020 tournament the Hero Caribbean Premier League (CPL),  Jamaica Tallawahs partnered with the Jamaica Tourist Board (JTB) to showcase Jamaica as a fascinating and vibrant destination for all visitors, generating a sponsorship value of US$45.7million.

The 2020 tournament was played behind closed doors in Trinidad as a result of the COVID-19 pandemic, but the Tallawahs and Hero CPL worked hard to highlight Jamaica as a leading tourist destination. With record viewership of 523million, a 67 per cent increase on 2019, there was a huge audience watching CPL and hearing about what Jamaica has to offer.

The JTB’s9876543ASP[]\sponsorship of the Jamaica Tallawahs saw tourism footage featuring many of the “must see” locations in Jamaica shown throughout the tournament, with there being a special focus during the Tallawah’s “home” matches. In total Jamaica received a record 395 hours of brand exposure across the tournament.

 “We are delighted to see these numbers and it always pleases us when we are able to show Jamaica and the rest of the Caribbean in the best possible light,” said Hero CPL COO, Pete Russell.

“The Hero CPL taking place in 2020 showed the world that the Caribbean was open for business and even in the most trying of circumstances it can deliver an amazing experience for visitors. Jamaica is a fantastic place to visit and we can’t wait to be back there as soon as possible.”

Jamaica’s Director of Tourism Donovan White highlighted the benefits of the partnership.

“Our partnership with Hero Caribbean Premier League gave us the opportunity to present the Jamaican brand to a large global cricket audience,” White said.

“An audience that included cricket aficionados and others from India, South Africa, England and Australia. Our association with Jamaica Tallawahs was well positioned and we are happy with the success of the television production.”

 

The Hero Caribbean Premier League (CPL) saw an incredible 67 per cent increase in Television, Streaming and Digital viewership in 2020, reaching 523.5million viewers and passing half a billion for the first time in the tournament’s history.

The Hero Caribbean Premier League (CPL) was broadcast around the world thanks to TV production company Sunset+Vine and SportsMax Productions who provided the state-of-the-art equipment that was used for the telecast. 

With months of planning and many late changes, adjustments and restrictions to both crew and equipment logistics due to the COVID-19 pandemic, the Sunset + Vine and SportsMax teams executed and fulfilled their roles as broadcast, technical and production partners on the ground in Trinidad & Tobago. Over the four weeks of the tournament an uninterrupted high definition signal was sent to viewers around the world.

The Sunset + Vine team have a track record of amazing sports broadcasting and viewers around the globe were provided with the best possible experience. Despite the challenging nature of producing high class coverage during a pandemic, Sunset+Vine delivered a fantastic broadcast that was both innovative and engaging. 

With a camera count of 26, supporting audio and video equipment, more than 300 equipment cases and over nine tons of equipment shipped to the island during a global pandemic getting all of this in place was a massive endeavour. The equipment used during the broadcast, as well as the logistics of getting it in place in Trinidad, was provided by SportsMax productions. 

The broadcast also featured innovations to give the viewers the best possible experience, with this being even more important with the games played behind closed doors. SportsMax successfully integrated Zoom viewing parties in partnership with Digicel in an effort to add to the vibe and engagement of fans.

We would like to thank Sunset+Vine for their tireless endeavours which saw a world-class broadcast delivered around the globe in the most difficult of circumstances. We are also hugely grateful to SportsMax Productions who worked flat out to make sure all the equipment needed to put on a production of this standard was in place and working well,” said Pete Russell, Hero CPL’s CEO.

“The success of this year’s tournament would not have been possible without these two key partners.”

 

© 2020 SportsMaxTV All Rights Reserved.