The Hero Caribbean Premier League (CPL) has joined forces with the Caribbean Cricket Podcast to bring even more engaging and entertaining content to their ever-growing social media following.

Social media manager Brave Bison has announced a partnership with Hero Caribbean Premier League (CPL).

During the 2020 tournament the Hero Caribbean Premier League (CPL),  Jamaica Tallawahs partnered with the Jamaica Tourist Board (JTB) to showcase Jamaica as a fascinating and vibrant destination for all visitors, generating a sponsorship value of US$45.7million.

The 2020 tournament was played behind closed doors in Trinidad as a result of the COVID-19 pandemic, but the Tallawahs and Hero CPL worked hard to highlight Jamaica as a leading tourist destination. With record viewership of 523million, a 67 per cent increase on 2019, there was a huge audience watching CPL and hearing about what Jamaica has to offer.

The JTB’s9876543ASP[]\sponsorship of the Jamaica Tallawahs saw tourism footage featuring many of the “must see” locations in Jamaica shown throughout the tournament, with there being a special focus during the Tallawah’s “home” matches. In total Jamaica received a record 395 hours of brand exposure across the tournament.

 “We are delighted to see these numbers and it always pleases us when we are able to show Jamaica and the rest of the Caribbean in the best possible light,” said Hero CPL COO, Pete Russell.

“The Hero CPL taking place in 2020 showed the world that the Caribbean was open for business and even in the most trying of circumstances it can deliver an amazing experience for visitors. Jamaica is a fantastic place to visit and we can’t wait to be back there as soon as possible.”

Jamaica’s Director of Tourism Donovan White highlighted the benefits of the partnership.

“Our partnership with Hero Caribbean Premier League gave us the opportunity to present the Jamaican brand to a large global cricket audience,” White said.

“An audience that included cricket aficionados and others from India, South Africa, England and Australia. Our association with Jamaica Tallawahs was well positioned and we are happy with the success of the television production.”

 

The Hero Caribbean Premier League (CPL) has won the award for “Best Use of Social Media” from the prestigious International Sports Convention (ISC) for the league’s social media and content strategy during 2020 at the annual International Sports Awards.

The tournament took place between 18 August and 10 September 2020, and as a result of the COVID-19 pandemic it was played behind closed doors. Because of this, the use of social media to keep fans engaged was more important than ever.  CPL achieved great results, with over one million new followers added and over 300 million social media video views achieved during the tournament period alone.

From the point that the lockdowns started earlier in 2020 Hero CPL worked tirelessly to keep fans entertained. From broadcasting archive matches with new commentary from the likes of Tom Moody and Ian Bishop, to arranging for the player draft to be done remotely with a world-class punditry panel, keeping fans entertained and engaged was at the centre of the tournament’s thinking.

During the tournament itself, live CPL games were broadcast into 77 countries on Facebook and YouTube as well as sending out highlights clips worldwide. The tournament also worked with broadcast partners Sunset+Vine to create fun and engaging content so fans could learn what it was like inside the tournament’s bio-secure bubble.  Hero CPL also launched the “Life Stories” films on the tournament’s social media channels. These beautifully made films focused on the lives of up and coming Caribbean cricketers and won plaudits from around the world.

Hero CPL has also started sharing content on a number of new social media channels such as TikTok, Twitch, Triller and Instagram Reels.

Lightning did not strike twice in Hero Caribbean Premier League (CPL) 2020, as the Jamaica Tallawahs got over the line with time to spare having again restricted the Guyana Amazon Warriors to a paltry total. Fidel Edwards was superb at the top and the death, Mujeeb-ur-Rahman and Sandeep Lamichhane combined beautifully for 4/23, and while the chase was not straightforward a series of cameos was enough.

Being a professional athlete means more than just what a person is capable of doing in the field of play. A pro should always be trying to improve in his or her craft, putting in the hours to maintain high levels of fitness, honing their skills, improving on their weaknesses and solidifying their strengths.

The very best ones go on to become stars and superstars while the role players ensure that playing standards remain high. We see that in the NBA, NFL, Premier League, LaLiga and other competitions that command the attention of tens of millions of people globally.

Cricket is no different.

The batsmen, who are among the best work hard to be at peak physical levels. They study the game and become masters of their sport. They undertake mental exercises that ensure that their minds remain alert, sharp for those critical moments in a competition where all the elements of their preparation come together in the execution of that decisive moment that alters the course of a match.

With all this in mind, how do some of our cricketers explain coming into the 2020 Hero CPL looking like giant blowfish?

Even with the uncertainty of the times when the pandemic is raging, there was always the possibility that the CPL would be on. The IPL, too, is also a possibility. Several of these players have contracts with franchises in the richest T20 league in the world.

So, what explains their decision to come to play looking like me after months of sitting at home stuffing my face with goodies from my kitchen? It’s embarrassing. And I am not the only one who believes this.

One former cricketer mentioned in a group of which I am a member that one of the players was as thick as Berbice mud.

The reactions on social media were equally telling.

“Cricketers here look like “Gerber Babies and Pillsbury man”, “COVID Realization: West Indies cricketers care zero about belly appearance”.

It is even more embarrassing when you see the players from other countries, who are also experiencing the pandemic, looking fit and sharp. I will take the opportunity here to heap praise upon Andre Russell, who has come in looking lean and ready. If you follow his Instagram you see the work he puts in as he prepared to compete in the CPL and later this year, the IPL.

Unfortunately, there are others who lack similar levels of commitment to professionalism.

Maybe that is why West Indies cricket struggles the way it does. It’s all about attitude and aptitude and the perception right now is that some of the region’s best players lack both.

 West Indies opener Kieran Powell has joined the St Kitts & Nevis Patriots for the remainder of the Hero Caribbean Premier League (CPL).

As the 2020 season of the CPL season bowled off today in Trinidad and Tobago, news has emerged that all 237 members of the league have returned to negative tests in the latest round of COVID-19 tests conducted on Sunday.

The players and staff who are resident in Trinidad & Tobago who are coming into the CPL cohort have all tested negative for COVID-19 and will join the tournament bubble at the official hotel over the coming days.

The St Lucia Zouks squad and the members of the Trinbago Knight Riders squad, who travelled into Trinidad have tested negative for COVID-19 and they will begin training today, with other teams doing so in the coming days.

Results from further testing of all other members of the travelling cohort are expected today after a second round of testing on Monday.

“We have been extremely careful in how we have gone about introducing those who are resident in Trinidad & Tobago into the tournament bubble and these tests coming back negative is very good news for the tournament. We will continue to be vigilant to ensure the health and well-being of everyone, both inside the tournament bubble and the wider public,” said  Michael Hall, Tournament Operations Director.

The tournament gets underway on August 18 and will see 33 games played at two venues in Trinidad. The first match will be played on September 10.

 

All 162 players, administrators and officials tested negative for the coronavirus Covid-19 after they arrived in Trinidad and Tobago for the 2020 season of the Hero CPL.

The Barbados Tridents will begin the defence of their Hero CPL title when they take on St Kitts and Nevis Patriots on the evening of August 18, as the 2020 season bowls off in Trinidad and Tobago next month.

The St Kitts and Nevis Patriots will not have the services of Rassie Van Der Dussen for the Patriots for the 2020 season of the Hero CPL.

During Monday’s 2020 CPL Draft, defending CPL champions Barbados Tridents added a number of potential match-winners to their roster for the coming season. Among them are spinner Rashid Khan and the big-hitting Marcus Stoinis, players who returning batsman Alex Hales thinks will make the team better than before.

Hales believes having, Khan, the number-one ranked T20 bowler in their side is a massive boost for an already strong side.

“I have played against Rashid Khan a few times and had a season with him at Sunrisers Hyderabad. Any team that has Rashid Khan in it, you boost your chances of winning the competition,” Hales remarked.

“For me, he and Andre Russell are probably the two best T20 players in the world. So to have Rashid, particularly on the pitches that favour spin in the Caribbean he can an absolute handful. And he is fantastic in the field and obviously smacks a few at the end, so any team that has got him in their ranks seriously boosts their chances of winning.”

Hales is also very optimistic about the addition of Stoinis.

“We have signed Marcus Stoinis as well, and playing against him in the Big Bash, he was in the form of his life and scored runs in every game that he played. We seem to have got an even stronger squad somehow than we did last year. It is really exciting,” he said.

Hales will be linking up again with his Nottinghamshire teammate, Harry Gurney, for the 2020 tournament and he was full of praise for the left-arm seamer, saying he was crucial to their championship win. Gurney arrived for the home leg of the tournament at a time when the Tridents were far from certain of making the playoffs. Hales says his efforts helped guide them to the knockouts and beyond.

“Signing Harry Gurney was massive. He learns his trade on Trent Bridge, which is arguably the flattest pitch it the world. So, for him to bowl on probably bowler-friendly pitches was huge for us for him to come in for the back-end of the tournament.

“He played a massive part in us winning the whole thing. I think we can build on that for next year, knowing that if things don’t quite work out at the start of the tournament you have got time to figure it and not panic. And that is something Jason and Phil did really well, at no point did they get edgy or concerned about playing well at the start. Everyone kept a cool head and we really turned it on when it mattered which is a really good trait in a team.”

 

 

 

Reports have emerged suggesting that Trinidad and Tobago will host all matches in the 2020 edition of the Hero Caribbean Premier League (CPL).

With a focus on rebuilding for the 2020 CPL season, the beleaguered Jamaica Tallawahs franchise has opted to retain four players including star player Andre Russell for the new season.

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