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• JOA and PUMA will celebrate in Paris an Olympic Games to remember

  It will be an Olympic Games in Paris and an Independence Day in Jamaica to remember as the Jamaica Olympic Association (JOA) and PUMA International join forces to bring to a global citizenry an experience in friendship and mutuality in sport and a cultural expose of Jamaica’s culture.

  The JOA and PUMA will be partnering to celebrate Jamaica’s independence in Paris on August 6 and JOA Day on August 7 in the historic capital of France which is known universally for its avant-garde and exquisite taste for cuisine and art.

  But for those days Jamaica’s culture in sport, music and food  and Olympism will be  spotlighted and take pride of place in a glorious display for Jamaica’s golden sporting champions and ambassadors, Jamaican fans, patriots resident in France, the worldwide Olympic officialdom, international personalities in sport and entertainment and athletes across the Olympic spectrum.

  President of the Jamaica Olympic Association (JOA), Christopher Samuda, in commenting on this historic and landmark partnership said, “We, the JOA and PUMA, are innovators in sport as we are constantly revolutionizing its ethos in giving capital and currency to stakeholders in building an inspiring world view of sport and in articulating a universal language of hope. It will be a Jamaican reggae yard experience in PUMA’s house, a home away from home sporting experience for many and a household name and legacy in the annals of Olympic history.”

  This activation was inevitable as the messages of the JOA and PUMA converge in sporting values and prowess which are defining of their brands and way of life. JOA Secretary General and CEO, Ryan Foster, is an advocate of this and makes it clear that “August 6 and 7 will be the destinations in Paris for all roads will lead to Jamrock in PUMA’s house where food, music and our vibes will imprint values on the sporting landscape and leave lasting footprints.”

  If there is any doubt as to the JOA’s perspective, Secretary General Foster provides certainty. “Globalizing brand Jamaica, internationalizing brand JOA and personalising sport remain a primary focus and mandate  and ‘JaParis’ our Olympic manor, will be iconic,” he said.

  Central to the JOA’s domestic outlook and foreign policy are the athletes of its member associations and federations who President Samuda says “define what we do, how we do it and when we do it and the 2024 JOA PUMA French connection will be a blockbuster.”

  In a few days shy of six months, members of the sporting fraternity will, in Paris, savour the best of the city courtesy of the JOA and PUMA.

• IOC President Bach confident Paris Games will unite world in peaceful competition

  Thomas Bach, President of the International Olympic Committee (IOC) is confident that next year's Olympic Games in Paris will not only be a success, but more importantly, will serve to unite the world in peaceful competition.

  "With the Olympic and Paralympic Games Paris 2024 only months away, the athletes, the fans, the entire Olympic community, all of us, are looking forward to a new era of Olympic Games: younger, more inclusive, more urban, more sustainable," Bach said in his New Year's message.

  "It is inspiring to see everyone in the Olympic Movement making this new era of Olympic Games a reality. Therefore, we can look forward with great confidence to the Olympic Games Paris 2024 as a symbol of global unity and peace," he added.

  Earlier this month, the IOC announced its decision to have a limited number of Russian and Belarusian athletes compete in Paris as neutrals under "strict eligibility conditions."

  The decision applies to athletes who do not support the war in Ukraine while removing the option of a blanket ban due to the invasion.

  "We are longing for the Olympic Games Paris 2024 to unite the entire world in peaceful competition," Bach said.

  "People are exhausted and tired of the antagonism, hostility and hatred they encounter in all areas of their lives," he opined.

  The former Olympic fencer also pointed out that the Games will be the first with full gender parity.

  "Our expectations of these Olympic Games are shared by billions of people. In these difficult times we live in, people all over the world are exhausted and tired of the antagonism, hostility and hatred they face in all areas of their lives," Bach noted.

  "Deep in our hearts we all long for something that unites us. Something that unites us despite our differences. Something to give us hope. Something that inspires us to solve problems peacefully. Something that brings out the best in us," he stated.

• JOA president Samuda excited at prospects of cricket's addition to 2028 LA Games; foresees positive spinoff for Jamaica, wider Caribbean

  Jamaica Olympic Association (JOA) president Christopher Samuda welcomes discussions to possibly include cricket in the Olympic Games for a second time in its history, as he believes it will provide the much-need shot in the arm required to move the sport forward, financially and otherwise, from a Jamaica and Caribbean perspective.

  With the executive board of the International Olympic Committee (IOC) set to deliberate new sports to be welcomed into the fold, cricket is said to be among those being strongly considered for the 2028 Los Angeles Games.

  According to reports, men’s and women’s Twenty20 cricket is heavily favoured to make the cut to become an Olympic sport for just the second time since the 1900 Paris Games, as IOC president Thomas Bach is reportedly a big fan of bringing the sport on board, given its mass appeal in countries such as India, Bangladesh and Pakistan.

  Those three nations are by no means world-beaters in other Olympic sports, but if cricket was included for 2028, the tournament would no doubt command the attention of sports enthusiasts, especially with England, Australia and New Zealand, expected to be involved.

  However, it is understood that organisers would only allow cricket at the 2028 Olympics in Los Angeles under the condition that flag football –a non-contact version of American football –would also be added to the Games.

  Still, Samuda believes cricket being considered is a win, in and of itself for the sport, and if it does in fact get included in the 2028 multi-sport showpiece, the move could have a far-reaching impact on Jamaica and the wider Caribbean, especially at a time when there are overwhelming concerns about the failure of West Indies cricket.

  “The JOA welcomes discussions on the inclusion of cricket on the agenda for the LA 2028 Olympic Games as an expression, not only of inclusivity, but also of global sport maturing in response to diversity and imperative of engaging a fraternity which has, as others, become highly commercial,” Samuda said.

  “A sporting, but also, a cultural institution in the lives of West Indians, a name historically inherited with colonialism which geopolitical historians now show a preference for the Caribbean.

  “Cricket’s inclusion will give the sport in Jamaica and the Caribbean a well needed fillip and an opportunity for capital to commercialize the sport for its own sustainability without compromising Olympic values, for at the JOA, we celebrate character and merit as pre-requisite to rewarding monetarily,” he told Sportsmax.tv.

  The number of sports contested at the Olympic Games has rapid increased in recent times.

  With the addition of golf, some 38 sports were played at the 2016 Games in Rio de Janeiro, but that number jumped to 46 at the Tokyo Games, as 3x3 basketball, BMX, karate, rugby sevens, baseball, softball, skateboarding, surfing and speed climbing were all added.

  The number will drop to 45 for next year’s Paris Games with the culling of baseball/softball and karate, while breakdancing has been included for the first time.

  Twenty20 cricket already enjoyed somewhat of a test run at the 2022 Commonwealth Games in Birmingham with an eight-team women’s tournament.

  Barbados was a part of that historic tournament which saw Australia, India, and New Zealand, winning the medals.

  On that note, Samuda weighed in on the views of whether Jamaica and other Caribbean islands would compete individually or collectively under the West Indies umbrella.

  “The debate as to whether the Caribbean should compete as individual countries, as obtained in the Olympic movement, or collectively as the West Indies, should consider that independence encourages the development of talent and accentuates a national identity and pride which are priceless qualities of nationhood,” Samuda shared.

  “As small as we are in the Caribbean with bigger countries having an unfair numerical advantage, our instincts at surviving and our ability to do so admirably, has been demonstrated in other sport such as football and track and field,” he added.

  In any case, Samuda pointed out that once the business model of the sport is properly aligned with the prospects, then the potential exists for positive spinoffs, financial and otherwise, from a qualifying tournament alone.

  “Cricket still has the ability of mass appeal and its inclusion in the Olympic Games will serve to deepen its capital, and the playing of qualifying tournaments, if the sport’s business model is right, will heighten interest across generations and gender and attract investment,” he reasoned.

  “Sport is a qualitative investment in the human capital and there are many social and cultural values that can be learnt at the crease over and above the boundaries of sport,” the JOA president noted.