Windies, smaller nations must demand revenue equality from ICC claims former CWI president Cameron

By Sports Desk May 12, 2020
Former CWI president Dave Cameron. Former CWI president Dave Cameron.

Former president of Cricket West Indies (CWI) Dave Cameron has advised the world’s smaller cricket boards to use the circumstances of the ongoing coronavirus pandemic to call for more equity in the International Cricket Council’s (ICC) revenue-sharing agreement.

Sporting entities across the globe continue to battle the economic fallout from the effects of the COVID-19 pandemic, with the spread of the virus bringing a halt to almost all international sport.  In cricket, specifically, the massive disparity between the previous earnings of the ‘big three,’ England, India and Australia and the rest of the smaller nations leaves them even more vulnerable to financial devastation.

The issue of economic disparity was one that was broached by the Cameron-led CWI administration two years ago in a paper to the ICC termed the ‘Economics of Cricket’.  The revenue-sharing model had been adjusted in 2017, but Cameron believed it still fell well short of a truly equitable system.  The former president believes the coronavirus emergency that has greatly exacerbated the situation, shows the dangers of the current model.

"With the current COVID-19 pandemic wreaking financial havoc, the less wealthy cricket boards like West Indies, Pakistan, Sri Lanka, South Africa, and Zimbabwe will suffer more if they don't stand up,” Cameron said in an interview with the Trinidad and Tobago Guardian.

"The gap between wealthier and less wealthy cricket nations is widening and will contribute to less wealthy nations being less competitive and the devaluing the international cricket product. The gap immediately expedites the flight of talent away from bilateral international cricket as the less wealthy cricket nations are disadvantaged in funding their professional domestic and national retainer contracts.

"Given the current situation with the COVID-19, the gap will widen further as the less wealthy cricket nations won't be able to sustain investment in cricket and player development, infrastructure and administration," said Cameron.

 

 

 

 

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