Briana Williams signs on as Digicel brand ambassador

By July 31, 2020

Briana Williams has signed a three-year deal to become a Digicel  brand ambassador.

As an ambassador, the 18-year-old Williams joins track and field legends Usain Bolt and Shelly-Ann Fraser-Pryce as well as dancehall icon Rodney ‘Bounty Killer’ Price, who already represent the Caribbean’s leading telecommunications provider. 

"Bold. Strong. Brave. Briana speeds over to take her place in our league of Brand Ambassadors. Help us welcome Briana Williams @briana.nichole," Digicel posted on  Instagram Friday.

“With extreme delight and boundless confidence, we welcome Briana as our newest brand ambassador. She is truly an inspiration to many, and we are very optimistic about what this means for the future of our relationship with our customers, as she helps us to accelerate us along this new path to becoming their digital lifestyle partner,” Nasha-Monique Douglas, Chief Marketing Officer for Digicel Jamaica added.

In her new role, Williams will help keep Digicel’s customers engaged with its suite of apps while engaging the wider community through mentorship and her performances on the track.

“This is a dream come true for me and so I feel humbled and grateful to be representing such an iconic brand with such a rich history of supporting athletics in Jamaica,” Williams said of this latest milestone in her burgeoning career. “I look forward to representing Digicel the best way I can, alongside the other amazing ambassadors across sports and entertainment."

At the age of 16, Williams - coached by Ato Boldon and represented by US-based agents HSI Sports as well as Jamaica-based brand managers, LEEP Marketing - won 2018 World U20 sprint double in Tampere, Finland. Her winning time of 22.50 in the 200m was a personal best and championship record.

She also won the NACAC U18 100m title in Mexico and the Pan Am U20 100m title in Costa Rica in 2019.

During that span, she also won six gold medals at the Carifta Games in the Bahamas and the Cayman Islands, respectively, and awarded the coveted Austin Sealy Award as the games MVP on both occasions. In doing so, she became the first Jamaican since Usain Bolt in 2004 to win back-to-back awards.

Williams also holds the national junior record of 11.02s set in New Mexico in June 2019.

Special Olympics champion, Alphanso Cunningham and reggae storyteller, Jesse Royal are also brand ambassadors for Digicel.

This is the Nike-sponsored William’s second endorsement deal this month, having signed with GraceKennedy on July 1.

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At he is pursuing his true passion - sports.

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