Shelly-Ann Fraser-Pryce stood at the podium, her radiant smile reflecting the immense pride she felt for the Pocket Rocket Foundation on its 10th anniversary. The celebration and fundraiser were taking place at the elegant AC Hotel in Kingston, and it was a night of reflection, gratitude, and renewed commitment to the under-served Waterhouse community and student athletes who had benefitted from the foundation's scholarships.

She began by expressing her deep gratitude to the sponsors, partners, and friends who had supported the foundation over the past decade. "It's because of your generosity why we're here this evening that we're able to celebrate 10 years of the Pocket Rocket Foundation. The impact and the legacy that we have had throughout the 10 years is all because of you," she emphasized.

Turning her attention to the foundation's origin, Fraser-Pryce shared the motivation behind its creation. "Now, the reason I have the Pocket Rocket Foundation is because for all of my life, there are so many persons that poured into who I was and who I was going to become. They saw vision, they saw hope, they saw so much more, and it's because of that why we have the Pocket Rocket Foundation."

The five-time World 100m champion recognized the importance of balancing education and sports to transform lives, a lesson she learned early in her life. "When I was in Waterhouse, I always knew; like my mom would say to me that sports was going to be my way out. We have to learn to strike the balance between education and sport to transform your life, and I learned that early that that was going to be the case."

She stressed the significance of service, explaining, "Service is our greatest strength. I've always believed that. For those who serve, you are powerful. It's your strength that's where you lead from. I crossed the line and I wanted to give back."

The three-time Olympic gold medalist praised her then manager, Bruce James, who helped her set up the foundation. "I said to Mr. (Bruce) James I needed to start my foundation, and I wanted to have impact. I don't want to start a foundation because it looks good on paper or it sounds good. I want to start a foundation because I want to have impact. I want to give student athletes the same privilege, the same chance to dream, to plant a seed, to have hope."

She thanked the foundation's initial supporters, including GraceKennedy, Digicel, and Nike, for providing the initial funding. Sagicor's contribution, providing a rent-free home for the foundation for almost two years, was especially noteworthy. Shelly-Ann recognized the importance of transparency and integrity in her foundation's operations.

Throughout her speech, Shelly-Ann expressed her gratitude to her sponsors for their unwavering support. "There's never a time that I've called on any of my sponsors to say, I need your support, I need to donate food, I need toys for the kids, I need bags, and they're always there. I've never heard I can't. It's always yes."

Shelly-Ann then highlighted the impact the Pocket Rocket Foundation had on student athletes. "73 student athletes over the 10 years. It's just remarkable for me to have seen a lot of you transcend so many different things."

She mentioned examples like Tahj Lumley, one of the foundation's first recipients, who became the national squash coach, and Jovaine (Atkinson), who became a pilot. "When you talk about them, it is hope and that is the seed that we have planted in their lives because of you. I want to be able to fuel those dreams and help them surpass their own expectations."

The foundation's initiatives, including the breakfast program with GraceKennedy, aimed to make a difference in the Waterhouse community. Shelly-Ann emphasized the importance of providing every child with access to nutritious meals, regardless of their family's circumstances.

Discussing the foundation's football program, she said, "When you talk about peace through sports, that's what our football program does. It's bringing young men from different communities who are otherwise pre-occupied or not speaking. We're able to bridge that gap because of that football competition."

Shelly-Ann hoped for a better, more united Waterhouse through her foundation's efforts. "That's the Waterhouse that I want. That's the Waterhouse that I'm dreaming of. We want to have impact, we want to have legacy."

In closing, Shelly-Ann emphasized that her own journey was a blueprint for the student athletes. "You can have balance. Having that balance and striking that balance is difficult, but it's possible. I did it. I am the blueprint. I am showing them the way.”

Several sponsors received awards on the night for their contributions to the Pocket Rocket Foundation (PRF) over the past decade.  GraceKennedy Ltd received the Pocket Rocket Foundation Pinnacle Award, Nike received the PRF Trailblazer Award, the PRF Standout Performer went to Wisynco, the PRF Start Award went to Sagicor, the PRF Change Award went to Digicel and the PRF Trendsetter Award was received by American Friends of Jamaica.

Guyana’s Leslain Baird  fought valiantly to win a bronze medal in the men’s javelin on the final day of track and field action at the 2023 Pan American Games in Santiago, Chile on Saturday.

The 36-year-old thrower, who won a silver medal at the South American Games in Bolivia 2018, threw a commendable 78.23m to secure the final podium position in the event won by the USA’s Curtis Thompson. It was Guyana’s third medal of the games.

The American produced a winning throw of 79.65m, miles off Anderson Peters’ Pan American record of 87.31m set in 2019.

Brazil’s Pedro Henrique Nunes won the silver medal with his best effort of 78.45m.

Olympic bronze medalist Ronald Levy has revealed that he is the athlete that has returned an adverse analytical finding from a recent drug test, further confirming a report on Sportsmax.TV on Friday.

The 31-year-old Levy, the 2018 Commonwealth Games gold medalist tested positive for banned substance, believed to be a fat burner, during a recent drug test and has requested that his “B” sample be tested.

In a post on social media, the Tokyo Olympics bronze medalist expressed surprise at the positive test, stating, “I am stunned at the turn of events because I have always conducted myself with the highest level of integrity in the sport, which I love dearly and would never seek to gain an unfair advantage.

“I intend to defend my integrity during this process because I am certain I did not knowingly breach the rules.”

The athlete who recently switched camps, departing from MVP Track Club to reunite with his high school coach at Elite Performance, indicated the test that yielded the positive result was done in early October.

“Early last month I was tested out of season. I expected to be negative on that test like I have on every test I have ever taken throughout my career. I was surprised to receive a letter on Tuesday (November 2, 2023) by the Jamaica Anti-Doping Commission of an adverse analytical finding. I have decided to take the option to have by ‘B’ sample tested, of which I await the results.”

Levy has had a run is misfortune over the past few years during which he has undergone multiple surgeries on his leg, which has significantly limited his ability to compete since he won the bronze medal in the 110m hurdles in Tokyo in 2021.

Avernel Modest took a leap of faith in her quest to be the best and was rewarded with bronze medal at the Ms Olympia Amateur Bikini Competition held at the Orange County Convention Centre in Orlando, Florida on Tuesday.

“We took home the bronze medal at the prestigious @amateurolympia. Thank you to everyone for the continuous support, success is not final because there’s always work to be done,” the Trinidadian-born fitness athlete posted on her Instagram account.

Coached by the respected Dr Jean-Luc de Ganot, Modest won her Pro Card in 2017 but gave it up to enter the Ms Olympia Amateur contest. “The pro card is not everything,” she explained to Sportsmax.TV. "It’s about a champion mindset. I want to be compared to the best and this league is the best, even in the amateur ranks. Making that decision (to relinquish her pro card) and making the podium is a big deal.”

Sharon Ramos won the category (Class F) with Jessica Maguire, the runner-up.

The next goal on the pathway to becoming the best for Modest is to win her IFBB Pro Card.

Britany Anderson has described missing out on last season because of injury as heartbreaking and has revealed her primary objectives for the coming season as she aims to make Jamaica’s team to the 2024 Olympic Games in Paris.

In an exclusive interview with Sportsmax.TV, the 2022 World Championship 100m hurdles silver medallist also explains why she still has a major hurdle to clear if she is to get back to her best and explained her reaction to watching fellow Jamaican Danielle Williams win gold in Budapest in August.

The accomplished 22-year-old sprint hurdler missed out on the 2023 outdoor season after damaging ligaments in her knee going over a hurdle in training in Padua, Italy. The injury required surgery ligaments and since then Anderson has been undergoing rehabilitation with the goal of being fit for the coming season. The last six months, she said, have not been easy.

“The most difficult part was right after the surgery, going into the first part of training with just trying to get that mobility and that strength in my entire leg, my quad, knee, everything. Just walking around was difficult. Just lifting my leg was difficult so everything I did was hard,” she remarked.

“Rehab has been one of the most difficult challenging things I have ever had to overcome during my entire track and field career but I think we’re right where we need to be and I am just looking forward to going out next season and at least performing at my best.”

Even tougher for Anderson, who had set a new national record of 12.31 while winning the silver medal at the World Championships in Oregon in July 2022, was knowing that she was unable to build on that success in 2023, especially since she was coming off a solid indoor season when she ran an encouraging 7.83 in Poland in February, just 0.01 off her lifetime best of 7.82 set in Louisville, Kentucky a year earlier.

“It was disappointing because I was looking forward to an excellent season because the way that I started the season, it was not my best but I think it was good the way I started and going into the outdoor season, after I got the injury it was disappointing because I was looking forward to a better season so it was heartbreaking,” she told Sportsmax.TV from her training base in Padua, Italy.

While she was recovering, Anderson watched Williams, who was third at Jamaica’s national championships in July, win gold giving Jamaica’s its third global medal in consecutive championships starting with Megan Tapper’s bronze at the Tokyo Olympics and her own silver in Oregon a year later.

And even though she was unable to line up in Budapest in August, Anderson said she was overjoyed that Williams was able to snatch the gold medal against a stacked field that included the likes of 2022 World Champion and world-record holder Tobi Amusan, former world-record holder Kendra Harrison and Olympic champion, Jasmine Camacho-Quinn.

“It was an amazing feeling, to be honest, just to see the battles that she has been through. I have been watching Danielle since I was in high school at Vere (Technical) so just to see the battles that she has been through and how she fought to get to where she is right now, the feeling was amazing knowing that Jamaica brought the gold home,” she remarked while believing that had she been there should would have been in the mix for the medals, possibly gold.

“We athletes work hard each and every day so if I was in that race, it would have been a battle because we are all great women. We all fight to get where we are so it would have been a battle.”

Turning her attention back to her preparation for the coming season, Anderson revealed that the physical side of things is not her only area of concern. She acknowledges that since has begun background work while simultaneously continuing rehabilitation, she has come upon another hurdle that she hopes to clear before she begins to compete.

It has to do with overcoming her fear of getting hurt again, a not uncommon condition of athletes recovering from reparative surgery.

“I most definitely think it is one of the things that is going help me for the next season because even now during the training workout, landing or anything that gives me a bit of discomfort on my knee at the back of my head I would think ‘Okay, I need to either slow it down or stop for a second and adjust to what I’m feeling. I can’t just do it because I have the fear in the back of my mind saying it’s going to hurt or the injury is going to happen again,” she said.

“I am already working on that, just to go and do it instead of holding back. I think that is one of the most important things that will help me next season just to be more confident that nothing is going to happen.”

That said, her focus is unwavering. She remains committed to her rehabilitation and recovery to prepare for what she intends to be a more productive season in 2024, one in which the plan is to get to the national trials and making the team to Paris 2024.

“For now, the plan is getting as healthy as I can, going into the season, whether it is strength, mental health, just being confident getting out there again and knowing that nothing is going to happen, getting used to going over the hurdles, landing, getting a couple races that is going to build that confidence in me,” she said.

“Being out for basically an entire season, it’s really hard to get back up and going out there again but I think I can do it. That just looks like getting healthy and getting in as many races as possible as I think it is going to help me for the Olympics and even after the Olympics.”

The Jamaica Scorpions horrible run of form in the 2023 CG United Insurance Super50 Competition was further extended on Friday after they were crushed by 121 runs (D/L) by the Combined Campuses and Colleges at the Sir Frank Worrell Memorial Ground in St Augustine, Trinidad.

Demario Richards, Johann Jeremiah and Kedeem Alleyne each score a half century as the CCC racked up 320-7 from their 50 overs. Needing 321 for victory, the Scorpions were bundled out for 198 in just 32.4 overs.

Once again it was the spinners that proved to be the bane of the Scorpions, sharing eight wickets between them as the Scorpions plunged to their fourth consecutive defeat.

Romario Greaves led the CCC bowling with 4-51 while Akshaya Persaud (2-25) and Abhijai Mansingh (2-55) aided in the destruction of the Scorpions batting line up.

Chadwick Walton fought bravely for his 50 from 35 balls with Odean Smith, who scored 35 and Brad Barnes 31 ensured that the defeat was not much worse. Jamaica’s big three of Rovman Powell, Jermaine Blackwood and Nkrumah Bonner, all failed to deliver, producing scores of two, 22 and nought, respectively.

Batting first, Richards top-scored with 71 against the toothless Jamaican attack that saw opener Jeremiah scoring 56 and Alleyne 51 to lay the foundation for their match-winning total. The CCC also got useful contributions from Jordan Johnson, who contributed 41 and Shane Dowrich, who scored 32.

Bowling for the Scorpions, Odean Smith took 3-28 and was the only bowler who bowled with any venom.

A superb all-round performance from Yanic Cariah inspired Trinidad and Tobago Red Force to a three-wicket victory over the Leeward Islands Hurricanes in their CG United Insurance Super50 Cup encounter at the Brian Lara Academy on Thursday.

Cariah took five wickets in the Leewards’ innings of 198 and then scored an unbeaten 45 as Trinidad and Tobago reached their target of 199 for the loss of seven wickets but with 26 balls to spare.

Batting first, Leewards got solid starts from their openers Kieran Powell and Justin Greaves. Powell would make 75 from just 48 balls with five fours and six sixes while Greaves compiled 58 from 71 balls. However, it would all fall apart soon thereafter.

Cariah dismissed both openers and the rest of the batting offered little resistance. Jahmar Hamilton (18) and Hayden Walsh Jr (15) were the only other batters in double figures as Cariah finished with the admirable figures of 5-48 from his 10 overs.

 Sunil Narine took 3-30 while Terrance Hinds claimed 2-24 from his four overs as Leewards collapsed to 198 all out in 37.2 overs.

Trinidad lost three wickets early to the bowling of Alzarri Joseph, who took 3-45 and when Kofi James dismissed Kjorn Ottley for nine, Trinidad were in a spot of bother. However, Jason Mohammed helped cauterize the rot with 41, despite Walsh’s bowling efforts which saw him take 3-32.

Cariah’s patient knock of 45 not out from 102 balls put Trinidad back on a path to victory and he got help from Hinds, who scored a solid 21 and Narine who smashed 33 from just 16 balls to get the Red Force over the line in 45.4 overs.

Rashada Williams scored a match-high 71 to lead the West Indies Women ‘A’ to a three-wicket victory over Pakistan in Lahore on Thursday. Chasing 189 for victory after Pakistan Women ‘A’ had scored 188-9 from their 50 overs, West Indies Women achieved the target with a ball to spare.

The tourists won the toss and put the hosts into bat. Pakistan achieved their score on the back of 50 by Sidra Nawaz and scores of 32 and 25 by Shawaal Zulfiqar and Eyman Fatima, respectively.

Ashmini Munisar’s off-spin proved instrumental for the West Indies taking 3-21 from her 10-over allotment with Qiana Joseph proving a worthwhile back-up with 2-30.

Williams got her 71 from 94 balls for the West Indies with Shabika Gajnabi scoring 25 and Zaida James weighing in with a patient 23 from 57 balls to help steer the tourists to victory and levelling the series at a game apiece.

Left-arm spin bowler Anosha Nasir took 3-36 in a valiant effort for Pakistan.

Alana Reid will be training in the United States with the Star Athletics Track Club, Sportsmax.TV has now confirmed.

The 18-year-old former Hydel High School sprinter, who signed a professional contract with Nike in June, had been training with her high school coach Corey Bennett until recently but according to reports this week, the Pan American U20 100m champion, will now be training alongside World 100m champion Sha’Carri Richardson and relay gold medallist Twanisha Terry.

Sources close to the development confirmed on Wednesday that the emerging star who ran 10.92 to win the Class I Girls 100m at the 2023 ISSA GraceKennedy Boys and Girls Championships, the first ever female to break 11 seconds at the championships, will be developed by former US sprinter turned coach Dennis Mitchell.

World 100m hurdles champion, Danielle Williams, has set her sights on not only conquering the track but also building a formidable brand reputation, as she recently signed with the fast-rising 7evnz Media Group, a sports marketing agency known for its star-studded roster of athletes, including Olympic champion Hansle Parchment and Jamaican 800m record holder, Natoya Goule.

This partnership marks a significant step in Williams' career as she endeavours to extend her influence and reach beyond the track. The talented athlete has an impressive resume, including her World Championship gold in 2015 and a bronze in 2019, making her one of the most accomplished hurdlers in the world.

Reflecting on her decision to join forces with 7evnz Media Group, Williams stated, "It is pretty important to me. I've always been resistant to the notion that I have to build a brand because I didn't think that was my personality. But I'm open to it now. I feel like the time is now."

Williams expressed her appreciation for the agency, emphasizing the family-oriented approach and the admiration she holds for the athletes they represent. She continued, "I've chosen 7evnz Media to represent me because they've presented themselves as a family, and they work with athletes that I respect and admire, and that is something that appeals to me."

The partnership with 7evnz Media Group not only represents a commitment to enhancing her brand but also hints at her vision for life beyond the track. Williams sees this as an opportunity to partner with brands that she is genuinely passionate about, which will enable her to create lasting connections and bridges for her post-track career.

"As for the remainder of my career in life after track, I feel like this will give me an opportunity to partner with brands that I'm passionate about, which will hopefully, you know, forge connections and build bridges that I can tap into after I retire," she shared.

Additionally, Williams recognizes the potential for increased earning opportunities in her future with this partnership, stating, "And as far as I know it's definitely going to provide more opportunities that would allow me to capitalize on any potential earning opportunities that exist."

7evnz Media Group Agency, founded in 2018, has swiftly become a significant player in the world of sports marketing and public relations. They've been instrumental in managing some of Jamaica's top athletes and have gained recognition for their 360-degree marketing plans that promote athletes' brands, manage their social media presence, and handle all public relations matters.

With Danielle Williams on board, they look forward to further solidifying their position as one of the most sought-after marketing and public relations agencies in the world of athletics. This partnership promises exciting opportunities and growth not just for Williams but also for 7evnz Media Group, strengthening their influence in the sports marketing industry.

Track and field icon Shelly-Ann Fraser-Pryce has revealed that she is being patient with her recovery as she jump-starts her preparation for what will be her final Olympic Games in Paris next year.

The Jamaican superstar, who will be 37 years old in December, is attempting to win a third Olympic 100m gold medal to add to the ones she won in Beijing in 2008 and London in 2012. She will also be hoping to extend her incredible record of being the only woman to win a medal in the 100m at five consecutive Olympic Games.

It is a tall order, especially when one considers that she will be attempting these history-making feats against possibly the fastest women’s 100m field ever assembled, especially if the likes of world champion Sha’Carri Richardson (10.65), Shericka Jackson (10.65), Elaine Thompson-Herah (10.54), Marie Josee Ta Lou (10.72) and Julien Alfred (10.81) show up in their best form.

However, like the warrior she has been for more than a decade, the self-styled Pocket Rocket remains undaunted. But first, she has to heal her body that has been showing signs of wear and tear with knee, hamstring and other undisclosed injuries that significantly impacted her 2023 season.

 “It’s not really my knee alone that has been giving me trouble but at this stage of my career I am trying to be patient in my recovery, making sure I give myself enough time to come back and not to rush coming back,” said the five-time world 100m champion.

“One of the beauties about me is the fact that I am really tough mentally and I know what the end goal is, what I want to achieve and what I need to do to get there. So, I really want to be patient with myself and trust in my doctors and my team to make sure that next year I am ready to stand on the line first at the national championships and then ultimately, in Paris.

“I know within my heart that there is so much more to come and once I have that belief and that God will give me the strength to get to that point.”

She expressed unwavering confidence that once she is healthy again, she will be capable of taking on all challengers who will likely line up in Paris.

“Without a doubt. It’s athletics, injuries happen,” she declared. “I have been blessed to not have many throughout my career and I think that is what I am relying on, the fact that I have been relatively good in terms of health; apart from my knee and whatever else is happening, I’ve been good. I am just looking forward to just getting healthy 100 per cent fit and sometimes you won’t be 100 per cent but 90 is good enough for me.”

Fraser-Pryce, who boasts a personal best of 10.60 which makes her the third fastest woman all time, said she will rely on her tried and proven method of success that has seen her win two individual 100m gold medals, five World 100m titles, a 200m title and a chest full of other medals during the course of her career that began 16 years ago as a relay substitute at the 2007 World Championships in Osaka, Japan.

“The depth of the sprinters has always been there, for female sprinting. There’s always a host of different athletes that are coming and preparing and for me the focus is staying focused on your own lane, on what you need to do to get to the top, “she said. “As far as I am concerned having competition is good. It pushes you, it makes you aware that you can’t just go to practice and think that’s enough. You have to work, you have to be committed to that work and you have to be willing to go the extra mile.

“I don’t think about the depth, really, it’s always been there, it’s not going to change. It is what it is. It’s the Olympics, everybody wants to win an Olympic medal. So I don’t want to spend my time focusing on what others are doing but instead I invest the time and effort in my own craft and make sure that when the Olympics come around I will be ready.”

Bermuda’s Conor White won his country’s first medal at the 2023 Pan American Games in Santiago, Chile, when he claimed the bronze medal in the Men’s Individual Time Trial on Sunday.

In a thrilling encounter at the Frank Worrell Memorial Ground in St. Augustine, Trinidad on Sunday, Combined Campuses and Colleges (CCC) orchestrated a sensational two-wicket victory over the Windward Islands Volcanoes in the CG United Insurance Super 50 Cup, with Shane Dowrich emerging as the star of the day.

Facing a challenging target of 268 after the Windward Islands posted a total of 267-8 from their allotted 50 overs, CCC managed to scrape across the finish line, scoring 271-8. It was a heart-pounding finish as Jediah Blades struck a crucial boundary off Shamar Springer, securing the hard-fought win off the final delivery of the match.

The hero of the day, Shane Dowrich, named Player of the Match, remained unbeaten on a remarkable 102, guiding his team through the nail-biting contest. The opener, Kadeem Alleyne, also played a significant role with a valuable contribution of 68, and his partner Johan Jeremiah added 30 to set the stage for CCC's innings.

Despite the promising start, Daryl Cyrus posed a serious threat by taking 4-54, putting CCC's chances of victory in jeopardy. However, Dowrich displayed exceptional composure, scoring 102 off 101 deliveries, featuring three boundaries and three sixes. Jordan Johnson chipped in with 34 runs from 33 balls, providing crucial support.

As the game approached its climax, it was left to Dowrich to carry his team to the brink of victory, and he did not do it alone.

With just nine runs needed from the final over, Romario Greaves played a significant role, smashing a vital six off the third ball. However, he was unfortunately run out for 14, leaving one ball and Dowrich at the other end.

In a thrilling conclusion, Jediah Blades emerged as the hero, striking a boundary off the first ball he faced, sealing the victory for CCC.

Larry Edward, on the Windward Islands side, picked up two wickets for 65 runs.

Earlier, the Windward Islands managed to post a competitive total of 267-8, thanks to impressive half-centuries from Alick Athanaze (65), Jeremy Solozano (55), and Sunil Ambris (51). Andre Fletcher also contributed with 32 runs. Blades, Isai Thorne, and Abhijai Mansingh were among the key wicket-takers for CCC with two wickets each.

Yohan Blake, the 2011 World 100m champion, has insisted that he has a lot left in the tank as he begins his preparation to earn a spot on Jamaica’s team to the 2024 Olympic Games in Paris next year.

Blake, who turns 34 in December, missed out on a chance to make his country’s team to the World Championships in Budapest, Hungary in August, but insists he will not be deterred by this most recent setback as he looks forward to suiting up in national colours for his fourth Olympic Games.

“Not everybody can say they have been to four Olympics. I've gone three already and I'm looking forward to this one being my fourth to be honest, I know I have a lot left with me and I know I can spring some surprises. I am just really focusing on just getting this year to start off on a good level,” the 2012 double Olympic silver medallist told Sportsmax.TV on Friday following the launch of his Reviere Purified Water at the AC Hotel in Kingston.

The 2023 season was a challenging one for Blake, who boasts lifetime bests of 9.69 and 19.26 over the 100m and 200m, respectively.

During the season, he failed to break 10 seconds despite coming closest in Poland on July 16 when he ran a time of 10.01. However, he expressed contentment with what has transpired knowing he has a lot to work on for the coming season.

"I've been consistent, running 10-zeros. I never got the 9s, but I am okay with it," Blake reflected. “I've been doing some revision on the last races, the guys have been pulling away from me from the last 40 metres, so I'm doing some work on that.”

That work is being done in a new environment following the break-up of Titans International that sees Blake, Akeem Blake and Briana Williams as well as Frater walking away from the training group that was led by Coach Gregory Little.

With Frater now being totally in charge of his training, Blake expressed confidence that he will make the necessary steps forward in the coming season.

“Michael Frater is an athlete and he's our coach and he really understands me as well. And, you know, I have young Akeem Blake and Briana (Williams) in the camp as well. So we're looking to push each other and now some younger ones as well. We’re looking to push each other and as I said this is my last Olympics,” Blake said.

Frater has made adjustments to Blake’s programme aimed at keeping him sharp and explosive. "He wants to keep me sharp, and he wants me, when I touch the track, to be ready, and be a bit more explosive.”

Blake was once among the most explosive athletes on earth. After defeating Bolt in both the 100m and 200m at the Jamaica national championships in 2012, Blake ran times of 9.75 and 19.44 at the London 2012 Games to win two silver medals to go along with the gold medal in the 4x100m relay in which Jamaica established a world record of 36.84.

He was seemingly poised to challenge Bolt’s world records of 9.58 and 19.19 when a series of injuries derailed him. The worst of those injuries occurred on a cold evening at the Glasgow Grand Prix in July 2014.

“I remember that race clearly in Glasgow when my muscle was frozen. It was really cool and it popped. When I went to the doctor, the doctor said I suffered from muscle spasms,” he said in reflection, adding that some of his injuries were his own doing.

“You know, one of my biggest letdowns in life is I think I worked too hard and I pushed myself too much. I don't know when it’s time to rest and my body is really upset with me sometimes because I do not know when to rest but don't regret any of what happened. It has made me strong as well and I'm here, I'm still running fast,” he said.

“I can get an injury and do surgery and I'm here still running with aluminium in my leg. I'm trying.”

In his continuing drive to build a career after he retires from track and field, Yohan Blake on Friday launched his brand of water, Revierie Purified Water, at the AC Hotel in Kingston.

The brand will officially hit the market on November 1 with plans already in place to target markets overseas, especially in the Diaspora, the Caribbean and China where the 2011 World 100m champion continues to be a popular figure.

The broader plan is to align the Reviere brand with Jamaican/Caribbean sport, culture and life making it the water of choice for “home, healing, training, the gym, rehearsals, events and everyone’s life essential drink of water.”

Blake and his team have already planned an aggressive marketing strategy to break into the market. They have ready ads for television and social media featuring Blake and the brand’s ambassador, dancehall icon Bounty Killer and one for social media.

The world champion’s image appears on each bottle of water, which his team believes will help to connect the brand with consumers.

Speaking with Sportsmax.TV, Blake said launching his own brand of water is a big deal.

“It is really big for me. It is really going to change the market in the way not just how people see water, but see me on the bottle knowing that through my hard work this water is on the market and me looking to go into a different venture,” he said.

The beloved athlete also drew praise from business partner Stephen Steele of iPrint Digital and Outdoor Advertising, who urged everyone to support Blake in this new venture.

Speaking on behalf of Olivia Grange, Jamaica’s Minister of Culture, Gender, Entertainment and Sport, Advisor Lenford Salmon lauded the second fastest man for his dive into entrepreneurship and described him as an example for others to follow.

“The minister particularly wanted me to highlight the fact that for a young man, a young athlete, and we at the Ministry of Culture regard sports as physical culture. So we regard it as a part of the culture and in the day of bling where artists, too many of them and our athletes make some money, sometimes it’s not even a whole heap, but when they make some income they don’t plow it back, they go for the bling,” Salmon said.

“They go for fast cars, they party every night, they go for top-shelf liquor,  without looking to see how they’re going to secure their future. And we’ve been watching you and we’re seeing your business ventures, we’ve seen all you have been doing to set an example for athletes and for people, generally, in what we call physical culture and culture and we want to use this opportunity of you starting another business venture and hold you up as that kind of example which we want others to follow.”