CPL

Records shattered as half billion people watched 2020 Hero CPL

By Sports Desk November 19, 2020

The Hero Caribbean Premier League (CPL) saw an incredible 67 per cent increase in Television, Streaming and Digital viewership in 2020, reaching 523.5million viewers and passing half a billion for the first time in the tournament’s history.

The research was independently compiled by YouGov Sport, a division of SMGInsight, one of the world’s largest and most respected research firms. 

This was the best possible news for the organizers.

“We are delighted to have seen such a massive jump in viewership for 2020, and passing that 500million figure is a huge landmark for us as a tournament. The interest in Hero CPL has never been higher and that puts us in a fantastic position moving into 2021 and beyond,” Hero CPL’s COO, Pete Russell.

“The tournament has grown in stature and reputation every year and we are certain that will continue to be the case. We are delighted with the linear television and streaming numbers as well as the fantastic growth we are seeing across our digital channels and are excited about our upcoming plans for this year to make our content even more accessible and engaging.”

The 2020 Hero CPL was the first franchise T20 tournament to take place since the lockdown and travel restrictions resulting from COVID-19, with all 33 matches played in a secure bubble at two venues in Trinidad & Tobago.

Since the tournament’s inception, the Hero CPL has long been regarded as one of the premier events in world cricket and this leap in viewership shows how popular the tournament has become in all corners of the globe. Key drivers include a big linear viewership increase in India of 81 per cent to over 74.9m, growth of 62 per cent in the UK as well as significant increases across the Caribbean, South Africa and in other key markets in Asia.

As well as the major broadcast deals in key cricketing markets, games were also shown live on Facebook and YouTube, meaning no matter where you were in the world you could follow the Hero CPL.

The innovative Hero CPL social media channels also helped drive this year’s audience growth with engaging content being produced both during and outside of the tournament with all the major social media platforms showing significant advances in audience engagement levels. 

Trinbago Knight Riders won the CPL title for a record fourth time.

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  • Jamaica gets record brand exposure during 2020 CPL Jamaica gets record brand exposure during 2020 CPL

    During the 2020 tournament the Hero Caribbean Premier League (CPL),  Jamaica Tallawahs partnered with the Jamaica Tourist Board (JTB) to showcase Jamaica as a fascinating and vibrant destination for all visitors, generating a sponsorship value of US$45.7million.

    The 2020 tournament was played behind closed doors in Trinidad as a result of the COVID-19 pandemic, but the Tallawahs and Hero CPL worked hard to highlight Jamaica as a leading tourist destination. With record viewership of 523million, a 67 per cent increase on 2019, there was a huge audience watching CPL and hearing about what Jamaica has to offer.

    The JTB’s9876543ASP[]\sponsorship of the Jamaica Tallawahs saw tourism footage featuring many of the “must see” locations in Jamaica shown throughout the tournament, with there being a special focus during the Tallawah’s “home” matches. In total Jamaica received a record 395 hours of brand exposure across the tournament.

     “We are delighted to see these numbers and it always pleases us when we are able to show Jamaica and the rest of the Caribbean in the best possible light,” said Hero CPL COO, Pete Russell.

    “The Hero CPL taking place in 2020 showed the world that the Caribbean was open for business and even in the most trying of circumstances it can deliver an amazing experience for visitors. Jamaica is a fantastic place to visit and we can’t wait to be back there as soon as possible.”

    Jamaica’s Director of Tourism Donovan White highlighted the benefits of the partnership.

    “Our partnership with Hero Caribbean Premier League gave us the opportunity to present the Jamaican brand to a large global cricket audience,” White said.

    “An audience that included cricket aficionados and others from India, South Africa, England and Australia. Our association with Jamaica Tallawahs was well positioned and we are happy with the success of the television production.”

     

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