Pace Electrical plugs needed spark into Jamaica's women's cricket programme

By February 20, 2020
Smiles all around, JCA President Wilford ‘Billy’ Heaven and Maurice Broadbell, Operations Supervisor at Pace Electrical Works shake hands during the press conference to announce Pace Electrical Works as a sponsor of the national women’s cricket programme at Sabina Park on Wednesday afternoon. Sharing in the moment is Rashada Williams of the Senior Women’s Cricket team. Smiles all around, JCA President Wilford ‘Billy’ Heaven and Maurice Broadbell, Operations Supervisor at Pace Electrical Works shake hands during the press conference to announce Pace Electrical Works as a sponsor of the national women’s cricket programme at Sabina Park on Wednesday afternoon. Sharing in the moment is Rashada Williams of the Senior Women’s Cricket team.

Women’s Cricket in Jamaica got a well-needed boost on Wednesday when the Jamaica Cricket Association (JCA) announced a multimillion-dollar sponsorship with local firm Pace Electrical Works and Building Contractors.

The J$4.45million, one-year sponsorship is a full-cash injection to offset the costs associated with preparing Jamaica’s two women’s cricket teams (Senior and Under-19) for regional tournaments in March and April as well as the Women’s 50-over Championship slated for August 2020.

 “I’ve been a massive fan of cricket for decades and when the JCA approached me it didn’t take me long to consider supporting the sport, especially the women,” said Cleveland Berry Managing Director of Pace Electrical Works.

 “This year is the ICC Women’s T20 World Cup and the West Indies is being led by Jamaican Stafanie Taylor. I want my business to be a part of what can continue driving Jamaican women to achieve greatness in the sport. Their hard work on and off the pitch can inspire many of our young people to aspire for excellence in life.”

 The agreement will be reviewed at the end of the year with a view to continuing into the 2020/21 season.

 “We are elated and so are the ladies. They know it has been challenging to keep the lights on in their programme but the JCA will never give up on Women’s Cricket,” said JCA President Wilford ‘Billy’ Heaven.

 “We are in the business of promoting and developing the sport while providing value for every entity who wishes to support our thrust. This funding comes right in the middle of the Senior Women and the Under19s preparing for regional tournaments scheduled for March and April. We are all cheering for them to continue their regional competitiveness and dominance.”

 In responding to the announcement today, young star Rashada Williams said the players were delighted at the news.

 “This is an absolute thrill for us all. We owe Mr Berry and the Pace Electrical team a significant debt of gratitude,” she said.

 “There are many different avenues he could have chosen to invest but he chose women’s cricket. In my opinion, his choice was a masterstroke. We are young, strong and feared by our regional neighbours. Our teams will repay his faith with top-class performances and exemplary conduct off the field.”

 In addition to the U-19 and Senior Women’s Cricket Programmes, the JCA will introduce for the first time an Under-15 female programme later in 2020. This is in keeping with Cricket West Indies’ thrust to strengthen its female programmes.

 Jamaica’s Senior Women will compete in the CWI Women’s 50-over and T20 Championships March 18 – April 6 in Guyana and the U-19s will contest the regional T20 championships April 5 – 15 in Trinidad &

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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