Raising funds, unity, key as Archer era begins at BAAA

By November 27, 2018

With the 2018 BAAA elections now behind him, new president Drumeco Archer is targeting fundraising and rebranding the association as he begins a process of transformation.

The association, he said, is facing severe financial challenges so right off the bat, he plans to make the BAAA more solvent in order to be able to deliver programmes and initiatives that they envisioned they would need to realize the changes they need.

“Our first order of business is to begin selling ourselves to our sponsors and our partners,” he told Sportsmax.tv.

“It’s been a long time that we have not been able to demonstrate to our partners that they are getting value for money. The culture of our federation has often been we ask you for a donation and say thank you and goodbye. Well, we want a real partnership where you give us and in return, there are deliverables and those deliverables are tangible where it also benefits your enterprise as a sponsored partner.”

He added that work is to begin immediately as the window to the new season is rapidly closing.

“Within a few weeks before the indoor season begins we are going to be strapped and really pressed to make deep impressions on the Bahamian corporate citizenry, so I am looking forward to working at that very aggressively,” he said while revealing that the BAAA’s fundraising efforts and new partnerships will extend well beyond Nassau and Freeport.

“For us, family-island development will be another initiative and we will appeal to the corporate community throughout our family islands to buy into our family-island programmes where we can receive funding in that regard as well,” Archer said.

However, the key to all of Archer’s plans to transform the BAAA will be building trust within the athletic fraternity and the wider community, something he said has been missing for a long time.

“I think the trust and confidence of our members are so important to the way we do things and so important to the contributions that are made publicly and the rebranding of our federation, starts with its members and how we project ourselves to the community at large,” he said.

“And so, a disjointed BAAAs for a long time, hopefully, we can promote a message unity and that we are one BAAAs and that starts with the very notion that we have one common vision. So working with our membership is going to be very important and it starts with clarity of vision and to be physically present.

“Those are the things that I have been echoing to my team. We will continue to be there showing presence and showing strength and showing support to our athletes.”




Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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