Quick-service food giant Restaurants of Jamaica (ROJ), through its flagship brand KFC, recently announced a JMD $15 million sponsorship investment for the 2024 ISSA Schoolboy Football season. This sponsorship marks another significant milestone in KFC's ongoing commitment to nurturing Jamaica’s young football talent, helping to shape the future champions of the nation.

As the new season prepares to kick off on Saturday, September 7, KFC is set to continue its long-standing tradition of supporting Jamaican youth both on and off the football field. KFC Jamaica’s Marketing Manager, Andrei Roper, expressed the brand’s excitement for the upcoming season, stating, “We’re thrilled to be back on board for this journey with our young and talented athletes in what promises to be a season filled with standout performances and memorable moments. Schoolboy Football provides a platform for our young boys to realize their full potential and even plot a path for their future. It gives them the opportunity to showcase their skills not only on the field but in becoming upstanding young men, and so KFC sees this competition as the perfect opportunity to help set them up for success and also to help give back to the community.”

KFC’s involvement in the ISSA Schoolboy Football season goes beyond the financial sponsorship, reflecting the brand’s broader commitment to the development of youth and the community. In a touching gesture, KFC has also donated JMD $500,000 through their KFC Add Hope Outreach Programme to former standout football player Alinton Frankson. Alinton, who previously played for Paul Bogle High, Excelsior High, and the SportsMax Elite League, had his promising career cut short by a devastating injury that led to a diagnosis of lymphoedema, a condition that has severely impacted his health.

KFC Marketing Manager, Andrei Roper (right) seals the deal with Alinton Frankson (left) at the recent launch of the 2024 Schoolboy Football Launch at the National Stadium.

Expressing his gratitude for KFC’s support, Alinton said, “I am incredibly grateful for this generous donation from KFC. The journey toward securing the necessary funds for my treatment has been daunting, and this support has provided tremendous relief. Words cannot fully capture the depth of my appreciation, but I extend my heartfelt thanks to everyone who has shown their support. I am also deeply thankful to the other brands, such as Digicel, that have contributed to my recovery. Without this assistance, I would be uncertain about how to restore my health and regain normalcy. Although it has been challenging to come to terms with being unable to participate in the sport I hold so dearly, I remain committed to maintaining a positive outlook and placing my trust in God.”

KFC Jamaica has a long history of supporting youth development through sports, and this latest sponsorship is part of a broader initiative that also includes contributions to basketball and track and field. Earlier this year, KFC sponsored the Jamaica Basketball Association (JaBA) Star Search Basketball and Life Skills Camp, as well as the Jump Ball Basketball Camps. Additionally, KFC entered into a brand partnership with national triple jump sensation Jaydon Hibbert ahead of the 2024 Paris Olympics.

With its continued investment in Jamaica's young athletes, KFC not only fuels the passion and potential of these future stars but also strengthens its legacy as a key supporter of youth development in the country. As the 2024 ISSA Schoolboy Football season approaches, KFC's involvement promises to add another layer of excitement to a competition that has become a crucial part of Jamaica's sporting culture.