Women's club football in Europe is at "a critical juncture" but can soar to stunning new heights over the next decade, a new report from UEFA has disclosed.
Its commercial value can grow sixfold to €686million by 2033 and club sponsorship could swell to €295million by the same point, according to European football's governing body.
The developing professional leagues across Europe remain at an early stage of growth, emphasised by the fact spending on international player transfers topped €2m for the first time last year.
UEFA published its 'Business Case for Women’s Football' on Tuesday, with the women's game planning to capitalise on the success of international tournaments such as Euro 2022 by aiming to steer supporters and investors towards the clubs and leagues that in some cases are battling to survive.
The report said stakeholders have "an extraordinary opportunity to develop and professionalise women's football in Europe over the next decade by investing now" to unlock "enormous potential".
The report's findings would enable stakeholders "to make informed decisions and invest on the scale required", its authors said.
UEFA explained that previous data in this area, looking at the prospect for future growth, meant there was an "inconsistent and incomplete" picture of what the years to come might hold. It said its research and data investigations this time were "unprecedented" in their scale.
Former Germany striker Nadine Kessler, who is now UEFA's chief of women's football, hailed the game as being "on an incredibly exciting trajectory".
Kessler added: "The potential of the women's game is limitless and we believe we are on course to take women's football to heights that were unimaginable just a few years ago.
"As this report shows, now is the time to capitalise on the momentum we have created together, now is the time to get involved, now is the time to invest."
The research showed that a current fan base of 144million could reach 328million in 10 years' time. Followers were described as being broadly "diverse, progressive and young", with close to one in three fans of the women's game found to be new to football.
Lyon president Jean-Michel Aulas pointed to the prospect of short-term losses for long-term gains.
Aulas, an early advocate of the women's game, said: "In the early years, there will be losses to reach a certain level and become successful. Over time, the investment will create excellent value for the club through new partners and a differentiated fan base."
That was reflected in the report stating the "majority" of leagues and teams are making a loss, relying on support from club owners or men's team budgets to remain sustainable.
Some 87 per cent of integrated clubs said involvement with women's clubs had brought about a reputational boost.
UEFA said its research showed 70 per cent of women's clubs and 50 per cent of leagues are aiming to be self-sustainable within the next decade.
Coventry City 2-3 Hull City: Tigers win five-goal thriller to keep play-off hopes alive
Hull City kept their hopes of gatecrashing the Championship play-offs alive with a thrilling 3-2 win over beaten FA Cup semi-finalists Coventry City on Wednesday.
Noah Ohio scored the winner with his first touch after coming on as a second-half substitute as Hull moved within three points of sixth-placed Norwich City with two games to play.
Coventry, meanwhile, saw their own hopes of returning to Wembley Stadium for a second successive play-off final all but ended, as they sit six points further back with three matches remaining.
Three days on from their remarkable comeback against Manchester United, the Sky Blues twice fought back to level things at Coventry Building Society Arena. Jaden Philogene's shot squirmed under goalkeeper Bradley Collins to put Hull ahead 31 minutes in, but Kasey Palmer levelled within five minutes with a stunning free-kick.
Hull went back ahead in controversial circumstances on the stroke of half-time, Liverpool loanee Fabio Carvalho converting from the penalty spot despite replays showing Joel Latibeaudiere's foul on Liam Delap took place outside the area.
Mark Robins' men again dragged themselves back into the game as Bobby Thomas headed Jay Dasilva's cross in just before the hour mark, but it was Liam Rosenior's visitors who found a winner.
Thomas went from hero to villain as his poor back pass sold Collins short, and Ohio got a toe to the ball to score the winner, keeping Hull's hopes of Premier League football intact.
Van Dijk: Liverpool have 'no chance' in title race after derby defeat
Virgil van Dijk conceded Liverpool might be out of the Premier League title race after they suffered a surprise 2-0 defeat to Everton in Wednesday's Merseyside derby.
Jarrad Branthwaite and Dominic Calvert-Lewin scored in either half to give the Toffees their first win over Liverpool at Goodison Park since 2010.
Liverpool struggled to find a way through the Toffees' defence despite dominating for long periods, and the Reds' captain says they will not outlast Arsenal and Manchester City without major improvements.
Speaking to Sky Sports, Van Dijk said: "If we play like today, then we have no chance to consider ourselves in the title race.
"We have to just focus on the next game and that will be a tough one anyway, so we will see.
"We're very disappointed, in so many ways. I think everyone has to look at their own performances. Did they really give everything, and do they really want to win the league?
"We're still fighting and there are still games after tonight, but if we play like we did overall in the game today – not winning challenges and giving the referee a chance to give free-kicks like he did many times, then you have no chance to win the title."
Howe: Newcastle performance in Palace defeat 'way off' Spurs win
Eddie Howe admitted Newcastle United's performance in the 2-0 loss at Crystal Palace on Wednesday was "way off" the one that saw them thump Tottenham in their previous game.
Howe's men hammered Spurs 4-0 in their last match, but they never got close to matching the attacking verve from that outing and a Jean-Philippe Mateta double condemned the Magpies to defeat at Selhurst Park.
Newcastle didn't even manage a shot on target until the 87th minute, accumulating just 0.42 xG (expected goals) as the likes of Alexander Isak and Anthony Gordon struggled to make an impact.
Only against Manchester City in August (one) have Newcastle recorded fewer shots on target in a Premier League game this season than their two against Palace, and Howe was critical of his team's display in the loss, one that all but ends their hopes of finishing in the top four.
"[It is a] bad day for us," Howe told Newcastle's club media.
"I thought we were disappointing today, especially in the first 60 minutes. We were way off our levels against Tottenham and our best levels.
"I thought technically we didn't deliver a good performance, and out of possession I don't think it was a particularly good performance either."
Newcastle were unlocked twice for Mateta to score by a Palace side who themselves only generated 0.88 xG.
Howe was left frustrated by the manner in which his side conceded, adding: "I think we'll be disappointed with our performance technically today, and that's probably epitomised by the two goals where we're disappointed with how we've given them the ball in those situations and then how we defended.
"I think the goals sum up aspects of our performance where there was some good, lots of moments that could have led to opportunities, but we were slow to shoot around the box," he said.
The defeat, combined with Manchester United's 4-2 win over Sheffield United, means Newcastle drop to seventh, while eighth-placed West Ham are two points behind with a game in hand.
Newcastle have now lost eight of their last 11 Premier League away games, while they have lost on four occasions in London in the league this term, only doing so more times in a Premier League season in 2000-01 and 2005-06 (both five).
It's been a disappointing season for Howe and his side, especially compared to the heroics of last term when Newcastle finished in the top four, and the Magpies boss knows there's work to be done to get back to those levels.
"It's a day that we have to take our punishment, deal with it, and then try and improve," Howe continued. "It's frustrating because we know we're capable of much better."
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