Such is the instantaneous nature of social media that one miss, one innocuous incident can see a player written off as a "fraud" or "finished".
It's up to every one of us how much importance we tie to those individual comments. Maybe they're jokes, maybe they're serious. But when you see thousands of likes or retweets on them, you get a picture of how widespread these quick judgements are, and in that sense it doesn't really matter if they were in jest or not.
This isn't to say we didn't use to be like this, the difference is now many of us have at our fingertips an outlet that reaches thousands of people within seconds.
Darwin Nunez came in for such treatment in pre-season. During a meaningless friendly against Manchester United, the Uruguayan missed a big chance and quickly became the target of ridicule on social media.
Granted, he had recently been signed for a lot of money, but the hysteria – given the game had nothing riding on it – was remarkable. For what it's worth, he scored four in one match nine days later.
Since then, a lot of column inches have been dedicated to Nunez, which is a bit fairer now the season's in full flow.
One thing many agree about is how the striker appears to be one of the most chaotic footballers in existence, but this shouldn't cloud what he's doing well. He's raw, but if you scrape away the surface, the signs for Nunez and Liverpool are very promising.
Untapped potential
Jurgen Klopp hit the nail on the head last week when talking about Nunez's potential. In his eyes, the 23-year-old potentially has an "incredible" ceiling, but he acknowledged there was still so much work for the striker to put in that it was unclear how good he'll eventually become.
"Nobody knows, he doesn't know. Nobody knows, there is a lot [of potential] and it is so exciting, but he has to stay fit, he has to be available all the time," Klopp said. "That's all important in the life of a professional football player. We have to work on all different areas. Then, the potential is incredible. It's not only speed, the attitude is really good, he is a real worker.
"Again, I tell you – and I know there are some people out there who think, 'Technically, not sure, first touch...' – it is incredible. That he doesn't bring it on the pitch all the time, the first touch might be here or there sometimes, is nothing to do with technique, it is just a bit too late, awareness, orientation and all these kind of things, but it is all possible to develop and to learn. That's where we are at, it's really exciting, but where it can go, I have no idea."
There was always going to be scrutiny for Nunez because of the transfer fee, but would there have been as much were it not for Erling Haaland's ridiculous start? Probably not, as they were brought in around the same time and both considered by many as the so-called final pieces of the puzzle for their respective teams.
As the past few months have shown, Haaland is a phenomenon, that's not up for debate. But Nunez taking a little more time to truly settle doesn't make him any less promising than he was deemed at Benfica.
In fact, you could argue his output has exceeded expectations at this point.
Darwin's evolution
"His numbers are incredible, to be absolutely honest," Klopp also said of Nunez last week. "If you speak about xGs [expected goals], I am pretty sure his xGs are pretty high as well. He had a few chances which he missed, but he scored as well. He is involved in a lot of finishing moments, a lot of things."
Klopp is correct here – the data firmly backs him up. While Nunez's tally of three Premier League goals doesn't sound much, we shouldn't forget he's already served a three-match ban for getting sent off against Crystal Palace. His record of 0.6 goals every 90 minutes is bettered by only seven players.
With that in mind, Nunez's 432 Premier League minutes is fairly low, but he's managed to pack a lot of action into that limited period – hence the "chaotic" appraisal earlier.
He ranks inside the top 10 for goal involvements per 90 minutes (0.8) and minutes per goal (144), but it's in the shooting metrics where Nunez's productivity really shines through.
No one is registering more attempts on a per-90-minute basis than Nunez (6.7), while only Haaland (2.6) is getting more shots on target than the Uruguay forward (2.5) each game.
But perhaps crucially, and back to Klopp's point, his non-penalty xG (per 90) is 0.76, only fractionally behind Haaland's league-best 0.81.
Of course, the issue here is Nunez isn't finishing as many chances as the average player would be expected to given the quality of the openings, while Haaland has been exceptionally ruthless with his opportunities.
But it would be more concerning if he wasn't getting chances at all.
Nunez's struggles could be explained by any number of factors such as confidence, adaptation, the roles he's being asked to play, maybe even a desperate need to impress, and that might explain some of his more erratic decision-making.
But the expectation is that with time and composure Nunez's figures will eventually level up with his xG. On the evidence of his attributes until now, when they do, Liverpool will have an exceptional striker on their hands.
Man Utd appoint Jason Wilcox as new technical director after leaving Southampton
Jason Wilcox has left Southampton to become Manchester United’s new technical director with immediate effect.
The 53-year-old becomes a key appointment at Old Trafford as part of United’s off-field overhaul following Sir Jim Ratcliffe’s arrival at the club.
Wilcox joined Championship side Southampton last summer as their director of football, making the switch from Manchester City where he developed a reputation for nurturing excellent young talent as well as recruiting some of the best prospects in the game.
A United statement read: “Jason Wilcox has joined Manchester United as technical director with immediate effect.
“He will work with all technical areas of the football department to achieve the highest standards of performance.
“Jason was previously director of football at Southampton and before that academy director at Manchester City.
“As a player he won the Premier League with Blackburn Rovers in 1995.”
A Saints statement read: “Southampton Football Club can today confirm that it has reluctantly agreed to allow director of football Jason Wilcox to join Manchester United, having reached an agreement with the Premier League side on an acceptable compensation fee.
“Whilst the club is naturally disappointed that Jason’s stay at Southampton has only lasted nine months, it wishes him well for the future.”
John Murtough stepped down as football director at Old Trafford last week.
United are looking to add Newcastle sporting director Dan Ashworth to their staff as Ratcliffe continues his off-field rebuild after taking a 27.7 per cent stake in the club.
Wilcox will report to the sporting director, who will have overall responsibility for football performance, recruitment and operations.
The PA news agency understands Darren Fletcher will continue to play a key role in the football leadership team working across the men’s first team and academy.
Maya Le Tissier signs new deal with Manchester United
England defender Maya Le Tissier has signed a new contract extension at Manchester United.
The centre-back joined United from Women’s Super League rivals Brighton in July 2022 and has gone on to make 59 appearances.
Her existing contract was due to expire next year but she has pledged her future to United, with the length of the deal not disclosed.
“I’m really happy to sign a contract extension with this great club and look forward to ending the season strong, while continuing to build for the future,” the 22-year-old said on www.manutd.com.
“A big thank you to all our fantastic fans for their great support since I joined, and I’m excited for many more winning moments together.”
Le Tissier, capped three times by England, was an ever-present last season as United reached a maiden FA Cup final and finished second in the WSL to qualify for the Champions League for the first time.
She has not missed a game in any competition this season and was last week instrumental in repelling Chelsea as United claimed a shock win to reach the FA Cup final for the second successive campaign.
“Maya has become a real fixture of our team,” United head coach Marc Skinner said. “For her to be playing every single minute like she has, is testament to her.
“We want to make Maya a key feature of our team for many years to come. Maya’s a leader and everybody at the club should be proud that she’s decided to sign for us long term.
“She has the right mentality and the right attitude – and is a perfect role model for the next generation. We look forward to working with her for many winning years to come.”
Jack Grealish: FA Cup semi-final the perfect game to ‘put right’ European exit
Jack Grealish believes Saturday’s FA Cup semi-final against Chelsea gives Manchester City the perfect opportunity to put their Champions League agony behind them.
City’s hopes of successfully defending their European crown – and winning a second successive treble – were shattered on Wednesday as they were beaten by Real Madrid on penalties.
The defeat was particularly galling given that City had dominated the second leg of the quarter-final tie at the Etihad Stadium, but they have little time to dwell on their misfortune.
Attention has immediately shifted to Wembley and a key clash in City’s bid to retain one of the other two trophies they won in glorious fashion last season.
Midfielder Grealish said: “We’ve not been used to losing, especially in the last couple of years. We always knew it was going to be a tough game against one of the best teams in the world.
“It went down to penalties and it’s never nice to go out on penalties. Luckily enough for us we’ve got another game within three days where we can go and put it right.
“Sometimes it’s better when it’s like that. It’s better when you can put it right straight away rather than waiting and dwelling on it for a couple of weeks.
“It’s the perfect game for us to put it right.”
As well as being favourites for the FA Cup, City have put themselves in a strong position to win the Premier League for a fourth year in succession and a sixth time in seven years.
Grealish said: “This year, if we win the Premier League and the FA Cup it would be a hugely successful season. Hopefully we can go on and do that and that’s our aim.”
It has been a frustrating campaign in a personal sense for Grealish, although he has regained form and his place in the side in recent games.
The 28-year-old England international, who excelled in the treble-winning season, struggled to find consistency after an injury in the autumn and was then hindered by further fitness issues.
“It’s been difficult,” he said. “Especially on the back of last year, I had such a good season.
“At the moment, I feel good and I feel confident. At the start of the season, I don’t know, I just didn’t feel like I was playing well really. I didn’t really feel that fit if I’m honest.
“But I feel good now. I feel fit and I feel like I’m playing with good confidence. Hopefully I can bring that into the end of the season.
“We’ve still got a lot to play for. The season is nowhere near over yet. I still feel like I’ve got a big part to play.”
Grealish spoke recently about his determination to repay manager Pep Guardiola for guiding him through his difficult spell and he remains keen to deliver for the City boss.
He said: “I’ve got a really good relationship with him. I’ve said before that he’s the best manager in the world, in my opinion.
“I’ve had my own problems, even off the pitch, and he’s always spoken to me and been there for me.
“Hopefully, I can help him and he can help me towards the end of the season.”
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