Cricket West Indies secures groundbreaking six-year media rights deal with ESPN Caribbean

By Sports Desk November 07, 2024

Cricket West Indies (CWI) has announced a landmark six-year media rights agreement with ESPN Caribbean, covering the period from 2024 to 2030. This deal grants ESPN Caribbean exclusive broadcast and digital rights to all West Indies Men's and Women's home international matches, as well as the CG United Super50 Cup for both men's and women's regional tournaments. This partnership solidifies ESPN Caribbean's position as the premier destination for West Indies cricket in the region.

 Lynford Inverary, CWI's Acting Chief Executive Officer and Chief Operating Officer, emphasized the significance of this agreement, saying, "This new six-year agreement with ESPN Caribbean marks the largest media rights deal CWI has ever secured in the Caribbean. It not only reflects the growing commercial value of West Indies cricket but also ensures that fans across the region will continue to enjoy comprehensive coverage of our international series and CG United Super50 Cups. ESPN is a longstanding partner, and this new deal will help CWI meet its long-term financial goals, while expanding the visibility and engagement of West Indies cricket within the region."

 Scott McGlone, Senior Director of Programming and Acquisitions at ESPN, expressed enthusiasm about the continued collaboration:

 "We are thrilled to continue our strong relationship with CWI with this groundbreaking new deal. ESPN seeks to serve local sports fans anytime, anywhere. What better way to accomplish this goal than a long-term partnership with CWI, that represents such a rich sporting history both locally and internationally."

 Under this agreement, CWI retains the right to license post-match highlights on free-to-air and digital platforms throughout the region, ensuring fans have access to additional content during each series and tournament. This partnership, brokered with the assistance of CWI’s media consultants, Pitch International, aligns with CWI’s strategic objectives to enhance the global visibility of West Indies cricket and deepen fan engagement across the Caribbean.

 

 

 

 

 

 

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